by thesavageway | May 1, 2018 | clean graffiti
The Peoples Clubs Uses Clean Graffiti During the Wells Fargo Championship in Charlotte, NC.
The Wells Fargo Championship is a big deal in professional golf and this week it returns to Charlotte, NC after a one-year hiatus. Having the PGA descend upon the Queen City always creates a buzz. It brings the pros to Quail Hollow Country Club, including Tiger Woods, Rory McIlroy, Rickie Fowler, and Phil Mickelson. Read more on the top 10 things to watch for this year.
We had the opportunity to create a Clean Graffiti campaign surrounding this prestigious golf tournament. We worked with The Peoples Clubs, a full service online golf store, to help spread the word about their business. This highly targeted campaign was a great way to get in front of their audience in an unexpected way, the sidewalk. The Clean Graffiti went down on the walking paths to the Wells Fargo Championship.
Clean Graffiti for The Peoples Clubs during the Wells Fargo Championship in Charlotte, NC. #thesavageway
Clean Graffiti outside the Quail Hollow Country Club for the PGA Tournament. #thesavageway
The Peoples Clubs allow you to play what the pros play! #thesavageway Clean Graffiti in Charlotte, NC
More on The Peoples Clubs
The Peoples Clubs specializes in custom built Tour Issue golf clubs. Whether you are a weekend golfer or an aspiring pro, The Peoples Clubs has you covered for all of your golf needs. Based in Western North Carolina, they carry almost every golf club brand including Miura, Fourteen, Scotty Cameron, Fujikura, Graphite Design, Project X, Dynamic Gold, Taylormade, Callaway, and more.
To learn more, go www.peoples.golf. In fact, you can get 10% off anything on The Peoples Clubs website by using the code SAVAGE at checkout.
If you see a spot around the tournament, use #ThePeoplesClubs and tag @thesavageway!! We’d love to see your photos.
by thesavageway | Apr 23, 2018 | moss art
GoTriangle Moss Art now decorates walls of headquarters
Custom Moss Art wall for GoTriangle in Durham, NC. #thesavageway
We had the honor of creating some custom art for a company called GoTriangle. Their new headquarters is based in Durham, NC and they called us when they wanted to bring some green, creative artwork into the space. GoTriangle Moss Art was the perfect way to transform their company logo into beautiful, green interior decor.
GoTriangle provides public transportation for the Raleigh-Durham-Chapel Hill area. This includes “regional bus and shuttle service, paratransit services, ridematching and vanpools; commuter resources and an emergency ride home program.” Learn more about their efforts to help commuters during a rapidly growing time in North Carolina.
The Artwork
The two pieces we created involved 4 colors of moss, 42 individual triangles, 2 walls, a traveling installer, and lots of love. In total, the two complete pieces covered a 6ft x 7ft wall and a 5ft x 7ft wall. From the start, the goal was to bring the GoTriangle logo to life. We looked at other marketing efforts they were making in the community in order to retain brand standards, but knew that there would be some restrictions on what we could do because we work with Moss – aka nature. However, the end result turned out not only on-brand, but looking awesome in the space.
The best part about these custom pieces is that we are able to provide a green element indoors without any maintenance. That means no need for a water source, drainage, a light source, or anyone to tend to the plants. By using preserved moss, we bring 100% real plants into a corporate office space and alleviate the headache.
Logo and marketing inspiration for custom Moss Art walls by #thesavageway.
Different moss colors for GoTriangle Moss Art by #thesavageway
Up close view of the triangles by #thesavageway
It is all in the details for this custom GoTriangle Moss Art.
Hallway view of our art in GoTriangle headquarters in Durham, NC.
To say that we are proud of this installation is an understatement. We were presented with a challenge and through ingenuity, we were able to create something that will stand the test of time. (Our team even had a little fun when installing the triangles – Check out this video. “They’re light green, they’re dark green, they’re lime green, they’re every color green”….. 🙂
by thesavageway | Mar 20, 2018 | clean graffiti
Clean Graffiti for Piedmont Opera, Pirates of Penzance showing in Winston-Salem, NC
We had the honor of creating some Clean Graffiti for Piedmont Opera in Winston-Salem, NC. The reverse graffiti was used to help promote an upcoming show, the Pirates of Penzance. The show is running this Friday, March 23 at 8pm, Sunday, March 25 at 2pm, and Tuesday, March 27 at 7:30pm at The Stevens Center of the UNCSA (405 4th St NW Winston-Salem, NC 27101). Tickets & additional information can be found here.
Our Clean Graffiti was used as an alternative to other outdoor advertising options. It’s different, eye-catching and co-friendly. We use a specialized stencil & high-pressure water to make a contrast in the dirt. The message that is left behind is not only highly-targeted, but it is a beautiful contrast in mother nature.
Winston-Salem, NC saw some fresh Clean Graffiti for Piedmont Opera, Pirates of Penzance.
