by thesavageway | May 30, 2017 | clean graffiti
WalkCLT is happening Friday, June 2 in the FreeMoreWest neighborhood. #thesavageway
Walking as a form of transportation is an underrated thing. When you walk, you not only get exercise but you get to explore parts of the city that you can’t see from the car. It’s awesome.
#WalkCLT is an initiative to promote walking as a form of transportation (it’s simple really). Using signage and Clean Graffiti, this project encourages residents and visitors of a neighborhood to be more eco-friendly and walk, bike or carpool to destinations in this area.
This installment of #WalkCLT is in the FreeMoreWest Area (including Wesley Heights, Seversville, Enderly Park, Bryant Park, and the Stewart Creek / Irwin Creek Greenways). We used pedestrian wayfinding signs, at both at ground and eye-level, to tell residents how many minutes it will take them to walk to popular local destinations. This is the second installment of WalkCLT; the original launch took place in Plaza Midwood in Fall 2015.
Clean Graffiti in Wesley Heights for WalkCLT. #thesavageway
Get out and walk your neighborhood with WalkCLT on June 2. #thesavageway
Love the creative use of Clean Graffiti for WalkCLT. #thesavageway
We partnered with Sustain Charlotte and OrthoCarolina on this initiative in hopes that it gets people excited about moving and being outside all while exploring more of Charlotte.
This Friday, June 2 from 5-8pm we are having a twilight launch event to kickoff WalkCLT. Walk or bike to Recover Brands (1518 Bryant St.), check in, log your miles walked, and get a wristband & event map for tons of discounts at FreeMoreWest establishments. Places like Rhino Market, Pinky’s Westside Grill and Blue Blaze Brewing.
The first 250 participants will receive a free #WalkCLT t-shirt provided by OrthoCarolina. Or you could be awesome and for a $10 donation get a custom printed t-shirt from Recover Brands and a beer ticket to Blue Blaze Brewing. All proceeds benefit Sustain Charlotte.
For more information visit walkclt.org. We are excited to walk with you. Join us!!
WalkCLT is happening this Friday, June 2 in FreeMoreWest.
WalkCLT is made possible by OrthoCarolina. #thesavageway
by thesavageway | Dec 8, 2016 | clean graffiti
Charlotte, NC locals are encouraged to break a sweat, get creative and have a chance to win some great prizes. OrthoCarolina has partnered with funny, fitness lover, Aaron Dodge, on an Instagram Contest for #TheFreeWorkout. Prizes range from $25 – $100 gift cards for simply working out. The full contest details are below.
#TheFreeWorkout Instagram Contest happening until Saturday, December 10.
Hit up one of the 13 locations of #TheFreeWorkout powered by OrthoCarolina.
The Free Workout is a free, bodyweight-based health initiative, designed by OrthoCarolina, to get your heart pumping and offer an alternative to your normal gym routine. These self-guided workouts use Clean Graffiti to mark the exercises and are located in 13 neighborhoods around Charlotte. The goal is to make fitness and a healthy lifestyle accessible to everyone.
OrthoCarolina is an undeniable force in the Charlotte area when it comes to community initiatives, innovation and building up neighborhoods. #TheFreeWorkout is another prime example of trusting the partnership with #thesavageway to use Clean Graffiti to get the people moving and turning these workouts into a fun opportunity.
OrthoCarolina is a huge supporter of community health initiatives. #TheFreeWorkout is another amazing display of this idea.
#TheFreeWorkout Instagram Contest:
-Grab a friend or two.
-Find a #TheFreeWorkout location (full list at www.thefreeworkout.com).
-Post the Most Creative Video to Instagram. Use your imagination: Boomerangs, Mannequin Challenge, Karaoke while working out… have fun in your neighborhood & get fit at the same time.
-Use #TheFreeWorkout and tag @OrthoCarolina to be entered to win.
-Winner will be chosen December 10.
- First Place: $100 Visa gift card
- Second Place: $50 Visa gift card
- Third Place: $25 Visa gift card
Start Date: December 1, 2016
End Date: December 10, 2016
Winners Notified: December 12, 2016
So get moving, Charlotte, NC! Find a #TheFreeWorkout location and show us your creative side!
A few days left for #TheFreeWorkout Instagram contest powered by OrthoCarolina.
by thesavageway | Aug 16, 2016 | clean graffiti
We’ve partnered with OrthoCarolina on a number of projects over the years. You may remember our motivational running messages, Panthers football campaign and #WalkCLT in Plaza Midwood. However, our latest initiative, #CLTFreeWorkout, is definitely one of the most interactive and community building campaigns that we’ve ever created.
The starting location of the #CLTFreeWorkout in the Wilmore neighborhood of Charlotte. #thesavageway
#CLTFreeWorkout is a Clean Graffiti campaign that utilizes the sidewalks to guide a series of FREE body-weight exercises in six different areas of town. Those areas include Sedgefield, NoDa, Dilworth, West Charlotte, Cherry and Wilmore. Click here for maps.
OrthoCarolina is a huge proponent of building community and promoting health & wellness in the greater Charlotte area. When we approached the Vice President of Marketing, Blair Primis, with an idea to create pop-up style workout stations, he lit up in excitement.
“I thought the idea was brilliant,” said Primis, “and my immediate response was that we will make this happen. Done.”
We worked with OrthoCarolina physician, Aaron Hewitt, to create safe, easy-to-learn exercises that could be turned into a full body workout. The exercises include Air Squats, Arm Circles, Push-ups, Lunges, Jumping Jacks & Plank – repeat 5x. Instructional videos can be found here on www.cltfreeworkout.com.
