by thesavageway | Jan 22, 2019 | clean graffiti
Reverse Graffiti for the Carolina Hurricanes was put down in Raleigh, Durham and Charlotte to kick off the NHL season
Our Clean Graffiti work has allowed us to work with some amazing clients. From healthcare leaders to nonprofit organizations, our clients run the gamut. However, anytime that we get the chance to work with a professional sports teams, we do a little dance.
RELATED: Carolina Panthers Clean Graffiti and Panthers Return with Greg Olsen Clean Graffiti campaign
The Carolina Hurricanes are a professional hockey team here in North Carolina. Their games are a ton of fun to watch. When they approached us to create a Clean Graffiti campaign for their 2018/2019 NHL Season, we knew that it would create a buzz.
We took their key phrase “Take Warning” along with their icon and made a specialized stencil that we then pressure washed onto the sidewalk. This creative message is not only eye-catching and unexpected, but it is eco-friendly. IT’S. JUST. WATER.
Clean Graffiti for Carolina Hurricanes for the 2018/2019 season.
Reverse Graffiti for NHL ‘s Hurricanes in Raleigh, NC.
Take Warning – The Carolina Hurricanes use Clean Graffiti to spread awareness about the season.
There is still time to catch a game or two this season. Check out the full Hurricanes schedule here.
by thesavageway | Mar 20, 2018 | clean graffiti
Clean Graffiti for Piedmont Opera, Pirates of Penzance showing in Winston-Salem, NC
We had the honor of creating some Clean Graffiti for Piedmont Opera in Winston-Salem, NC. The reverse graffiti was used to help promote an upcoming show, the Pirates of Penzance. The show is running this Friday, March 23 at 8pm, Sunday, March 25 at 2pm, and Tuesday, March 27 at 7:30pm at The Stevens Center of the UNCSA (405 4th St NW Winston-Salem, NC 27101). Tickets & additional information can be found here.
Our Clean Graffiti was used as an alternative to other outdoor advertising options. It’s different, eye-catching and co-friendly. We use a specialized stencil & high-pressure water to make a contrast in the dirt. The message that is left behind is not only highly-targeted, but it is a beautiful contrast in mother nature.
Winston-Salem, NC saw some fresh Clean Graffiti for Piedmont Opera, Pirates of Penzance.
Piedmont Opera uses Clean Graffiti to promote an upcoming show. #thesavageway
Tickets for the show are still on sale. Check out Pirates of Penzance at the Piedmont Opera this weekend.
We love the city of Winston-Salem and have had the privilege of doing some great Clean Graffiti projects there; The OrthoCarolina Free Workout and mammogram reminders for Novant Health to name a few. This Piedmont Opera job allowed us to promote the arts (and we absolutely love that!). If you go see the show this weekend, keep an eye out for our Clean Graffiti skull & crossbones around town.
by thesavageway | Jan 19, 2017 | clean graffiti
Lululemon Clean Graffiti by #thesavageway.
In late December 2016, we launched the first Lululemon Clean Graffiti campaign in the country. Our eco-friendly, outdoor messaging was the perfect fit to spread the word about “The Air Out There” outdoor running campaign.
Lululemon is a major global company that you may be familiar with – Yoga pants anyone? But Lululemon is also a luxury apparel brand that is dedicated to supporting and manifesting lifestyles for men and women while also building a community with like minded individuals.
Our partnership with Lululemon grew out of a desire for us to “pave the way” into a new year with a fresh, out of the box campaign. Enter Clean Graffiti. Lululemon wanted to reach out to the collective runners of Charlotte who run to feel grounded and leave a workout feeling inspired.
This community mindset can be found in their core principles, or their Manifesto (which you can read on each and every bag). If you’ve never seen it, here it is.
The Lululemon Manifesto.
“The conscious brain can only hold one thought at a time, choose a positive thought.”
“Love, dance, sing, floss and travel.”
“A daily hit of athletic-induced endorphins gives you the power to make better decisions, helps you be at peace with yourself, and offsets stress.”
Seriously, they are speaking the language of #thesavageway!! We were blown away at how much our missions aligned. Choosing to partner on a reverse graffiti promotion was a no-brainer for us.
Lululemon launches The Air Out There campaign.
Now onto the Clean Graffiti campaign. Since Lululemon’s goal was to encourage runners to hit the sidewalks throughout the winter months, our partnership naturally turned to connecting the dots within the Charlotte community. We were able to link Lululemon with local run clubs and some of the awesome runners this city has to offer.
The Clean Graffiti went down throughout popular running areas in Charlotte, NC in correlation with the “The Air Out There” nationwide campaign. These spots encouraged runners to pause and reflect on how running can keep you grounded. Lululemon chose to target and show support to runners along the NoDa Brewing Run Club, Legion Brewing Run Club, Heist Brewery Run Route and a few in Dilworth & Southend. The Lululemon team even hosted a Silent Run in December at NoDa Run Club where they offered a Meditation Specialist pre-run and brought running swag for runners to embrace that chilly winer wind.
