Moss Art Piece for NOVEL River District Apartments

Moss Art Piece for NOVEL River District Apartments

Now this is a Moss moment! We recently installed this gorgeous inset Moss Art piece at NOVEL River District by Crescent Communities. This is a new luxury apartment community located near the Catawba River in Charlotte, NC (and it’s an awesome space). From design to installation, The Savage Way team handled every aspect of this piece. There is something about an inset Moss Art installation that feels extra special.

We worked hand in hand with our clients BB+M Architecture and PMC Commercial Interiors, Inc in creating the perfect Moss Art installation for this nook in the lobby. We created a free-flowing green moss wall to complement the nature vibes of this luxury apartment community. Our team expertly installed this massive wall feature – and we are so proud! Between the preserved moss, the wood elements and the whimsical animal wallpaper and artwork, @novelriverdistrict nails the biophilic design.

Biophilic Design blends someone’s innate attraction to nature and living things into architecture and interior design. Many modern workspaces seek to integrate biophilic design strategies and the nature-forward approach into their design plans for a variety of reasons; improving employees’ quality of life, meeting sustainability goals and increasing productivity and creativity.

The theme of Novel River District is “Experience Life Wildly Tamed.” What a fitting description of this nature-in-mind space. We love seeing real preserved moss being used in interior design. Being able to take a mood board and custom design something to perfectly complement the vibe of a space is the stuff of our dreams. If you want to check out the space and see the moss in person, you can visit NOVEL River District located at 6006 Interwine Street.

Moss Art: Biophilic Design for Workspaces

Moss Art: Biophilic Design for Workspaces

The Savage Way has been creating custom Moss Art for almost a decade now. We create everything from 70′ long moss walls in a corporate lobby to a small moss logo in a coffee shop. No matter the size, the fusion of art and nature is something that fuels us as artists.  There is something magical about the beautiful dance of color, texture, and use of nature to enhance a space. This “thing” actually has an industry term called Biophilic Design. 

By definition, Biophilic Design blends someone’s innate attraction to nature and living things into architecture and interior design. Many modern workspaces seek to integrate biophilic design strategies and the nature-forward approach into their design plans for a variety of reasons; improving employees’ quality of life, meeting sustainability goals and increasing productivity and creativity. Check out this article in House Beautiful to read more on Biophilic Design. 

We have the pleasure of installing these calming elements into tons of workspaces in North Carolina and beyond. Below are some examples of green preserved plant walls in action. Take note of how seeing the lush greenery makes you feel when even looking at a photo… now imagine opening your computer and getting work done while next to a natural element like moss. #Dreamy.

Biophilic Design using Moss Art by The Savage Way at Accesso HQ in Charlotte, NC

Biophilic Design using a green wall of Moss Art by The Savage Way at Doubletree Hotel Charlotte a Hilton Property.

Interested in your own nature-loving oasis without all of the maintenance? Whether you’re looking to change the vibe in your office or your home, The Savage Way is ready to help! Email [email protected] to chat.

Sidewalk Games with Smart Start of Mecklenburg County

Sidewalk Games with Smart Start of Mecklenburg County

This summer, we placed a fun & interactive Clean Graffiti campaign across Charlotte, NC for Smart Start of Mecklenburg County. The intention was to create a children’s game for families to have access to at no-cost. We placed 20 pressure-washed pieces of art in 17 neighborhoods! The results have been so much fun and we love to see kids interacting with the sidewalk games.

Smart Start of Meklenburg County hired The Savage Way to pressure wash a kids game on the sidewalk near a park in Charlotte, NC. "Count the Bugs," "Danece Break," "JUMP," "Let's Play" are interactive and free for families.

The campaign is sprinkled throughout the city in high foot-traffic areas near parks and bus stops. Neighborhoods include Enderly Park, Wesley Heights, 1st Ward, 4th Ward, Madison Park, Dilworth, Sedgefield, Cherry, Elizabeth, Plaza Midwood, Commonwealth Park, Sheffield Park, Plaza-Shamrock, NoDa, Villa Heights, Belmont, and Double Oaks. This effort brings awareness to the amazing services that Smart Start of Mecklenburg County offers our age 0-5 preschool children. Here is a cute video posted to the @SmartStartMeck Instagram page showing the game in action.