One of the body-weight exercises on the #CLTFreeWorkout route. #thesavageway
Air Squats Clean Graffiti for the #CLTFreeWorkout powered by OrthoCarolina. #thesavageway
Check out the #CLTFreeWorkout in one of the six chosen neighborhoods. #thesavageway
Using Clean Graffiti for a healthy initiative in the Charlotte, NC area. #thesavageway
One of the greatest elements of #CLTFreeWorkout is that we created a hashtag with the campaign. Now, whenever people are out doing the workout (whether they planned it or they stumbled upon it on a daily run), they can post a picture to social media and use #CLTFreeWorkout. We are able to track & see how many people are interacting with this healthy initiative.
A screen shot of the hashtag #CLTFreeWorkout on Instagram showcases community involvement. #thesavageway
Now that the campaign is launched, our client is seeing the results. “We’re thrilled,” said Primis. “The community has embraced it and are out there getting the workouts in. So cool to see.”
You can check out more coverage from our awesome city-wide campaign in the Charlotte Observer article, Charlotte Agenda feature, Charlotte Five coverage or this news clip from WCNC. Hopefully we will see this awesome initiative in other cities soon!
#CLTFreeWorkout launched in Charlotte, NC in Summer 2016. Free workouts in six neighborhoods. #thesavageway
by thesavageway | Jun 28, 2016 | clean graffiti
OrthoCarolina has been a partner of #thesavageway since 2012. We admire the way that this group of privately owned physicians interact and help the Charlotte, NC community grow. From supporting innovation initiatives like TEDxCharlotte and Seed 20 to helping young entrepreneurs, OrthoCarolina seems to be everywhere. One area that is particularly awesome is their involvement with youth sports.
Recently, we completed a Clean Graffiti campaign surrounding OrthoCarolina Soccer. Getting kids active and healthy has always been important to the OC community. Blair Primis, Vice President of Marketing at OrthoCarolina, said, “As part of an ongoing effort to support and promote youth sports in Charlotte, soccer seemed like a natural way to make that a reality. For boys and girls, men and women.”
Clean Graffiti by #thesavageway for OrthoCarolina Soccer in Charlotte, NC
We put down Clean Graffiti spots in five Charlotte neighborhoods. These spots are near six parks and two schools – but all near soccer fields where kids practice or play the game. The creative is a positive, motivating quote and a bouncing soccer ball (and we loved it!).
Motivational Clean Graffiti for OrthoCarolina near soccer fields in Charlotte, NC. #thesavageway
Clean Graffiti for OrthoCarolina Soccer by #thesavageway
OrthoCarolina supports a variety of soccer organizations, including the Charlotte Independence, Charlotte Eagles, Charlotte Soccer Academy, Lake Norman Soccer Club, Gaston United Soccer Club, Catawba Valley Soccer Club, Winston-Salem Twins and the Kernersville Soccer Association to name a few.
You can learn more about the great resources that OrthoCarolina is providing soccer families by visiting their website. You’ll learn tips like core-strengthening exercises, what to do with shin splints and how to properly ice a soccer injury.
Fun Clean Graffiti for OrthoCarolina in Charlotte, NC. #thesavageway
Get out there and get moving! And remember to talk with your feet and play with your heart.
by thesavageway | Nov 18, 2015 | clean graffiti
Did you know that it’s only a 7-minute walk from Armada Skate Shop to Midwood Smokehouse in Plaza Midwood? This was one of the many walking facts that we learned while working on the Walk Your Neighborhood #WalkCLT initiative powered by OrthoCarolina & Sustain Charlotte.
#WalkCLT is a project created by Sustain Charlotte’s Transportation Choices Alliance & OrthoCarolina to promote the walkability of our Charlotte neighborhoods. Walking creates more vibrant streets, helps support local businesses, highlights unique neighborhood features & strengthens Charlotte as a whole. #WalkCLT brings the community together in a big way.
The first #WalkCLT event went down in Plaza Midwood. #thesavageway
#thesavagway was brought in to assist with the creation and promotion of this community event and well as executing Clean Graffiti to denote walking distances. Clean Graffiti was a natural medium to use as a wayfinding sign because it is a sustainable form of messaging – it’s just water.
Clean Graffiti was used as a wayfinding message along popular walking areas in the neighborhood. #thesavageway
It’s only 9 minutes to a good book! #WalkCLT helps promote walking in your neighborhood. #thesavageway
On Saturday, November 7, our team, Sustain Charlotte & OrthoCarolina threw a launch event for the #WalkCLT initiative. Residents & participants were encouraged to walk from their home (instead of driving) to the heart of the Plaza Midwood business district. The festivities included a free t-shirt upon checking-in at the Pizza Peel on Central Ave, a scavenger hunt for families, two and three-legged races, and some amazing deals from the Plaza Midwood neighborhood. Over 18 local restaurants, shops & businesses offered a special deal for participants. #thesavageway team was of course on hand to manage the social media for the event!
The Sustain Charlotte crew setting up for the #WalkCLT launch event.
Successful check-in for the inaugural #WalkCLT event. #thesavageway
Cruise Carts, another sustainable form of transportation, stopped by for the #WalkCLT launch. #thesavageway
Volunteers are all smiles at the #WalkCLT launch event. #thesavageway
Walk Your City Signs were also used as wayfinding signs for #WalkCLT. #thesavageway
This launch event was just the beginning of #WalkCLT, which has a larger vision to get all of Charlotte walking more often! OrthoCarolina has been a huge community supporter and is a key reason why this initiative took off!
In the words of Blair Primis, Vice-President of Marketing at OrthoCarolina, “OrthoCarolina is a committed community partner and we felt this initiative fell perfectly in line with our efforts to educate Charlotteans on living a healthy lifestyle.”
Stay tuned for the next #WalkCLT event coming to a neighborhood near you!
OrthoCarolina’s Blair Primis supporting #WalkCLT. #thesavageway
