by thesavageway | Jan 30, 2018 | clean graffiti
Clean Graffiti for the Carolina Panthers promoting Greg Olsen for Walter Payton Man of the Year. #thesavageway
The Carolina Panthers marketing team is always pushing the creative line with their social media and advertising campaigns. So when they approached us about a second round of Clean Graffiti, we knew that the campaign had to be something eye-catching and totally different than anything that we’ve done thus far. (Their first campaign was pretty awesome and made a big social media splash in the sports world.) And their team did not disappoint. We were challenged with putting Greg Olsen’s face on the ground in Clean Graffiti. (Seriously!)
This was no small task and we tested our template quite a bit before we were happy with the results. But man were we proud of the creative design that we were able to achieve with merely water and dirt. It was pretty awesome to see Panthers QB Cam Newton and Coach Ron Rivera wear a t-shirt that was a replica of the reverse graffiti that we put around Charlotte, NC.
Panthers QB Cam Newton and Coach Ron Rivera in their Greg Olsen WPMOY tshirts that replicate our Clean Graffiti. #thesavageway
Some Panthers Fans interacting with the Clean Graffiti campaign on Instagram Stories & Snapchat. #thesavageway
Greg Olsen is a finalist for the Walter Payton Man of the Year Award. #thesavageway
The campaign surrounded the promotion of Greg Olsen as the Walter Payton Man of the Year Finalist. Olsen does some amazing work in the Charlotte community (which you can read about here). We were honored to help get the word out in a new and creative way. Olsen made it to the top three finalists and the winner will be announced during NFL Honors, a two-hour prime-time awards special to air nationally on Feb. 3, the eve of Super Bowl LII.
by thesavageway | Jan 25, 2018 | clean graffiti
Clean Graffiti for NoDa Yoga in Charlotte, NC. #thesavageway
NoDa Yoga is one of those spaces that immediately brings you a sense of peace and calmness. Not only is it a yoga studio based in the historic arts district of NoDa in Charlotte, NC, but it is a safe and beautiful place to get lost in yourself and your yoga practice.
When NoDa Yoga approached us about doing some Clean Graffiti, we knew that we needed to get out a message that truly represented this studio. We attended some classes and soon realized that the quote that lives over their front desk would make the perfect Clean Graffiti message. “Get out of your head, and into your heart.” Simple. Meaningful.
After some fun design work, we came up with this lotus flower to accompany the quote, which is an homage to the two murals in their main space at 3201 N Davidson St (upstairs). These Clean Graffiti spots went down around the NoDa, Plaza Midwood, Villa Heights areas of Charlotte, NC.
We absolutely love how they turned out. And people are loving them too. Here are a sample of the Instagram posts that we’ve been tagged in.
Instagram posts about the NoDa Yoga Clean Graffiti (photos from @secrestout31 and @simscarey) #thesavageway
More social media interaction from the NoDa Yoga Clean Graffiti campaign. (photos by @passurlapage and @tarabokia81) #thesavageway
NoDa Yoga utilized our eco-friendly sidewalk messaging in the perfect way. The reverse graffiti message / image is a core value that reverberates across the studio, every single teacher and NoDa Yoga’s online message. By tapping into this side of the studio (instead of a sales messaged), people were able to relate and appreciate the Clean Graffiti spots. They are inspiring and authentic to their brand.
by thesavageway | Dec 11, 2017 | moss art, Uncategorized
Custom Moss Art Charlotte Crown by #thesavageway.
The Charlotte Crown has never looked so good! We adore this Custom Moss Art piece that we created for a client in their 4th Ward home in Charlotte, NC. This piece is almost 3′ wide and fits perfectly in the foyer entrance of this neighborhood high rise.
The beauty of an original Moss Art piece by #thesavageway is that you get all of the beauty and greenery of a living wall / plant, but without any of the maintenance. That’s right. We use preserved moss so there is no need to water or leave the art near sunlight. We have perfectly crafted the artwork to maintain its color and texture for years to come.
If you are interested in learning more about this Crown Moss Art or something that you are dreaming up in your head, please shoot us an email ([email protected])! We love to be creative with clients and find a way to make your office lobby, conference room, or home foyer look way cooler (and greener!).
Love the detail of this custom artwork for a client. #thesavageweay
It’s all in the details with Moss Art by #thesavageway.
