by thesavageway | Jun 18, 2024 | clean graffiti
Killingsworth Environmental, the pest control company, used Clean Graffiti to creatively capture the attention of pedestrians in Charlotte, NC. In two separate campaigns, we were able to get clever about pest issues in our city. With eye-catching creative and the use of vanity URLs (CLTRats.com and CLTBugs.com), Killingsworth captured the audience and quickly directed them to a website that lays out an action item.
Two Campaigns
“What’s the deal with all the rats?!” (We can’t help but hear this in the voice of Jerry Seinfeld). But seriously, Charlotte has seen an increase in the rat population. Killingsworth is working hard to fix that issue with their new eco-friendly rodent clean up system called SMART. When the client reached out, we knew that this would be such a natural fit with the Killingsworth brand.
CLTBugs.com was the second campaign and again we had an eye-catching, creative message with a short and memorable URL. The goal was to drive people to a website to sign up for pest control services. “THEY’RE HERE…” with a bunch of bugs “crawling” on the sidewalk definitely grabs a pedestrian’s attention.
Why it Works
Clean Graffiti is a great addition to an overall marketing plan. Killingsworth is an established company (founded in 1993). They have market familiarity and they advertise in other spaces. Using a guerilla marketing tactic is a fun extension of the usual advertising initiatives. With Clean Graffiti, our client can reach their audience in a totally new space, the sidewalk, and leave a lasting impression with a clever message. When you see “What’s the deal with all the rats?” it makes you pause, analyze the question and go to CLTRats.com to learn more. It’s intriguing, clever and eco-friendly to boot.
We love the originality of these stencils and really appreciate how the Killingsworth team was open to the out-of-the-box nature of our advertising medium. Honored to get this awesome message from our client:
“To speak to the effectiveness of the campaign, I happened to mention rats this Wednesday while at Rhino Market and one of the staff members stopped me to ask if I had seen the “rat problem website on the sidewalks”. We appreciate your extra effort in making this campaign a success, especially last minute. It’s made CLTRats.com one of our most popular landing pages. (It ended the year as our second most popular page behind the homepage). Most importantly, it’s helped us make Charlotte a healthier place for everyone. We continue to see results from this campaign and look forward to working together more this year.” – Tessa Shoe, Marketing Manager of Killingsworth.
To learn more about Killingsworth and their services, head to their website.
by thesavageway | Apr 24, 2024 | clean graffiti
Ever since our hometown (Charlotte, NC) got a Major League Soccer team (shout out Charlotte FC), we have all been feeling the soccer hype. So, when we got a call from a large agency that works with United Stated Soccer Federation (U.S. Soccer), we knew were going for goal.
We worked with You Are Here Agency, a sponsorship and activation agency, on a Clean Graffiti campaign for the U.S. Soccer & The U.S. Women’s National Team’s “SheBelieves Cup” in Atlanta, GA. This tournament hosting international teams was a major moment for women’s soccer, and YAH Agency wanted to bring more attention to the upcoming game. That is where Clean Graffiti came in as the perfect advertising companion.
We ran a campaign throughout the city of Atlanta that helped drive traffic to the SheBelieves Cup website. The spots were placed in popular walking areas throughout busy neighborhoods. With a goal of general awareness, along with ticket sales, our eco-friendly sidewalk advertising became a great way to grab the attention of potential customers in an unexpected way.
More about SheBelieves:
“Inspired by the U.S. Women’s National Team, SheBelieves is a movement to encourage young women and girls to reach their dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup and has evolved into a special bond between U.S. Soccer and its fans, taking a powerful message of empowerment and that of believing in yourself into communities across the nation.”
The 2024 SheBelieves Cup, presented by Visa, featured the USWNT, Brazil, Canada and Japan. The USA defeated Japan in a semifinal 2-1, and captured its fifth consecutive and seventh overall SheBelieves Cup title, defeating Canada 5-4 in a penalty kick shootout following a 2-2 draw through regulation. (source from U.S. Soccer website)
We absolutely love what this organization stands for. We need more empowerment, utilization of resources and encouragement for women and young girls. And we are honored to be able to have contributed to the marketing of this event with our Clean Graffiti (aka reverse graffiti).
by thesavageway | Mar 15, 2024 | moss art
One of the things that The Savage Way is known for is our custom signage Moss Art. Our pieces are highly designed to the client’s desires, all while following brand standards. We pride ourselves on giving our clients a full circle experience, from the brainstorming & design phase to final execution. With our extensive marketing background, we understand those established brand standards and maintaining the brand aesthetic. We love when we get a chance to create signage out of our preserved plants.
