by thesavageway | Mar 13, 2017 | moss art
Ally Financial Ordered a Custom Moss Art piece by #thesavageway.
Custom Moss Art by #thesavageway for the Ally Financial offices in Ballantyne.
Ally Financial wanted to bring an eco-friendly, natural element into their Charlotte, NC Ballantyne office. Through some great connections, we were able to create a custom Moss Art piece of the Ally logo to be prominently displayed in the lobby area.
Moss Art is a creation of #thesavageway and one of our natural service lines. We use preserved moss to create unique, handmade works of art for both corporate and residential clients. This piece is four feet wide on a wood backing.
We are able to work with clients who are looking to stand out with their signage, who want something “green” or natural for their décor and who are looking to practice their corporate social responsibility as a company. As a team, #thesavageway has the capability to create any logo, phrase or design element out of moss. If you’re interested in learning more, please email info@thesavageway.com.
by thesavageway | Feb 9, 2017 | community
Rooted In Love is a 30 day plant-based cleanse designed by Lauren McAbee of Essential Thrive. #thesavageway
During the month of February, we are participating in an awesome program called Rooted in Love. This 30 day plant-based cleanse, designed by Lauren McAbee of Essential Thrive, is meant to rejuvenate your love of self and lead with a compassionate heart.
WHAT IS ROOTED IN LOVE:
– Plant-Based Diet (meaning vegan, whole foods)
– doTERRA Cleanse Protocol
– Daily Mantras paired with doTERRA essential oils
– Chakti Yoga (every Monday, Wednesday & Saturday)
Full disclosure, I (Paula) was a vegetarian for 8 years and in November of 2016 both Torrie & I went vegan – so this cleanse was not that big of a leap for us. However there are 23 people participating in this cleanse and they include all walks of life – vegetarians, meat eaters, junk food lovers, health enthusiasts and new plant-based eaters. It’s been awesome watching others discover the power of plants and just how good food can taste when you eat clean.
WHY ROOTED IN LOVE:
The goal is to fall madly in love with you – to appreciate exactly where you are right now – this body, this mind, this strength. When you can slow down and realize how incredibly lucky you are in this world, it is easy to show gratitude. Too often, we criticize ourselves and are too hard & rough with our egos. Rooted in Love is the perfect time to change all that. This 30 day cleanse uses essential oils to connect to our emotions, to create the space we need to heal those criticisms. It uses plants to heal our cells and allow the body to function exactly as it should. It uses exercise to build not only strength, but confidence in how the body moves.
It’s been going great and we are over a week into it now. Here are a few of the delicious meals and snacks we’ve been preparing using plants & creativity or that we’ve found at local vegan restaurants like Living Kitchen and Namastay Kitchen.
Yummy vegan options on the Rooted In Love Cleanse. #thesavageway
More delicious meals on the Rooted In Love Cleanse by Essential Thrive. #thesavageway
Make sure you follow along with @thesavageway on Instagram Stories (that’s where we post all of the cleanse yumminess). We will do a follow up blog at the end of the month to let you know how everything went. In the mean time, you can check out more info on Lauren & Essential Thrive by checking out her Instagram, Facebook or joining us for a Chakti Yoga class. If you’ve ever heard me or Torrie talk about this booty-shaking, hip-hop yoga class, then you know how amazing it is.
Side Note: If anyone is interested in learning more about this cleanse or how to take this leap into the plant kingdom, send us an email at info@thesavageway.com. We’d love to chat! Here’s to being Rooted in Love. Every. Single. Moment <3
by thesavageway | Jan 19, 2017 | clean graffiti
Lululemon Clean Graffiti by #thesavageway.
In late December 2016, we launched the first Lululemon Clean Graffiti campaign in the country. Our eco-friendly, outdoor messaging was the perfect fit to spread the word about “The Air Out There” outdoor running campaign.
Lululemon is a major global company that you may be familiar with – Yoga pants anyone? But Lululemon is also a luxury apparel brand that is dedicated to supporting and manifesting lifestyles for men and women while also building a community with like minded individuals.
Our partnership with Lululemon grew out of a desire for us to “pave the way” into a new year with a fresh, out of the box campaign. Enter Clean Graffiti. Lululemon wanted to reach out to the collective runners of Charlotte who run to feel grounded and leave a workout feeling inspired.
This community mindset can be found in their core principles, or their Manifesto (which you can read on each and every bag). If you’ve never seen it, here it is.
