by thesavageway | Feb 17, 2014 | clean graffiti
This is Part Three in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Social Media Usage of Clean Graffiti.
In this day in age, Social Media is as common as drinking a glass of water or showing up for work. As a business, if you are not utilizing social media in all of its forms (that fit your business), you are missing out on a huge marketing opportunity. In fact, according to the Social Media Examiner, “Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number-one benefit of social media marketing.”
But what do you do to make your business stand out on social media when the market is flooded with competitors? One way that #thesavageway has found to aid in market differentiation is through Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Charlotte companies have been using #thesavageway’s Clean Graffiti throughout the city to attract attention to their brands through natural, alternative media. Be it event driven (NODAWEEN), Running Routes (NODA BREWING RUN CLUB) or just Brand Awareness (ORTHOCAROLINA), Clean Graffiti has lead to an increased use on social media. By including the “@” sign or “#” in the body of the message, it signifies to the public to engage on social media.
Example posts from Instagram of Clean Graffiti in Charlotte.
Check out this piece in the Huffington Post about other industry leaders using Clean Graffiti to attract business.
In a constantly changing online world, it is important to remember full-circle marketing tactics and finding a way to reach your customers not only in traditional ways but through innovative means as well. Clean Graffiti is another way to capture the attention of your potential customer and #thesavageway is proud to offer this green advertising medium to the Charlotte market.
by thesavageway | Jan 23, 2014 | services
What is #thesavageway? We get asked this question on a daily basis and we are always trying to find an easy way to define what we do… So we wrote a blog about it. Some things that come to mind are Social Media Consultants, Small Business Marketing, Clean Graffiti, NoDa-ettes, Positive Thinkers and aspiring Change Makers. This snapshot is just a handful of things that help identify who we are as a company however it is tough to define our company without defining ourselves too!
So who is behind this woman-run business? For those of you who do not know, #thesavageway is comprised of Torrie Savage and Paula Bartlett.
Owners : Paula Bartlett & Torrie Savage – Photo Credit: Justin Driscoll Photography
We both live and work in NoDa, the Historic Arts District, located just north of Uptown Charlotte. Our love for the neighborhood is pretty apparent to anyone who meets us and you can often find us wandering 36th and North Davidson. The creative energy here is something we both feed off of!
Healthy living is something that has become a huge part of our lives. The choices that we are making everyday are only making us stronger. We are both all about eating Real Food and making the best choices for our bodies. Torrie eats a majority Paleo diet and Paula is a vegetarian working on eating eggs! We stay active by walking our pups (Billy, Rosie and Lola) and hitting up the CrossFit gym 4-5 days a week – We will be able to do a pull up one of these days!
Music is our passion; All music. All the time.
Positive thinking and being kind are things that drive almost every decision we make. We understand that we have to put good into the world in order to see good back from it. Our social media pages (personal and business) are full of positive thoughts and quotes as a way to remind ourselves to think positive on a daily basis. There is power in practicing positivity and we have found a real happiness and sense of calm in this!
So what is #thesavageway you ask… Well, yes we are owners of a small business and we do consulting and clean graffiti, but we are also an awesome team who will laugh with you, introduce you to new music, look out for your best interest and work incredibly hard for you and your business along the way.
#thesavageway
Torrie & Paula
by thesavageway | Jan 16, 2014 | clean graffiti
This is Part Two in a Five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about the Eco-Friendly Aspect of Clean Graffiti.
“We’re going Green,” said every boss and every CEO across the nation in 2013. Environmentalism has become a hot topic for almost every business and industry (as it should) and Charlotte was no stranger to these initiatives.
The Charlotte Convention Center has an entire section dedicated to Green efforts within their facility. Members of several networking groups like the Charlotte Green Team and Green Drinks Charlotte meet every month to discuss how their respective businesses can become more eco-friendly. Needless-to-say, the Green movement is here to stay (Yay!)
Many companies are incorporating CSR or Corporate Social Responsibility into their business models in order to become a “Greener” business. What is CSR? Click here for more info. Methods include utilizing recyclable products, using renewable energy or simply educating customers on how to better reduce and reuse. However, there is also a need for eco-friendly advertising and marketing initiatives and that is where #thesavageway’s Clean Graffiti comes in.
Examples of other industry leaders utilizing Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
There are many reasons for a company (large or small) to utilize Clean Graffiti. Not only is this an innovative and creative way to get your marketing initiatives out to the public in a place that you typically would not be able to have a message, but there is no use of any harmful chemicals or sprays – It’s Just Water!
#thesavageway is very good at analyzing a company’s need and translating that message into a creative branded message in strategic locations across the city. When a company chooses to use this sustainable form of marketing, they are able to brand themselves as an eco-friendly business that uses CSR practices.
#thesavageway examples of Clean Graffiti promoting Corporate Social Responsibility.
