by thesavageway | Jul 16, 2018 | moss art
Custom Signage for New Uptown Charlotte Restaurant
Graham St. Pub & Patio is new to Uptown Charlotte. This restaurant/bar has one of the best outdoor patios and is casual enough to hit up before a Charlotte Knights baseball game. That’s a win-win in our books. Check out this awesome view from the upstairs patio (photo via @GrahamStPub Instagram).
To make this new Charlotte restaurant even better, they wanted a custom Moss Art sign. We were honored to create a piece for the team at Graham St. Our Moss Art requires no maintenance, so that means you can hang it anywhere. No need for a water source, drainage or sunlight! It truly is perfect to bring a green interior design element into a space without any of the long-term maintenance.
Check out the finished product below. And better yet, go see it in person at Graham St. Pub & Patio (400 S. Graham St Charlotte, NC) and enjoy a cocktail on the patio.
Graham St. Pub & Patio is now open in Charlotte, NC. Moss Art by #thesavageway.
Custom Moss Art signage by #thesavageway hangs in Graham St. Pub & Patio.
No maintenance required for this custom logo signage.
Neel & Charlene Gandhi pose in front of the Moss Art sign at their recently opened restaurant.
by thesavageway | Jun 16, 2018 | clean graffiti
Clean Graffiti Promotes Diverse Culinary Movement
Soul Food Sessions is a nonprofit founded in Charlotte, N.C., in 2017 to raise awareness and enhance opportunities for black chefs. This movement showcases diverse culinary talents and brings people together to talk about increasing equal opportunity in the food industry. This summer, a group of talented chefs are hitting the road on a four-city tour sponsored by Coca-Cola Consolidated.
On June 19, the first Soul Food Sessions pop-up dinner will take place at Free Range Brewing (2320 N. Davidson St., Charlotte, NC 28205). This seven course meal will highlight local ingredients, cocktails and conversation. Following the Queen City launch, the tour will head to Washington DC, Baltimore & Charleston.
We had the amazing opportunity to partner with Soul Food Sessions and their creative agency, Luquire George Andrews, on a Clean Graffiti campaign. Our eco-friendly messages went down in Charlotte, NC and we will be hitting the road leading up to the other events to help promote this amazing initiative.
Soul Food Sessions Launched in Charlotte on June 19 at Free Range Brewing.
Check out TheTableIsSet.com for all event info. #thesavageway
Come out & support Soul Food Sessions at Free Range Brewing on June 19. Clean Graffiti around Charlotte by #thesavageway.
by thesavageway | Jun 12, 2018 | clean graffiti
Eco-Friendly Sidewalk Message Used for Trade Show Marketing
We love working with companies that get it. Companies that see Clean Graffiti as an amazing eco-friendly alternative to other outdoor media options. Companies that like to take risks. Push the line. Be Innovative. Combat Medical approached us for a reverse graffiti campaign for an upcoming conference in Charlotte, NC, and we knew that this was one of those companies.
The team at Combat Medical was excited to welcome the attendees of the Special Operations Medical Association Scientific Assembly (SOMSA) to the Queen City. We used a stencil, water and dirty concrete to create this fun welcome message courtesy of Combat Medical. Clean Graffiti is a great marketing tool for trade shows and conferences. Like Combat Medical, you are able to highly target your audience in a specific place and in an unexpected way.
Clean Graffiti for Combat Medical in Charlotte, NC.
These temporary spots were used to call attention to a brand at an industry conference. #thesavageway
Here are a few links to check out: Find out more about the work of Combat Medical and find out more about SOMSA. This is the second time we’ve used Clean Graffiti to target audiences around a major industry-specific conference (check out our first conference in New Orleans, LA).
Clean Graffiti is a great, temporary way to speak to your target audience. If you are looking to capture your audience at a trade show, highlight a new store opening, or get creative with a unique marketing message, then Clean Graffiti is a great choice.
by thesavageway | May 1, 2018 | clean graffiti
The Peoples Clubs Uses Clean Graffiti During the Wells Fargo Championship in Charlotte, NC.
