by thesavageway | May 6, 2015 | clean graffiti
It is not often that we have the opportunity to work with a global organization on a Clean Graffiti campaign. However, about two months ago, we were approached by Greenpeace to discuss using our eco-friendly medium for one of their solar campaigns, #IStand4Solar (and we were beyond excited).
Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace.
Our Clean Graffiti initiative was one piece of the #IStand4Solar story. You can read more about the complete campaign on the Greenpeace NC blog here. We were able to create a template that embodied the solar message, art and one that sparked engagement. Our interactive piece encouraged pedestrians to put their feet in the art and take a picture.
#IStand4Solar Clean Graffiti Campaign by #thesavageway for Greenpeace.
#IStand4Solar Clean Graffiti Campaign by #thesavageway for Greenpeace.
SOCIAL MEDIA ENGAGEMENT
The social media interaction from the community has been awesome! Here are a few examples taken from Twitter & Instagram.
#IStand4Solar Clean Graffiti Social Media post from @WeLoveCLT – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @AndyGoh – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @ericjordanwoods – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @pilotcollective – #thesavageway
#IStand4Solar Clean Graffiti Social Media post from @kassierohrbach – #thesavageway
Working with Greenpeace on #IStand4Solar has been such an honor. We loved being part of this project and getting to see the reaction to this thought provoking Clean Graffiti message. Having the opportunity to collaborate with Greenpeace team members in DC, San Francisco and here in Charlotte was great experience! We hope to see this partnership grow across state lines and assist in spreading the solar message.
by thesavageway | Apr 24, 2015 | services
#thesavageway is a company built around creative solutions, thinking outside the box and overall positive thinking. We strive to work with clients, partners and interns who align with our vision in life. Recently, the opportunity presented itself for us to bring on a contract worker and add some additional woman-power around the office. We wanted you to meet her!
Everyone say HEY to Alana Allen!
Alana Allen joins #thesavageway!
Alana is creative, funny, kind and excited about all things Charlotte. If you haven’t had the pleasure of meeting her yet, you need to! And when you DO meet her IRL (in real life), you’re sure to hear an amazingly “punny” joke or two.
We asked her a few questions.
Why did you want to join #thesavageway?
I absolutely love the brand, the concept and what you ladies are doing in marketing. More importantly, I love HOW you’re doing things. As a creative person, it is beyond refreshing to watch how you both approach a project and then put your own spin on it. #thesavageway does a great job of localizing creative efforts and expanding on a grass roots level.
The ladies of #thesavageway circa 2012 (left to right: Sara Kaloudis, Torrie Savage, Paula Bartlett, Alana Allen)
As “creative queens,” #thesavageway is always coming up with different ideas. What creative energy do you bring to the table?
I thrive in creative environments. When there is opportunity to build on ideas, my mind will just race with creative content. Anyone that knows me knows that I love a good pun, play on words or a silly joke. But when it comes to branding and clients, I love coming up with new ways to do old things.
What is your role going to be at #thesavageway?
I will be an Account Executive working on a contract basis. However, I definitely see myself wearing many hats in the future. Being able to learn all aspects of the business and helping the team develop these creative solutions is so exciting to me!
Meet The Lady, Alana Allen – #thesavageway
#thesavageway’s newest team member, Alana Allen, hanging with NoDa’s Funky Geezer
Tell us about “The Ldy.”
Ha! My nickname is The Lady. It started years ago while in conversations with friends. I’m pretty awesome at a British accent and it just stuck.
Current obsession?
Viva Chicken. Seriously, I cannot get enough of those quinoa stuffed chicken avocados.
Where do you hang out?
You can always find me at a local, live concert, hanging around NoDa or hitting the pavement on the Greenway (I love to run).
Favorite Songs (that will need to be added to #thesavageway playlist)?
#thesavageway ladies living the concert life.
Growing #thesavageway
Stay tuned for Alana’s exciting contributing series to this blog:
The Ldy Takes #thesavageway: A creative perspective on Charlotte’s fashion scene.
by thesavageway | Apr 15, 2015 | services
What do you get when you mix tattoos, live statues, cocktails, #thesavageway and a Charlotte institution? An entertaining behind-the-scenes look at the inaugural #TSWTakeover at the Mint Museum.
