by thesavageway | Oct 26, 2015 | clean graffiti
Using Clean Graffiti for marathons and other running initiatives just makes sense. Companies are able to speak to their target market and give a nudge of encouragement directly to their target market – right underneath their running shoes! Recently, #thesavageway executed some Clean Graffiti for Novant Health’s Thunder Road Marathon to do just that.
Clean Graffiti by #thesavageway for Novant Health’s Thunder Road Marathon #RunCharlotte
Encouraging messages, including “Race Yourself,” “Life is a Marathon, Not a Sprint,” and “Keep Your Head Up,” were placed along the marathon route in order to encourage participants during the training period as well as race day!
“Thunder Road really is Charlotte’s marathon,” said Hannah Maschoff, Rock Star Designer at Moonlight Creative Group (the marketing agency behind Thunder Road). “And while we couldn’t be alongside every runner while they’re training, we wanted to use the streets as a way to remind runners the city of Charlotte is (literally) cheering them on. Running is often times more mental than physical. Almost anyone can run, it’s making the decision to get out and to keep going that’s hard. Simple reminders like this are great in a magazine are 1,000 times more impactful if they’re delivered when the runner actually needs it!”
Race Yourself Clean Graffiti for Thunder Road Marathon Charlotte. #thesavageway
“Charlotte has an awesome running community that ranges from social to serious,” continued Maschoff. “When building a campaign for Thunder Road, we wanted to find a way to reach these runners doing what the love – running. Clean graffiti was a great tool when our main efforts were grass roots.”
Runner along Charlotte streets with inspirational Clean Graffiti on the sidewalk. #thesavageway
Motivational Clean Graffiti messages on the sidewalk along the Thunder Road Charlotte route. #thesavageway
In fact, Thunder Road Marathon is having a fun social media contest surrounding the Clean Graffiti. Use #RunCharlotte whenever you find an encouraging message and be entered to win some sweet gifts.
From Charlotte’s Thunder Road Marathon Facebook:
“We can’t be with you on every training run, so we decided to do the next best thing. With help from MoonlightCreative Group and #thesavageway we’ve spread these inspirational pick-me-up’s throughout Charlotte. Snap a #shoeselfie next to one on your next run, post your pic to Facebook or Instagram with the hashtag #RunCharlotte, and be entered to win a $50 expo gift card for Official Merchandise. Winner will be drawn randomly on November 1.”
Charlotte’s Thunder Road Marathon uses Clean Graffiti for a social media contest. – #thesavageway
Thunder Road Marathon is in its 11th year in Charlotte and this year it takes place on November 14, 2015. The Novant Health Thunder Road Marathon also features a Half Marathon and 5K. All courses are certified. For more information, visit www.runcharlotte.com.
Now, go for a run, find some Clean Graffiti, post it to social media and tag #RunCharlotte #thesavageway.
by thesavageway | Oct 8, 2015 | clean graffiti
UNC Charlotte, which happens to be Torrie’s alma mater, has been introduced to Clean Graffiti in the past. OrthoCarolina ran a campaign during the inaugural Charlotte 49er Football season in 2013. Recently, #thesavageway had the opportunity to re-visit the campus for another Clean Graffiti initiative. We worked with The Edge University Walk to highlight the UNCC Alumni Tailgate Village – (The Alumni Tailgate Village is located directly across the street from Lot 19 at the corner of Cameron Blvd and Craver Road, near the tennis courts once you’re on campus).
Our reverse graffiti was to bring attention to the newly established Hauser Alumni Pavilion. We chose locations surrounding campus where people would be walking to the games as well as highly trafficked parking areas.
Clean Graffiti by #thesavageway for The Edge University Walk!
Clean Graffiti supporting the new UNC Charlotte Alumni Tailgate Village sponsored by The Edge University Walk. – #thesavageway
When you’re on campus for the Charlotte 49ers vs. Southern Miss Golden Eagles Homecoming Game on Saturday, October 24, keep your eyes out for these Clean Graffiti spots! Take a picture and let us know by using the hashtag #49erAlumni & #thesavageway!
Clean Graffiti for UNC Charlotte, sponsored by The Edge University Walk. Photo Credit Amy Jolly. #thesavageway
Go 49ers!
by thesavageway | Sep 28, 2015 | services
For three years, Charlotte Radiology and Levine Cancer Institute have partnered with NoDa Brewing Company to kick off their fundraising efforts for Breast Cancer Awareness month. This year, the 4th annual Pink Pint Night coincides with the grand opening of NoDa’s new (and much larger) location! Bring on the pink beer and the community support!
