by thesavageway | May 20, 2026 | clean graffiti, Uncategorized
It’s Mental Health Awareness Month and we are honored to be a part of the RHA Health Services “Get My Me Back’ campaign. We used the power of non-traditional marketing, aka Clean Graffiti, to bring attention to something that so many people need – mental health services.
“Get My Me Back” recognizes what makes each person unique and empowers them to rediscover the parts of their lives that matter most to them. Many people who are struggling deeply feel the loss of simple, everyday parts of life — things like their jobs, hobbies, events, or spending time with their loved ones. The campaign reminds people that it’s possible to reconnect with who they are, that treatment options are available and accessible, and that they can get back to a life that feels like theirs. (source: RHA website)
We created a multi-city Clean Graffiti campaign to spread awareness for the behavioral health services that RHA offers. We went to Asheville, NC, Hendersonville, NC and Lenoir, NC with our eco-friendly advertising. The campaign went down along popular walking paths in these cities and where people typically congregate. With 35 spots spread across these three cities, the reach was definitely meaningful.
We had the pleasure of working with Miller Integrated Marketing on behalf of RHA Health Services. Working with an agency always makes the campaign process so seamless. We are able to work together to bring the client’s vision to life. The creative for the Clean Graffiti campaign is simple yet incredibly impactful and right on brand with the other marketing materials. The message of “Get My Me Back” stands alone as a message for the masses with a simple URL to learn more information.
Mental health awareness should be happening well beyond this one month of May. That’s why organizations like RHA Health Services are so important. The support and guidance that they offer is top tier. And we love how the simple reminder to “Get My Me Back” speaks volumes. When you’re facing mental health or substance use issues, more than just the big things slip away — you lose the everyday moments that make you feel like you. We love what RHA is doing for the community. Don’t be afraid to seek help.
In North Carolina, RHA is a statewide provider offering behavioral health services to adults & children.
Services vary by location. Please call 800.848.0180 or visit our locations page to find contact information for a specific location.
by thesavageway | May 21, 2025 | clean graffiti
We are honored to continue work with Mecklenburg County, North Carolina on this important Clean Graffiti campaign for the 988 Hotline for Suicide Prevention & Crisis Line. What a great way to remind people throughout the city that there is hope out there.
By simply calling or texting “988,” anyone can get help with social or family situations, depression, anxiety, thoughts of suicide, alcohol or drug use. You can also call if you just need someone to talk to. Mecklenburg County has resources available 24 hours a day, 7 days a week. It’s free, private, one-on-one help.
We were able to sprinkle these health & community messages throughout the county. It is so important that everyone knows that this resource is available regardless or your location or economic status.
Clean Graffiti is an amazing advertising vehicle to spread social and community messages like this. Seeing a message on the sidewalk is unexpected and may very well be the message that someone needed! We absolutely love seeing this eco-friendly medium being used to spread positivity and hope to a vulnerable population. Community matters, especially in times of mental crisis.
988 Hotline is a free suicide & crisis lifeline available 24/7. Simply call or text to chat with someone when you are struggling. There is never any judgement, just a listening ear and a person to give your resources. Check out more information here.
As the sidewalk message in Clean Graffiti reads, “It’s NEVER too late.” Check on your people, say “I love you,” and show up for others. And utilize 988 whenever needed.
by thesavageway | Jul 5, 2022 | moss art
Moss Art for Home | Interior Design
For years we have been asked to open up an online shop with some smaller, custom art for the home. Well, in December 2021 we FINALLY got it together and launched the The Savage Way Online Shop. Our Moss Art pieces make beautiful additions to any space and are maintenance-free! That’s right – no water or sunlight required! Everything is made from real moss that has been preserved! We are excited to offer this home line for anyone to easily order straight to your door. Check out a breakdown of all the products below.
FERN CIRCLE
One of our most popular Moss Art pieces is The Savage Way Moss Circle, it comes with a variety of different elements including sheet moss, mood moss and ferns. Add it to different spaces, like a kitchen, living room, office space, or even in a bedroom, to create a calm vibe. As shown below, the Fern Circle adds a perfect pop of greenery to brighten up any room.
MOOD MOSS BOWL
Our Moss Bowls just keep on selling out! These are a fan favorite which makes sense, I mean look at them! Our Moss Bowls bring the perfect amount of nature to any room without any maintenance! The bowl is a weathered, rustic style of wood. Each bowl is unique, so the texture and sizing can vary slightly. We are in the process of offering multiple sizes – Stay tuned here for updates.
CLT MOSS ART
We are a local Charlotte, NC based business and we wanted to create a piece that was close to home. This CLT Moss Art piece is the perfect gift for any Charlottean to add to their home or office space! It comes in two different colors, Chartreuse (lighter) and Basil (darker). It is the most affordable item on the website and makes a great gift whether it is for a friend, spouse or family member! Like our other products, this is made from preserved moss that requires zero maintenance.
