by thesavageway | Oct 25, 2016 | clean graffiti
Breaking into Virginia has always been a goal and a vision of #thesavageway expansion. We are honored that our first client in this new territory was Hampton Roads Orthopaedics & Sports Medicine located in Newport News.
Clean Graffiti in Newport News, VA by #thesavageway.
We were contracted by Hampton Roads Orthopaedics & Sports Medicine (HROSM) to promote wellness & physical activity through our Clean Graffiti services. We executed 10 spots that read “Keep Your Body in Motion” in the Newport News area of town. Newport News is a quaint area of Virginia with a ton of up and coming neighborhoods. We focused our reverse graffiti services around Port Warwick, City Center at Oyster Point, The Greenlands and Noland Trail.
“Clean Graffiti is new to the Hampton Roads community,” said April Weston, Director of Marketing & Public Relations for Hampton Roads Orthopaedics & Sports Medicine. “We have had positive feedback from people of all ages; teens and adults who think the concept and idea is great. People having been taking pictures and sharing through social media and we truly believe that this will continue to grow as more and more people come across the “HROSM” mark around our city.”
Using a hashtag (like #HROSM) is a great way to encourage people to post and engage on social media. As people are walking on the sidewalks (already on their phones) and notice a Clean Graffiti spot, they can post and tag the photo.
A glimpse of the hashtag #HROSM and how we integrated social media into this Clean Graffiti campaign. #thesavageway
It’s Just Water – Clean Graffiti by #thesavageway for HROSM in Virginia.
Weston continued, “Our goal in utilizing Clean Graffiti was twofold. We wanted to expand our brand recognition and capture people’s attention through using a new form of advertising; something unique and catchy. At the same time, we wanted to meet people on a where they were- running trails, shopping areas, or walking with their family with an encouraging message.”
Learn more about HROSM:
Hampton Roads Orthopaedics & Sports Medicine “is the leading provider for orthopaedics care in Newport News, Williamsburg and Yorktown, Virginia; recognized for its comprehensive orthopaedic care, innovative minimally invasive surgical techniques, compassionate patient centered care and an engaged team who deliver customer service excellence.”
Additional Information: Website | Facebook | Twitter | Instagram
by thesavageway | Sep 16, 2016 | clean graffiti
We are very honored to be a part of the 2016 Dilworth Home Tour with our driveway art.
driveway art is an extension of #CleanGraffiti and we are honored to be part of the Dilworth Home Tour. #thesavageway
driveway art by #thesavageway.
Thanks to our driveway artist, Robin Tonelli, for setting up this partnership with the awesome folks at First Christian Church (1200 East Boulevard). The church is in the heart of the Dilworth Home Tour and the driveway art that we created will be seen by hundreds of people as they walk the 44th Annual route.
Stop by First Christian Church on the Dilworth Home Tour 2016 to see some driveway art by #thesavageway.
Before & After shot of our driveway art at First Christian Church on East Blvd, Charlotte, NC. #thesavageway
The tour takes place this weekend, Friday (9/16), from 6-9pm and Saturday (9/17), from 10am-5pm. You can still buy tickets here (show your receipt at any of the Tour homes to pick up these tickets). You can also purchase tickets at Paper Skyscraper, Dilworth Drugs, Park Road Books, and Ultra Running Company.
The homes on tour are: 2001 Dilworth Road West, 1918 Lennox, 1114 Linganore, 2402 Cumberland, 504 McDonald, 1715 Euclid, 1238 Belgrave, and the Dilworth Community Garden at 1300 Ordermore Ave.
Each year, the non-profit Dilworth Community Association (“DCA”) stages Charlotte’s oldest home tour with proceeds benefiting DCA efforts such as the fall Dilworth Jubilee, Conquer the Cankerworm tree banding, and contributions to groups such as Historic Charlotte. 20% of Home Tour proceeds support the DCA’s giving arm called Dilworth Cares. Dilworth Cares designates a local charity each year to receive funds from several neighborhood functions throughout the year.
The 2016 Dilworth Cares recipient is Dilworth Soup Kitchen (located in the same space as First Christian Church) which is where our driveway art is displayed.
driveway art in Charlotte, NC for the Dilworth Home Tour.
First Christian Church is located at 1200 East Blvd.
First Christian Church is located at 1200 East Blvd.
Love the driveway art we did for the 2016 Dilworth Home Tour.
