by thesavageway | Sep 19, 2018 | clean graffiti
OrthoCarolina brings free, easy-to-use bodyweight-based workouts to South Carolina.
The Free Workout, a free, functional fitness workout that utilizes Clean Graffiti on the sidewalks to help make fitness and a healthy lifestyle accessible to everyone, made its debut in South Carolina recently. This bodyweight-based exercise routine was designed by an OrthoCarolina medical provider and offers a great alternative to a traditional gym routine.
With successful campaigns in Charlotte (13 total #TheFreeWorkout locations) and Winston Salem (7 total locations), it was time to expand to the growing communities of Rock Hill and Fort Mill, SC. Four sidewalk workouts were placed in each city and you can find the locations of this community-building fitness initiative here.
These workouts are created by using Clean Graffiti, an eco-friendly medium that simply uses high-pressured water to make a contrast in dirt. That’s right – no paint, no acid, no bleach – it’s just water (how cool is that?!).
OrthoCarolina provided The Free Workout to Rock Hill, SC & Fort Mill, SC. #thesavageway
Free, bodyweight exercise routine is now available on the sidewalks in some areas of South Carolina. #thesavageway
#TheFreeWorkout by OrthoCarolina has now hit South Carolina by way of Clean Graffiti. #thesavageway
Complete The Free Workout by OrthoCarolina 5x to really get your heart pumping! #thesavageway
The Actual Workouts
The Free Workout is a self-guided workout with six body-weight movements that you can repeat 5x or modify as needed. It takes place along an approximately 600-800 foot stretch of sidewalk around popular areas of town. The workouts are designed for any fitness level and are free and open to use to the public. If you’d like to see some videos of these easy workouts, check out Carrie Rhodes, MPT at OrthoCarolina, demonstrate #TheFreeWorkout.
If you are looking for past workouts, you can check out one of the 13 free workout locations in Charlotte or you can check out more details on the Winston Salem workout locations.
by thesavageway | Sep 17, 2018 | clean graffiti
We just created an awesome Clean Graffiti campaign for Novel NoDa (seriously, we love it). Often we recommend putting a more artistic message down when using Clean Graffiti. Make it art. Make it pretty. Make the brand more subtle (You know, brought to you by XYZ company). Over our six years of being in business, we have found that the consumer absorbs a message like this so much better. It’s already unexpected to be on the sidewalk and in our world of third party social media content, frankly you should push for something fun, cool, witty or “Instagrammable” to represent your brand.
Kudos to Novel NoDa, Charlotte’s luxury apartment complex in the historic arts district of NoDa, for giving us the space to be creative and take their message to the next level. We partnered with the insanely talented local Charlotte artist, Kyle Mosher, to create this one-of-a-kind reverse graffiti message.
Clean Graffiti artwork by #thesavageway & Kyle Mosher for Novel NoDa Apartments.
Novel NoDa’s Clean Graffiti looks great on the sidewalks of the NoDa & Plaza Midwood neighborhoods.
As an apartment complex in the NoDa neighborhood, Novel NoDa has embraced the arts community. From murals, interior decor, events, Clean Graffiti, and so much more – they believe in supporting art and artists. So we decided to recreate this love again – but on the sidewalk (just using water).
The Clean Graffiti message states “Believe in Art.” How rad is that?! With Kyle’s signature style added into the design, we have to say that this might be one of our favorite messages to date. It comes full circle to the brand because of their huge tie to the arts community. In fact, Kyle is running a contest to give away even MORE custom art. Check out his Instagram post to see the details on how posting a picture of the Clean Graffiti could snag a hand signed print of your choosing.
We are obsessed with this design from Kyle and the message to “Believe in Art”…. because clearly we do and we want everyone to see beauty everywhere.????????????
by thesavageway | Jun 16, 2018 | clean graffiti
Clean Graffiti Promotes Diverse Culinary Movement
Soul Food Sessions is a nonprofit founded in Charlotte, N.C., in 2017 to raise awareness and enhance opportunities for black chefs. This movement showcases diverse culinary talents and brings people together to talk about increasing equal opportunity in the food industry. This summer, a group of talented chefs are hitting the road on a four-city tour sponsored by Coca-Cola Consolidated.
