by thesavageway | Jan 5, 2016 | clean graffiti
2015 was a huge year for #thesavageway Clean Graffiti! Our eco-friendly, outdoor messaging was used in 11 cities for 21 clients! 2015 saw the growth of our sales team in NYC and in the Southeast. From creating reverse graffiti campaigns for some of the largest organizations in the world to working with the North Carolina government on a safety campaign, we saw this medium grow and evolve! Here is a breakdown of our year in cleaning sidewalks.
Mecklenburg County Parks and Recreation Department
We love seeing organizations use Clean Graffiti for the healthy, insightful medium that it can be. Well Run Media and the Mecklenburg County Parks and Recreation Department used Clean Graffiti to promote tobacco free parks!
Clean Graffiti in Charlotte, NC – #thesavageway
Greenpeace
We created a campaign for the Global organization, Greenpeace, in the spring of 2015 to promote solar power. Using a stencil with two footprints and the hashtag #IStand4Solar, Greenpeace was able to see results through third party content on social media.
Clean Graffiti in Charlotte, NC – #thesavageway
Clarks, USA
Ever have a pair of Clarks Wallabees growing up? We did and that made working with Clarks, USA an even bigger deal. This international fashion brand used Clean Graffiti in SoHo, New York, NY to showcase the location of their flagship store. The detail that went into recreating the vintage Clarks Desert Boot in stencil form was one for the books!
Clean Graffiti in New York, NY – #thesavageway
NC Department of Transportation
One of our favorite jobs was for the NC Department of Transportation. We worked alongside the marketing agency for the NCDOT and integrated Clean Graffiti into their Watch For Me NC campaign. Clean Graffiti safety messages were used across six NC beach towns to act as a reminder to pedestrians and bikers to watch for cars! The six cities included Jacksonville, NC, Greensboro, NC, Durham, NC, Corolla County, NC, Dare County, NC, and Surf City, NC.
Clean Graffiti on the beaches of North Carolina – #thesavageway
Clean Graffiti on the beaches of North Carolina – #thesavageway
Carolina Performing Arts
We made our first trip to Chapel Hill, NC during our Clean Graffiti job for Carolina Performing Arts. The artistic design and kaleidoscope whimsy used for the message truly made the spots stand out! We want to see more companies use Clean Graffiti as street art!
Clean Graffiti in Chapel Hill, NC – #thesavageway
YMCA of Greater Charlotte
The YMCA of Greater Charlotte used Clean Graffiti for the annual Corporate Cup. Clean Graffiti was used as a promotion on the streets of Charlotte, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Isabella Santos Foundation
Another one of our favorites in 2015 was working with the Isabella Santos Foundation. This Charlotte, NC based non-profit uses running to raise money for pediatric cancer research. If you don’t know about Isabella’s story, read here. Putting her image on the ground was such a great reminder to the #IsabellasDreamTeam as they were training.
Clean Graffiti in Charlotte, NC – #thesavageway
NC Music Factory
The Charlotte area entertainment hub known, as the NC Music Factory, used some funny and clever messages to help get across the message that the Factory offers not only great music venues, but delicious restaurants as well.
Clean Graffiti in Charlotte, NC – #thesavageway
OrthoCarolina
OrthoCarolina was an early adopter of Clean Graffiti and has run many campaigns; however one of the smartest campaigns to date still has to be the run we did using “Watch Your Step.” These spots can be seen in Charlotte as well as Concord, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Project Art Aid / Project LIFT
2015 saw the completion of our Project Art Aid Queen City Soup / Project L.I.F.T. art grant with West Charlotte High School in Charlotte, NC. Teaching the students about the medium and then having them help bring the stencil to life was an awesome experience.
Clean Graffiti in Charlotte, NC – #thesavageway
Hooker Media / OrthoCarolina
We also got creative with OrthoCarolina and their relationship as the Carolina Panthers team physicians. We brought in local Charlotte, NC artist Matt Hooker of Hooker Media to design a stencil representing the move that the quarterback uses for touchdowns – the Superman. These spots went down in Winston Salem, NC.