Mint Museum Uptown is hosting an exhibit that explores an art form we both have a huge admiration for – innovative artistic expression. The focus is on avant-garde jewelry, nail design and fashion and how all of these elements “distort the architecture of the body.” It’s a beautiful show that is sparking a conversation about art in popular culture.
Preview of the Mint Museum’s Body Embellishment Exhibit courtesy of www.mintmuseum.org
We had the opportunity to attend the Mint Museum’s VIP Opening Night of Body Embellishment, on Thursday, April 9, 2015. The evening was the kickoff to this incredible art presentation featuring body augmentation & modification and a chance to rub shoulders with Charlotte’s who’s who in the art scene.
#thesavageway arrives at the Mint Museum for the VIP Opening of Body Embellishment.
#TSWTakeover
The Mint asked #thesavageway team to take over their social media accounts (including Twitter & Instagram) for the evening to help get the word out about this unique show. Not only did we have a blast, but we watched the Mint Museum accounts grow throughout the evening and took the social engagement to the next level.
A look at #TSWtakeover for the Mint Museum on social media / #thesavageway
Goofing around with the models during the #TSWtakeover for the Mint Museum on social media / #thesavageway
Gorgeous fashion from threeasFOUR during the #TSWtakeover for the Mint Museum on social media / #thesavageway
Torrie with the art at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Torrie & Paula with the ladies of Hilliard Studio Method at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Gorgeous fashion from threeasFOUR during the #TSWtakeover for the Mint Museum on social media / #thesavageway
A look at the #TSWtakeover for the Mint Museum on social media / #thesavageway
Kind words from the Mint Museum on our #TSWtakeover!
We even did a behind-the-scenes of our behind-the-scenes preview with our “Snapumentary”. (Snapumentary meaning a Snap Chat story where we detailed our evening and had a ton of fun.)
Watch the Snapumentary here: MOV_7575.mp4
Information on the Exhibition:
Name: Body Embellishment
Dates: April 11 – September 6
Location: Levine Center for the Arts 500 South Tryon Street, Charlotte, NC
Cost: $24 adult general admission, $12 on Wednesday evenings, discounts for students, seniors, and children, completely FREE on April 22 from 5-9 p.m
by thesavageway | Mar 25, 2015 | clean graffiti
#thesavageway won an art grant sponsored by Project Art Aid’s Queen City Soup. The grant is to execute positive Clean Graffiti messages/art around high-risk Charlotte neighborhoods. Upon winning, #thesavageway partnered with Project LIFT & West Charlotte High School to make a larger, more direct community impact. As this project unfolds, #thesavageway will be documenting their experience working with the students.
Time for another Clean Graffiti Art Grant Progress Update! On March 24, 2015, we returned to the West Charlotte High School campus for the final presentations of the students’ Clean Graffiti design ideas. Since this Clean Graffiti project was incorporated into the curriculum, the two groups had to give us a formal presentation (public speaking, power point and all) to explain their idea.
West Charlotte High School IB Art Students with #thesavageway.
Once again we brought along videographer Jacob Teer but this time we also had Eric Halili of Rebrand Media join us for additional footage and interviews.
The crew! Left to right: Jacob Teer, Eric Halili, Paula Bartlett, Torrie Savage. #thesavageway
Group 1:
First up was the group that called themselves “The Brainy Bunch.” Team members Sinclair, Lobna, T’maizjah, Valery and Caleb presented their idea to “Choose Your Own Path.” The idea stemmed from the notion that determining who you are in life should be your decision and that you shouldn’t have to follow down someone else’s path. They talked about the right brain/left brain dichotomy and how it’s okay to be different. They design was both whimsical/creative and yet structured. The group member were great presenters, very professional and well spoken. They even thought through incorporating social media into the design and how that exposure would help inspire students beyond the school.
Group 1 presents their Clean Graffiti idea for #thesavageway at West Charlotte High School.
