Explore Your 704 is a Clean Graffiti Scavenger Hunt, powered by OrthoCarolina, promoting city-pride and has weekly winners.
A Clean Graffiti scavenger hunt. This has been on our bucket list for at least 4 years now. Sure, a traditional scavenger hunt could have happened at any time, but we’re anything but traditional. Working alongside our awesome client, OrthoCarolina, we have created the first ever Clean Graffiti scavenger hunt called “Explore Your 704.” And it’s pretty epic.
Explore Your 704 is a scavenger hunt using Clean Graffiti throughout Charlotte. Contest runs Oct. 10- Nov. 10.
WHAT IS EXPLORE YOUR 704
Explore Your 704 is the first scavenger hunt of its kind in Charlotte, NC. We created three graphic designs in partnership with Gustave Soto, local Charlotte graphic designer. We then translated those designs into our custom stencils to use for the Clean Graffiti portion. If you’re unfamiliar with Clean Graffiti, we clean an image onto a dirty sidewalk with a pressure washer. Don’t worry, it’s just water). This Scavenger Hunt was a way to make a game of exploring the Queen City’s finest neighborhoods.
Explore Your 704 is your chance to get out, explore Charlotte and win tons of great prizes. Check out ExploreYour704.com or more details.
Twelve clues will guide you to three different sidewalk art images that exude city-pride. Each of the three images will be labeled (1 of 3, 2 of 3, 3 of 3) and there are 4 unique locations per image. (check out this link to download the pdf with all of the hints). Your mission is to use the clues to find these Clean Graffiti images. Snap a photo and upload to Instagram using #ExploreYour704. Each individual photo posted is considered an entry to win (aka you do not have to find all three to be a winner).
Here is what the images look like:
Clean Graffiti was used to create these eco-friendly images on the sidewalk. Find one, post to Instagram using #ExploreYour704 and be entered to win.
Every Saturday (10/20, 10/27, 11/3, 11/10), we will be selecting a random winner from Instagram. And the prizes are legit – check them out:
Week 1: $100 gift card
Week 2: $250 gift card
Week 3: Custom Moss Art from #thesavageway (that’s us!)
Week 4: Choose your own destiny prize, a $300 value (Choice of Carolina Panthers tickets, 704 Shop gift card and more) and a party at NoDa Brewing Company on Saturday, November 10, where we have an even bigger surprise in store from Southern Tiger Collective.
The surprise at the NoDa Brewing day party is an element that we are incredibly excited about coming together. Stay tuned as party details are finalized – like how to get your first beer free (sponsored by us, #thesavageway).
The scavenger hunt runs October 10 – November 10, 2018. You can participate anytime by posting to Instagram with #ExploreYour704.
WHY EXPLORE YOUR 704
OrthoCarolina is a company that embraces the community. Anytime we’ve approached them with a fun idea to get creative with Clean Graffiti, to push the line and to get people outside and moving, the’ve been all in. Our collective goal is to get Charlotteans active, outside and curious about our neighborhoods. By providing free public art in an eco-friendly and unexpected way, we can help cultivate a love for our city.
– Upload as a native Instagram post using #ExploreYour704 to be entered to win.
– One winner selected each week on 10/20, 10/27, / 11/3, 11/10.
– Prizes to be coordinated via email. Local Charlotte pick up or shipping arrangements can be made.
– Multiple entries welcome.
– Winners can only win once. If randomly selected twice, a different submission will be selected as the weekly winner.
– Location clues found at ExploreYour704.com
– Follow @thesavageway and @orthocarolina for contest clues, updates and winner announcements.
– This is not affiliated with Instagram or its affiliates.
This campaign is powered by OrthoCarolina and #thesavageway.
OrthoCarolina brings free, easy-to-use bodyweight-based workouts to South Carolina.
The Free Workout, a free, functional fitness workout that utilizes Clean Graffiti on the sidewalks to help make fitness and a healthy lifestyle accessible to everyone, made its debut in South Carolina recently. This bodyweight-based exercise routine was designed by an OrthoCarolina medical provider and offers a great alternative to a traditional gym routine.
With successful campaigns in Charlotte (13 total #TheFreeWorkout locations) and Winston Salem (7 total locations), it was time to expand to the growing communities of Rock Hill and Fort Mill, SC. Four sidewalk workouts were placed in each city and you can find the locations of this community-building fitness initiative here.
These workouts are created by using Clean Graffiti, an eco-friendly medium that simply uses high-pressured water to make a contrast in dirt. That’s right – no paint, no acid, no bleach – it’s just water (how cool is that?!).