Piedmont Opera uses Clean Graffiti to promote an upcoming show. #thesavageway
Tickets for the show are still on sale. Check out Pirates of Penzance at the Piedmont Opera this weekend.
We love the city of Winston-Salem and have had the privilege of doing some great Clean Graffiti projects there; The OrthoCarolina Free Workout and mammogram reminders for Novant Health to name a few. This Piedmont Opera job allowed us to promote the arts (and we absolutely love that!). If you go see the show this weekend, keep an eye out for our Clean Graffiti skull & crossbones around town.
by thesavageway | Mar 2, 2018 | clean graffiti
Clean Graffiti, New Orleans, LA for Truly Good Foods. #thesavageway
New Market for Clean Graffiti, New Orleans
As a company, we have done Clean Graffiti work in over 50 cities, including New York, Boston, Portland, Vancouver, Richmond and all over North Carolina. We are on a mission to bring our innovative marketing tactic to more cities and more clients. So when we got the call to travel to Louisiana for a new job, we were elated. A new market opened up for Clean Graffiti, New Orleans.
We partnered with Truly Good Foods, a women-owned business specializing in snack foods, to help promote one of their clients at a food show. Buffalo Nuts was exhibiting at the NOLA Convention Center for the 2017 PMA Summit and they wanted to stand out from all of the other participants. Enter Clean Graffiti.
Our Clean Graffiti spots are eco-friendly messages using only dirty concrete and high-pressure water. Yep – it’s just water. We put down the reverse graffiti spots around all of the hotels and main thoroughfares where the conference attendees would be going. These ten spots had the message, “ Snack Bold.” @TrulyGoodFoods PMA Booth #4008. “Snack Bold” is not only Buffalo Nuts tagline, but it was eye catching on the ground. The Clean Graffiti message also indicated their social media handle and location in the Convention Center. Using Clean Graffiti for a Trade Show Convention was a great guerrilla marketing tactic for the retail company.
New Orleans was the perfect city for Clean Graffiti. #thesavageway
New Orleans, a city with great dirt for Clean Graffiti. #thesavageway
This was the first trip to New Orleans for both of us (personally or professionally). And talk about a city with some history. We loved walking around the Garden District, Frenchmen Street, seeing all of the random parades and just taking in all of the historic sites. The first thing we said when we arrived in the Central Business District was, “ Holy crap New Orleans has some good dirt!!” (seems like a random fact to notice, but in our line of work, we are always on the lookout for beautiful, dirty cities.
New Orleans is proving to be hot market for us and our Clean Graffiti adventures. We look forward to continuing to bring our unconventional marketing tactic to The Big Easy.
See you soon New Orleans! Love, #thesavageway
by thesavageway | Feb 22, 2018 | moss art
New Moss Art for Craft Cakes CLT in Charlotte, NC.
Craft Cakes CLT is a Charlotte-based cake business specializing in made-from-scratch batters, creams, garnishes, and using local ingredients whenever possible. It is especially great for specific dietary needs like vegan, vegetarian and gluten-free lifestyles. The owner, Brigitte Oger, is such a vibrant, loving human and someone that we (Paula & Torrie) have had the pleasure of knowing for a few years now.
When Brigitte asked us to make her a custom Moss Art sign for her cake shop, we knew it had to be special (just like her cakes). We decided that her large 3′ diameter logo would work great on the natural-stained oak wood and in the dark, forest green moss. This combo would really capture the essence of her shop: plant-based and full of love.
We absolutely love how the piece turned out. You can see it every Saturday at the Plaza Midwood Produce & Artisan Market located at The Barn directly behind Pure Pizza (1911 Central Ave). Enjoy all of the local food, treats and products and then see this awesome Moss Art in person each Saturday 9am-1pm!
Moss Art for Craft Cakes CLT. #thesavageway.
Look at the detail in this Craft Cakes CLT logo. #thesavageway
Here is some more information on Craft Cakes, because Brigitte & her team are amazing. In fact, we get Craft Cakes for all of our special occasions; Gluten-free, vegan Carmel Cake for Torrie’s birthday, Vegan Carrot Cake for my (Paula’s) birthday. Brigitte also did my wedding cake (gluten-free, vegan, Peanut Butter), and wow was it delicious!
Craft Cakes CLT is located in Charlotte, NC and her Instagram is beautiful. @craftcakesclt
Craft Cakes CLT: Gluten-free, vegan, peanut butter cream wedding cake for Paula Bartlett. #thesavageway
Custom birthday cake for alternative diets. Gluten-free, vegan, Caramel Cake by Craft Cakes CLT.
We absolutely love when we can make something special for a dear friend. This intricate logo was made by hand from real, preserved plants. Moss Art is something that can live on and grow with the company (without any maintenance required).
Contact us here if you want to have your own custom Moss Art sign for your store, restaurant, corporate office or anywhere that needs some fun signage.
Contact Brigitte here to order a cake of your own.
