by thesavageway | Feb 3, 2015 | clean graffiti, services
Clean Graffiti is an innovative, sustainable form of messaging that is eye catching at its core. In fact, it’s just a clean message on a dirty sidewalk! However, when a client decides to be witty or clever with their message, Clean Graffiti has an even bigger impact.
Enter the NC Music Factory.
When we approached the Marketing Director (and Social Media Cowgirl herself), Corri Smith about using Clean Graffiti for the NC Music Factory (NCMF), she was immediately interested. It also happened to be perfect timing since they were in the midst of a big re-launch of their brand identity. Clean Graffiti became a natural (no pun intended) addition to their marketing efforts. It would become that 4th or 5th point of contact for the consumer to become familiar with the NCMF brand.
Clean Graffiti for the NC Music Factory.
Everyone knows the NCMF as a great place to catch a concert (Fillmore, Uptown Amphitheatre), however not everyone knows that you can catch a comedy show, enjoy a nice plate of sushi or even play a game of sand volleyball. With the new re-launch, the NCMF began showcasing everything that their facility offers. Running billboards, radio spots and print advertising, their city-wide campaign touted the tagline “Made Fresh Nightly.”
NC Music Factory Facebook Cover Photo for the Made Fresh Nightly Campaign.
NC Music Factory Printed Ad in the Made Fresh Nightly Campaign.
Example of the NC Music Factory Made Fresh Nightly Campaign Neon Sign.
The agency behind the “Made Fresh Nightly” campaign is Centerfold Agency. The team decided to take the creative route in using reverse graffiti and use some witty play-on-words.
Creative Clean Graffiti for the NC Music Factory.
New Clean Graffiti for the NC Music Factory.
With phrases like “Enjoy the Flavor Flav of our Burgers” and “Refreshing Ice-T Served Daily,” the NCMF is bringing attention to the fact that yes, they have concert venues, but they also have a ton of delicious restaurants (something that Charlotteans should be aware of)!
Our hats off to Centerfold and the NCMF for showing their corporate social responsibility and using Clean Graffiti to round out their marketing campaign!
by thesavageway | Oct 31, 2014 | services
Last Thursday, #thesavageway team had the pleasure of attending the media night tasting for the newest restaurant in the NC Music Factory, Eight Sushi & Asian Kitchen. Eight Sushi is located to the left of the famous Fountain Plaza in a quaint yet extremely stylish venue.
The night began with cocktails and kind words with fellow media members – all of us taking in the beautiful atmosphere. The walls were flanked with fun local art. Lots of Asian influence with the wall murals, but one of the coolest aspects was the repurposed-skateboard bar top. The look was put together by the talented influence of The Design Bar, John Hairston, Matt Hooker & Matt Moore.
Gorgeous Eight Sushi & Asian Kitchen located in the NC Music Factory.
The visual stimulation continued at the table. We were treated with sake that was served in a traditional box (meaning prosperity in Japanese culture). Talk about an unexpected yet memorable service experience.
Traditional Sake at Eight Sushi.
Soon after the food presentation began. First up were delicious Korean Beef Skewers marinated in chili sauce and garnished with pearl onion & mushrooms.
Korean Beef Skewers at Eight Sushi Asian Kitchen.
Next came roll after roll of sushi. There were so many varieties including the refreshing Miami Roll with blue crab, avocado, cucumber roll wrapped with mango & avocado and the Pink Roll that featured crunchy tuna and avocado in a pink soy crepe with house sriracha mayo and angel hair kanikama.
Eight Sushi’s Miami Roll.
The Pink Roll from Eight Sushi.
However, the highlight of the tasting menu had to be the Panko Tuna Roll – a spicy yet light roll made with tuna, crab, avocado, ponzu and a house made sriracha, Japanese mayo! Talk about tasty!
Panko Tuna Roll served at Eight Sushi & Asian Kitchen in the NC Music Factory.
The evening wrapped up with several more courses and a few more glasses of wine surrounded by good people. Eight Sushi & Asian Kitchen has everything you look for in a new hot spot – good food, amazing art, great craft beer & cocktails and an intimate atmosphere. Go check this place out next time you’re at the Music Factory!
Eight Sushi & Asian Kitchen.
Details:
Eight Sushi & Asian Kitchen
Address: 1000 NC Music Factory Blvd, Charlotte, NC 28206
Hours: Tues -Thur: 5pm – 10 pm / Fri & Sat: 5pm – 12am / Sun & Mon: Closed
Phone: 704.900.6147