The Wells Fargo Championship is a big deal in professional golf and this week it returns to Charlotte, NC after a one-year hiatus. Having the PGA descend upon the Queen City always creates a buzz. It brings the pros to Quail Hollow Country Club, including Tiger Woods, Rory McIlroy, Rickie Fowler, and Phil Mickelson. Read more on the top 10 things to watch for this year.
We had the opportunity to create a Clean Graffiti campaign surrounding this prestigious golf tournament. We worked with The Peoples Clubs, a full service online golf store, to help spread the word about their business. This highly targeted campaign was a great way to get in front of their audience in an unexpected way, the sidewalk. The Clean Graffiti went down on the walking paths to the Wells Fargo Championship.
Clean Graffiti for The Peoples Clubs during the Wells Fargo Championship in Charlotte, NC. #thesavageway
Clean Graffiti outside the Quail Hollow Country Club for the PGA Tournament. #thesavageway
The Peoples Clubs allow you to play what the pros play! #thesavageway Clean Graffiti in Charlotte, NC
More on The Peoples Clubs
The Peoples Clubs specializes in custom built Tour Issue golf clubs. Whether you are a weekend golfer or an aspiring pro, The Peoples Clubs has you covered for all of your golf needs. Based in Western North Carolina, they carry almost every golf club brand including Miura, Fourteen, Scotty Cameron, Fujikura, Graphite Design, Project X, Dynamic Gold, Taylormade, Callaway, and more.
To learn more, go www.peoples.golf. In fact, you can get 10% off anything on The Peoples Clubs website by using the code SAVAGE at checkout.
If you see a spot around the tournament, use #ThePeoplesClubs and tag @thesavageway!! We’d love to see your photos.
by thesavageway | Apr 23, 2018 | moss art
GoTriangle Moss Art now decorates walls of headquarters
Custom Moss Art wall for GoTriangle in Durham, NC. #thesavageway
We had the honor of creating some custom art for a company called GoTriangle. Their new headquarters is based in Durham, NC and they called us when they wanted to bring some green, creative artwork into the space. GoTriangle Moss Art was the perfect way to transform their company logo into beautiful, green interior decor.
GoTriangle provides public transportation for the Raleigh-Durham-Chapel Hill area. This includes “regional bus and shuttle service, paratransit services, ridematching and vanpools; commuter resources and an emergency ride home program.” Learn more about their efforts to help commuters during a rapidly growing time in North Carolina.
The Artwork
The two pieces we created involved 4 colors of moss, 42 individual triangles, 2 walls, a traveling installer, and lots of love. In total, the two complete pieces covered a 6ft x 7ft wall and a 5ft x 7ft wall. From the start, the goal was to bring the GoTriangle logo to life. We looked at other marketing efforts they were making in the community in order to retain brand standards, but knew that there would be some restrictions on what we could do because we work with Moss – aka nature. However, the end result turned out not only on-brand, but looking awesome in the space.
The best part about these custom pieces is that we are able to provide a green element indoors without any maintenance. That means no need for a water source, drainage, a light source, or anyone to tend to the plants. By using preserved moss, we bring 100% real plants into a corporate office space and alleviate the headache.
Logo and marketing inspiration for custom Moss Art walls by #thesavageway.
Different moss colors for GoTriangle Moss Art by #thesavageway
Up close view of the triangles by #thesavageway
It is all in the details for this custom GoTriangle Moss Art.
Hallway view of our art in GoTriangle headquarters in Durham, NC.
To say that we are proud of this installation is an understatement. We were presented with a challenge and through ingenuity, we were able to create something that will stand the test of time. (Our team even had a little fun when installing the triangles – Check out this video. “They’re light green, they’re dark green, they’re lime green, they’re every color green”….. 🙂