There are a multitude of ways to display your branded signage in the office, but using Moss is such a unique experience. It adds greenery to your space in an unexpected and creative way. And the beauty of working with The Savage Way, is that we are able to customize the requested design to fit your interior design intent. Below are several ways that we have created signage out of moss for our clients.
From neon signage on a mixed moss backer to routed & filled letters that are stud mounted to the wall, Moss Art brings an elevated biophilic design element to any space. We are able to translate a traditional logo or even your company mission statement / core values into a stylized Moss Art piece.
Moss Art is definitely a trend we can get behind. There are so many benefits to bringing plants into workspaces. Nature is calming, reduces stress and leads to an overall better experience in an office setting. Our custom signage Moss Art creations are a great alternative to living plants (since Moss Art require zero maintenance!)
Our team is ready when you are to brainstorm all the creative solutions to bring your brand or logo “to life.” Since Moss Art does not require maintenance, it’s truly an ideal alternative in the signage and decorating space. Email us at info@thesavageway.com to start the conversation.
by thesavageway | Feb 29, 2024 | clean graffiti
We were honored to create a Clean Graffiti campaign for the recent Charlotte Marathon in Charlotte, NC. Using our specialized stencils, high-pressure water and dirty sidewalks, we created motivational moments for runners. Also, we gave sponsors a new opportunity for visibility.
The Novant Health Charlotte Marathon, Half Marathon and 5K is a huge running event in the Southeast. Taking place throughout Uptown Charlotte and our beautiful surrounding neighborhoods, runners take to the streets on a massive physical feat. When you are running 26.2 miles, a little motivation is helpful.
In the months leading up to race day we put down “You can do this”and “Find your happy pace” motivational Clean Graffiti messages all around the Queen City. It was so awesome to hear from runners that they would come across one of the reverse graffiti images and simply smile and keep going. This eco-friendly form of outdoor advertising is a great way for sponsors, like Novant Health, to get their name out in a new and different way.
Clean Graffiti was the perfect, unexpected way to advertise for the marathon. Runners take to the sidewalks every single day to train. What better way to reach these customers than to be a motivation for them?! A marathon is a milestone race in a person’s life. It’s pretty cool that the race organizers believe so strongly in positive, motivational messages like Clean Graffiti.
Thanks to our friends at Well-Run Media for bringing us into this project. It’s wonderful to have partners who love and respect our offerings. The Well-Run Media crew is always open to fun campaign ideas for their clients.
If you are interested in running the 2024 Charlotte Marathon, you can find all the registration information here.
by thesavageway | Feb 15, 2024 | moss art
The Vue Uptown Apartments, a Northwood Ravin property, recently hired us to create this beautiful green wall on the 50th Floor bar of their luxury high rise in Charlotte, NC. This full moss panel brought a natural softness to the bar area. It’s pretty awesome to be able to design and bring to life a green wall from start to finish.
This Moss Art was a true labor of love. The existing wall was all white tile and we had to design an inset moss panel, which is always a challenge. However, The Vue team and our crew of artists were able to bring this vision to life. It’s about 16.5′ w x 3.75′ h with a custom branded logo through the center. It was created using two different types of preserved moss; Mood Moss and Sheet Moss. And yes, preserved means that the plants are no longer living (aka preserved), so no maintenance is required!
This is such a great example of how bringing in elements of Biophilic Design can completely change how a space feels. While gorgeous, the original bar was slightly sterile and cold. Once we were able to bring in these plants, the energy of the space became warmer and more connected to nature. You find yourself wanting to spend more time in the space. It’s pretty magical that our Moss Art can bring so many amazing elements to the table.
Love this video from The Vue Uptown Apartments 50th Floor Bar where you can see the entire room. Really brings it all together.
The Conspiracy Moss Art
This is the second piece that we have created at this Northwood Ravin property. We created a 5′ metal banded Mixed Moss piece for The Conspiracy, their speakeasy on the ground level of the high rise. This is a bar open to the public, so be sure to swing by and check out the art.
