by thesavageway | Oct 25, 2016 | clean graffiti
Breaking into Virginia has always been a goal and a vision of #thesavageway expansion. We are honored that our first client in this new territory was Hampton Roads Orthopaedics & Sports Medicine located in Newport News.
Clean Graffiti in Newport News, VA by #thesavageway.
We were contracted by Hampton Roads Orthopaedics & Sports Medicine (HROSM) to promote wellness & physical activity through our Clean Graffiti services. We executed 10 spots that read “Keep Your Body in Motion” in the Newport News area of town. Newport News is a quaint area of Virginia with a ton of up and coming neighborhoods. We focused our reverse graffiti services around Port Warwick, City Center at Oyster Point, The Greenlands and Noland Trail.
“Clean Graffiti is new to the Hampton Roads community,” said April Weston, Director of Marketing & Public Relations for Hampton Roads Orthopaedics & Sports Medicine. “We have had positive feedback from people of all ages; teens and adults who think the concept and idea is great. People having been taking pictures and sharing through social media and we truly believe that this will continue to grow as more and more people come across the “HROSM” mark around our city.”
Using a hashtag (like #HROSM) is a great way to encourage people to post and engage on social media. As people are walking on the sidewalks (already on their phones) and notice a Clean Graffiti spot, they can post and tag the photo.
A glimpse of the hashtag #HROSM and how we integrated social media into this Clean Graffiti campaign. #thesavageway
It’s Just Water – Clean Graffiti by #thesavageway for HROSM in Virginia.
Weston continued, “Our goal in utilizing Clean Graffiti was twofold. We wanted to expand our brand recognition and capture people’s attention through using a new form of advertising; something unique and catchy. At the same time, we wanted to meet people on a where they were- running trails, shopping areas, or walking with their family with an encouraging message.”
Learn more about HROSM:
Hampton Roads Orthopaedics & Sports Medicine “is the leading provider for orthopaedics care in Newport News, Williamsburg and Yorktown, Virginia; recognized for its comprehensive orthopaedic care, innovative minimally invasive surgical techniques, compassionate patient centered care and an engaged team who deliver customer service excellence.”
Additional Information: Website | Facebook | Twitter | Instagram
by thesavageway | Sep 16, 2016 | clean graffiti
We are very honored to be a part of the 2016 Dilworth Home Tour with our driveway art.
driveway art is an extension of #CleanGraffiti and we are honored to be part of the Dilworth Home Tour. #thesavageway
driveway art by #thesavageway.
Thanks to our driveway artist, Robin Tonelli, for setting up this partnership with the awesome folks at First Christian Church (1200 East Boulevard). The church is in the heart of the Dilworth Home Tour and the driveway art that we created will be seen by hundreds of people as they walk the 44th Annual route.
Stop by First Christian Church on the Dilworth Home Tour 2016 to see some driveway art by #thesavageway.
Before & After shot of our driveway art at First Christian Church on East Blvd, Charlotte, NC. #thesavageway
The tour takes place this weekend, Friday (9/16), from 6-9pm and Saturday (9/17), from 10am-5pm. You can still buy tickets here (show your receipt at any of the Tour homes to pick up these tickets). You can also purchase tickets at Paper Skyscraper, Dilworth Drugs, Park Road Books, and Ultra Running Company.
The homes on tour are: 2001 Dilworth Road West, 1918 Lennox, 1114 Linganore, 2402 Cumberland, 504 McDonald, 1715 Euclid, 1238 Belgrave, and the Dilworth Community Garden at 1300 Ordermore Ave.
Each year, the non-profit Dilworth Community Association (“DCA”) stages Charlotte’s oldest home tour with proceeds benefiting DCA efforts such as the fall Dilworth Jubilee, Conquer the Cankerworm tree banding, and contributions to groups such as Historic Charlotte. 20% of Home Tour proceeds support the DCA’s giving arm called Dilworth Cares. Dilworth Cares designates a local charity each year to receive funds from several neighborhood functions throughout the year.
The 2016 Dilworth Cares recipient is Dilworth Soup Kitchen (located in the same space as First Christian Church) which is where our driveway art is displayed.
driveway art in Charlotte, NC for the Dilworth Home Tour.
First Christian Church is located at 1200 East Blvd.
First Christian Church is located at 1200 East Blvd.
Love the driveway art we did for the 2016 Dilworth Home Tour.
Happy clients from First Christian Church with driveway art from #thesavageway (photo FCC Facebook)
Sweet couple from First Christian Church with driveway art from #thesavageway (photo FCC Facebook)
Buy a ticket, tour a historic home and see some beautiful driveway art in the process. If you are interested in our Clean Graffiti for your home or business, please email us at [email protected].
by thesavageway | Sep 13, 2016 | clean graffiti
There are times when your real-life and work-life magically align. For #thesavageway, that magic moment was when we were contracted to do some Clean Graffiti for Healthy Home Market.
Clean Graffiti for Healthy Home Market in Matthews, NC. #thesavageway
For this campaign, we focused on the Galleria / Matthews store location (1816 Galleria Blvd). We created an intricate stencil template to create the tree and promote the locally grown, locally owned premise. In fact, we based our design off of the print ad below (on the left) that is seen across Healthy Home Market’s promotion efforts. As you can see, we were able to adapt their message to the Clean Graffiti medium in an exceptional way.