Happy clients from First Christian Church with driveway art from #thesavageway (photo FCC Facebook)
Sweet couple from First Christian Church with driveway art from #thesavageway (photo FCC Facebook)
Buy a ticket, tour a historic home and see some beautiful driveway art in the process. If you are interested in our Clean Graffiti for your home or business, please email us at [email protected].
by thesavageway | Aug 16, 2016 | clean graffiti
We’ve partnered with OrthoCarolina on a number of projects over the years. You may remember our motivational running messages, Panthers football campaign and #WalkCLT in Plaza Midwood. However, our latest initiative, #CLTFreeWorkout, is definitely one of the most interactive and community building campaigns that we’ve ever created.
The starting location of the #CLTFreeWorkout in the Wilmore neighborhood of Charlotte. #thesavageway
#CLTFreeWorkout is a Clean Graffiti campaign that utilizes the sidewalks to guide a series of FREE body-weight exercises in six different areas of town. Those areas include Sedgefield, NoDa, Dilworth, West Charlotte, Cherry and Wilmore. Click here for maps.
OrthoCarolina is a huge proponent of building community and promoting health & wellness in the greater Charlotte area. When we approached the Vice President of Marketing, Blair Primis, with an idea to create pop-up style workout stations, he lit up in excitement.
“I thought the idea was brilliant,” said Primis, “and my immediate response was that we will make this happen. Done.”
We worked with OrthoCarolina physician, Aaron Hewitt, to create safe, easy-to-learn exercises that could be turned into a full body workout. The exercises include Air Squats, Arm Circles, Push-ups, Lunges, Jumping Jacks & Plank – repeat 5x. Instructional videos can be found here on www.cltfreeworkout.com.
One of the body-weight exercises on the #CLTFreeWorkout route. #thesavageway
Air Squats Clean Graffiti for the #CLTFreeWorkout powered by OrthoCarolina. #thesavageway
Check out the #CLTFreeWorkout in one of the six chosen neighborhoods. #thesavageway
Using Clean Graffiti for a healthy initiative in the Charlotte, NC area. #thesavageway
One of the greatest elements of #CLTFreeWorkout is that we created a hashtag with the campaign. Now, whenever people are out doing the workout (whether they planned it or they stumbled upon it on a daily run), they can post a picture to social media and use #CLTFreeWorkout. We are able to track & see how many people are interacting with this healthy initiative.
A screen shot of the hashtag #CLTFreeWorkout on Instagram showcases community involvement. #thesavageway
Now that the campaign is launched, our client is seeing the results. “We’re thrilled,” said Primis. “The community has embraced it and are out there getting the workouts in. So cool to see.”
You can check out more coverage from our awesome city-wide campaign in the Charlotte Observer article, Charlotte Agenda feature, Charlotte Five coverage or this news clip from WCNC. Hopefully we will see this awesome initiative in other cities soon!
#CLTFreeWorkout launched in Charlotte, NC in Summer 2016. Free workouts in six neighborhoods. #thesavageway
by thesavageway | Jan 12, 2016 | moss art
Here at #thesavageway we are always crafting up new and different ways to spread the word. From Clean Graffiti and social media takeovers to other non-traditional marketing tactics, we push ourselves to think outside the box.
In 2015, we launched Moss Art as another service line. Moss Art is a way to bring a natural element indoors – with no maintenance! Our interior art installations are created with preserved moss to bring your logo or a favorite phrase to life! Moss Art is eye catching, innovative and a perfect signage solution for your company. Below is a peek at the clients that used Moss Art in 2015.
Moss Art by #thesavageway.
Cruise Carts
Cruise Carts decided to use Moss Art as signage. Cruise Carts is an eco-friendly, advertiser-driven free golf cart ride. Bringing a natural element inside the office was a perfect fit for this green company.
#thesavageway founder, Torrie Savage, in front of the first Moss Art for Cruise Carts.
#SkylineCLT
#SkylineCLT was an initiative of Crescent Communities to take an old building in Uptown Charlotte and turn it into a collaborative artist space for the months leading up to its renovation. The PR agency, Yellow Duck Marketing, and the event planning company, Jen Leigh Events, decided to use Moss Art as functional signage. By creating the hashtag in moss, we were telling people what conversation to join online when posting to social media.
Crescent Communities used Moss Art to bring a hashtag to life. – #thesavageway
Breathe Refuge
Jonathan Winn, of Breathe Refuge, wanted to bring an element of serenity and nature to his studio space in NoDa, the historic arts district of Charlotte, NC. This Moss Art was the perfect solution. We created this artwork on repurposed wood to create a unique touch.