Runner engagement on the Lululemon Clean Graffiti spot along a running path. – #thesavageway
Love this inspirational message from Lululemon in Clean Graffiti. #thesavageway
Lululemon is doing some pretty awesome things in the community. Just take a look at some of the pictures tagged under the hashtag #TheAirOutThere on Instagram. As our partnership with Lululemon continues to grow, you’ll be sure to see more campaigns in the future. Until then, hit those sidewalks runners!
by thesavageway | Sep 8, 2015 | clean graffiti
Last week was a big week for #thesavageway. We completed our first out-of-state job, and we are now officially taking on new Clean Graffiti clients in New York City!
THE CLIENT
Clarks USA is a global brand that originated in England in 1825. According to their website, Clarks is “…the world’s number one in everyday footwear – a global company designing, innovating, manufacturing and selling more than 50 million pairs of shoes every year.” Clarks is known for their timeless leather shoes including the Trigenic, the Wallabee and the Original Desert Boot.
In order to promote the 65th Anniversary of the Desert Boot release, Clarks decided to take on a new and innovative approach to spreading the word – Clean Graffiti.
Clarks USA Clean Graffiti in New York City by #thesavageway.
We (Paula & Torrie) worked in collaboration with the Clarks USA team on creating the NYC Clean Graffiti campaign. Concept and design were developed by Clarks to fit their well-established brand standards and locations and execution were in our team’s hands.
THE JOB
We were tasked to use our eco-friendly sidewalk messages to draw attention to the Clarks SoHo headquarters store, which is located at 547 Broadway. We scoured the streets surrounding the showroom (Lower East Side, NoHo, Greenwich Village, China Town, Little Italy, Nolita) and came up with 20 prime locations for the reverse graffiti spots.
#thesavageway Clean Graffiti for Clarks USA on the Lower East Side in NYC.
#thesavageway Clean Graffiti for Clarks USA sees some street traffic.
Torrie & Paula of #thesavageway pose with a Clean Graffiti spot in NYC.
Clarks USA Clean Graffiti in NYC – #thesavageway.
Clarks was a great example of a classic brand using a new advertising medium to speak to a younger, hip crowd. Through the use of slang language, hashtags and the medium itself, Clarks was able to speak to the fashion-forward generation.
GROWTH
We are stoked to be working with two great sales representatives, Morgan Jones & Evan Bethea, to bring NYC Clean Graffiti to life (stay tuned for full blog post). Our team is talented, hardworking and the reason we are able to expand to a new market so quickly!
#thesavageway hits the streets in NYC.
We are honored that we had the privilege to work with Clarks USA! It’s awesome (and refreshing) to see an international brand practicing what they preach and using sustainable practices in their marketing and business efforts. Kudos Clarks!
by thesavageway | Jan 9, 2015 | services
As #thesavageway, we are blessed to have the opportunity to work with some amazing people and innovative business ideas. Our clients cross industries and company size (and that is exactly how we want it!) We love the variety working with clients on everything from sustainable media like our Clean Graffiti to social media training, brand consultation, copywriting, logo development, public relations, event management and more.
However, every once in a while we are given the opportunity to work with a business from the ground up and get our hands in everything. Most recently that business has been Cruise Carts.
THE CONCEPT
Cruise Carts is Charlotte’s newest transportation service and it is FREE for riders. The company offers a free, green & safe ride in and around the Queen City on an advertiser-sponsored golf cart.
A wrapped Cruise Cart during the testing period.
Cruise Carts Instagram Account: @RideCruiseCarts
“I saw a need in Charlotte for a sustainable transportation service,” said Owner Dustin Adams. “We offer a unique way for companies to not only practice social responsibility but to give back to their customers in a fun way!”
How are these brands giving back exactly? By wrapping a cart, that company is sponsoring a month of FREE rides to potential customers. Cruise Carts can be found cruising the Charlotte streets at popular areas (think Panthers Games, the EpiCentre, NC Music Factory, etc) so everyone walking by or riding in the cart is being exposed to that particular brand (as well as being given promo items). In addition, brands are giving back because each cart is not only 100% electric, but those harmful emissions left from motor vehicles are eliminated when using a Cruise Cart.
BIG PICTURE
There is something to be said for companies that constantly keep their consumers in the forefront of their mind. Seeing companies actively make the decision to think outside the box of traditional media AND practice sustainability is so rewarding for us.
We’ve seen these innovative thinkers with our Clean Graffiti service. Leaders like OrthoCarolina, MADabolic, and the YMCA of Greater Charlotte (just to name a few) have seen the benefit of using sustainable media. Now we have the chance to watch our client, Cruise Carts, take on this sustainable, outdoor media world as well!
HITTING THE STREETS
On New Years Eve 2014, Cruise Carts had their first contract with another Charlotte startup, Socialtopias. Socialtopias is a social networking app that allows users to discover new places, make plans with friends, and claim exclusive deals. During their NYE launch party, Cruise Carts acted as the VIP shuttle service to and from the several event locations happening around the city.
The Socialtopias team on the Cruise Cart in Uptown Charlotte.
Wrapped Socialtopias Cruise Cart.
Socialtopias quickly embraced the free ride concept and saw the value of aligning with another cool, innovative company in the Queen City. In the coming months, Cruise Carts will have an official launch date and media event, so stay tuned for more details. In the mean time, follow them on social media to stay up-to-date on progress (Facebook, Twitter, Instagram).
We are elated for Dustin and the Cruise Carts team! They truly are leaving Charlotte a little bit happier with each FREE ride!
More happy passengers on a Cruise Cart.
Cruise Carts at a Carolina Panthers game.