HAMSA MOSS ART
Lastly, we have the Hamsa Hand which is known as the Universal Sign of Protection. It is known to bring fortune and fertility, as well protection against the evil eye. If it is hung with fingers pointing downward it is to let more goodness, luck, fertility and abundance into your life. Hanging with fingers pointing upward signifies protection against negative energy. Our Hamsa Hand comes in two different colors: green and royal.
We also have a variety of one-of-a-kind pieces on the site including Homer, this Rainbow Box, a Lion and a sticker pack! We constantly are testing new ideas in the studio and we update the site whenever a new item is for sale. And like we tell all of our clients, if you don’t see something that you like, hit us up! We can make custom work and help bring your vision to life.
by thesavageway | Jan 11, 2019 | clean graffiti
Reverse Graffiti Campaign Touting Safety Message Installed for the NCDOT
For the second time, #thesavageway was hired to bring awareness to the Booze It & Lose It campaign sponsored by the North Carolina Department of Transportation (NCDOT) / Governor’s Highway Safety Program. “Recognized as one of the nation’s most effective anti-drunk-driving campaigns, Booze It & Lose It has created increased awareness of the dangers and the consequences of drinking and driving through innovative education campaigns and extensive enforcement of impaired-driving laws.”
You can read more about the BILI initiative here.
Our role was to utilize our Clean Graffiti medium to provide reminders on the sidewalk that drinking and driving is not okay. The stencil read “Don’t Drink & Drive. BeSmarterThanThat.com.” We targeted highly popular bars, restaurants, liquor stores and gas stations that sell alcohol. Our campaign took us to 9 cities across North Carolina including Greenville, Fayetteville, Raleigh, Durham, Greensboro, Winston-Salem, Robeson County (Pembroke & Lumberton), Charlotte, and Asheville.
Clean Graffiti for the Booze It and Lose It campaign helping to curb drunk driving.
Statewide creative outdoor messaging for the North Carolina Department of Transportation by #thesavageway
Booze It & Lose It Clean Graffiti campaign for the NCDOT.
Clean Graffiti is a great marketing tactic for a campaign like this because you are able to directly target your audience where they are walking – the sidewalk. It is another reminder to be safe and call a cab, Uber, take the bus or phone a sober friend to pick you up. This is a tactic amongst a robust marketing mix including radio, billboards, press, social media, flyers, posters, etc. Clean Graffiti is another “touch” point so that the brand message sticks in the brains of consumers in our overly-distracted society.
This “Public Communication” style of campaign is one of the ways that we love using our Clean Graffiti medium. It is for the good of the community. It can communicate to neighborhoods that may not have a large outdoor advertising option (aka no billboards, or bus ads to act as the reminder). It is eco-friendly (remember, it is just water!), and its creative and new so that it draws the attention of the consumer.
Related: Clean Graffiti Tour 2016 for the NCDOT
We look forward to spreading this message and safety messages like this to more places across the state and beyond.
by thesavageway | Oct 23, 2017 | clean graffiti
Free, easy-to-use bodyweight-based workouts can be found all over the city thanks to OrthoCarolina.
After much success with 13 locations in the Charlotte area, OrthoCarolina decided to expand The Free Workout to Winston Salem. #TheFreeWorkout is a free, functional fitness workout that utilizes Clean Graffiti on the sidewalks to help make fitness and a healthy lifestyle accessible to everyone. The bodyweight-based exercise routine is designed by an OrthoCarolina medical provider and will get the heart pumping and offer an alternative to a normal gym routine.
The Free Workout by OrthoCarolina debuts in Winston Salem, NC. #thesavageway
Free, bodyweight workouts sprinkle the streets of Winston Salem courtesy of OrthoCarolina. #thesavageway
Get healthy just by walking in your neighborhood. Clean Graffiti workouts in Winston Salem by #thesavageway.
The Workouts
#TheFreeWorkout workouts are designed for any fitness level and are open to use to the public. Each self-guided workout takes place along an approximately 800-1,000 foot stretch of sidewalk and involves six bodyweight exercises. The full routine involves completing the workout five times, but participants can modify as needed. Here are more details on the Winston Salem workout locations.
If you are in the Charlotte area, you can check out one of the 13 free workout locations here.
These workouts are created by using Clean Graffiti, an eco-friendly medium that simply uses high-pressured water to make a contrast in dirt.
We are so proud to continue our work with OrthoCarolina. Not only are they exceptional at what they do – one of the nation’s leading orthopedic practices and destinations for comprehensive orthopedic care – but their marketing team is one of the best that we’ve ever seen. They strive to be community-driven, innovative, accessible, and fun all at the same time #TheFreeWorkout is just another prime example of the genius that keeps OrthoCarolina at the top of their industry.
