by thesavageway | Mar 2, 2015 | services
NoDa is home to many creative and community-driven events and the NoDa Food. Art. Music Rally is no exception. CLTure announced that the popular food truck rally returns to NoDa this month. This weekly free event brings the neighborhood together with local food trucks, bands, vendors all while raising awareness for local businesses and non-profits.
NoDa Food. Art. Music Rally line up for Spring. #thesavageway
The initial launch of March 5 has been postponed due to weather, so the Kick-Off Party at The Chop Shop will be March 12. Expect to see local musicians including The Business People, Brian & Megan and DJ Smitty. Local art vendors will be on hand in addition to a variety of food trucks including Taco Green-Go, Maryland Crab Co, Yummi Banh Mi, Plated Pallate, Roaming Fork and Sweet Cakes Bakery.
NoDa News covering the NoDa FAM Rally last Fall. #thesavageway
Pictures of the NoDa FAM Rally last fall via NoDa FAM Facebook page.
Vendors setting up at the NoDa FAM Rally last Fall.
Here at #thesavageway, we love supporting local efforts to grow the community and highlight amazing food and artistry. One of the new twists this year is a weekly art competition. Each week, artists can submit their art for a chance to win $400 sponsored by Goose Island, Shock Top, Blue Point Brewing, Stella Artois and Rolling Rock. Event attendees will select the winner and proceeds will benefit local non-profits Green Teacher Network and Behailu Academy.
Click here for official art completion rules.
More on Green Teacher Network.
More on Behailu Academy.
The event, which runs March 12, 19, 26 and April 2 (with possible rain date of April 9) is dog friendly and will feature a weekly dog costume competition and photo booth sponsored by Four Dogs Pet Supplies and NoDa Bark and Board.
NoDA F.A.M Rally takes place in the parking lot and patio area of The Chop Shop, located at 399 E. 35th Street in Charlotte, from 6-9 p.m.
by thesavageway | Feb 25, 2015 | blog, services
#thesavageway team is a preferred vendor of Carolinas HealthCare System and we were brought on for the entire month of February to act as the promotional and street team presence for the #MyHeartBeats4U campaign, geared towards heart health awareness.
The Issue:
Heart disease is a big issue in America. In fact it is the number one killer of women and the leading cause of death for most men. The Sanger Heart & Vascular Institute of Carolinas HeathCare System works diligently year-round to bring awareness to this disease. During the month of February (heart health month), the issue is brought to the forefront and risk factors are identified and prevention methods are broadcasted even more.
Some of the heart disease risk factors include:
- High blood pressure
- High LDL cholesterol
- Smoking
- Diabetes
- Excessive alcohol use
- Physical Inactivity
- Poor diet
- Obesity
#MyHeartBeats4U Campaign:
Since heart disease is such a large issue for Americans, Carolinas HealthCare System decided to institute a social media based campaign to gain exposure and communicate to the masses.
Using the hashtag #MyHeartBeats4U, community members are encouraged to answer the question, “Who does your heart beat for?” and then take a photograph and post to a favorite social media portal!
Charlotteans participating in Carolinas HealthCare System’s #MyHeartBeats4U campaign – #thesavageway
These pictures are then uploaded to the Carolinas HealthCare System website and rotated throughout the month. A variety of photos are also selected at random to appear on the digital EpiCentre billboards located at the corner of College St. & Trade St.
More #MyHeartBeats4U participants for Carolinas HealthCare System – #thesavageway
Events Around Town:
#thesavageway, along with Pink Toast Ink, were brought in to concept and create the photo booths that are used in correlation with our street team. Each week we venture out to various locations around the Queen City including the Duke Energy Building, 7th Street Market and Bank of America Plaza, all in the name of spreading heart health awareness!
Last week, Larry Sprinkle and the WCNC crew joined us to on the streets to further bring awareness to the campaign.
Larry Sprinkle of WCNC joined #thesavageway promo team for the #MyHeartBeats4U campaign.
During the month, our team has been able to interact with citizens on the street, business owners, families and even the Carolinas HealthCare System executive staff. We were able to participate in the AIR – Aerial Fitness February Social event that featured healthy-food guru Chef Alyssa’s Kitchen. This was the perfect opportunity to educate about heart health awareness and showcase ways to combat the disease (exercise & healthy diet).