Group 2:
Then we had the pleasure of watching Group 2. While they didn’t have a creative name for their group like Group 1, it was clear in their intentions. Team members included Ketsana, Mathis, Amani, Miya and Makayla. Their idea was “We Rise By Lifting Others” and the design showcased powerful animals (an elephant, rhinoceros, lion and an eagle) all leaning on each other for support. The team boasted, “We can get to better places as a community by working together. It’s okay to ask for help!” They thought about how their message would impact not only West Charlotte High School but the Charlotte community as well!
Clean Graffiti idea for #thesavageway project from West Charlotte High School IB Art Students in Group 2.
Judging Criteria:
After the presentations, we had the difficult job of selecting a winner. When judging, we took into consideration the following:
- Overall concept
- Creativity
- Scalability to all 9 Project LIFT Schools
- “Stencilablity” of design
Winner:
While both teams did a wonderful job, we had to select a winner. And the winner is…. Drumroll…. Group 2!
Winning team members pose with Paula & Torrie of #thesavageway.
We are beyond grateful that all the students were open to this project and really took the idea to heart. We heard more positive feedback from the students than we could have ever imagined. The fact that they had the opportunity to put their stamp on this project and truly make it something that their fellow students and community members could be inspired by was everything to us!
Next Steps:
We will be transforming the students’ design into stencils and getting them cut. In the meantime, we will be finalizing the exact locations for each Project LIFT School and in about a month, we will return to West Charlotte High School to put down the completed project with the IB art students!
Stay tuned!!!
by thesavageway | Mar 19, 2015 | clean graffiti
Clean Graffiti is an innovative tool that has the potential to capture an audience’s attention and spark a conversation. Here, at #thesavageway, we see incredible potential to use it for citywide messaging. Needless-to-say, we jumped at the chance to be involved with Mecklenburg County. Clean Graffiti was recently incorporated into the Mecklenburg County tobacco-free initiative in parks.
Clean Graffiti initiative for Tobacco-Free Mecklenburg. #thesavageway
Smoke-Free Parks
As of March 18, 2015, Mecklenburg County owned parks, greenways and park property are now tobacco-free. The tobacco-free designation includes e-cigarettes, smokeless tobacco, hookah pipes etc. as well as cigarettes. (There are a few exceptions, see website for full details).
Tobacco-Free initiative in Mecklenburg County Parks. #thesavageway
The Tobacco-Free Mecklenburg launch kicked-off at an event held at Marshall Park (800 E. Third Street) on Wednesday morning. Several City officials and County Commissioners were in attendance to celebrate this wellness initiative.
Kick-Off Event at Marshall Park for the Tobacco-Free Mecklenburg initiative. #thesavageway
Torrie & Paula of #thesavageway showcasing Clean Graffiti for the Mecklenburg County tobacco-free initiative!
DC Lucchesi of Well-Run Media helped to coordinate this event campaign and brought Clean Graffiti to the table.
“We wanted to do something creative, lasting, clean and a bit unexpected – particularly for the parks,” said Lucchesi. “Clean Graffiti just makes sense,and it’s a non-intrusive vehicle to carry a message that’s going to have a positive impact on the health of the community!”
Seven Clean Graffiti messages were placed in Marshall Park, encouraging park-goers to, “Enjoy your tobacco-free park!” An additional eight other Mecklenburg County parks saw Clean Graffiti too – with hopes of doing many more.
DC Lucchesi (far left) of Well-Run Media showing off the Clean Graffiti in Marshall Park. #thesavageway
From left to right: Melissa Curlin from Well-Run Media, Erin Smith of the Health Department, Dr. Marcus Plescia, Health Director, Torrie Savage & Paula Bartlett of #thesavageway.
Having some Clean Graffiti fun with Jim Garges, Director of Mecklenburg County Parks & Recreation (far left), Torrie Savage & Paula Bartlett (#thesavageway) and Melissa Curlin (Well0Run Media).
Here is a great flyer explaining the initiative further: TobaccoFreeParksFlyers2B
Click here for more information on Clean Graffiti and how your business can utilize this sustainable medium.
Follow the Tobacco-Free Mecklenburg journey on social media by following @TobaccoFreeMeck.
