by thesavageway | Sep 18, 2014 | clean graffiti, services
Picture this. You’re running along your normal running path and you quickly approach that elusive runner’s wall that makes you want to stop and take a break. Then, all of a sudden you come across a message on the sidewalk that pushes you to finish the race.
“Today you will inspire someone. TRi-Yon Performance”
Clean Graffiti campaign targeting runners in the Charlotte area sponsored by TRi-Yon Performance.
This is the scenario that local Charlotte celebrity and WBTV news anchor, Brigida Mack, found herself in a few weeks ago as she was training for a road race.
Mack posted on her hugely popular Facebook and Instagram accounts a Clean Graffiti message sponsored by TRi Yon Performance, “Saw this on my run this morning & it def got me through the second half of my 10K! #wordstoliveby #Hot100 #weberunning”
Charlotte’s WBTV news anchor Brigida Mack spots Clean Graffiti on her run.
Clean Graffiti (also known as reverse graffiti) is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
TRi-Yon Performance and #thesavageway collaborated on this Clean Graffiti project to put down these inspirational running messages along popular running paths in Charlotte. The message was simple, “Today, you will inspire someone.”
“When you are training for a race, a lot of times you forget that what YOU are doing becomes an inspiration to others,” said Mack. “You are so focused on making it another mile, another day and eating clean that you forget the effect that your journey has on other people.”
Exercising is very much a mental activity, and that is exactly what trainer Jamey Yon was targeting when doing this Clean Graffiti campaign. He wanted his athletes to be surprised as they were on their normal running path. Clean Graffiti was an unexpected source of motivation to help push through to the finish line.
Mack agreed, “It was really cool to see! My first thought was how unique it was and once it settled in, it pushed me up the hill.”
The goal of this Clean Graffiti campaign was to give a little inspiration and positivity to Charlotte area athletes in an unexpected way. We would say it was a success! So the next time you are on your daily run, keep an eye out for that unexpected motivation from the sidewalks.
by thesavageway | Aug 15, 2014 | services
AIR. Three simple letters. We breathe it. We fly through it. And now, we exercise in it!
AIR® – Aerial Fitness is the newest fitness concept to hit the Charlotte market. Located on Providence Road in the ever-popular Myers Park neighborhood, AIR® is elevating the group class dynamic to a new level (no really, they are taking things into the air).
AIR® is a suspension based fitness program that utilizes aerial silks and body weight to create long, lean muscles. We’re not talking circus tricks or crazy stunts; think beautiful silk hammocks secured to the ceiling that are perfect for elevated planks, pull ups and hanging upside down of course! Elite trainers lead every workout.
On Tuesday evening, the ladies of #thesavageway held a VIP Party for a group of exceptional Charlotte women. These media members, bloggers, fitness enthusiasts and Instagram lovers came together for a sneak peek of this amazing new studio.
The evening began by the ladies getting comfortable in workout clothes and barefeet. Guests helped themselves to some Skinnygirl wine, Mellow Mushroom hummus, Bruks Bars bites and samples of Viva Raw.
As the networking and catching up began, so did the fun in the air. Groups took to the silks six at a time to try their hand at this creative workout regime. Incorporating silks into a workout brings a difficulty level that it not necessarily expected. The ladies swayed, jumped, climbed and flipped in their hammocks – all with huge smiles across their faces.
Headquartered in Chicago, AIR® Charlotte is the third location for owner Shama Patel. Other locations include two in Chicago. Los Angeles, New York City, Dallas and more Chicago studios are opening in the coming months.
The Myers Park location is slated to officially open at the end of August but in the mean time, check out their website to try out some free classes! Full class schedule, membership packages and further details on this new studio can be found here as well.
AIR® is definitely a different way to work out, but give it a shot. You may just soar!
AIR® Myers Park
1043-C Providence Rd
by thesavageway | Aug 12, 2014 | services
What do you get when you combine 34 varieties of craft beer on tap, a delicious chef-driven menu and close proximity to the Bank of America Stadium? You get two very happy #thesavageway ladies!
Last week, we had the honor of attending Media Night for one of the newest spots in the Queen City, Draught.
Draught is located off of Cedar Street in Charlotte’s Third Ward (in the former Hartigan’s location).
When entering Draught, you immediately notice the warm wood walls, industrial lighting fixtures and open floor plan. Turn the corner and you are treated to a beautiful mural on the back wall courtesy of Matt Moore and Matt Hooker. (these amazing artists were painting live during the media event.) Talk about a showstopper.
Head downstairs and you enter the “overflow area” on a busy night / beautiful private event space. A second bar, separate bathrooms and private dining are sure to be key to getting Charlotteans to want to have their next party here. Details on rentals are still being discussed but this appears to be the perfect setting for a rehearsal dinner, birthday party or holiday festivities.
The ambiance is warm and inviting, yet the appeal as a sports bar remains intact. There are plenty of televisions (32 to be exact) to catch your favorite sports team and the addition of the garage style doors will prove to be a huge asset to this Uptown location. Everyone loves a patio here in Charlotte, and Draught is no exception.
