by thesavageway | Mar 31, 2017 | clean graffiti
A Belk College MBA graduate increase their salary by $20,000 in the first year alone. #thesavageway
We live and work in Charlotte, NC, a city that’s long been known for it’s financial institutions; Wells Fargo, Bank of America, and BB&T dominate the skyline. But did you know that Charlotte is also home to one of the top ranked business schools in the country? That’s right, the Belk College of Business is making a name for themselves across the country and when we were given the opportunity to work with them, we jumped at the chance. In fact, we partnered with Belk College on two large-scale Clean Graffiti campaigns.
First a little more on Belk College.
The Belk College of Business at UNC Charlotte is doing some amazing things for their graduates. From master’s degrees and certificate programs, to doctoral programs, Belk College graduates are significant players in Charlotte’s business community. With more than 18,000 grads working in the Charlotte region, the college’s alumni make up one of the most connected networks in a city that Forbes ranked among the “Best Places for Business and Careers.”
Each year, Belk College graduates flood the ranks of the Fortune 500, and they see their master’s at work when they enjoy a 93% placement rate as a result of the networking and recruiting opportunities offered by the college. In addition, graduates of the college’s 5 master’s programs truly see their master’s degree at work in regards to salary—alumni report an average $20,000 salary increase in the months after graduation.
Now onto the Clean Graffiti campaigns.
Clean Graffiti for Belk College of Business in Fall 2016. #thesavageway
Reverse Graffiti for Belk College of Business in Charlotte, NC. #thesavageway
Belk College highlights #YourMastersAtWork with Clean Graffiti. #thesavageway
We partnered with the Belk College of Business on two large-scale Clean Graffiti campaigns. The first run of reverse graffiti went down in the fall of 2016. These spots highlighted the Uptown Charlotte location (that unique building on 9th Street) and their impressive MBA Program. Twelve spots went down in the Uptown and South End areas, as well as surrounding neighborhoods like NoDa and Elizabeth.
Spring of 2017 brought about round two of the campaign with 24 Clean Graffiti spots highlighting the perks of a master’s degree. The “93% placement rating” and “$20,000 salary bump” were featured when we cleaned these messages into dirt. That’s #YourMastersAtWork. The spots can be found throughout the city of Charlotte.
To bring attention to the newest eco-friendly messages, Belk College is running a fun social media campaign. If you see one of their Clean Graffiti message on a sidewalk around town, post a photo of the spot and your shoes on Instagram, Facebook, or Twitter. Make sure to use the hashtag #YourMastersAtWork and tag @UNCCBelkCollege for a chance to win a Belk College YETI Tumbler. The contest runs until April 5, 2017 and the best shoe shot wins.
So make sure to take a walk around the city and look for a Belk College Clean Graffiti spot. You just may be a winner!
Entries into the #BelkCollege social media contest for their Clean Graffiti around Charlotte, NC. #thesavageway
by thesavageway | Mar 23, 2017 | clean graffiti
Novant Health used Clean Graffiti to spread the message of breast health. #thesavageway
We’re taking it back in time with this blog post on one of our favorite Clean Graffiti clients. In fact, we’re taking it all the way back to October 2016. During Breast Cancer Awareness month, we were lucky enough to partner with Novant Health in eight cities on a reverse graffiti campaign that promoted wellness for women.
Throughout the month of October, we visited Manassas and Culpepper, VA, as well as six North Carolina cities. Those cities included Winston-Salem, Thomasville, Kernersville,Salisbury, Huntersville, and the Greater Charlotte area including Uptown, Matthews, Ballantyne and University. The campaign we created revolved around two different pieces of creative; “Mammograms….15 minutes can save your life,” and “1 in 8 women will be diagnosed with breast cancer…Get Checked.” These health tips were a great way to speak to women where they are, their neighborhoods.
As we travelled around the state of North Carolina, we were able to spread this important message of getting a mammogram. Novant Health puts a ton of resources into educating the public on the necessity for mammogram screenings and how to reduce risk. Utilizing Clean Graffiti was a first for this healthcare giant but it allowed this health message to reach parts of the state that do not normally see digital ads or other outdoor advertisements. This is a great way to use natural media, to promote a health initiative where the public will literally walk right over it.
Using Clean Graffiti to promote a health initiative makes Novant Health stand out in the marketplace. #thesavageway
If you, or a lady you love, are in need of a mammogram screening, you do not have to wait until October. Schedule one today, Here is a link with all of the information you need on breast health. There are a multitude of Novant Health Mammogram screening locations, as well as a Mobile Mammogram Unit, so there is definitely no excuse not to get your screening.
We look forward to continuing this partnership and helping to spread this amazing message to even more areas of the state with Clean Graffiti. Stay tuned. 😉
by thesavageway | Mar 13, 2017 | moss art
Ally Financial Ordered a Custom Moss Art piece by #thesavageway.
Custom Moss Art by #thesavageway for the Ally Financial offices in Ballantyne.
Ally Financial wanted to bring an eco-friendly, natural element into their Charlotte, NC Ballantyne office. Through some great connections, we were able to create a custom Moss Art piece of the Ally logo to be prominently displayed in the lobby area.
Moss Art is a creation of #thesavageway and one of our natural service lines. We use preserved moss to create unique, handmade works of art for both corporate and residential clients. This piece is four feet wide on a wood backing.
