by thesavageway | Sep 13, 2016 | clean graffiti
There are times when your real-life and work-life magically align. For #thesavageway, that magic moment was when we were contracted to do some Clean Graffiti for Healthy Home Market.
Clean Graffiti for Healthy Home Market in Matthews, NC. #thesavageway
For this campaign, we focused on the Galleria / Matthews store location (1816 Galleria Blvd). We created an intricate stencil template to create the tree and promote the locally grown, locally owned premise. In fact, we based our design off of the print ad below (on the left) that is seen across Healthy Home Market’s promotion efforts. As you can see, we were able to adapt their message to the Clean Graffiti medium in an exceptional way.
The creative process can be very intricate for Clean Graffiti. #thesavageway
More on Healthy Home Market:
If you’re striving for a healthier lifestyle, this store is a dream come true. We (Paula & Torrie) have been frequent customers for years, even when it was known as the Home Economist! There are three locations, Davidson, Galleria in Matthews & Plaza Midwood. Since #thesavageway HQs (aka office) is located in Plaza Midwood that is naturally our home base store. With tons of vegan & vegetarian specialty foods, all the kombucha in the world, local energy bars and an amazing smoothie bar, nine times out of ten you can find us at Healthy Home Market.
Each store offers different specialty items (groceries, bulk vitamins, bulk nuts, deli, etc) and you can check this link to see what your nearby Healthy Home Market has in store.
You can find these kind of products:
- Gluten-Free * Special Diet Foods
- Organic & Local Produce
- All Natural Meat & Dairy Products
- Vitamins & Supplements
- The Largest Bulk Foods Selection in Charlotte, NC
- Naturally Delicious Deli & Smoothie Bar
- Locally Brewed Beers
Healthy Home Market has three locations in the greater Charlotte area. #thesavageway
Sample of the bulk nuts you can find at any of the Healthy Home Market stores. #thesavageway
We love our protein powder! Vegan, Vegetarian and Paleo friendly all available! #thesavageway
Healthy Home Market is such a staple in our lives and a place that helps to take our health to another level. If you haven’t been in yet, please do yourself a favor and visit one this week!
by thesavageway | Oct 21, 2014 | services
Balance. It’s the one thing in life that we are all seeking. It’s a sense of peace when it comes to work, relationships, family and life. Balance is quintessential to happiness, especially when you own your own business.
#thesavageway doing work!
#thesavageway has been in business for 2.5 years now and man how time flies! Owning a business is a highly stressful thing at times. Though rewarding, there are times when things are overwhelming. Thinking about your product, sales goals, PR plan, accounting, receipt tracking, client relations, bills, 5-year growth plan, and much, much more is a 24/7 job. There isn’t an IT department to call or HR when there is an issue. You are dealing with EVERY aspect of the company. It is extremely easy to become addicted to your work – putting in 14-hour days, running on fumes and drinking way too much caffeine (thanks to NoDa for having so many amazing coffee shops!).
As a result, every 6 months or so, #thesavageway team does a “Get Your Mind Right” Challenge to bring back the balance to our lives. We both (Torrie and Paula) make a conscious effort to take a few weeks to clear our minds, treat our bodies as we should, and in turn become more productive and happy.
Now what exactly does getting one’s mind right mean? Don’t worry we have a very scientific formula. 😉
Parameters of “Getting Your Mind Right”
- Healthy, Clean Eating! AKA No processed foods
- Eat tons of vegetables
- Be active everyday (exercise, walk the dogs, yoga, running)
- Drink at least two liters of water per day
- Save money (by cooking meals at home and not eating out)
- No alcohol (but hey, let’s be real, red wine once a week is healthy, right?!)
- Take time each day to focus on yourself (meditate, breathe, write in a journal, verbalize something you are grateful for in this awesome world)
Farmer’s market haul by #thesavageway ladies. Eat local whenever possible!
Torrie & Paula hanging at AIR for some much needed exercise!