When it comes to the food, we were more than impressed. Being a draft beer bar, we expected the usual bar-type foods, however we were pleasantly surprised when deviled eggs and avocado salsa were brought to the table as appetizers.
Deviled Egg Trio: traditional with house dill pickle – avocado stuffed with confit red onion – crab stuffed dusted in old bay with preserved lemon aioli
Avocado Salsa: diced avocado, tomatoes, red onions, jalapenos, cilantro, lime sour cream, house chips
The menu continues to surprise with the likes of Tequila Lime Shrimp with Rice, Hoisin Glazed Scallops, Korean Bulgogi Lettuce Wraps and what seemed to be a huge hit – Kitchen Sink Meatloaf.
Tequila Lime Shrimp with Rice
All in all, Draught has done a great job with renovations and recreating a space that appeals to both men and women. Solid drink and food offerings too! You will definitely find #thesavageway ladies hanging out at this gem! Welcome to Charlotte!
Draught
Address: 601 S. Cedar Street
Website: http://www.draughtcharlotte.com/
Prices Range: $6 – $18
Hours: Sun-Wed 11am-12am / Thurs-Sat 11am-2am
by thesavageway | Jul 24, 2014 | services
Photography. There truly is an art to taking a photograph. Your professionals have gone to school and studied the craft for years to master this art – and it shows. But, in this day in age, most people have a smartphone with a built-in powerful camera. The opportunity to take a beautiful photo is just a finger tap away.
Here at #thesavageway, we watch social media all day long and we notice photos. Some are high quality and creative while others are out of focus or have terrible lighting. We know that not everyone is a professional photographer, but there really is no reason to have a blurry photograph let alone post it to your Facebook page. Knowing how to use your phone’s camera is one of the first things that we teach our clients.
When we are not teaching how to focus on an iPhone, we watch the photo trends (yes, there are trends) as we are scrolling through our news feeds. The easiest portal to analyze is the visually driven Instagram. Past trends that we love include the personal point of view that traveller @MuradOsmann does so well.
We also adore the Where’s Waldo angle of @AndrewKnapp who finds a way to add his dog Momo in every picture.
One of the photo trends we love these days is the foodie “aerial view.” This bird’s-eye view allows the audience to appreciate the overall scene and gives a different angle of food.
A few of the Instagram accounts that do this overhead view very well are national accounts @SweetGreen and @ThugLifeForevs .
Left: SweetGreen Right: ThugLifeForevs
Locally we appreciate what the guys at @ThePlaidPenguin are doing and love how @KeiaIsHungry utilizes this angle.
Left: The Plaid Penguin Right: Keia Mastrianni
These images always get us to stop scrolling and look. They are clever and memorable. Exactly what a photo on Instagram is supposed to do. This bird’s-eye view is a great way to showcase food pictures. It shows the beauty of food that a close up doesn’t always capture. Photo trends come and go, as all trends do, but a quality picture lasts forever.
by thesavageway | Jul 9, 2014 | community
NoDa, Charlotte’s historic arts district, is home to all things local: restaurants, breweries, shops, coffeehouses, music and more. It is hard pressed to NOT walk down the street and stumble upon a hidden gem; a local love. For the ladies of #thesavageway, this fact is true everyday of the week, except Saturday morning. On Saturday, we crave local vegetables, fruit, eggs and meat. We WANT local options yet we have to travel out of the neighborhood to satisfy those cravings. Until now. Beginning Saturday, July 12, NoDa will host a farmers market!
The folks from The Evening Muse & The Daily Press have partnered with Atherton Food Hub to bring a weekly local, neighborhood solution to grocery shopping.
“Everyone in NoDa has been asking for a grocery store or a farmers market for quite some time,” noted Evening Muse/Daily Press owner Joe Kuhlmann. “We have a space that was not being utilized Saturday mornings and we wanted to open it up and use it to better our community.”
The farmers market, held inside The Evening Muse, will bring fresh food that has been harvested 24 hours or less from time of sale. Atherton Food Hub Founder, Pat Farrell, is beyond excited to bring another local market to a Charlotte neighborhood.
“Our mission is to assist local farmers in marketing their food so that they are able to move and grow more produce,” said Farrell. The NoDa farmers market is another great step in helping these farmers remain sustainable and profitable entities.
Photo Credit: Diedra Laird
Expect to find delicious seasonal, non-GMO produce from farms less than 100 miles away. And if products like animal protein, eggs or cheese are on the shopping list, simply place an order for pick-up and it will be available the following week.
Stop by this weekend and sample produce, talk to the Atherton Food Hub team, sip a coffee or cocktail (yes, the bar will be open too) and get to know the neighbors.
NoDa is already home to so many local things that are embraced by the Charlotte community. A farmers market is the next logical piece to the neighborhood puzzle. The neighbors are buzzing and (needless-to-say) #thesavageway is beyond excited. So cheers to local food. Cheers to farmers. And cheers to Saturday mornings in the ‘hood buying groceries!
Details:
Event: NoDa Farmers Market
Location: The Evening Muse/The Daily Press
Day: Every Saturday
Time: 10am-2pm
Payment: Cash or Credit accepted
Drinks: Café & Bar Open
