Photo Trends : A bird’s-eye view

Photo Trends : A bird’s-eye view

by | Jul 24, 2014 | services

Photography. There truly is an art to taking a photograph. Your professionals have gone to school and studied the craft for years to master this art – and it shows. But, in this day in age, most people have a smartphone with a built-in powerful camera. The opportunity to take a beautiful photo is just a finger tap away.

Here at #thesavageway, we watch social media all day long and we notice photos. Some are high quality and creative while others are out of focus or have terrible lighting. We know that not everyone is a professional photographer, but there really is no reason to have a blurry photograph let alone post it to your Facebook page. Knowing how to use your phone’s camera is one of the first things that we teach our clients.

When we are not teaching how to focus on an iPhone, we watch the photo trends (yes, there are trends) as we are scrolling through our news feeds. The easiest portal to analyze is the visually driven Instagram. Past trends that we love include the personal point of view that traveller @MuradOsmann does so well.

Murad Osmann Producing music videos and commercials. Email: one@muradosmann.com http://www.hypepro.tv

We also adore the Where’s Waldo angle of @AndrewKnapp who finds a way to add his dog Momo in every picture.

andrewknapp

 

One of the photo trends we love these days is the foodie “aerial view.” This bird’s-eye view allows the audience to appreciate the overall scene and gives a different angle of food.

A few of the Instagram accounts that do this overhead view very well are national accounts @SweetGreen and @ThugLifeForevs .

Left: SweetGreen Right: ThugLifeForevs

Left: SweetGreen Right: ThugLifeForevs

Locally we appreciate what the guys at @ThePlaidPenguin are doing and love how @KeiaIsHungry utilizes this angle.

PlaidPenguine & KeiaIsHungry

Left: The Plaid Penguin Right: Keia Mastrianni

These images always get us to stop scrolling and look. They are clever and memorable. Exactly what a photo on Instagram is supposed to do. This bird’s-eye view is a great way to showcase food pictures. It shows the beauty of food that a close up doesn’t always capture. Photo trends come and go, as all trends do, but a quality picture lasts forever.

 

Yelp Helps! Summertime Soiree benefits the Green Teacher Network

Yelp Helps! Summertime Soiree benefits the Green Teacher Network

by | Jun 26, 2014 | community

At #thesavageway, Yelp is an app that we use on a regular basis. Anytime we want to find the closest Thai restaurant or if the auto shop will be open at 8am, we check Yelp. In fact, it is a HUGE asset when travelling because we can rely on the local’s perspective on the best places to try!

What you probably didn’t realize about Yelp is that they also throw amazing parties throughout the year that incorporate a charity – Yelp Helps! Usually these parties are for Elite Yelpers (private events for those Yelpers that have reviewed a TON and meet the qualifications), but one glorious time per year, they throw a big bash for the public. This year it was the Summertime Soiree held at the Neighborhood Theatre in NoDa! And the best part is one of our clients, Green Teacher Network, was the official charity of the evening!

Yelp Summertime Soiree Charlotte 2014
Green Teacher Network’s goal is advancing academics, environmental sustainability, and health through schoolyard gardens. They are working with a variety of organizations (like Friendship Gardens, The Health Department and 18+ more) in order to bridge the gap in communication between teachers and available garden resources. They are a big resource for teachers and garden volunteers both with online portals  and interactive Quarterly Workshops.

 

Needless to say, when Nikki, Yelp Charlotte Community Manager, offered GTN the charity of choice position, we were BEYOND grateful! The opportunity to be in front of 500+ people and gain some awareness for what GTN is doing in the community was awesome.

The night was full of support for GTN, local restaurant samplings, beer, live music and live ART!

In total, the Yelp Summertime Soiree raised $1,224.00 for Green Teacher Network. It was an honor to have GTN involved and to be a part of this awesome community event. Way to go Nikki – keep on Yelping on!