RHA Health Services “Get My Me Back” Clean Graffiti Campaign

RHA Health Services “Get My Me Back” Clean Graffiti Campaign

It’s Mental Health Awareness Month and we are honored to be a part of the RHA Health Services “Get My Me Back’ campaign. We used the power of non-traditional marketing, aka Clean Graffiti, to bring attention to something that so many people need – mental health services.

“Get My Me Back” recognizes what makes each person unique and empowers them to rediscover the parts of their lives that matter most to them. Many people who are struggling deeply feel the loss of simple, everyday parts of life — things like their jobs, hobbies, events, or spending time with their loved ones. The campaign reminds people that it’s possible to reconnect with who they are, that treatment options are available and accessible, and that they can get back to a life that feels like theirs. (source: RHA website)  

We created a multi-city Clean Graffiti campaign to spread awareness for the behavioral health services that RHA offers. We went to Asheville, NC, Hendersonville, NC and Lenoir, NC with our eco-friendly advertising. The campaign went down along popular walking paths in these cities and where people typically congregate. With 35 spots spread across these three cities, the reach was definitely meaningful.

We had the pleasure of working with Miller Integrated Marketing on behalf of RHA Health Services. Working with an agency always makes the campaign process so seamless. We are able to work together to bring the client’s vision to life. The creative for the Clean Graffiti campaign is simple yet incredibly impactful and right on brand with the other marketing materials. The message of “Get My Me Back” stands alone as a message for the masses with a simple URL to learn more information.

Mental health awareness should be happening well beyond this one month of May. That’s why organizations like RHA Health Services are so important. The support and guidance that they offer is top tier. And we love how the simple reminder to “Get My Me Back” speaks volumes. When you’re facing mental health or substance use issues, more than just the big things slip away — you lose the everyday moments that make you feel like you. We love what RHA is doing for the community. Don’t be afraid to seek help.

In North Carolina, RHA is a statewide provider offering behavioral health services to adults & children.

Services vary by location. Please call 800.848.0180 or visit our locations page to find contact information for a specific location.

New Spring Moss Art Design for PARA CLT

New Spring Moss Art Design for PARA CLT

PARA CLT is a Charlotte hotspot known for great food, cocktails and gorgeous atmosphere. The owners wanted to bring a different experience to the Queen City and it absolutely gives Miami, New York or Las Vegas vibes. Para is short for ‘imparable’ which means unstoppable and that is what this restaurant is, it’s shaking up the game. They embraced bringing plants and art into their space from local creatives (aka us – The Savage Way) from the onset of their launch. Originally, we created a 12′ w x 8.5′ h gorgeous preserved Fern Wall with the PARA logo centered in gold to set the tone for the dining experience – lush, unexpected, unique. It even garnered a celebrity sighting or two.

The co-owners of PARA are always ones to keep people on their toes and it was time to do something fresh and new for the space. We were elated to be asked again to help bring some natural beauty into PARA. The restaurant group owners asked our team to create a piece that would reflect how we are all feeling about these wild times, and all are proud to showcase it. It’s a preserved reindeer moss piece called: Self Reflection: You are entirely up to you.

PARA CLT new Moss Art for their South End Charlotte restaurant.

More about the piece: 

Self Reflection: You are entirely up to you.

Look at yourself. Like truly stop and take a look in the mirror. Are you showing up daily how you want to? Are you doing your best? Are you using your time wisely? Are you taking care of your health? What in your life is holding you back? How can you be more present for others? What relationships can go deeper? These are the questions you need to answer to be able to better your circumstances. And the beautiful reality is that you get to decide.

You get to choose or choose again and again and again until the change that you dreamed of is your reality. You are entirely up to you. And as a collective, if we all look inward to better ourselves, then we can show up for others in such an authentic and beautiful way. This life will just get better and better the more self reflection we do.

Size: 12’ w x 8.5’ h, inset into the main dining wall | Moss: Preserved Reindeer Moss in four colors

More on the Spring Refresh at PARA CLT

Best of all, the PARA team just launched their spring menu, and it is heavenly. Check out these fresh dishes with TONS of options for gluten-free and vegan friends. Left: PARA CHAAT (chickpea, yogurt, pomegranate, masala chips, apple butter, mint, puffed rice) Middle: “POKE” (vegan, “feta,” watermelon, avocado, orange, seaweed, crisps) Right: BROCCOLI (edamame hummus, miso honey, peanut, boondi).
When you hit them up for the “Poke” dish, make sure to admire the new Moss Art and let us know what you think! More at https://paraclt.com/.