by thesavageway | Jun 6, 2017 | clean graffiti
“Wherever you’re going, we hope there’s fruits and veggies.” This is a statement that could have come straight out of our mouths. We believe in the power of plants and know the importance of eating a colorful, healthy meal, so when FNV (powered by Blue Cross Blue Shield) contacted us about doing a Clean Graffiti campaign to add to their new health initiative, FNVinNC, we jumped for joy at the chance.
FNV stands for fruits and veggies. “Fresh, frozen, canned or dried we can’t get enough of them. We’re on a mission to change the way America eats and we’re coming for you, North Carolina! Thanks to Blue Cross and Blue Shield of North Carolina, FNV is taking over billboards, airwaves, social media and your favorite local events to make sure the Tar Heel State is getting an extra helping of nature’s juiciest treats,” (from the FNV website).
FNV brought to you by BCBSNC banner ad. #thesavageway
Digital Ad for FNV powered by BCBSNC.
This campaign is backed by Bespoke Sports & Entertainment, a sports and entertainment consulting and marketing agency. It launched in spring of 2017 with projects in Durham & Raleigh, North Carolina but will make its way around NC as time goes on. The kickoff event took place at the Durham Bulls Stadium with a weekend takeover on April 28-30. Vending machines giving out free fruit, nuts and vegetables were placed around the stadium, pop-up tents with information on the importance of eating fresh and healthy were all around town, and Clean Graffiti was placed at your feet to encourage walkers and bikers to think about eating fruits and veggies.
Our Clean Graffiti went down in the state capital of Raleigh NC, as well as Durham. The Bespoke team did an amazing job of making their marketing message full-circle. The call to action with the reverse graffiti was tracked with a hashtag (#FNVinNC) and the message itself was used in digital ads, copy points for the press, and on their website. When a campaign makes sense and is full-circle, the consumer will get the most of the message.
Here are some photos of this awesome, healthy awareness campaign for Blue Cross Blue Shield’s FNV Clean Graffiti initiative.
SOCIAL MEDIA INTERACTION
One of the best things about this campaign is the interaction that it is getting from the public. You can check out all of the posts by searching #FNVinNC on Instagram but in the mean time, here is a sampling.
Clean Graffiti campaign interaction. Image via Instagram (@jdotbooski)
More campaign interaction on social media. Image via Instagram (@kdegraw16)
People are loving the healthy reminder. Image via Instagram (@explorethe919)
We absolutely love this Clean Graffiti campaign. Not only are we putting a positive message out into the universe, but we are inspiring people to pause and think about what they are putting into their bodies. It’s amazing the art and message you can create out of dirt. Now go eat your fruits and veggies! 🙂
by thesavageway | May 30, 2017 | clean graffiti
WalkCLT is happening Friday, June 2 in the FreeMoreWest neighborhood. #thesavageway
Walking as a form of transportation is an underrated thing. When you walk, you not only get exercise but you get to explore parts of the city that you can’t see from the car. It’s awesome.
#WalkCLT is an initiative to promote walking as a form of transportation (it’s simple really). Using signage and Clean Graffiti, this project encourages residents and visitors of a neighborhood to be more eco-friendly and walk, bike or carpool to destinations in this area.
This installment of #WalkCLT is in the FreeMoreWest Area (including Wesley Heights, Seversville, Enderly Park, Bryant Park, and the Stewart Creek / Irwin Creek Greenways). We used pedestrian wayfinding signs, at both at ground and eye-level, to tell residents how many minutes it will take them to walk to popular local destinations. This is the second installment of WalkCLT; the original launch took place in Plaza Midwood in Fall 2015.
Clean Graffiti in Wesley Heights for WalkCLT. #thesavageway
Get out and walk your neighborhood with WalkCLT on June 2. #thesavageway
Love the creative use of Clean Graffiti for WalkCLT. #thesavageway
We partnered with Sustain Charlotte and OrthoCarolina on this initiative in hopes that it gets people excited about moving and being outside all while exploring more of Charlotte.
This Friday, June 2 from 5-8pm we are having a twilight launch event to kickoff WalkCLT. Walk or bike to Recover Brands (1518 Bryant St.), check in, log your miles walked, and get a wristband & event map for tons of discounts at FreeMoreWest establishments. Places like Rhino Market, Pinky’s Westside Grill and Blue Blaze Brewing.
The first 250 participants will receive a free #WalkCLT t-shirt provided by OrthoCarolina. Or you could be awesome and for a $10 donation get a custom printed t-shirt from Recover Brands and a beer ticket to Blue Blaze Brewing. All proceeds benefit Sustain Charlotte.
For more information visit walkclt.org. We are excited to walk with you. Join us!!
WalkCLT is happening this Friday, June 2 in FreeMoreWest.
WalkCLT is made possible by OrthoCarolina. #thesavageway
by thesavageway | May 10, 2017 | clean graffiti
Clean Graffiti for Greystar South End Hops Festival. #thesavageway
The fourth annual Greystar South End Hops Festival returns this weekend to the delight of Charlottean beer lovers. But dog lovers will be in heaven too as this beer festival will benefit RescuedMe, a non-profit organization that rescues dogs in dire need of safe homes.