Charlotte has already seen an influx of eco-friendly initiatives and businesses and it is only going to increase as time goes on. Clean Graffiti is #thesavageway’s contribution to the Green Movement!
by thesavageway | Dec 20, 2013 | services
Here at #thesavageway we wanted to take a moment to reflect on the awesome things that the Queen City has done/offered this year, things that have affected our lives and frankly things that we have just captured our hearts.
6 Things We Discovered about Charlotte in 2013
(In no particular order):
1. Basketball is Back: The Charlotte Hornets are coming home! The NBA announced that at the turn of the season, after 9 years, the Charlotte Bobcats will officially change back to the Charlotte Hornets. It is great seeing our city come together and it will be interesting to see the change in marketing and promotion! #BuzzCity
2. Food Truck Friday: Many nights were spent under the sunset of a perfect Carolina sky with a plethora of yummy food options at Food Truck Friday. Fan favorites include the likes of Papi Queso, Tin Kitchen & Herban Legend (to name a few); all while enjoying a craft beer from Common Market . Southend is booming and we will continue to support this community driven event!
3. Farmers Markets: #thesavageway team agreed to do the Whole 30 Paleo Challenge along with other gym-mates from CrossFit 704 this past fall. And yes, challenge is a great word for it – click here for more information. When one goes Paleo, it is imperative to have fresh, healthy options – enter Farmers Markets. We fell in love with Atherton Market, Community Supported Agriculture from Know Your Farms and the Charlotte Regional Farmers Market. Thank you Charlotte farmers for giving us such great options. Support local whenever possible, it really does make a difference.
4. Kombucha: #thesavageway often is asked why we drink Kombucha? Two words – Stupid Good! Seriously, where has this been all of our lives? Our favorite is the local brewery Lenny Boy. Looking for #thesavageway Christmas gift ideas – a growler or two from this health haven would look perfect under the tree – just saying!
**We really love Kombucha for the health benefits – especially the probiotics. Check out this link for more information or just ask the guys at Lenny Boy.
5. NoDa Brewing CAN get even Cooler: #thesavageway has a soft spot for the NoDa Brewing Company – be it the stellar beer, creative staff or overall branding, we are both big supporters of the Suzie & Todd crew down the street. 2013 brought about big things for our local favorite with the announcement that they would begin canning Hop Drop and Roll and Jam Session! As NoDa neighbors we were stoked, as marketers we were impressed and as friends we were proud! Click here for more information. #ShowYourCans
6. Music: As you may know, #thesavageway is big into music, check out this Christmas playlist. We were able to hone in that musical obsession throughout Charlotte in 2013. The Queen City saw everything from Grace Potter & the Nocturnals, Matrimony Band to Drake and the AWOL Festival . There is not a night in the city where there is not some form of live music going on: some of our favorite venues include The Evening Muse , The Chop Shop, Neighborhood Theatre , The Double Door Inn . Oh and while not a Charlotte specific discovery, how could the year in music be summarized without a shout out to the best use of social media EVER to release an album – Beyonce you are truly the QueenBey!
As Charlotte continues to grow, we look forward to making more discoveries and finding new obsessions. So here’s to 2014 and the many talented people and amazing small businesses out there, be sure to support them! Stay positive and remember to be kind – always.
Happy Holidays!
Torrie & Paula
by thesavageway | Dec 9, 2013 | clean graffiti
This is Part 1 in a 5 Part Series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway has been honing in on for some time now. Months of research, technique testing and market research led to the clean advertising method that is now in practice across Charlotte. With several clients in the books, it is time to reflect on the practice. This piece is about the longevity of Clean Graffiti.
Back up to October 2012, a new local brewpub geared towards the foodie was slated to open in the Historic Arts District of NoDa : Heist Brewery . The Heist team had been working tirelessly to open their doors since 2011. #thesavageway was already contracted as the marketing team to help get the brewery off the ground, running its Facebook, Twitter, Instagram, PR and Media Relations. The buzz could be heard around the city and there was a certain energy in the air. When grand opening week FINALLY arrived, it seemed like a natural fit to incorporate this new idea of Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
#thesavageway worked with Heist owner Kurt Hogan on where the placement of the messages would be; think directional signage leading to the new brewery, branded images throughout neighborhood streets and awareness in other neighborhoods.
Heist Brewery Clean Graffiti 2012
Heist Brewery Clean Graffiti 2013 (one year old)
Today is December 9, 2013. These messages were laid down over one year and 2 months ago. We will say that again – over 425 days ago! The longevity that these messages have is incredible. Not every spot will remain this long, average length is anywhere between 6 weeks and 8 months, it just depends on the environmental elements and foot traffic. From an advertising perspective, the average length of a newspaper ad or magazine ad is one week, one month at best. Clean Graffiti is an eco-friendly alternative that is clean, good for the environment and extremely cost effective in a conscientious way. It’s Just Water.
So as you are walking around the streets of NoDa this holiday season, keep an eye out for these Clean Graffiti messages – who knows, they may lead you to great beer!