AIR Charlotte owner Kerri Flanigan (pictured on right) and regular Mandi Staley (on left) tell us who their heart beats for!
Asheton Brown (@Smasheton) tells us who her hearts beats for during the AIR Charlotte Social – #thesavageway
Three Hunters Vodka participates in the campaign at the AIR Charlotte Social – #thesavageway
Get Involved:
If you want to be involved and help spread the awareness – go to Carolinas HealthCare System website, print a sheet and tell us who your heart beats for! You can also follow #thesavageway on Twitter – @thesavageway – to find out our location on the remaining Thursday and Friday of the month and get your picture taken in the photo booth! #MyHeartBeats4U
#thesavageway Promo Team for the Carolinas HealthCare System month long campaign.
by thesavageway | Feb 23, 2015 | clean graffiti, services
We have worked with the YMCA of Greater Charlotte on two Clean Graffiti campaigns within the past 6 months. They are true supporters of sustainability when it comes to advertising.
Corporate Social Responsibility
We love when companies put their money where their mouth is and actually practice Corporate Social Responsibility (CSR). Defined as a “Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare,” CSR is very important for companies these days.
When the YMCA chose to spend some of their marketing budget on Clean Graffiti, they in turn practiced CSR. Clean Graffiti is the process of cleaning a message onto a dirty sidewalk (it’s just water). They saw the benefits of using reverse graffiti to stand out from other outdoor advertising methods while being sustainable.
YMCA of Greater Charlotte uses Clean Graffiti for marketing campaign.
The first campaign the YMCA executed was on several of their campuses touting their “Stay & Play” initiative. The goal was to get YMCA members and passersby to realize that the YMCA offers dance, swimming, sports, tumbling and other programs beyond just a gym atmosphere. The participating campuses of the Greater Charlotte YMCA were the Johnston, Lake Norman and Stratford Richardson locations.
Social Media post from #thesavageway about YMCA of Greater Charlotte’s Clean Graffiti campaign.
Recently, another opportunity arose for the YMCA to take on sustainable advertising, the BB&T Corporate Cup 5K & Half-Marathon.
“The Corporate Cup is in its 36th year and the Race Planning Committee saw an opportunity to spice up how we communicate with something truly innovative compared to our other marketing vehicles,” said Center City Marketing Director for the YMCA, Brittany Durkin. “We saw how Clean Graffiti created a buzz between everyone (in person and online) and we wanted to try it specifically with our race.”
YMCA of Greater Charlotte Clean Graffiti for the BB&T Corporate Cup. #thesavageway
Clean Graffiti messages were placed around the race route and popular running areas to help promote the upcoming March 7 race.
#thesavageway did some Clean Graffiti for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
The best part of it all is that the YMCA has chosen to expand their CSR by returning to the spots and cleaning them away after the race. That’s what we call full circle, sustainable marketing!
Click here for more information on Clean Graffiti.
Click here to sign up for the BB&T Corporate Cup.
by thesavageway | Feb 11, 2015 | blog, services
In our line of work, we get to work with so many talented, driven females. In fact, Charlotte, NC is home to some amazing, women-owned businesses. Recently, we were able to witness one of our good friends take on the role of Boss. Kerri Flanigan became the owner and operator of the Charlotte location of AIR – Aerial Fitness!
Meet Kerri Flanigan, proud new owner of Air Charlotte! (photo courtesy of AIR-Aerial Fitness)
Kerri has been the right hand woman to the AIR-Aerial Fitness brand creator/owner, Shama Patel, since the beginning. She has been the lead manager of all locations and has held down the Charlotte location with grace.
“Owning a studio has always been a dream of mine. AIR brings results and it is fun for members. When the opportunity came for me to step in and own the Charlotte location, I knew this was meant to be,” said Flanigan.
Kerri brings such a fun energy to the studio. She makes you want to work out and better yourself. Local newscasters have seen this energy when AIR was featured on Good Day Carolinas with Charity Bailey and on Wilson’s World (Fox News Rising) with two other Girl Bosses Chef Alyssa Gorelick (Chef Alyssa’s Kitchen) & Cristina Gillespie (28toLIFE).