We are able to work with clients who are looking to stand out with their signage, who want something “green” or natural for their décor and who are looking to practice their corporate social responsibility as a company. As a team, #thesavageway has the capability to create any logo, phrase or design element out of moss. If you’re interested in learning more, please email [email protected].
by thesavageway | Feb 9, 2017 | community
Rooted In Love is a 30 day plant-based cleanse designed by Lauren McAbee of Essential Thrive. #thesavageway
During the month of February, we are participating in an awesome program called Rooted in Love. This 30 day plant-based cleanse, designed by Lauren McAbee of Essential Thrive, is meant to rejuvenate your love of self and lead with a compassionate heart.
WHAT IS ROOTED IN LOVE:
– Plant-Based Diet (meaning vegan, whole foods)
– doTERRA Cleanse Protocol
– Daily Mantras paired with doTERRA essential oils
– Chakti Yoga (every Monday, Wednesday & Saturday)
Full disclosure, I (Paula) was a vegetarian for 8 years and in November of 2016 both Torrie & I went vegan – so this cleanse was not that big of a leap for us. However there are 23 people participating in this cleanse and they include all walks of life – vegetarians, meat eaters, junk food lovers, health enthusiasts and new plant-based eaters. It’s been awesome watching others discover the power of plants and just how good food can taste when you eat clean.
WHY ROOTED IN LOVE:
The goal is to fall madly in love with you – to appreciate exactly where you are right now – this body, this mind, this strength. When you can slow down and realize how incredibly lucky you are in this world, it is easy to show gratitude. Too often, we criticize ourselves and are too hard & rough with our egos. Rooted in Love is the perfect time to change all that. This 30 day cleanse uses essential oils to connect to our emotions, to create the space we need to heal those criticisms. It uses plants to heal our cells and allow the body to function exactly as it should. It uses exercise to build not only strength, but confidence in how the body moves.
It’s been going great and we are over a week into it now. Here are a few of the delicious meals and snacks we’ve been preparing using plants & creativity or that we’ve found at local vegan restaurants like Living Kitchen and Namastay Kitchen.
Yummy vegan options on the Rooted In Love Cleanse. #thesavageway
More delicious meals on the Rooted In Love Cleanse by Essential Thrive. #thesavageway
Make sure you follow along with @thesavageway on Instagram Stories (that’s where we post all of the cleanse yumminess). We will do a follow up blog at the end of the month to let you know how everything went. In the mean time, you can check out more info on Lauren & Essential Thrive by checking out her Instagram, Facebook or joining us for a Chakti Yoga class. If you’ve ever heard me or Torrie talk about this booty-shaking, hip-hop yoga class, then you know how amazing it is.
Side Note: If anyone is interested in learning more about this cleanse or how to take this leap into the plant kingdom, send us an email at [email protected]. We’d love to chat! Here’s to being Rooted in Love. Every. Single. Moment <3
by thesavageway | Jan 19, 2017 | clean graffiti
Lululemon Clean Graffiti by #thesavageway.
In late December 2016, we launched the first Lululemon Clean Graffiti campaign in the country. Our eco-friendly, outdoor messaging was the perfect fit to spread the word about “The Air Out There” outdoor running campaign.
Lululemon is a major global company that you may be familiar with – Yoga pants anyone? But Lululemon is also a luxury apparel brand that is dedicated to supporting and manifesting lifestyles for men and women while also building a community with like minded individuals.
Our partnership with Lululemon grew out of a desire for us to “pave the way” into a new year with a fresh, out of the box campaign. Enter Clean Graffiti. Lululemon wanted to reach out to the collective runners of Charlotte who run to feel grounded and leave a workout feeling inspired.
This community mindset can be found in their core principles, or their Manifesto (which you can read on each and every bag). If you’ve never seen it, here it is.
The Lululemon Manifesto.
“The conscious brain can only hold one thought at a time, choose a positive thought.”
“Love, dance, sing, floss and travel.”
“A daily hit of athletic-induced endorphins gives you the power to make better decisions, helps you be at peace with yourself, and offsets stress.”
Seriously, they are speaking the language of #thesavageway!! We were blown away at how much our missions aligned. Choosing to partner on a reverse graffiti promotion was a no-brainer for us.
Lululemon launches The Air Out There campaign.
Now onto the Clean Graffiti campaign. Since Lululemon’s goal was to encourage runners to hit the sidewalks throughout the winter months, our partnership naturally turned to connecting the dots within the Charlotte community. We were able to link Lululemon with local run clubs and some of the awesome runners this city has to offer.
The Clean Graffiti went down throughout popular running areas in Charlotte, NC in correlation with the “The Air Out There” nationwide campaign. These spots encouraged runners to pause and reflect on how running can keep you grounded. Lululemon chose to target and show support to runners along the NoDa Brewing Run Club, Legion Brewing Run Club, Heist Brewery Run Route and a few in Dilworth & Southend. The Lululemon team even hosted a Silent Run in December at NoDa Run Club where they offered a Meditation Specialist pre-run and brought running swag for runners to embrace that chilly winer wind.
Runner engagement on the Lululemon Clean Graffiti spot along a running path. – #thesavageway
Love this inspirational message from Lululemon in Clean Graffiti. #thesavageway
Lululemon is doing some pretty awesome things in the community. Just take a look at some of the pictures tagged under the hashtag #TheAirOutThere on Instagram. As our partnership with Lululemon continues to grow, you’ll be sure to see more campaigns in the future. Until then, hit those sidewalks runners!
