RAIN CLT Uses Clean Graffiti for 2023 AIDS Walk

RAIN CLT Uses Clean Graffiti for 2023 AIDS Walk

Our friends at RAIN CLT utilized Clean Graffiti to help bring awareness to the upcoming AIDS Walk Charlotte event happening Saturday, May 6, 2023. We love to see organizations and companies use Clean Graffiti to help get a public health message out to the community. In fact, it is one of our favorite ways to use this medium. We are able to target an audience where they are walking and give them an unexpected message of encouragement or bring awareness to an event.

Clean Graffiti, aka pressure washed message of "Stomp Out Stigma. AIDS Walk Charlotte" on Charlotte, NC city sidewalk by The Savage Way.

The AIDS WALK brings the Charlotte community together to “stomp out” HIV stigma and raise funds for RAIN CLT. According to the RAIN website, “Every dollar raised stays in Charlotte to support the services and programs RAIN provides to people living with HIV and those at risk. For 31 years, RAIN has been empowering persons living with HIV and those at risk to be healthy and stigma free.”

AIDS WALK Charlotte continues to be the largest HIV fundraising walk in the Carolinas and since 1997 has raised over $3.3 million. That’s incredible! Stomping out the stigma when it comes to sexual health and HIV / AIDS awareness is so important and we are honored to be a part of helping to spread the message. The walk is roughly two miles long and takes the average person around 30 minutes to complete. This family affair fundraiser is open to all.

DETAILS FOR THE RAIN CLT AIDS WALK
Location: Wells Fargo Atrium & Plaza, 301 S. Tryon Street
When: Saturday, May 6 9am – 12pm (Rain or shine)
Register: Here

Please check out the amazing work of RAIN CLT and make sure to sign up for the walk this weekend!

NoDaWEEN  Insta-Neighborhood Love

NoDaWEEN Insta-Neighborhood Love

NoDa : Charlotte, NC’s Historic Arts District is a neighborhood full of limitless creativity found in the minds of local artists, fine culinary experiences, and unique microbreweries. NoDa is a destination in the Queen City and this hub of originality needed a face; a way for people to see the life that is the heart of this community. Enter Instagram.

Screenshot of @NoDaCLT's Instagram

Screenshot of @NoDaCLT’s Instagram

When #thesavageway was hired on as the local event promotion team behind the annual neighborhood fundraiser event, NoDaWEEN, it became clear that photo-driven Instagram was needed to bring the event and the neighborhood to life. Little did we expect for this social outlet to literally take off.

@NoDaCLT, the Official Instagram of the NoDa Neighborhood, was created in the beginning of August 2013 when #thesavageway was brought on to brand manage. Within 3 months, the followers grew from 0 to 1,500+ followers. Talk about Insta-neighborhood love!

By correlating with the existing NoDa social media portals and strategically creating content, the account began to form. Pictures were focused on the heart and soul of the neighborhood; those familiar faces and places that make 36th and North Davidson alive.

@NoDaCLT Instagram Neighborhood Examples

@NoDaCLT Instagram Neighborhood Examples

Branded images for the event NoDaWEEN also were incorporated.

@NoDaCLT NoDaWEEN Instagram post examples

@NoDaCLT NoDaWEEN Instagram post examples

This account began with a need for online representation for a client’s event; however it grew into something much more substantial than that. Social media is people-driven and at the end of the day we all want to be able to relate to the places and things that we love. People love NoDa. People are great supporters of this neighborhood and all of the art forms that come with it.  #thesavageway simply established a fun, relatable portal for neighbors and visitors to enjoy.

If you are interested in finding out more about #thesavageway’s services and boosting your social media, email [email protected].