by thesavageway | Apr 17, 2017 | community
MORNING THOUGHTS SERIES: Once a week we will be sharing some of our morning meditations, coffee talks and general life mantras. Yes, #thesavageway is a creative marketing agency, but it is also a lifestyle. We (Torrie Savage & Paula Bartlett) strive to live a healthy, happy, positive life and we want to share our perspective. You can also follow along on Instagram with the hashtag #thesavageway.
Write It Down
Morning Thoughts: Write it Down. The power of pen to paper helps guide #thesavageway.
Morning Thoughts: Write it Down. The Passion Planner is a saving grace for everyday planning. #thesavageway
We are team paper at #thesavageway. Yes, we work in the digital space and can appreciate those iCalendar meeting reminders, but there is just something about putting pen to paper that just doesn’t compare to using technology.
If you ever take a meeting with me (Paula) or Torrie you are bound to see a Passion Planner, little notebook, a printed list of things to accomplish, Post-it notes, etc. #AllThePaperOptions.
Being a business owner requires us to wear many hats – Sales, Marketing, Operations, Creative Leaders, HR, Customer Service, Accounting, etc. Writing things down not only makes it easier to prioritize tasks, stay focused and be more productive, but it helps us to keep our sanity.
I write everything down; To-do lists, grocery lists, random thoughts while sitting on the porch. Everything. And usually in two different places. If I don’t write it down, it’s like it’s not real.
In fact, paper is so crucial to our lives that we use our notes to help manifest ideas. Setting intentions has become an every week practice for both of us. A visual representation of our personal and business goals helps to make those dreams a reality. We are constantly reinforcing what we want to happen in our lives – and we are able to make actual progress on accomplishing those goals because they are top of mind. By putting pen to paper, we are actively opening the space for ideas to become a reality.
So cheers to appreciating the old school art of taking notes. Cheers to staying organized & sane. Cheers to manifesting all of the ideas. And cheers to always having Post-its in your purse.
#MorningThoughts
by thesavageway | Apr 12, 2017 | moss art
#thesavageway Moss Art for AAA Carolinas. 100% real plants, naturally preserved.
We were recently contracted by AAA Carolinas to create a custom Moss Art sign for their main conference room at 6600 AAA Dr. Charlotte, NC (AAA Headquarters).
This intricate logo design is the perfect green addition to an otherwise traditional meeting space. The piece measured 4’ in width and looks great centered on the wall. We partnered with our local woodworker, Wooden Fox, to get the logo cut.
Our moss is made from 100% real plants that have been naturally preserved so there is no maintenance required. Imagine that – no watering, no fertilizer, no sunlight required. Simply hang your Moss Art on the wall and enjoy nature’s beauty (without the green thumb required)
Love the detail on this Moss Art piece. #thesavageway
If you are interested in custom signage, please email info@thesavageway.com. We’d love to create a unique piece of art/signage for you.
by thesavageway | Apr 5, 2017 | community
MORNING THOUGHTS SERIES: Once a week we will be sharing some of our morning meditations, coffee talks and general life mantras. Yes, #thesavageway is a creative marketing agency, but it is also a lifestyle. We (Torrie Savage & Paula Bartlett) strive to live a healthy, happy, positive life and we want to share our perspective. You can also follow along on Instagram with the hashtag #thesavageway.
Trust Your Gut
#thesavageway has been using the mantra of “Trust Your Gut” since its founding in 2012.
When I think about #thesavageway and what we’ve built our company upon, one notion keeps coming to the surface. That notion is “Trust Your Gut.” It is incredibly important to learn what you value and what you want to put out into the world, both as an individual and as a business. Once you know what matters to you, you will be able to practice the skill of trusting your gut.
Many times as an entrepreneur you are going to be challenged with unchartered territories; client requests that seem far fetched, making business decisions that will affect you one year down the road, or deciding whether to take on that new project or not. All of these instances can be scary and overwhelming. However, decisions become a lot easier if you can trust your gut and listen to those core values.
When you “Trust Your Gut,” you can take the second guessing out of things. If you know you don’t want to represent that company, you will say no…not “Maybe?!?” You will feel confident that it is not the right fit, and that you’re not just saying yes because you need the paycheck.
Learning to trust your gut is a practice. It’s something that you have to actively stimulate to do well. Ask yourself what you value. What does your company represent? Who do you want to be talking about everyday? We like this 3-minute read from Fast Company that talks about the importance of listening to your gut – especially the notion of carving out time to reflect.
At the end of the day, if you feel confident in the decisions you make, whether it’s making a change in your business direction or adding/subtracting a client, as long as you trust your gut – you’ll be good.