The Lululemon Manifesto.
“The conscious brain can only hold one thought at a time, choose a positive thought.”
“Love, dance, sing, floss and travel.”
“A daily hit of athletic-induced endorphins gives you the power to make better decisions, helps you be at peace with yourself, and offsets stress.”
Seriously, they are speaking the language of #thesavageway!! We were blown away at how much our missions aligned. Choosing to partner on a reverse graffiti promotion was a no-brainer for us.
Lululemon launches The Air Out There campaign.
Now onto the Clean Graffiti campaign. Since Lululemon’s goal was to encourage runners to hit the sidewalks throughout the winter months, our partnership naturally turned to connecting the dots within the Charlotte community. We were able to link Lululemon with local run clubs and some of the awesome runners this city has to offer.
The Clean Graffiti went down throughout popular running areas in Charlotte, NC in correlation with the “The Air Out There” nationwide campaign. These spots encouraged runners to pause and reflect on how running can keep you grounded. Lululemon chose to target and show support to runners along the NoDa Brewing Run Club, Legion Brewing Run Club, Heist Brewery Run Route and a few in Dilworth & Southend. The Lululemon team even hosted a Silent Run in December at NoDa Run Club where they offered a Meditation Specialist pre-run and brought running swag for runners to embrace that chilly winer wind.
Runner engagement on the Lululemon Clean Graffiti spot along a running path. – #thesavageway
Love this inspirational message from Lululemon in Clean Graffiti. #thesavageway
Lululemon is doing some pretty awesome things in the community. Just take a look at some of the pictures tagged under the hashtag #TheAirOutThere on Instagram. As our partnership with Lululemon continues to grow, you’ll be sure to see more campaigns in the future. Until then, hit those sidewalks runners!
by thesavageway | Jan 12, 2017 | community, Uncategorized
Paula & Torrie of #thesavageway hosting a Google Hangout for NoDa Brewing Company beer lovers.
NoDa Brewing Company is looking to hire a full time Social Media Strategist in the Charlotte, NC area. That’s right, NoDa Brewing Company, one of the original and most award-winning breweries in the area is growing their team. The question becomes, who is going to fill these creative shoes? This woman/man will be working for a family-owned company that values quality beer and quality people. From the NoDa Brewing website:
“After the beer, NoDa Brewing Company is all about our people. Whether they help make the beer, sell the beer or serve the beer, every person here is a vital part of our culture and makes what we do more enjoyable on a day-to-day basis. Without these people there is no NoDa Brewing.”
ABOUT NODA BREWING COMPANY: NoDa Brewing Company was opened in 2011 with a 15 bbl brewhouse (2229 N. Davidson St., Charlotte) and in late 2015, opened a second production location (2921 N. Tryon, Charlotte), with tap room, housing its 60 bbl brewhouse. NoDa Brewing currently has seven year-round beers with multiple seasonal offerings available on-tap at local bars & restaurants and the brewery’s tap rooms including five year-round can options. Look and ask for NoDa on tap at your local restaurant and bar. For more, visit www.NoDaBrewing.com.
NoDa Brewing Company is hiring a Social Media Strategist. Apply today to jobs@thesavageway.com
We are honored to be helping the NoDa Brewing Company crew find this social media leader. You can find the job description and application items below or at the Charlotte Agenda Job Posting here. Please DO NOT CONTACT NODA BREWING ABOUT THIS JOB (they are busy making delicious beer and helping the Charlotte community). That is what we (#thesavageway) are here for! Email us at jobs@thesavageway.com and provide with all the info below. We will be in touch! Cheers!
Position: Social Media Strategist
Company: NoDa Brewing Company
Status: Full Time
Rate: Salary, based on experience
Benefits: Company paid Medial Benefits (the first of the month following start date), Paid Vacation and Sick Benefits, 401k Benefits, Company provided Computer & Phone
OVERVIEW
The Social Media Strategist will be the voice and storyteller of NoDa Brewing Company. This role requires a person to be thoughtful, creative, community-based, engaging and a problem-solver. The ideal candidate can both take a beautiful Instagram picture and articulate the complexities of a beer in a blog post – all while being on-brand. Community is a big part of the NoDa Brewing Company and the candidate will need to integrate themselves into the beer community with a positive attitude.