“Charlotte Radiology and Levine Cancer Institute launched our beneficiary program – Project PINK – six years ago, funding screenings and follow up care for uninsured women who lack access to early detection, through our Mobile Breast Center program,” said Shawna Plate, Senior project specialist at Charlotte Radiology. “A couple years into the program, it was apparent that it was making a true impact and we saw an opportunity to host a true community event to kick off breast cancer awareness month.”
Enter NoDa Brewing Company.
Pink Pint Night is October 1 at NoDa Brewing Company.
The object of Pink Pint Night is to raise money and awareness for the importance of breast cancer screenings. Did you know that 1 in 8 women will develop breast cancer during her lifetime? (that’s astonishing). It is known that mammograms save lives. If breast cancer is detected before its spreads to lymph nodes or other parts of the body, the chance for a cure is nearly 100 percent.
This is also why Project Pink was created. There is now the ability to provide free breast cancer screenings and the necessary follow-up care to the underserved & uninsured, and hundreds of local women are impacted every year. Charlotte Radiology’s mobile breast center, in partnership with Levine Caner Institute, makes breast cancer screening more accessible and brings early detection right to the patient – in communities where the need is greatest.
Charlotte Radiology’s Mobile Breast Cancer Screening Mobile.
This year, Pink Pint Night takes place on Thursday, October 1 from 4-8:30pm. This is also the first night that the new NoDa Brewing location will be open to the public (2921 N.Tryon Street).
*Note: This an ADDITIONAL location. NoDa’s current tap room will remain open for special beer releases, events & the popular Wednesday Run Club.
The new NoDa Brewing Location in the Northend of Charlotte.
The event is FREE and open to the public and reservations are not required. If you were one of the lucky ones to get a VIP ticket, not only are you in for some exciting raffle prizes and swag, but you personally helped to fund the cost of one mammogram ($150). Featured on Pink Pint Night will be live music, yummy food from Tin Kitchen, OooWee BBQ & King of Pops and a special pink brew.
Pink Beers from NoDa Brewing Company for Pint Pint Night. (photo credit: NoDa Brewing Company)
According to Charlotte Radiology, the best part of partnering with NoDa Brewing Company is “Hands down, their commitment to the cause,” said Plate. “NoDa makes a significant contribution of time and funding to Levine Cancer Institute: Project PINK through Pink Pint Night. They donate $.80 of each beer sold (representing the 1 in 8 women breast cancer diagnosis statistic) in addition to 100% of the pint glass sales.”
NoDa Brewing Company’s knack for bringing the community together to celebrate a great cause in the name of good beer makes this a great partnership. The increase of space at their new location is a GREAT sign for the growth of this annual fundraiser.
Come out & support an amazing cause for our community AND be one of the first to experience NoDa Brewing Company’s new location!
Side Note: #NoDaHangout at 2pm on Pink Pint Night
Tune into “Kickin’ It with Chad,” a Google Hangout where you will get a virtual tour of the brewery with head brewer, Chad Henderson. Get an inside glimpse of the new brewhouse, the Pink Pint Night crew setting up for the evening’s festivities and just how AWESOME this new location is going to be. Link Here.
by thesavageway | Sep 14, 2015 | clean graffiti
Clean Graffiti is a powerful tool. It has the ability to capture the attention of runners, walkers and passersby that your organization may not normally have the opportunity to reach. Here at #thesavageway, we have seen some of the best reactions to these sustainable messages when they are used on running routes and in areas where people are walking.
Recently, we had the opportunity to work with the Isabella Santos Foundation on a Clean Graffiti campaign for their 5K/10K Race for Kids Cancer coming up on September 26, 2015.
Clean Graffiti by #thesavageway for the Isabella Santos Foundation!
“We wanted to use Clean Graffiti for the grass roots exposure and brand identity,” said Rachel Wood, Director of Marketing for the Isabella Santos Foundation. “We wanted something that not many other races have done. Yes, traditional marketing is needed, but wanted something that would get a runner’s attention.”
Cancer Messed With the Wrong Kid Clean Graffiti for the Isabella Santos Foundation. – #thesavageway
Our Clean Graffiti was strategically placed along popular running routes around Charlotte. The message has a motivational message, website, date and an image of a sweet, running girl.
That running girl represents Isabella Santos – loving daughter, caring friend and cancer fighter. Read more on her story here.
Isabella Santos (photo courtesy of the Isabella Santos Foundation Facebook page).
Our Clean Graffiti interpretation of Isabella the running girl for the Isabella Santos Foundation.
“Our biggest fear in all of our fundraising and events is that the goal will move away from Isabella,” said Wood. With the Clean Graffiti, “we love that our running girl and our ‘Cancer Messed With The Wrong Kid’ message keeps Isabella in the front of our mind and keeps the #1 reason alive of why we keep fighting.”