Moss Art brings life to this sign for Breathe Refuge. #thesavageway
Private Resident Art
One of our dear friends and supporters, Blair Primis of OrthoCarolina, had the vision to create his longitude/latitude in moss. These floating numbers were fun to create and it definitely added a unique, natural touch to this Uptown Charlotte residence.
Interior design for a client with Moss Art. #thesavageway
AIR Aerial Fitness
This AIR Aerial Fitness logo is a great representation of how awesome Moss Art can be for a client. This piece is over 3 feet in diameter and a statement piece in the AIR studio in Myers Park. Franchise owner Shama Patel even said via Instagram, “I just had the craziest thought – a logo I designed years ago without any second thought is being recreated in such a beautiful way. It’s like your creation just gave meaning to my life’s work.” (awesome – we’ll take it)
Beautiful recreation of the AIR Aerial Fitness logo in moss. #thesavageway
Stars
A beautiful thing about Moss Art is how endless the possibilities are for application. We LOVE creating simple, stunning wall pieces like these stars. They are perfect to add nature to your office or home. They will spark conversation and have everyone asking you where you found such unique pieces of art.
Moss Art installation by @thesavageway
Moss Art is perfect for interior design, logos, event installations, typography, signage and as functional art. We look forward to bringing this art form to a new level in 2016 and to keep pushing that creative line.
Positive messaging in Moss Art at #thesavageway headquarters.
by thesavageway | Jan 5, 2016 | clean graffiti
2015 was a huge year for #thesavageway Clean Graffiti! Our eco-friendly, outdoor messaging was used in 11 cities for 21 clients! 2015 saw the growth of our sales team in NYC and in the Southeast. From creating reverse graffiti campaigns for some of the largest organizations in the world to working with the North Carolina government on a safety campaign, we saw this medium grow and evolve! Here is a breakdown of our year in cleaning sidewalks.
Mecklenburg County Parks and Recreation Department
We love seeing organizations use Clean Graffiti for the healthy, insightful medium that it can be. Well Run Media and the Mecklenburg County Parks and Recreation Department used Clean Graffiti to promote tobacco free parks!
Clean Graffiti in Charlotte, NC – #thesavageway
Greenpeace
We created a campaign for the Global organization, Greenpeace, in the spring of 2015 to promote solar power. Using a stencil with two footprints and the hashtag #IStand4Solar, Greenpeace was able to see results through third party content on social media.
Clean Graffiti in Charlotte, NC – #thesavageway
Clarks, USA
Ever have a pair of Clarks Wallabees growing up? We did and that made working with Clarks, USA an even bigger deal. This international fashion brand used Clean Graffiti in SoHo, New York, NY to showcase the location of their flagship store. The detail that went into recreating the vintage Clarks Desert Boot in stencil form was one for the books!
Clean Graffiti in New York, NY – #thesavageway
NC Department of Transportation
One of our favorite jobs was for the NC Department of Transportation. We worked alongside the marketing agency for the NCDOT and integrated Clean Graffiti into their Watch For Me NC campaign. Clean Graffiti safety messages were used across six NC beach towns to act as a reminder to pedestrians and bikers to watch for cars! The six cities included Jacksonville, NC, Greensboro, NC, Durham, NC, Corolla County, NC, Dare County, NC, and Surf City, NC.
Clean Graffiti on the beaches of North Carolina – #thesavageway
Clean Graffiti on the beaches of North Carolina – #thesavageway
Carolina Performing Arts
We made our first trip to Chapel Hill, NC during our Clean Graffiti job for Carolina Performing Arts. The artistic design and kaleidoscope whimsy used for the message truly made the spots stand out! We want to see more companies use Clean Graffiti as street art!
Clean Graffiti in Chapel Hill, NC – #thesavageway
YMCA of Greater Charlotte
The YMCA of Greater Charlotte used Clean Graffiti for the annual Corporate Cup. Clean Graffiti was used as a promotion on the streets of Charlotte, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Isabella Santos Foundation
Another one of our favorites in 2015 was working with the Isabella Santos Foundation. This Charlotte, NC based non-profit uses running to raise money for pediatric cancer research. If you don’t know about Isabella’s story, read here. Putting her image on the ground was such a great reminder to the #IsabellasDreamTeam as they were training.