Clean Graffiti in Winston Salem, NC – #thesavageway
MADabolic
We had to represent the #MADlifestyle for the Charlotte-based MADabolic boutique gym. (She is always watching!)
Clean Graffiti in Charlotte, NC – #thesavageway
Mint Museum
The Mint Museum, a Charlotte art institution, used Clean Graffiti to highlight their new youth art program, #NEXGENMint. The campaign was fun, interactive and geared toward middle-high school kids.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
CityMD
New York City saw its first run of Clean Graffiti by #thesavageway through a project with CityMD, a local urgent care.
Reverse Graffiti in New York, NY – #thesavageway
UNC-Charlotte
We were able to complete two jobs on the UNC-Charlotte campus in 2015. The first was for The Edge apartments at Tailgate Village and the second was for Chartwells, the campus dining services division.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
Pearl. Dentistry Reimagined
Who doesn’t like to “Smile More?” Pearl. Dentistry Reimagined used reverse graffiti in the Uptown area of Charlotte, NC to spread some positivity.
CG in Charlotte, NC – #thesavageway
Sustain Charlotte
We kicked off a partnership with Sustain Charlotte and OrthoCarolina to bring a healthy, walking initiative to the Queen City. #WalkCLT was developed and launched in the Plaza Midwood neighborhood in Charlotte, NC. This is a campaign that will reach other neighborhoods in 2016.
Clean Graffiti in the Plaza Midwood neighborhood of Charlotte, NC – #thesavageway
Charlotte’s Thunder Road Marathon
The Novant Health Thunder Road Marathon is a huge deal for the city. It is Charlotte’s largest road race and a qualifier for the Boston Marathon. The marketing agency behind Thunder Road contacted us to complete some Clean Graffiti with positive and motivational messages. The result was AWESOME!
Reverse graffiti in Charlotte, NC – #thesavageway
Solis Crabtree
Apartment Envy? Solis Crabtree has the cure for you! This company used reverse graffiti in the popular Glenwood South neighborhood of downtown Raleigh, NC.
Reverse Graffiti in Raleigh, NC – #thesavageway
Dogtopia Charlotte
We loved the fun paw prints that Dogtopia Charlotte decided to use for their campaign. This doggy daycare put spots down near their location in Southend, Charlotte, NC.
CG in Charlotte, NC – #thesavageway
S&D Coffee
One unique way to use reverse graffiti is through a social media contest, like S&D Coffee did for their partnership with Johnson & Wales University located in Uptown Charlotte, NC. Students had to find the spots, snap a picture, use the hashtag and then they were entered to win $5,000!
Reverse graffiti in Charlotte, NC – #thesavageway
#thesavageway Street Art
And simply because this earth needs more art and positivity, we put down some birds and roses in random places throughout the city of Charlotte.
Street Art in Charlotte, NC – #thesavageway
2015 was great and we are looking forward to what the New Year has to bring for #thesavageway. Follow us on Instagram & Twitter to stay up to date on all of our upcoming projects.
#thesavageway Clean Graffiti / Reverse Graffiti in 2015
by thesavageway | Dec 7, 2015 | clean graffiti
A few weeks ago, we laid down some Clean Graffiti for Dogtopia Charlotte, a local doggy daycare that prides itself on valuing pets as family. We love when brands use Clean Graffiti in conjunction with their other marketing efforts. Dogtopia’s “Come Over and Play” message tied into their social media and other digital marketing efforts.
Clean Graffiti for Dogtopia by #thesavageway
Love the use of paw prints in this Clean Graffiti message by #thesavageway
About Dogtopia Charlotte:
“We offer an open play dog daycare environment where your dog will be free to run, jump, play and sniff to their heart’s content. Our passionate, well-trained staff provides personalized care and exceptional service to our guests on four legs, as well as their two-legged parents. Live webcams offer a peek into your dog’s day and peace of mind that they’re having the time of their life socializing and burning off energy with their friends. At the end of the day you’ll be greeted by a happy, tired pup.” (via Dogtopia website).
