by thesavageway | Jun 18, 2024 | clean graffiti
Killingsworth Environmental, the pest control company, used Clean Graffiti to creatively capture the attention of pedestrians in Charlotte, NC. In two separate campaigns, we were able to get clever about pest issues in our city. With eye-catching creative and the use of vanity URLs (CLTRats.com and CLTBugs.com), Killingsworth captured the audience and quickly directed them to a website that lays out an action item.
Two Campaigns
“What’s the deal with all the rats?!” (We can’t help but hear this in the voice of Jerry Seinfeld). But seriously, Charlotte has seen an increase in the rat population. Killingsworth is working hard to fix that issue with their new eco-friendly rodent clean up system called SMART. When the client reached out, we knew that this would be such a natural fit with the Killingsworth brand.
CLTBugs.com was the second campaign and again we had an eye-catching, creative message with a short and memorable URL. The goal was to drive people to a website to sign up for pest control services. “THEY’RE HERE…” with a bunch of bugs “crawling” on the sidewalk definitely grabs a pedestrian’s attention.
Why it Works
Clean Graffiti is a great addition to an overall marketing plan. Killingsworth is an established company (founded in 1993). They have market familiarity and they advertise in other spaces. Using a guerilla marketing tactic is a fun extension of the usual advertising initiatives. With Clean Graffiti, our client can reach their audience in a totally new space, the sidewalk, and leave a lasting impression with a clever message. When you see “What’s the deal with all the rats?” it makes you pause, analyze the question and go to CLTRats.com to learn more. It’s intriguing, clever and eco-friendly to boot.
We love the originality of these stencils and really appreciate how the Killingsworth team was open to the out-of-the-box nature of our advertising medium. Honored to get this awesome message from our client:
“To speak to the effectiveness of the campaign, I happened to mention rats this Wednesday while at Rhino Market and one of the staff members stopped me to ask if I had seen the “rat problem website on the sidewalks”. We appreciate your extra effort in making this campaign a success, especially last minute. It’s made CLTRats.com one of our most popular landing pages. (It ended the year as our second most popular page behind the homepage). Most importantly, it’s helped us make Charlotte a healthier place for everyone. We continue to see results from this campaign and look forward to working together more this year.” – Tessa Shoe, Marketing Manager of Killingsworth.
To learn more about Killingsworth and their services, head to their website.
by thesavageway | Feb 29, 2024 | clean graffiti
We were honored to create a Clean Graffiti campaign for the recent Charlotte Marathon in Charlotte, NC. Using our specialized stencils, high-pressure water and dirty sidewalks, we created motivational moments for runners. Also, we gave sponsors a new opportunity for visibility.
The Novant Health Charlotte Marathon, Half Marathon and 5K is a huge running event in the Southeast. Taking place throughout Uptown Charlotte and our beautiful surrounding neighborhoods, runners take to the streets on a massive physical feat. When you are running 26.2 miles, a little motivation is helpful.
In the months leading up to race day we put down “You can do this”and “Find your happy pace” motivational Clean Graffiti messages all around the Queen City. It was so awesome to hear from runners that they would come across one of the reverse graffiti images and simply smile and keep going. This eco-friendly form of outdoor advertising is a great way for sponsors, like Novant Health, to get their name out in a new and different way.
Clean Graffiti was the perfect, unexpected way to advertise for the marathon. Runners take to the sidewalks every single day to train. What better way to reach these customers than to be a motivation for them?! A marathon is a milestone race in a person’s life. It’s pretty cool that the race organizers believe so strongly in positive, motivational messages like Clean Graffiti.
Thanks to our friends at Well-Run Media for bringing us into this project. It’s wonderful to have partners who love and respect our offerings. The Well-Run Media crew is always open to fun campaign ideas for their clients.
If you are interested in running the 2024 Charlotte Marathon, you can find all the registration information here.
by thesavageway | Jul 19, 2022 | moss art
We have the honor of being a featured artist in the Mint Museum Uptown! Gordon Holliday (@Roole.co) invited us to be a part of his show, Yasuke: The Hidden Ronin exhibit. Our Moss Art was a perfect addition to this eco-conscious, “art-full” experience. Check out all the details below on how you can view our work IRL.
Side Note: If you’ve been following us online for a long time and have yet to order a piece from us or see any of our work in real life, this is the PERFECT opportunity. Having a chance to view these piece away from a screen is a game-changer. Trust us… Moss Art is meant to be enjoyed in person – the dimension, the lush factor, the connection to nature – it is totally worth seeing!
Art Exhibit: Yasuke: The Hidden Ronin
About the Exhibit: The story of Yasuke is a fascinating story about the first black samurai. In understanding the history of traditional Japanese quilts, images of what Yasuke would wear in today’s modern times, inspired by contemporary fashion elements, were developed. In an effort to incorporate more sustainable methods of creation, donated, reworked, and up-cycled leftover materials were used to create this exhibition. Utilizing the traditional Japanese quilting style of Sashiko and Boro, 10 modern kimonos were created to honor the intersection of African and Japanese cultures through Yasuke.
Artists on Display: The Savage Way, Breonna Collier, Cordrell Colbert/ JMPCUT, Daremen Jones, Fart.PDF, CHEEKS.CLT, BRUTALBLOOM, JUS10, MAUVEOSHUN, Garreth Doug, Justin Hicks, Wabwilam Mugala, and Demarc Ramanand.
Dates: July 8, 2022 – to September 15, 2022.
Location: The Mint Museum Uptown (500 S Tryon St, Charlotte, NC 28202), Level 5
Hours: Open to the Public during Museum Hours:
- Sunday: 1-5pm
- Monday: Closed
- Tuesday: 11am-6pm
- Wednesday: 11am-9pm (Free from 6-9pm)
- Thursday: 11am-6pm
- Friday: 11am-9pm
- Saturday: 11am-6pm
How to get to the show:
1. Enter at the Mint Museum Uptown and make your way to reception.
2. Purchase your ticket. ($15 for Adults, Mint Museum Member always free, Kids 4 and under free)
3. Yasuke Exhibit with our Moss Art is located on Level 5. Your ticket gets you access to the entire museum with artists displayed on every floor, but we are only on Level 5.
All items are available for purchase. Here is a list of all of our work! Shoot us an email ([email protected]) with any questions, or simply purchase here at the shop link.
PIECE 1: Nature’s Power House (Lion): Size: 48″ x 48″, Price Point: $3150
PIECE 2: Growing Wild (Flower Circle): Size: 30″, Price Point: $1350
PIECE 3: Earth Renewed (Pole Circles): 8″ (qty 4): $150 ea, 12″ (qty 3): $200 ea, 18″ (qty 2): $275 ea
PIECE 4: Hope for the Future (Fern Circles) QTY: 6 (sold individually), Size: 24″, Price Point: $350 ea
PIECE 5: Free Spirit (Bohemian Floral Frame): Size: 24″ x 36″, Price Point: $1850
PIECE 6: She’s Bloomin’ (Vibrant Floral Frame): Size: 24″ x 36″, Price Point: $1750
PIECE 7: Showstopper ( Large Fern Frame): Size: 48″ x 60″, Price Point: $4400