Clean Graffiti in Charlotte, NC – #thesavageway
NC Music Factory
The Charlotte area entertainment hub known, as the NC Music Factory, used some funny and clever messages to help get across the message that the Factory offers not only great music venues, but delicious restaurants as well.
Clean Graffiti in Charlotte, NC – #thesavageway
OrthoCarolina
OrthoCarolina was an early adopter of Clean Graffiti and has run many campaigns; however one of the smartest campaigns to date still has to be the run we did using “Watch Your Step.” These spots can be seen in Charlotte as well as Concord, NC.
Clean Graffiti in Charlotte, NC – #thesavageway
Project Art Aid / Project LIFT
2015 saw the completion of our Project Art Aid Queen City Soup / Project L.I.F.T. art grant with West Charlotte High School in Charlotte, NC. Teaching the students about the medium and then having them help bring the stencil to life was an awesome experience.
Clean Graffiti in Charlotte, NC – #thesavageway
Hooker Media / OrthoCarolina
We also got creative with OrthoCarolina and their relationship as the Carolina Panthers team physicians. We brought in local Charlotte, NC artist Matt Hooker of Hooker Media to design a stencil representing the move that the quarterback uses for touchdowns – the Superman. These spots went down in Winston Salem, NC.
Clean Graffiti in Winston Salem, NC – #thesavageway
MADabolic
We had to represent the #MADlifestyle for the Charlotte-based MADabolic boutique gym. (She is always watching!)
Clean Graffiti in Charlotte, NC – #thesavageway
Mint Museum
The Mint Museum, a Charlotte art institution, used Clean Graffiti to highlight their new youth art program, #NEXGENMint. The campaign was fun, interactive and geared toward middle-high school kids.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
CityMD
New York City saw its first run of Clean Graffiti by #thesavageway through a project with CityMD, a local urgent care.
Reverse Graffiti in New York, NY – #thesavageway
UNC-Charlotte
We were able to complete two jobs on the UNC-Charlotte campus in 2015. The first was for The Edge apartments at Tailgate Village and the second was for Chartwells, the campus dining services division.
Clean Graffiti in Charlotte, NC – #thesavageway
Clean Graffiti in Charlotte, NC – #thesavageway
Pearl. Dentistry Reimagined
Who doesn’t like to “Smile More?” Pearl. Dentistry Reimagined used reverse graffiti in the Uptown area of Charlotte, NC to spread some positivity.
CG in Charlotte, NC – #thesavageway
Sustain Charlotte
We kicked off a partnership with Sustain Charlotte and OrthoCarolina to bring a healthy, walking initiative to the Queen City. #WalkCLT was developed and launched in the Plaza Midwood neighborhood in Charlotte, NC. This is a campaign that will reach other neighborhoods in 2016.
Clean Graffiti in the Plaza Midwood neighborhood of Charlotte, NC – #thesavageway
Charlotte’s Thunder Road Marathon
The Novant Health Thunder Road Marathon is a huge deal for the city. It is Charlotte’s largest road race and a qualifier for the Boston Marathon. The marketing agency behind Thunder Road contacted us to complete some Clean Graffiti with positive and motivational messages. The result was AWESOME!
Reverse graffiti in Charlotte, NC – #thesavageway
Solis Crabtree
Apartment Envy? Solis Crabtree has the cure for you! This company used reverse graffiti in the popular Glenwood South neighborhood of downtown Raleigh, NC.
Reverse Graffiti in Raleigh, NC – #thesavageway
Dogtopia Charlotte
We loved the fun paw prints that Dogtopia Charlotte decided to use for their campaign. This doggy daycare put spots down near their location in Southend, Charlotte, NC.
CG in Charlotte, NC – #thesavageway
S&D Coffee
One unique way to use reverse graffiti is through a social media contest, like S&D Coffee did for their partnership with Johnson & Wales University located in Uptown Charlotte, NC. Students had to find the spots, snap a picture, use the hashtag and then they were entered to win $5,000!
Reverse graffiti in Charlotte, NC – #thesavageway
#thesavageway Street Art
And simply because this earth needs more art and positivity, we put down some birds and roses in random places throughout the city of Charlotte.
Street Art in Charlotte, NC – #thesavageway
2015 was great and we are looking forward to what the New Year has to bring for #thesavageway. Follow us on Instagram & Twitter to stay up to date on all of our upcoming projects.
#thesavageway Clean Graffiti / Reverse Graffiti in 2015