Billy loves the Clean Graffiti for Dogtopia Charlotte – #thesavageway
Go out and find one of the Dogtopia Clean Graffiti spots around the Park Rd Shopping Center, Selwyn & Barclay Downs areas! If you spot one, snap a picture, post on social media and tag it with #comeoverandplay & @Dogtopia_CLT. They’ll give you $10 off of your next daycare, boarding or grooming visit for each photo you share.
Hint – this Clean Graffiti spot may be near Nolen Kitchen – #thesavageway
It’s the perfect day for a nice walk in the Queen City so grab your pup, your phone and snag a great deal for dog care this holiday season!
by thesavageway | Nov 18, 2015 | clean graffiti
Did you know that it’s only a 7-minute walk from Armada Skate Shop to Midwood Smokehouse in Plaza Midwood? This was one of the many walking facts that we learned while working on the Walk Your Neighborhood #WalkCLT initiative powered by OrthoCarolina & Sustain Charlotte.
#WalkCLT is a project created by Sustain Charlotte’s Transportation Choices Alliance & OrthoCarolina to promote the walkability of our Charlotte neighborhoods. Walking creates more vibrant streets, helps support local businesses, highlights unique neighborhood features & strengthens Charlotte as a whole. #WalkCLT brings the community together in a big way.
The first #WalkCLT event went down in Plaza Midwood. #thesavageway
#thesavagway was brought in to assist with the creation and promotion of this community event and well as executing Clean Graffiti to denote walking distances. Clean Graffiti was a natural medium to use as a wayfinding sign because it is a sustainable form of messaging – it’s just water.
Clean Graffiti was used as a wayfinding message along popular walking areas in the neighborhood. #thesavageway
It’s only 9 minutes to a good book! #WalkCLT helps promote walking in your neighborhood. #thesavageway
On Saturday, November 7, our team, Sustain Charlotte & OrthoCarolina threw a launch event for the #WalkCLT initiative. Residents & participants were encouraged to walk from their home (instead of driving) to the heart of the Plaza Midwood business district. The festivities included a free t-shirt upon checking-in at the Pizza Peel on Central Ave, a scavenger hunt for families, two and three-legged races, and some amazing deals from the Plaza Midwood neighborhood. Over 18 local restaurants, shops & businesses offered a special deal for participants. #thesavageway team was of course on hand to manage the social media for the event!
The Sustain Charlotte crew setting up for the #WalkCLT launch event.
Successful check-in for the inaugural #WalkCLT event. #thesavageway
Cruise Carts, another sustainable form of transportation, stopped by for the #WalkCLT launch. #thesavageway
Volunteers are all smiles at the #WalkCLT launch event. #thesavageway
Walk Your City Signs were also used as wayfinding signs for #WalkCLT. #thesavageway
This launch event was just the beginning of #WalkCLT, which has a larger vision to get all of Charlotte walking more often! OrthoCarolina has been a huge community supporter and is a key reason why this initiative took off!
In the words of Blair Primis, Vice-President of Marketing at OrthoCarolina, “OrthoCarolina is a committed community partner and we felt this initiative fell perfectly in line with our efforts to educate Charlotteans on living a healthy lifestyle.”
Stay tuned for the next #WalkCLT event coming to a neighborhood near you!
OrthoCarolina’s Blair Primis supporting #WalkCLT. #thesavageway
by thesavageway | Oct 26, 2015 | clean graffiti
Using Clean Graffiti for marathons and other running initiatives just makes sense. Companies are able to speak to their target market and give a nudge of encouragement directly to their target market – right underneath their running shoes! Recently, #thesavageway executed some Clean Graffiti for Novant Health’s Thunder Road Marathon to do just that.