On June 19, the first Soul Food Sessions pop-up dinner will take place at Free Range Brewing (2320 N. Davidson St., Charlotte, NC 28205). This seven course meal will highlight local ingredients, cocktails and conversation. Following the Queen City launch, the tour will head to Washington DC, Baltimore & Charleston.
We had the amazing opportunity to partner with Soul Food Sessions and their creative agency, Luquire George Andrews, on a Clean Graffiti campaign. Our eco-friendly messages went down in Charlotte, NC and we will be hitting the road leading up to the other events to help promote this amazing initiative.
Soul Food Sessions Launched in Charlotte on June 19 at Free Range Brewing.
Check out TheTableIsSet.com for all event info. #thesavageway
Come out & support Soul Food Sessions at Free Range Brewing on June 19. Clean Graffiti around Charlotte by #thesavageway.
by thesavageway | Jun 12, 2018 | clean graffiti
Eco-Friendly Sidewalk Message Used for Trade Show Marketing
We love working with companies that get it. Companies that see Clean Graffiti as an amazing eco-friendly alternative to other outdoor media options. Companies that like to take risks. Push the line. Be Innovative. Combat Medical approached us for a reverse graffiti campaign for an upcoming conference in Charlotte, NC, and we knew that this was one of those companies.
The team at Combat Medical was excited to welcome the attendees of the Special Operations Medical Association Scientific Assembly (SOMSA) to the Queen City. We used a stencil, water and dirty concrete to create this fun welcome message courtesy of Combat Medical. Clean Graffiti is a great marketing tool for trade shows and conferences. Like Combat Medical, you are able to highly target your audience in a specific place and in an unexpected way.
Clean Graffiti for Combat Medical in Charlotte, NC.
These temporary spots were used to call attention to a brand at an industry conference. #thesavageway
Here are a few links to check out: Find out more about the work of Combat Medical and find out more about SOMSA. This is the second time we’ve used Clean Graffiti to target audiences around a major industry-specific conference (check out our first conference in New Orleans, LA).
Clean Graffiti is a great, temporary way to speak to your target audience. If you are looking to capture your audience at a trade show, highlight a new store opening, or get creative with a unique marketing message, then Clean Graffiti is a great choice.
by thesavageway | May 1, 2018 | clean graffiti
The Peoples Clubs Uses Clean Graffiti During the Wells Fargo Championship in Charlotte, NC.
The Wells Fargo Championship is a big deal in professional golf and this week it returns to Charlotte, NC after a one-year hiatus. Having the PGA descend upon the Queen City always creates a buzz. It brings the pros to Quail Hollow Country Club, including Tiger Woods, Rory McIlroy, Rickie Fowler, and Phil Mickelson. Read more on the top 10 things to watch for this year.
We had the opportunity to create a Clean Graffiti campaign surrounding this prestigious golf tournament. We worked with The Peoples Clubs, a full service online golf store, to help spread the word about their business. This highly targeted campaign was a great way to get in front of their audience in an unexpected way, the sidewalk. The Clean Graffiti went down on the walking paths to the Wells Fargo Championship.
Clean Graffiti for The Peoples Clubs during the Wells Fargo Championship in Charlotte, NC. #thesavageway
Clean Graffiti outside the Quail Hollow Country Club for the PGA Tournament. #thesavageway
The Peoples Clubs allow you to play what the pros play! #thesavageway Clean Graffiti in Charlotte, NC
More on The Peoples Clubs
The Peoples Clubs specializes in custom built Tour Issue golf clubs. Whether you are a weekend golfer or an aspiring pro, The Peoples Clubs has you covered for all of your golf needs. Based in Western North Carolina, they carry almost every golf club brand including Miura, Fourteen, Scotty Cameron, Fujikura, Graphite Design, Project X, Dynamic Gold, Taylormade, Callaway, and more.
To learn more, go www.peoples.golf. In fact, you can get 10% off anything on The Peoples Clubs website by using the code SAVAGE at checkout.
If you see a spot around the tournament, use #ThePeoplesClubs and tag @thesavageway!! We’d love to see your photos.