#MorningThoughts
by thesavageway | Mar 31, 2017 | clean graffiti
A Belk College MBA graduate increase their salary by $20,000 in the first year alone. #thesavageway
We live and work in Charlotte, NC, a city that’s long been known for it’s financial institutions; Wells Fargo, Bank of America, and BB&T dominate the skyline. But did you know that Charlotte is also home to one of the top ranked business schools in the country? That’s right, the Belk College of Business is making a name for themselves across the country and when we were given the opportunity to work with them, we jumped at the chance. In fact, we partnered with Belk College on two large-scale Clean Graffiti campaigns.
First a little more on Belk College.
The Belk College of Business at UNC Charlotte is doing some amazing things for their graduates. From master’s degrees and certificate programs, to doctoral programs, Belk College graduates are significant players in Charlotte’s business community. With more than 18,000 grads working in the Charlotte region, the college’s alumni make up one of the most connected networks in a city that Forbes ranked among the “Best Places for Business and Careers.”
Each year, Belk College graduates flood the ranks of the Fortune 500, and they see their master’s at work when they enjoy a 93% placement rate as a result of the networking and recruiting opportunities offered by the college. In addition, graduates of the college’s 5 master’s programs truly see their master’s degree at work in regards to salary—alumni report an average $20,000 salary increase in the months after graduation.
Now onto the Clean Graffiti campaigns.
Clean Graffiti for Belk College of Business in Fall 2016. #thesavageway
Reverse Graffiti for Belk College of Business in Charlotte, NC. #thesavageway
Belk College highlights #YourMastersAtWork with Clean Graffiti. #thesavageway
We partnered with the Belk College of Business on two large-scale Clean Graffiti campaigns. The first run of reverse graffiti went down in the fall of 2016. These spots highlighted the Uptown Charlotte location (that unique building on 9th Street) and their impressive MBA Program. Twelve spots went down in the Uptown and South End areas, as well as surrounding neighborhoods like NoDa and Elizabeth.
Spring of 2017 brought about round two of the campaign with 24 Clean Graffiti spots highlighting the perks of a master’s degree. The “93% placement rating” and “$20,000 salary bump” were featured when we cleaned these messages into dirt. That’s #YourMastersAtWork. The spots can be found throughout the city of Charlotte.
To bring attention to the newest eco-friendly messages, Belk College is running a fun social media campaign. If you see one of their Clean Graffiti message on a sidewalk around town, post a photo of the spot and your shoes on Instagram, Facebook, or Twitter. Make sure to use the hashtag #YourMastersAtWork and tag @UNCCBelkCollege for a chance to win a Belk College YETI Tumbler. The contest runs until April 5, 2017 and the best shoe shot wins.
So make sure to take a walk around the city and look for a Belk College Clean Graffiti spot. You just may be a winner!
Entries into the #BelkCollege social media contest for their Clean Graffiti around Charlotte, NC. #thesavageway
by thesavageway | Mar 23, 2017 | clean graffiti
Novant Health used Clean Graffiti to spread the message of breast health. #thesavageway
We’re taking it back in time with this blog post on one of our favorite Clean Graffiti clients. In fact, we’re taking it all the way back to October 2016. During Breast Cancer Awareness month, we were lucky enough to partner with Novant Health in eight cities on a reverse graffiti campaign that promoted wellness for women.
Throughout the month of October, we visited Manassas and Culpepper, VA, as well as six North Carolina cities. Those cities included Winston-Salem, Thomasville, Kernersville,Salisbury, Huntersville, and the Greater Charlotte area including Uptown, Matthews, Ballantyne and University. The campaign we created revolved around two different pieces of creative; “Mammograms….15 minutes can save your life,” and “1 in 8 women will be diagnosed with breast cancer…Get Checked.” These health tips were a great way to speak to women where they are, their neighborhoods.
As we travelled around the state of North Carolina, we were able to spread this important message of getting a mammogram. Novant Health puts a ton of resources into educating the public on the necessity for mammogram screenings and how to reduce risk. Utilizing Clean Graffiti was a first for this healthcare giant but it allowed this health message to reach parts of the state that do not normally see digital ads or other outdoor advertisements. This is a great way to use natural media, to promote a health initiative where the public will literally walk right over it.
Using Clean Graffiti to promote a health initiative makes Novant Health stand out in the marketplace. #thesavageway
If you, or a lady you love, are in need of a mammogram screening, you do not have to wait until October. Schedule one today, Here is a link with all of the information you need on breast health. There are a multitude of Novant Health Mammogram screening locations, as well as a Mobile Mammogram Unit, so there is definitely no excuse not to get your screening.
We look forward to continuing this partnership and helping to spread this amazing message to even more areas of the state with Clean Graffiti. Stay tuned. 😉