Moss Art is better than a living wall because there is no maintenance or watering required. Just enjoy. #thesavageway
by thesavageway | Dec 4, 2017 | clean graffiti
In June of 2017, #thesavageway was hired to do Clean Graffiti in Portland, OR & Vancouver, WA. We worked with HMH Agency for their client the Trimet, the public transportation system of Portland & Vancouver, to bring awareness to their new fast pass payment system. This blog details our trip!
Flying into one of the most beautiful cities, Portland, OR, to do some Clean Graffiti work. #DreamJob
This summer, Torrie & I had the chance to travel across the country to do some Clean Graffiti for our client, HMH Agency. Let me say that again, we travelled over 2,700 miles to complete eco-friendly advertising in one of the most beautiful places on Earth! I still have a hard time believing this is reality.
Portland, OR had been on my personal bucket list since high school and it has been on our professional bucket list for at least 4 years. The culture, nature, the vegan food (!), the dirt & mold (perfect for Clean Graffiti) – Portland seemed like such an oasis.
When we finally booked the job, not only were we excited to travel, but we could not have been more excited for the initiative that it supported. We were supporting the Trimet, Oregon’s public transportation system, and their Hop Fast Pass program that was launching in Fall 2017. By using Clean Graffiti in Portland, OR, we were able to communicate with an over-stimulated public in a subtle, relatable way. We placed the Clean Graffiti spots around popular bus stops and light rail stops.
We used 4 different stencils that featured ” The Spokesblob” of the Trimet. This character was already being used in other outdoor media buys; billboards, magazine ads, sides of busses, etc. It made sense to bring that same “Spokesblob” to the sidewalk since the masses were already use to them. It was a subtle enough message to be well-accepted by every passerby.
Image from the MyHopFastPass website featuring the Spokesblob that we used in the Clean Graffiti.
Clean Graffiti for the Trimet in Portland, OR & Vancouver, WA. #thesavageway
More photos of the Clean Graffiti work #thesavageway completed in Portland, OR & Vancouver, WA.
We had a wonderful experience working with HMH Agency on this campaign. They have offices in both Charlotte, NC & Portland, OR so our communication flowed effortlessly. We were honored that they wanted to bring our Clean Graffiti to their clients and truly use the medium as a communication tool.
Portland & Vancouver made the perfect canvas for our work with Clean Graffiti. The climate, as well as the eco-friendly mentality of the West Coast, made Portland a new market for #thesavageway. We saw endless opportunities to use our creative, out-of-the-box advertising medium.
MORE ON OUR TRIP
Yes, we were in town for work, but we definitely made time to explore and enjoy the beauty that is Oregon and Washington. A few of the highlights included:
Torrie & Paula of #thesavageway having an afternoon lunch in Belltown, Seattle, WA.
Some of our West Coast Clean Graffiti Tour Adventures in Portland, OR & Seatlle, WA. #thesavageway
Portland, OR & Seattle, WA are simply gorgeous! #thesavageway
We are obsessed with the West Coast: l to r (Portland Sign, Clean Graffiit for Trimet, Torrie doing some yoga on Cannon Beach, Vtopia Cheese Board *all vegan)
Clean Graffiti allows us to travel and see so many amazing places, like Portland, Vancouver & Seattle. #thesavageway
It is an amazing feeling to know that something we created, Clean Graffiti, is not only fueling our business on the East Coast, but we now have a presence on the other side of the nation. We are actively seeking clients in the Portland area and are open and excited for the next work trip we take to the West Coast.
by thesavageway | Dec 1, 2017 | moss art
We love a good surprise! When Dave Rich contacted us to help him create a one-of-a-kind Moss Art piece for his wife, we were all in! A little background, Dave is married to Aubrey Rich, owner of Willow Floral Boutique. As a five year wedding gift, Dave wanted to gift his wife something truly special.
These are the words of Aubrey from her Instagram post about the present:
Amazing words from Moss Art recipient @willowfloralboutique on Instagram. @thesavageway
As Aubrey noted, this was a collaboration piece. We love seeing multiple elements in a final art piece. The dark green moss was an on-brand, and a beautiful choice for this custom sign.
Moss Art for Willow Floral Boutique turned out gorgeous in the dark green moss. #thesavageway
We were absolutely honored to be a part of this special surprise. And little did we know, we posted a photo on our instagram on the five year anniversary of Willow Floral Boutique! How serendipitous. Moss Art is so great because we can truly customize anything that you’re seeking. Whether you’re a large corporation who needs an interior design element for your lobby or a husband looking for a special anniversary present – with Moss Art, we’ve got you covered.
