by thesavageway | Mar 31, 2017 | clean graffiti
A Belk College MBA graduate increase their salary by $20,000 in the first year alone. #thesavageway
We live and work in Charlotte, NC, a city that’s long been known for it’s financial institutions; Wells Fargo, Bank of America, and BB&T dominate the skyline. But did you know that Charlotte is also home to one of the top ranked business schools in the country? That’s right, the Belk College of Business is making a name for themselves across the country and when we were given the opportunity to work with them, we jumped at the chance. In fact, we partnered with Belk College on two large-scale Clean Graffiti campaigns.
First a little more on Belk College.
The Belk College of Business at UNC Charlotte is doing some amazing things for their graduates. From master’s degrees and certificate programs, to doctoral programs, Belk College graduates are significant players in Charlotte’s business community. With more than 18,000 grads working in the Charlotte region, the college’s alumni make up one of the most connected networks in a city that Forbes ranked among the “Best Places for Business and Careers.”
Each year, Belk College graduates flood the ranks of the Fortune 500, and they see their master’s at work when they enjoy a 93% placement rate as a result of the networking and recruiting opportunities offered by the college. In addition, graduates of the college’s 5 master’s programs truly see their master’s degree at work in regards to salary—alumni report an average $20,000 salary increase in the months after graduation.
Now onto the Clean Graffiti campaigns.
Clean Graffiti for Belk College of Business in Fall 2016. #thesavageway
Reverse Graffiti for Belk College of Business in Charlotte, NC. #thesavageway
Belk College highlights #YourMastersAtWork with Clean Graffiti. #thesavageway
We partnered with the Belk College of Business on two large-scale Clean Graffiti campaigns. The first run of reverse graffiti went down in the fall of 2016. These spots highlighted the Uptown Charlotte location (that unique building on 9th Street) and their impressive MBA Program. Twelve spots went down in the Uptown and South End areas, as well as surrounding neighborhoods like NoDa and Elizabeth.
Spring of 2017 brought about round two of the campaign with 24 Clean Graffiti spots highlighting the perks of a master’s degree. The “93% placement rating” and “$20,000 salary bump” were featured when we cleaned these messages into dirt. That’s #YourMastersAtWork. The spots can be found throughout the city of Charlotte.
To bring attention to the newest eco-friendly messages, Belk College is running a fun social media campaign. If you see one of their Clean Graffiti message on a sidewalk around town, post a photo of the spot and your shoes on Instagram, Facebook, or Twitter. Make sure to use the hashtag #YourMastersAtWork and tag @UNCCBelkCollege for a chance to win a Belk College YETI Tumbler. The contest runs until April 5, 2017 and the best shoe shot wins.
So make sure to take a walk around the city and look for a Belk College Clean Graffiti spot. You just may be a winner!
Entries into the #BelkCollege social media contest for their Clean Graffiti around Charlotte, NC. #thesavageway
by thesavageway | Nov 15, 2016 | clean graffiti
Beer Quest is happening Saturday, November 19 at BB&T Ballpark. #thesavageway
All About Beer Magazine’s fall beer festival, Beer Quest, is going down this Saturday, November 19. Head to BB&T Ballpark (324 S. Mint St Charlotte, NC) for the VIP hour, 12-1pm, or General Admission from 1-5pm. It is sure to be a day full of delicious beers from 35 of the nation’s top breweries. More information on the event.
Beer Quest is a little different than your typical beer festival. Guests can either meander around the event to sample all the beers, or they can follow four distinct paths to enjoy their favorite styles of beer. These paths include Hoppy & Curious, Fizzy Yellow Greatness, The Dark Path and Not 4 n00bs. The four curated beer experiences can be seen here.
#thesavageway had the pleasure of executing some Clean Graffiti for Beer Quest to help promote the event on a local level. The spots went down in and around Uptown, Charlotte, NC. It was fun being able to create a design that incorporated elements of a comic strip, a video game and an action movie.
Join the quest this Saturday, November 19 at BB&T Ballpark. #thesavageway
Clean Graffiti promoting the latest beer festival from All About Beer Magazine. #thesavageway
It’s not too late, you can still grab tickets for this fun, Saturday activity in Charlotte, NC. Hope to see you there.
Learn more about All About Beer Magazine and the great coverage they offer the beer community.
Social Media Content courtesy of Clean Graffiti by #thesavageway
by thesavageway | Nov 2, 2016 | moss art
Handmade Moss Art Created for a Client in Ohio.
Custom Moss Art Bike by #thesavageway.
We were commissioned to create a unique piece of art for a client in Ohio. This piece would later go on to be a wedding gift for a bike-loving, adventurous couple. It’s such a unique experience to help a client’s vision come to life. To be a part of the journey from a simple idea to a completed finished product is one-of-a-kind.