The creative process can be very intricate for Clean Graffiti. #thesavageway
More on Healthy Home Market:
If you’re striving for a healthier lifestyle, this store is a dream come true. We (Paula & Torrie) have been frequent customers for years, even when it was known as the Home Economist! There are three locations, Davidson, Galleria in Matthews & Plaza Midwood. Since #thesavageway HQs (aka office) is located in Plaza Midwood that is naturally our home base store. With tons of vegan & vegetarian specialty foods, all the kombucha in the world, local energy bars and an amazing smoothie bar, nine times out of ten you can find us at Healthy Home Market.
Each store offers different specialty items (groceries, bulk vitamins, bulk nuts, deli, etc) and you can check this link to see what your nearby Healthy Home Market has in store.
You can find these kind of products:
- Gluten-Free * Special Diet Foods
- Organic & Local Produce
- All Natural Meat & Dairy Products
- Vitamins & Supplements
- The Largest Bulk Foods Selection in Charlotte, NC
- Naturally Delicious Deli & Smoothie Bar
- Locally Brewed Beers
Healthy Home Market has three locations in the greater Charlotte area. #thesavageway
Sample of the bulk nuts you can find at any of the Healthy Home Market stores. #thesavageway
We love our protein powder! Vegan, Vegetarian and Paleo friendly all available! #thesavageway
Healthy Home Market is such a staple in our lives and a place that helps to take our health to another level. If you haven’t been in yet, please do yourself a favor and visit one this week!
by thesavageway | Sep 6, 2016 | clean graffiti
Recently, we completed a Clean Graffiti campaign for the opening of a new restaurant in Charlotte, NC – Babalu Tapas & Tacos.
Babalu Tapas & Tacos is open at 1511 East Blvd. (photo www.eatBabalu.com)
We were able to incorporate the Babalu brand marketing initiatives seamlessly into a Clean Graffiti campaign. We used the tagline “Yours. Mine. Ours. Food Worth Sharing” and “The New Guac on the Block.” The spots went down around the Dilworth neighborhood area of Charlotte.
Clean Graffiti for Babalu Tapas & Tacos in Dilworth, Charlotte, NC. #thesavageway
Love this Avocado Clean Graffiti for Babalu located in Charlotte. #thesavageway
Clean Graffiti for new restaurant #BabaluDilworth by #thesavageway.
If you haven’t been into Babalu yet, located at 1511 East Blvd, do yourself a favor and try it out this week. They have amazing tableside guacamole and a delicious take on a margarita – the BABA-RITA!
by thesavageway | Aug 16, 2016 | clean graffiti
We’ve partnered with OrthoCarolina on a number of projects over the years. You may remember our motivational running messages, Panthers football campaign and #WalkCLT in Plaza Midwood. However, our latest initiative, #CLTFreeWorkout, is definitely one of the most interactive and community building campaigns that we’ve ever created.
The starting location of the #CLTFreeWorkout in the Wilmore neighborhood of Charlotte. #thesavageway
#CLTFreeWorkout is a Clean Graffiti campaign that utilizes the sidewalks to guide a series of FREE body-weight exercises in six different areas of town. Those areas include Sedgefield, NoDa, Dilworth, West Charlotte, Cherry and Wilmore. Click here for maps.
OrthoCarolina is a huge proponent of building community and promoting health & wellness in the greater Charlotte area. When we approached the Vice President of Marketing, Blair Primis, with an idea to create pop-up style workout stations, he lit up in excitement.
“I thought the idea was brilliant,” said Primis, “and my immediate response was that we will make this happen. Done.”
We worked with OrthoCarolina physician, Aaron Hewitt, to create safe, easy-to-learn exercises that could be turned into a full body workout. The exercises include Air Squats, Arm Circles, Push-ups, Lunges, Jumping Jacks & Plank – repeat 5x. Instructional videos can be found here on www.cltfreeworkout.com.
One of the body-weight exercises on the #CLTFreeWorkout route. #thesavageway
Air Squats Clean Graffiti for the #CLTFreeWorkout powered by OrthoCarolina. #thesavageway
Check out the #CLTFreeWorkout in one of the six chosen neighborhoods. #thesavageway
Using Clean Graffiti for a healthy initiative in the Charlotte, NC area. #thesavageway
One of the greatest elements of #CLTFreeWorkout is that we created a hashtag with the campaign. Now, whenever people are out doing the workout (whether they planned it or they stumbled upon it on a daily run), they can post a picture to social media and use #CLTFreeWorkout. We are able to track & see how many people are interacting with this healthy initiative.
A screen shot of the hashtag #CLTFreeWorkout on Instagram showcases community involvement. #thesavageway
Now that the campaign is launched, our client is seeing the results. “We’re thrilled,” said Primis. “The community has embraced it and are out there getting the workouts in. So cool to see.”
You can check out more coverage from our awesome city-wide campaign in the Charlotte Observer article, Charlotte Agenda feature, Charlotte Five coverage or this news clip from WCNC. Hopefully we will see this awesome initiative in other cities soon!
#CLTFreeWorkout launched in Charlotte, NC in Summer 2016. Free workouts in six neighborhoods. #thesavageway