We are very proud of our Clean Graffiti work for the Isabella Santos Foundation, however, we are even more honored that we had the opportunity to work with such a fantastic group of people fighting for such an amazing cause.
Isabella and her brother taking in a sweet moment.
The Isabella Santos Foundation was created in 2009 by two resilient parents who lost their little girl, Isabella, to Stage 4 Neuroblastoma. Though Isabella has lost her battle, the foundation continues to carry the torch and keep fighting cancer the way Isabella would have wanted. The Isabella Santos Foundation, a 501c3, raises money through a variety of events throughout the year and has raised over $700,000 for Neuroblastoma research in the past six years. Read more about where that money has gone here.
5K/10K Race for Kids Cancer September 26, 2015.
The 8th Annual 5K/10K Race For Kids Cancer is held September 26, 2015.
The next big push is for the 5K/10K Race for Kids Cancer on September 26. There is still time to register and make a difference! Last year, the 5K/10K raised approximately $300,000!
Event Details:
- Date: Saturday, September 26, 2015
- 5K/10K and one-mile fun run
- Kids Zone for the little ones including games, face painting, slides, jump house, photo booth and more
- Raffle and Silent Auction with 150+ packages including beauty/spa packages, sporting events, date night outs, vacations, jewelry and more
- Kids Fun Run Warm Up with South Charlotte F3, a fun activity-filled warm up for the kids to teach them the importance of healthy activity and get them ready for their big race
- Emcee Woody & Wilcox of 106.5 and their truck and crew emc the event and play music. Molly Grantham is a co-emc and has a tent in the Kids Fun Zone.
- Fundraiser The money raised will go to support pediatric cancer research, Levine Childrens’ Hospital, Ronald McDonald House of Charlotte, and Make-A-Wish Foundation of the Central & Western Carolinas.
- Register today
The Santos family shortly before Isabella lost her battle. This is why they fight. This is why they run. – #thesavageway
This has been one of our most meaningful Clean Graffiti campaigns to date. We didn’t personally know Isabella, but man did she greatly impact this world and the people around her! We’re taking a page out of her book and putting a smile on despite the craziness of life. Here’s to you Isabella – Cancer messed with the wrong kid!
by thesavageway | Sep 8, 2015 | clean graffiti
Last week was a big week for #thesavageway. We completed our first out-of-state job, and we are now officially taking on new Clean Graffiti clients in New York City!
THE CLIENT
Clarks USA is a global brand that originated in England in 1825. According to their website, Clarks is “…the world’s number one in everyday footwear – a global company designing, innovating, manufacturing and selling more than 50 million pairs of shoes every year.” Clarks is known for their timeless leather shoes including the Trigenic, the Wallabee and the Original Desert Boot.
In order to promote the 65th Anniversary of the Desert Boot release, Clarks decided to take on a new and innovative approach to spreading the word – Clean Graffiti.
Clarks USA Clean Graffiti in New York City by #thesavageway.
We (Paula & Torrie) worked in collaboration with the Clarks USA team on creating the NYC Clean Graffiti campaign. Concept and design were developed by Clarks to fit their well-established brand standards and locations and execution were in our team’s hands.
THE JOB
We were tasked to use our eco-friendly sidewalk messages to draw attention to the Clarks SoHo headquarters store, which is located at 547 Broadway. We scoured the streets surrounding the showroom (Lower East Side, NoHo, Greenwich Village, China Town, Little Italy, Nolita) and came up with 20 prime locations for the reverse graffiti spots.
#thesavageway Clean Graffiti for Clarks USA on the Lower East Side in NYC.
#thesavageway Clean Graffiti for Clarks USA sees some street traffic.
Torrie & Paula of #thesavageway pose with a Clean Graffiti spot in NYC.
Clarks USA Clean Graffiti in NYC – #thesavageway.
Clarks was a great example of a classic brand using a new advertising medium to speak to a younger, hip crowd. Through the use of slang language, hashtags and the medium itself, Clarks was able to speak to the fashion-forward generation.
GROWTH
We are stoked to be working with two great sales representatives, Morgan Jones & Evan Bethea, to bring NYC Clean Graffiti to life (stay tuned for full blog post). Our team is talented, hardworking and the reason we are able to expand to a new market so quickly!
#thesavageway hits the streets in NYC.
We are honored that we had the privilege to work with Clarks USA! It’s awesome (and refreshing) to see an international brand practicing what they preach and using sustainable practices in their marketing and business efforts. Kudos Clarks!