OrthoCarolina provided The Free Workout to Rock Hill, SC & Fort Mill, SC. #thesavageway
Free, bodyweight exercise routine is now available on the sidewalks in some areas of South Carolina. #thesavageway
#TheFreeWorkout by OrthoCarolina has now hit South Carolina by way of Clean Graffiti. #thesavageway
Complete The Free Workout by OrthoCarolina 5x to really get your heart pumping! #thesavageway
The Actual Workouts
The Free Workout is a self-guided workout with six body-weight movements that you can repeat 5x or modify as needed. It takes place along an approximately 600-800 foot stretch of sidewalk around popular areas of town. The workouts are designed for any fitness level and are free and open to use to the public. If you’d like to see some videos of these easy workouts, check out Carrie Rhodes, MPT at OrthoCarolina, demonstrate #TheFreeWorkout.
If you are looking for past workouts, you can check out one of the 13 free workout locations in Charlotte or you can check out more details on the Winston Salem workout locations.
We just created an awesome Clean Graffiti campaign for Novel NoDa (seriously, we love it). Often we recommend putting a more artistic message down when using Clean Graffiti. Make it art. Make it pretty. Make the brand more subtle (You know, brought to you by XYZ company). Over our six years of being in business, we have found that the consumer absorbs a message like this so much better. It’s already unexpected to be on the sidewalk and in our world of third party social media content, frankly you should push for something fun, cool, witty or “Instagrammable” to represent your brand.
Kudos to Novel NoDa, Charlotte’s luxury apartment complex in the historic arts district of NoDa, for giving us the space to be creative and take their message to the next level. We partnered with the insanely talented local Charlotte artist, Kyle Mosher, to create this one-of-a-kind reverse graffiti message.
Clean Graffiti artwork by #thesavageway & Kyle Mosher for Novel NoDa Apartments.
Novel NoDa’s Clean Graffiti looks great on the sidewalks of the NoDa & Plaza Midwood neighborhoods.
As an apartment complex in the NoDa neighborhood, Novel NoDa has embraced the arts community. From murals, interior decor, events, Clean Graffiti, and so much more – they believe in supporting art and artists. So we decided to recreate this love again – but on the sidewalk (just using water).
The Clean Graffiti message states “Believe in Art.” How rad is that?! With Kyle’s signature style added into the design, we have to say that this might be one of our favorite messages to date. It comes full circle to the brand because of their huge tie to the arts community. In fact, Kyle is running a contest to give away even MORE custom art. Check out his Instagram post to see the details on how posting a picture of the Clean Graffiti could snag a hand signed print of your choosing.
We are obsessed with this design from Kyle and the message to “Believe in Art”…. because clearly we do and we want everyone to see beauty everywhere.????????????
Custom Signage for New Uptown Charlotte Restaurant
Graham St. Pub & Patio is new to Uptown Charlotte. This restaurant/bar has one of the best outdoor patios and is casual enough to hit up before a Charlotte Knights baseball game. That’s a win-win in our books. Check out this awesome view from the upstairs patio (photo via @GrahamStPub Instagram).
To make this new Charlotte restaurant even better, they wanted a custom Moss Art sign. We were honored to create a piece for the team at Graham St. Our Moss Art requires no maintenance, so that means you can hang it anywhere. No need for a water source, drainage or sunlight! It truly is perfect to bring a green interior design element into a space without any of the long-term maintenance.
Check out the finished product below. And better yet, go see it in person at Graham St. Pub & Patio (400 S. Graham St Charlotte, NC) and enjoy a cocktail on the patio.
Graham St. Pub & Patio is now open in Charlotte, NC. Moss Art by #thesavageway.
Custom Moss Art signage by #thesavageway hangs in Graham St. Pub & Patio.
No maintenance required for this custom logo signage.
Neel & Charlene Gandhi pose in front of the Moss Art sign at their recently opened restaurant.
Clean Graffiti Promotes Diverse Culinary Movement
Soul Food Sessions is a nonprofit founded in Charlotte, N.C., in 2017 to raise awareness and enhance opportunities for black chefs. This movement showcases diverse culinary talents and brings people together to talk about increasing equal opportunity in the food industry. This summer, a group of talented chefs are hitting the road on a four-city tour sponsored by Coca-Cola Consolidated.
On June 19, the first Soul Food Sessions pop-up dinner will take place at Free Range Brewing (2320 N. Davidson St., Charlotte, NC 28205). This seven course meal will highlight local ingredients, cocktails and conversation. Following the Queen City launch, the tour will head to Washington DC, Baltimore & Charleston.
We had the amazing opportunity to partner with Soul Food Sessions and their creative agency, Luquire George Andrews, on a Clean Graffiti campaign. Our eco-friendly messages went down in Charlotte, NC and we will be hitting the road leading up to the other events to help promote this amazing initiative.
Soul Food Sessions Launched in Charlotte on June 19 at Free Range Brewing.
Check out TheTableIsSet.com for all event info. #thesavageway
Come out & support Soul Food Sessions at Free Range Brewing on June 19. Clean Graffiti around Charlotte by #thesavageway.