RESPONSIBILITES:
MANAGE
-Manage the creation and publishing of relevant, original, high quality content on Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Etc
-Become a storyteller for the brand while still implementing brand standards
-Ensure that consumer social media experiences align with overall company goals and visions
-Occasionally promote content through social advertising
ENGAGE
-Execute day-to-day, real-time consumer communications through social media – Focus will change with days, months, seasons, and industry events
-Communicate with all fans and followers via social media to create a strong network (i.e. replying to all comments/inquires and starting organic conversations)
-Implement and understand hashtags – be able to create and manage campaigns
PLAN
-Create a regular publishing schedule
-Implement an editorial calendar to manage content and plan specific, timely marketing campaigns
-Design social media strategies to achieve marketing goals
ANALYZE
-Analyze traffic trends and develop recommendations and strategies for improvement (i.e. implement roadmap for increasing engagement/followers, ideal number and style of posts, measures for success)
-Conduct monthly social media and website analysis and summary report
REQUIREMENTS:
-2-3 years Social Media Marketing experience, Bachelors Degree Required
-Strong, professional written and verbal communication skills with an attention to detail.
-In-depth understanding of Internet trends (memes, viral marketing strategies, new technology, internet lingo) and ability to apply these to everyday tasks.
-Working knowledge of current video & photo editing apps (this of course goes along with knowledge of Windows, Microsoft Word, Excel, Outlook – you know, the basics).
-Must be enthusiastic (you’d be working for a brewery – this should be the easy part!)
-Must be self-driven & manage time efficiently.
-Ability to use the right and the left sides of your brain. We need you to be wildly creative, but also strategic with a good eye for detail.
-Being social is a huge plus. NoDa Brewing drives engagement by engaging partners, influencers and beer drinkers where they are. A big part of the job will be actively interacting with people and companies talking about NoDa Brewing online and IRL.
-Have a finger on the pulse of the craft beer industry as well as relevant lifestyle and media trends. (oh and a love for craft beer is strongly preferred).
CONTACT INFO:
If you’re interested, please forward your resume and answer the following questions in an email to jobs@thesavageway.com. DO NOT CONTACT THE BREWERY!!!
- Why do you want to work for a brewery?
- If you had 8 hours free time, what would you do?
- What’s your favorite beer style and why?
- What are 2 items on your “bucket list”?
- If you could grab a beer with anyone, alive or dead, who would it be?
by thesavageway | Jan 10, 2017 | clean graffiti, community, moss art, services, Uncategorized
Meet #thesavageway: Torrie Savage & Paula Bartlett seeking the good on a job in Boston, MA.
Meet #thesavageway
We’ve been in business since 2012. In the early days we focused on social media execution/training along with PR for local Charlotte businesses. From Papi Queso, Heist Brewery and Libretto’s Pizzeria to AIR Aerial Fitness and Cruise Carts, our client list was diverse and successful. However, while we were representing our clients during the day, at night we were creating something new and different – Clean Graffiti (or a clean message on a dirty sidewalk).
As we developed our core eco-friendly service, Clean Graffiti, we deliberately created a shift in our business. We began opening up our time for more Clean Graffiti work and slowly wrapping up our social media consulting clients. This shift happened over a few years, but now we are in a place where the services of #thesavageway reflect our passions.
Clean Graffiti
Moss Art
Creative Marketing
Examples of Clean Graffiti work by #thesavageway.
Examples of Moss Art by #thesavageway.
We still consult and guide local businesses from time to time, but we only accept a handful as clients. And the ones we choose to work with, we wholeheartedly believe in what they stand for as a company.
So what is #thesavageway?
We are a creative marketing agency. We seek clients who are willing to think big and entrust us with their message.
We cultivate creativity in nature. Whether it is dirt and concrete or moss and recycled wood, we find the beauty in the outdoors and turn it into a creative marketing campaign.
We are a lifestyle. Our outlook on life, the future, health, food and relationships – they all revolve around compassion and living colorfully. We seek the good in all things and desire for you to as well.
So hello! We’re Paula Bartlett (that’s me – I write this blog) and Torrie Savage. 2017 is going to be a great year and we hope that you follow along. Expect to see some fun reverse graffiti campaigns (across many cities), lots of yummy plant based food, dancing videos, laughter and other shenanigans. Oh and be sure to follow our Instagram page – that’s where all the fun really happens 🙂
#PeaceLoveNSidewalks
PB & TS
#thesavageway