Smart Start of Mecklenburg County has a mission to “mobilize resources, forge partnerships, and support families to improve early childhood health, education and development, and ensure children are prepared for kindergarten.” It’s an awesome organization who make it their business to help children thrive before five. They have four internal programs in addition to funding more than 20 other programs in the community that focus on early care and education, family support, health, and literacy. They will invest over $35 million in early childhood programs throughout the community this year. We love any opportunity to pour into young kids and giving them a positive, growth mindset and get them ready for school.

Clean Graffiti, aka reverse graffiti, is an eco-friendly advertising medium that utilizes the sidewalk to spread a message to the community. Whether you are a small business owner, a large corporation or community initiative, Clean Graffiti is a fantastic way to bring a talk-ability (and fun element) to your marketing / advertising message.

Geode Moss Frames for Global Support & Development

Geode Moss Frames for Global Support & Development

These beautiful Geode Moss Frames have found a home at the office of Global Support & Development (GSD). We love how this idea translated across 75 sqft of space in their new Charlotte, NC location.

We worked with GSD from idea inception to installation and the process was seamless. As you can see below, our installation team worked hard to hang these huge beauties in their break room area. Our Project Manager, Kimmy, is seen next to the frames for a size reference!

Three Geode Moss Frames created using green preserved reindeer moss in a geode crystal pattern. The art is made by The Savage Way for Global Support & Development.

Each Moss Art frame is created in a custom 5’ x 5’ painted wood frame with gorgeous preserved reindeer moss. We took the concept of a geode crystal and turned it into art. Not only are geode’s gorgeous and but we love to surround ourselves with their energy. They are symbols of creativity and the birthing of new ideas. It’s been said that keeping a geode in your workspace can facilitate inspiration and increase creative thinking. These three Geode Moss Frames are leaving a huge impact on this office space. We are so grateful to share our eco-friendly plant art with companies making an impact.

GSD is a humanitarian organization whose mission is to rapidly respond to disasters in collaboration with at-risk communities & support them to prepare for the future. In a nutshell – they are doing powerful community work. You can learn more about them on their website.

If you love the look of this art, we have smaller residential sized pieces available in our shop. Check out our Geode Moss Circles and Geode Frame.
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Killingsworth Charlotte Has Creative Outdoor Advertising

Killingsworth Charlotte Has Creative Outdoor Advertising

Killingsworth Environmental, the pest control company, used Clean Graffiti to creatively capture the attention of pedestrians in Charlotte, NC. In two separate campaigns, we were able to get clever about pest issues in our city. With eye-catching creative and the use of vanity URLs (CLTRats.com and CLTBugs.com), Killingsworth captured the audience and quickly directed them to a website that lays out an action item.

Two Campaigns

“What’s the deal with all the rats?!” (We can’t help but hear this in the voice of Jerry Seinfeld). But seriously, Charlotte has seen an increase in the rat population. Killingsworth is working hard to fix that issue with their new eco-friendly rodent clean up system called SMART. When the client reached out, we knew that this would be such a natural fit with the Killingsworth brand.

CLTBugs.com was the second campaign and again we had an eye-catching, creative message with a short and memorable URL. The goal was to drive people to a website to sign up for pest control services. “THEY’RE HERE…” with a bunch of bugs “crawling” on the sidewalk definitely grabs a pedestrian’s attention.

Why it Works

Clean Graffiti is a great addition to an overall marketing plan. Killingsworth is an established company (founded in 1993). They have market familiarity and they advertise in other spaces. Using a guerilla marketing tactic is a fun extension of the usual advertising initiatives. With Clean Graffiti, our client can reach their audience in a totally new space, the sidewalk, and leave a lasting impression with a clever message. When you see “What’s the deal with all the rats?” it makes you pause, analyze the question and go to CLTRats.com to learn more. It’s intriguing, clever and eco-friendly to boot.

We love the originality of these stencils and really appreciate how the Killingsworth team was open to the out-of-the-box nature of our advertising medium. Honored to get this awesome message from our client:

“To speak to the effectiveness of the campaign, I happened to mention rats this Wednesday while at Rhino Market and one of the staff members stopped me to ask if I had seen the “rat problem website on the sidewalks”. We appreciate your extra effort in making this campaign a success, especially last minute. It’s made CLTRats.com one of our most popular landing pages. (It ended the year as our second most popular page behind the homepage). Most importantly, it’s helped us make Charlotte a healthier place for everyone. We continue to see results from this campaign and look forward to working together more this year.” – Tessa Shoe, Marketing Manager of Killingsworth.

To learn more about Killingsworth and their services, head to their website.