The Free Workout by OrthoCarolina Debuts in Winston Salem

The Free Workout by OrthoCarolina Debuts in Winston Salem

Free, easy-to-use bodyweight-based workouts can be found all over the city thanks to OrthoCarolina.

After much success with 13 locations in the Charlotte area, OrthoCarolina decided to expand The Free Workout to Winston Salem. #TheFreeWorkout is a free, functional fitness workout that utilizes Clean Graffiti on the sidewalks to help make fitness and a healthy lifestyle accessible to everyone. The bodyweight-based exercise routine is designed by an OrthoCarolina medical provider and will get the heart pumping and offer an alternative to a normal gym routine.

Reverse Graffiti for OrthoCarolina

The Free Workout by OrthoCarolina debuts in Winston Salem, NC. #thesavageway

Street workout in Winston Salem

Free, bodyweight workouts sprinkle the streets of Winston Salem courtesy of OrthoCarolina. #thesavageway

thesavageway clean graffiti winston salem

Get healthy just by walking in your neighborhood. Clean Graffiti workouts in Winston Salem by #thesavageway.

The Workouts
#TheFreeWorkout workouts are designed for any fitness level and are open to use to the public. Each self-guided workout takes place along an approximately 800-1,000 foot stretch of sidewalk and involves six bodyweight exercises. The full routine involves completing the workout five times, but participants can modify as needed. Here are more details on the Winston Salem workout locations.

If you are in the Charlotte area, you can check out one of the 13 free workout locations here.

These workouts are created by using Clean Graffiti, an eco-friendly medium that simply uses high-pressured water to make a contrast in dirt.

We are so proud to continue our work with OrthoCarolina. Not only are they exceptional at what they do – one of the nation’s leading orthopedic practices and destinations for comprehensive orthopedic care – but their marketing team is one of the best that we’ve ever seen. They strive to be community-driven, innovative, accessible, and fun all at the same time #TheFreeWorkout is just another prime example of the genius that keeps OrthoCarolina at the top of their industry.

Yoga One Spreads Message of Love

Yoga One Spreads Message of Love

What does your business promote? When we had the chance to do a Clean Graffiti campaign with local Charlotte yoga studio, Yoga One, they knew exactly what they wanted to put out into the world; Love one another. Such a simple, yet profound statement.

Sidewalk Messages for Yoga One.

Clean Graffiti for Charlotte yoga studio, Yoga One in the Dilworth & Plaza Midwood areas.

thesavageway Clean Graffiti Yoga One

Such a positive way to use Clean Graffiti. Yoga One spreads Love One Another message. #thesavageway

Love One Another Sidewalk Art

Clean Graffiti campaign for Yoga One in Charlotte, NC. #thesavageway

We placed 12 Clean Graffiti spots around their two studios, located in Plaza Midwood and the newly opened studio in Dilworth. Using a play on their logo, as well as the phrase that represents the lifeline of their wellness practice, Yoga One was able to connect with the public in a subtle, relatable way. We received several Instagram messages from people who spotted a Clean Graffiti spot and snapped a pic.

Revere Graffiti for Yoga One

Instagram message from Amber Miller (@amberjenelle) after she spotted the Yoga One message of love. #thesavageway

Kudos to this amazing company for harnessing the power of positivity on the sidewalk.

Pizza, Love, Hoppiness & Moss Art

Pizza, Love, Hoppiness & Moss Art

Moss Art signage by #thesavageway

Custom Moss Art for Your Pie, the newest build-your-own-pizza shop in Charlotte, NC

It’s tough to get better than pizza, love and hoppiness (beer). These three things bring so much joy to the world. So when we had the chance to partner with Your Pie Charlotte on some Moss Art, we knew we had to make it fun.

Corri Smith, Owner of Black Wednesday Social Co., handled the marketing and public relations for Your Pie and she brought us in to help with the creation of this custom art. This piece of Moss Art is part of a larger installation on the back wall of the new make-your-own-pizza shop in Historic South End (2400 South Blvd.). Our preserved moss pops off the reclaimed wood wall and pairs nicely with the painted and neon sign.

It’s refreshing to see brands be creative and use our medium as an element in a larger design. We had fun with some local Charlotte friends at the grand opening a few weeks ago.

Interactive Moss Art

Our friends L: Corri Smith, C: Aaron Dodge, R: Charlotte Martin (daughter of Kseniya Martin) at Your Pie Charlotte

Custom signage for Your Pie

More friends at the Your Pie Grand Opening: L: Asheton Brown, R: Your Pie Owner, Ankoor Patel. #thesavageway

Go check out Your Pie on South Blvd! They’re open 11AM daily. And while you’re there, send us a picture of you in front of the sign!