The event is this Saturday, May 13 from 2-6pm in the heart of South End (308 W. Carson Blvd. & Mint St.). Expect plenty of craft beer (from more than 40 breweries), live local music & food trucks.
This beer fest is dog-friendly and open to anyone 21+ years old. You can find out more about VIP tickets & General Admission Tickers here.
Clean Graffiti
We were able to partner with Third Rock Events on some Clean Graffiti for the upcoming South End Hops Festival. We love how the Historic South End logo is intertwined with the hop leaves. Our eco-friendly process is the perfect addition to any event. Using just water and dirt, we are able to target your audience in an unexpected way – the sidewalk. You can find these on your walk to the beer festival and throughout South End.
Here is some Clean Graffiti for the South End Hops Festival. Event is this Saturday, May 13. #thesavageway
Clean Graffiti in Charlotte, NC for beer festival. #thesavageway
So grab your best bud, your dog and get ready to have a great time at South End Hops Festival.
by thesavageway | May 4, 2017 | clean graffiti
Open Streets 704 is this Sunday, May 7 from 1-5pm.
That’s right…Open Streets 704 is BACK! This Sunday, join the Charlotte community for the next installment of Open Streets 704, this time in Plaza Midwood and Elizabeth.
If you’re unfamiliar with Open Streets you can check out this amazing health & community initiative here. But in short, “Open Streets 704 powered by BlueCross Blue Shield of North Carolina is a series of four Charlotte events that will literally open a length of city streets for an afternoon just for people!” It encourages locals to walk, bicycle, and experience the city together in a way that’s just not possible in a car.
The event is this Sunday, May 7 from 1-5pm. You can check out the route here.
We had the opportunity to partner again with the organizers, Well-Run Media and the Mecklenburg County Department of Parks & Recreation, on a Clean Graffiti campaign. Check out these photos.
Clean Graffiti for Open Streets in Veterans Park. #thesavageway
The ladies of #thesavageway (left: Paula, right: Torrie) will celebrate Open Streets this Sunday.
Eco-friendly messaging for Open Streets 704 powered by Blue Cross Blue Shield of NC. #thesavageway
We absolutely love working with this initiative. The concept behind Open Streets is everything we can stand behind; community building, walking (follow us on Instagram stories to see some of our walking adventures), being active with the family, being outside. It’s. Awesome.
Both of us will be hitting the streets in celebration this coming Sunday. We’ll be running around, doing some yoga, maybe biking, playing hopscotch, meeting the neighbors and just having fun!
We hope to see you!
by thesavageway | Apr 27, 2017 | clean graffiti
Working with a client like Not Just Coffee is somewhat of a dream. Not only are the people behind this successful Charlotte coffee shop some of the best people on the planet, but they are open to our crazy, out of the box ideas.
We had an idea to share the power of love & positivity through a Clean Graffiti campaign. Everyone loves coffee. Just mentioning that sweet morning nectar on social media will garner you some attention (likes, retweets, comments, etc). However, we want our city to love people, not just coffee.
We pitched the idea of #LovePeopleNotJustCoffee to the Not Just Coffee team and immediately we knew it was the perfect fit. Not Just Coffee is a craft coffee shop with three locations in Charlotte (Atherton Mill & Market, 7th Street Public Market, and Packard Place). They are hyper community-oriented, socially minded and thoughtful. James & Miracle Yoder, owners, opened their hearts and their doors to us (and this idea).
The idea was to put down some Clean Graffiti around the city, in several neighborhoods, and then host some social gatherings to encourage people to connect. The Clean Graffiti was designed in collaboration with Matt Hooker, a local Charlotte artist. If you live in this city, you’ve certainly seen his amazing work.
Clean Graffiti designed in collaboration with Matt Hooker (@HookerMedia). #thesavageway
With the Clean Graffiti in place, we brought in the Conduit of Love in Charlotte, Stephen Graddick (@theecopreneur) to help us bring this vision to life. On a sunny Wednesday evening, we would gather a small group of seemingly random people for drinks & conversation. Our goal was to bring our worlds together and fill the room with love.
Cheers to all of these humans for joining us for a night all about love & positivity. You are what make CLT so amazing. #LovePeopleNotJustCoffee
This amazing group of humans gathered and instead of the typical icebreaker question “What do you do,” Stephen prompted the question, “What do you love? What inspires you?” It was amazing to see this group ebb and flow in conversation, to laugh with new friends and leave feeling inspired.
After a short while, we walked out to a Clean Graffiti spot in SouthEnd and snapped some fun group pictures. Here is a sampling of the love that was created that night.
Love people, not just coffee. Left: Miracle & James Yoder | Right: Marcus & Paula Willie. #thesavageway
Fun at the Not Just Coffee Event: Left: Miracle Yoder & Zach Gudzan | Center: Group Photo | Right: Aubrey Jolly
Left: Jordan Noles || Right: Stephen Graddick, Zach Gudzan, Sydney Duarte, Heather Barb, Aaron Dodge
Spread Love!!!!! #LovePeopleNotJustCoffee
Now there is a new mission, Charlotte. Go find a Not Just Coffee Clean Graffiti spot around town – there are 12 of them – upload a picture and share what you love about someone. Let’s spread this message throughout the Queen City. Then take a moment to call your mom, text a friend, help a stranger, check in with someone – just spread the love. <3