Clean Graffiti by #thesavageway for Novant Health’s Thunder Road Marathon #RunCharlotte
Encouraging messages, including “Race Yourself,” “Life is a Marathon, Not a Sprint,” and “Keep Your Head Up,” were placed along the marathon route in order to encourage participants during the training period as well as race day!
“Thunder Road really is Charlotte’s marathon,” said Hannah Maschoff, Rock Star Designer at Moonlight Creative Group (the marketing agency behind Thunder Road). “And while we couldn’t be alongside every runner while they’re training, we wanted to use the streets as a way to remind runners the city of Charlotte is (literally) cheering them on. Running is often times more mental than physical. Almost anyone can run, it’s making the decision to get out and to keep going that’s hard. Simple reminders like this are great in a magazine are 1,000 times more impactful if they’re delivered when the runner actually needs it!”
Race Yourself Clean Graffiti for Thunder Road Marathon Charlotte. #thesavageway
“Charlotte has an awesome running community that ranges from social to serious,” continued Maschoff. “When building a campaign for Thunder Road, we wanted to find a way to reach these runners doing what the love – running. Clean graffiti was a great tool when our main efforts were grass roots.”
Runner along Charlotte streets with inspirational Clean Graffiti on the sidewalk. #thesavageway
Motivational Clean Graffiti messages on the sidewalk along the Thunder Road Charlotte route. #thesavageway
In fact, Thunder Road Marathon is having a fun social media contest surrounding the Clean Graffiti. Use #RunCharlotte whenever you find an encouraging message and be entered to win some sweet gifts.
From Charlotte’s Thunder Road Marathon Facebook:
“We can’t be with you on every training run, so we decided to do the next best thing. With help from MoonlightCreative Group and #thesavageway we’ve spread these inspirational pick-me-up’s throughout Charlotte. Snap a #shoeselfie next to one on your next run, post your pic to Facebook or Instagram with the hashtag #RunCharlotte, and be entered to win a $50 expo gift card for Official Merchandise. Winner will be drawn randomly on November 1.”
Charlotte’s Thunder Road Marathon uses Clean Graffiti for a social media contest. – #thesavageway
Thunder Road Marathon is in its 11th year in Charlotte and this year it takes place on November 14, 2015. The Novant Health Thunder Road Marathon also features a Half Marathon and 5K. All courses are certified. For more information, visit www.runcharlotte.com.
Now, go for a run, find some Clean Graffiti, post it to social media and tag #RunCharlotte #thesavageway.
by thesavageway | Oct 8, 2015 | clean graffiti
UNC Charlotte, which happens to be Torrie’s alma mater, has been introduced to Clean Graffiti in the past. OrthoCarolina ran a campaign during the inaugural Charlotte 49er Football season in 2013. Recently, #thesavageway had the opportunity to re-visit the campus for another Clean Graffiti initiative. We worked with The Edge University Walk to highlight the UNCC Alumni Tailgate Village – (The Alumni Tailgate Village is located directly across the street from Lot 19 at the corner of Cameron Blvd and Craver Road, near the tennis courts once you’re on campus).
Our reverse graffiti was to bring attention to the newly established Hauser Alumni Pavilion. We chose locations surrounding campus where people would be walking to the games as well as highly trafficked parking areas.
Clean Graffiti by #thesavageway for The Edge University Walk!
Clean Graffiti supporting the new UNC Charlotte Alumni Tailgate Village sponsored by The Edge University Walk. – #thesavageway
When you’re on campus for the Charlotte 49ers vs. Southern Miss Golden Eagles Homecoming Game on Saturday, October 24, keep your eyes out for these Clean Graffiti spots! Take a picture and let us know by using the hashtag #49erAlumni & #thesavageway!
Clean Graffiti for UNC Charlotte, sponsored by The Edge University Walk. Photo Credit Amy Jolly. #thesavageway
Go 49ers!