The beauty of “Getting Your Mind Right” is that there is nothing difficult about it. No tricks. It is simply making the time to treat YOU in the best way possible. This will be the third time that we have done the challenge. Every single time that we finish, we learn something new about ourselves. When you pause and pay attention to the nourishment you are giving to your body, it is so easy to see why we don’t always feel our best. When you put good things into your life, good things will return.
Being an entrepreneur is one of the greatest challenges yet one of the most rewarding experiences either of us has ever experienced. It is so easy to forget to take care of yourself because you’re the boss. There isn’t someone there to tell you to take a break or that it’s okay to have a sick day. When you push yourself to your mental limits everyday, it is easy to overindulge. Taking a few weeks to recharge and get into a balanced place in life is well worth it!
#thesavageway ladies (Paula & Torrie) doing what they do best.
We have found success through this method and encourage you all to go out there and
“Get Your Mind Right” too!
by thesavageway | Aug 15, 2014 | services
AIR. Three simple letters. We breathe it. We fly through it. And now, we exercise in it!
AIR® – Aerial Fitness is the newest fitness concept to hit the Charlotte market. Located on Providence Road in the ever-popular Myers Park neighborhood, AIR® is elevating the group class dynamic to a new level (no really, they are taking things into the air).
AIR® is a suspension based fitness program that utilizes aerial silks and body weight to create long, lean muscles. We’re not talking circus tricks or crazy stunts; think beautiful silk hammocks secured to the ceiling that are perfect for elevated planks, pull ups and hanging upside down of course! Elite trainers lead every workout.
On Tuesday evening, the ladies of #thesavageway held a VIP Party for a group of exceptional Charlotte women. These media members, bloggers, fitness enthusiasts and Instagram lovers came together for a sneak peek of this amazing new studio.
The evening began by the ladies getting comfortable in workout clothes and barefeet. Guests helped themselves to some Skinnygirl wine, Mellow Mushroom hummus, Bruks Bars bites and samples of Viva Raw.
As the networking and catching up began, so did the fun in the air. Groups took to the silks six at a time to try their hand at this creative workout regime. Incorporating silks into a workout brings a difficulty level that it not necessarily expected. The ladies swayed, jumped, climbed and flipped in their hammocks – all with huge smiles across their faces.
Headquartered in Chicago, AIR® Charlotte is the third location for owner Shama Patel. Other locations include two in Chicago. Los Angeles, New York City, Dallas and more Chicago studios are opening in the coming months.
The Myers Park location is slated to officially open at the end of August but in the mean time, check out their website to try out some free classes! Full class schedule, membership packages and further details on this new studio can be found here as well.
AIR® is definitely a different way to work out, but give it a shot. You may just soar!
AIR® Myers Park
1043-C Providence Rd
by thesavageway | Aug 4, 2014 | clean graffiti
#MADlifestyle : An individual who refuses to be a statist. The architect of his or hers own life. A goal seeker who creates his or her own path and one who chooses to do what they love.
When #thesavageway met with Brandon Cullen, owner of MADabolic, Inc, to talk Clean Graffiti, we saw firsthand what this #MADlifestyle was all about. We were invited to join the MAD trainers & gym members for a round of beers at local favorite Good Bottle Company. This group of athletes talked of their favorite workouts, places to shop, favorite farmers markets and more! This social hour is exactly what the gym is all about; connecting like-minded athletes and supporting locally owned businesses.
Beyond their unique approach to athletes, MADabolic has an amazing brand and their marketing is incredibly on point (way to go Pink Toast Ink!) When the conversation of Clean Graffiti came up, it seemed like a natural fit for this hip, community- conscious gym.
“I love everything about Clean Graffiti. Unique, professional and edgy, an exact parallel with our company MADabolic Inc,” said Cullen. “Everyday we strive to lead with innovative thinking in the competitive fitness market. I believe Clean Graffiti represents this exact mindset in the advertising world and consider this to be the perfect marriage.”
The image of the “MAD” woman can be seen around the SouthEnd area of town near the flagship location on South Boulevard.
It’s as if she is keeping a watchful eye on her athletes. Encouraging them on their #MADlifestyle journey. Watch out for the MADness around the Queen City and who knows, she may even start watching the streets of Lake Norman next!
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