Having fun with Charity Bailey of Fox46 Carolinas! #thesavageway
The morning AIR crew hanging with Charity Bailey of Fox46 Carolinas. #thesavageway
AIR Owner, Kerri Flanigan, on Wilson’s World with Cristina Gillespie of 28toLIFE. #thesavageway
THE FITNESS CONCEPT
AIR – Aerial Fitness is located in Myers Park (in the shopping plaza next to Harris Teeter). This training program fuses ballet, yoga, barre work, Pilates and cardio – all in aerial silk hammocks. When it promises to “strengthen, lengthen + tone your physique in record-breaking time,” trust us – AIR is no joke.
We have been working with AIR since 2014 (when it was called Flex + Fit and was located Uptown in the Duke Energy Building). Aerial silks were always a huge element of the gym concept and as the brand grew in other cities (Chicago, Los Angeles) it became clear that AIR needed to be the star of this boutique gym. The concept shifted to what is now AIR.
#thesavageway hanging out at Flex + FIt in 2014 (now AIR).
#thesavageway has been involved with AIR in a variety of ways, including assisting with marketing, social media training, events and community partnerships. However we have also both been active members since day one. We LOVE this fitness routine. Each trainer has her own style that pushes you in different ways. Within a week’s time we get to sweat it out with Kristi in an intense interval session, get the shakes from Alicia during her barre work class and fly high (and often) with Kerri’s AIR classes.
AIR Charlotte Side Plank. #thesavageway
Some of the AIR Charlotte Trainers showing off new moves. #thesavageway
Part of the 30-Day Challenge at AIR Charlotte. #thesavageway
Each month offers different specials and events to keep the members involved. Currently, we are at the tail end of a 30-Day Challenge to complete 30 classes in a month (and man have these ladies whipped us into shape)! Learn more about AIR at the next FREE Social on Thursday, February 12.
We are beyond proud of Kerri for taking a chance on something that she is passionate about. Owning a company is exciting yet challenging, but it is worth every moment! Looking forward to continuing on this AIR journey with Kerri and her team! #LikeABoss
by thesavageway | Feb 3, 2015 | clean graffiti, services
Clean Graffiti is an innovative, sustainable form of messaging that is eye catching at its core. In fact, it’s just a clean message on a dirty sidewalk! However, when a client decides to be witty or clever with their message, Clean Graffiti has an even bigger impact.
Enter the NC Music Factory.
When we approached the Marketing Director (and Social Media Cowgirl herself), Corri Smith about using Clean Graffiti for the NC Music Factory (NCMF), she was immediately interested. It also happened to be perfect timing since they were in the midst of a big re-launch of their brand identity. Clean Graffiti became a natural (no pun intended) addition to their marketing efforts. It would become that 4th or 5th point of contact for the consumer to become familiar with the NCMF brand.
Clean Graffiti for the NC Music Factory.
Everyone knows the NCMF as a great place to catch a concert (Fillmore, Uptown Amphitheatre), however not everyone knows that you can catch a comedy show, enjoy a nice plate of sushi or even play a game of sand volleyball. With the new re-launch, the NCMF began showcasing everything that their facility offers. Running billboards, radio spots and print advertising, their city-wide campaign touted the tagline “Made Fresh Nightly.”
NC Music Factory Facebook Cover Photo for the Made Fresh Nightly Campaign.
NC Music Factory Printed Ad in the Made Fresh Nightly Campaign.
Example of the NC Music Factory Made Fresh Nightly Campaign Neon Sign.
The agency behind the “Made Fresh Nightly” campaign is Centerfold Agency. The team decided to take the creative route in using reverse graffiti and use some witty play-on-words.
Creative Clean Graffiti for the NC Music Factory.
New Clean Graffiti for the NC Music Factory.
With phrases like “Enjoy the Flavor Flav of our Burgers” and “Refreshing Ice-T Served Daily,” the NCMF is bringing attention to the fact that yes, they have concert venues, but they also have a ton of delicious restaurants (something that Charlotteans should be aware of)!
Our hats off to Centerfold and the NCMF for showing their corporate social responsibility and using Clean Graffiti to round out their marketing campaign!