This bike is 24” in wide on 0.5” thick wood. We partner with a local wood worker, The Wooden Fox, on custom pieces like this. Cost: $200
Our Moss Art is all custom, handmade artwork using preserved moss to create a natural element for the home. It’s perfect décor for the office or home that brings a maintenance-free, outdoor element inside. We can turn any logo, phrase or image into a moss masterpiece. It’s the perfect wedding gift for that hard-to-shop-for bride or the Uncle who seems to have everything.
If you are interested in learning more about how you can get Moss Art in your home, please email [email protected]. We are able to ship anywhere!
24″ custom made Moss Art Bike by #thesavageway
Decor by #thesavageway brings an outdoor element inside.
by thesavageway | Aug 16, 2016 | clean graffiti
We’ve partnered with OrthoCarolina on a number of projects over the years. You may remember our motivational running messages, Panthers football campaign and #WalkCLT in Plaza Midwood. However, our latest initiative, #CLTFreeWorkout, is definitely one of the most interactive and community building campaigns that we’ve ever created.
The starting location of the #CLTFreeWorkout in the Wilmore neighborhood of Charlotte. #thesavageway
#CLTFreeWorkout is a Clean Graffiti campaign that utilizes the sidewalks to guide a series of FREE body-weight exercises in six different areas of town. Those areas include Sedgefield, NoDa, Dilworth, West Charlotte, Cherry and Wilmore. Click here for maps.
OrthoCarolina is a huge proponent of building community and promoting health & wellness in the greater Charlotte area. When we approached the Vice President of Marketing, Blair Primis, with an idea to create pop-up style workout stations, he lit up in excitement.
“I thought the idea was brilliant,” said Primis, “and my immediate response was that we will make this happen. Done.”
We worked with OrthoCarolina physician, Aaron Hewitt, to create safe, easy-to-learn exercises that could be turned into a full body workout. The exercises include Air Squats, Arm Circles, Push-ups, Lunges, Jumping Jacks & Plank – repeat 5x. Instructional videos can be found here on www.cltfreeworkout.com.
One of the body-weight exercises on the #CLTFreeWorkout route. #thesavageway
Air Squats Clean Graffiti for the #CLTFreeWorkout powered by OrthoCarolina. #thesavageway
Check out the #CLTFreeWorkout in one of the six chosen neighborhoods. #thesavageway
Using Clean Graffiti for a healthy initiative in the Charlotte, NC area. #thesavageway
One of the greatest elements of #CLTFreeWorkout is that we created a hashtag with the campaign. Now, whenever people are out doing the workout (whether they planned it or they stumbled upon it on a daily run), they can post a picture to social media and use #CLTFreeWorkout. We are able to track & see how many people are interacting with this healthy initiative.
A screen shot of the hashtag #CLTFreeWorkout on Instagram showcases community involvement. #thesavageway
Now that the campaign is launched, our client is seeing the results. “We’re thrilled,” said Primis. “The community has embraced it and are out there getting the workouts in. So cool to see.”
You can check out more coverage from our awesome city-wide campaign in the Charlotte Observer article, Charlotte Agenda feature, Charlotte Five coverage or this news clip from WCNC. Hopefully we will see this awesome initiative in other cities soon!
#CLTFreeWorkout launched in Charlotte, NC in Summer 2016. Free workouts in six neighborhoods. #thesavageway
by thesavageway | Aug 5, 2016 | clean graffiti
#thesavageway had the privilege of creating some Clean Graffiti for David Weekley Homes and their Central Living Charlotte locations. David Weekly Homes is a part of the Charlotte community and they are building some new properties in the South End area of town including Iverson, Ideal & Carson.
Clean Graffiti for David Weekley Homes in Charlotte, NC – #thesavageway
The spots were put down in the Historic South End area of Charlotte, NC and included a positive message, “Love Where You Live” and a fun representation of the Charlotte skyline.
New Love Where You Live Clean Graffiti by #thesavageway in Charlotte, NC.
David Weekley Homes has been “building in Charlotte-area suburbs for nearly 20 years, but (they) recognize that life in these areas is not for every Homebuyer. The Central Living communities offer the right home for your lifestyle and low-maintenance living while minimizing your home’s footprint. Enjoy the proximity to everything you’re already familiar with, such as a variety of entertainment, shopping and dining, and easy access to sporting venues, cultural landmarks and area employers.”
*excerpt from the David Weekley Homes website.
It’s been fun to have people send us texts, snap chat messages and post on their social media when they see a Clean Graffiti spot. The fact that you can only see these spots when you are walking around the neighborhood makes it awesome for targeted messaging. Here are a few snaps that we received for the Love Where You Live Campaign.
Snaphchat message sent to #thesavageway when a Clean Graffiti spot was seen in Charlotte. Photo by Caity Friedrich.
Another Snapchat message sent to #thesavageway when the Love Where You Live reverse graffiti was spotted. Photo by Maddy Rupert.
Check out more information on David Weekley Homes at www.centrallivingcharlotte.com.
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