If you’re interested in learning more about our custom moss art pieces, email [email protected].

Mammogram…The Other Screen You Need This Summer

Mammogram…The Other Screen You Need This Summer

Summer is here. That means no school, days at the pool, family vacation, and lots of time in the sun. We know you are protecting your skin with plenty of sunscreen, but summer is also a great time to schedule “the other screen you need”… a mammogram. That’s why we partnered with leading healthcare provider, Novant Health, on a multi-city Clean Graffiti campaign promoting mammograms.

Reverse Graffiti for leading healthcare company

Clean Graffiti for Novant Health encourages mammogram screenings this summer. #thesavageway

Creative Marketing for Novant Health

“I stand for mammograms” creative message for Novant Health in Winston Salem, NC. #thesavageway

Novant Health understands that October is not the only month that breast health is of importance. Women can and should schedule their mammogram when it’s convenient for them – any time of year. This public health campaign is spreading such an important message about breast health. You can check out more about the importance of early breast cancer detection in this article from the American Cancer Society.

For the Clean Graffiti campaign, we travelled to three cities (Winston Salem, Salisbury, Huntersville) and five areas in Charlotte, NC (Uptown, Ballantyne, Southpark, Piper Glen, Arboreteum) to help spread this health initiative. We love the play on sunscreen and the hot southern summers that we have in Charlotte, NC.

Clean Graffiti is a unique element of a media buy for Novant Health because there is a social element that is involved. We try to create messages that will make people stop & smile. As a society, we are bombarded with thousands of images every single day. It’s overwhelming (and easy to tune things out). Our natural form of media is unexpected, eco-friendly and can often encourage people to post to their social media platform. It’s always nice to see people post about a campaign on Instagram, just like @mamfrancis did (see below).

Street art campaign for Novant Health

Clean Graffiti helps create social media interaction for clients. (photo @mamfrancis in Instagram) #thesavageway

We are thrilled to work with progressive companies who are able to tie in natural media into their overall company message. Our projects with Novant Health have been fun, educational and a new way for people to hear about this important health screening.

Carolina Panthers Launch “Wofford is Coming” Campaign

Carolina Panthers Launch “Wofford is Coming” Campaign

Reverse Graffiti for the Panthers

Carolina Panthers launch “Wofford is Coming” training camp campaign in Charlotte, Raleigh & Columbia.

The Carolina Panthers are known for their creative marketing efforts. Catch their latest Twitter stunt using the Fresh Prince theme song here. Living in Charlotte, NC, home of the Panthers, we know how much love the Carolinas have for this football team. So when we got a call to help with a top-secret campaign for training camp, we knew we were in for something fun.

“Wofford is Coming” is a play on both the Panthers Training camp at Wofford College and the upcoming Game of Thrones premiere this Sunday. The Panthers PR and social media team sure know how to start some buzz; t-shirts, stickers and other swag were sent to players, fans and the media and they even created a Clean Graffiti campaign across multiple markets.

Marketing for the Carolina Panthers

Twitter photo from @BleacherReport about the Panthers Marketing efforts. #thesavageway

Panthers Training Camp swag

“Wofford is Coming” swag sent to a Panthers fan. (photo via Twitter @crdarn26)

#thesavageway was brought in to execute our eco-friendly, temporary Clean Graffiti in three markets, Charlotte and Raleigh, NC and Columbia, SC. These spots were placed in high-traffic areas in each of these cities. And for those wondering, it is created using water (how awesome is that?!).

It’s been fun to watch the public get excited about Panthers training camp and the upcoming season. Taking to Twitter, Instagram & Facebook to express their excitement by tagging @Panthers and using #WoffordIsComing.

Clean Graffiti Panthers Marketing

Clean Graffiti by #thesavageway found in Columbia, SC for the Carolina Panthers. (photo via Twitter @mcstephens12)

Carolina Panthers Reverse Graffiti Raleigh

More Reverse Graffiti for the Panthers found in Raleigh, NC. (photo via Twitter @heylookitskev)

Clean Graffiti in Plaza Midwood for Panthers

Even dogs are excited for Panthers training camp: Wofford is Coming. #thesavageway (photo via @SummerJadyn)

We love when large corporations and organizations reach out to utilize us as part of their media buy. Natural Media is a great alternative to create subtle, unexpected buzz around a campaign. The Panthers already do such a great job of fun outreach and thinking outside the usual media box, and now they can add Clean Graffiti to their tactic list!

Get excited for the upcoming NFL football season… Wofford is Coming.