by thesavageway | Nov 29, 2013 | services
Turkey Day (Or Tofurky Day for some) is finally upon us! Thanksgiving is one of our favorite holidays here at #thesavageway; not because it means plenty of dinners and nostalgic food, but for the simple fact that everyone stops and takes a moment to recognize how truly blessed we are in this world. Here are a few of the things that we are thankful for:
Freedom:
#thesavageway is a small start-up business in the booming city of Charlotte, NC. We started this business journey because we wanted to do something positive with our lives. We wanted to make a change. However, there is no way that we could be doing what we are doing if it weren’t for the courage and bravery of our Soldiers. Thank you to those men and women who have risked their lives protecting the freedoms that we get to enjoy on a daily basis. Thank you for making our dream a possibility.
Family/Friends:
This is the part of our lives that gets us through each and every day. Family is that part that we can always rely on when we are struggling; the part that would not let us say no to our dreams. To the families that have always stood behind our choices and gave advice when we did (or did not think) we needed it, Thank you!
To our dear friends (old and new) and the Clients that have become great friends, thank you for choosing to have us in your lives. They say you are the company that you keep and we are certainly blessed if we are a fraction the people that you all are. Cheers to each of you!
Music:
“Music produces a kind of pleasure which human nature cannot do without.”
-Confucius
#thesavageway, Torrie and Paula began their business journey over a year ago and one thing was crystal clear from the start… music was in their souls. As a tribute to the ever evolving love of good tunes, here are some company favorites for Christmas.
Health:
“It is health that is real wealth and not pieces of gold and silver.” -Ghandi
We are thankful that we are healthy, young adults. So many people in the world are not able to say those few simple words; we know it and we are very appreciative of it. We are thankful that we get to wake up everyday, go work out and push our bodies. We are thankful that we are able to make healthy meals that nourish our souls. We will always be thankful for our healthy minds. We appreciate what we have been given and hope to show gratitude everyday for our blessings. We are very, very thankful over here at #thesavageway. We hope to show our gratitude each and every day, not just during the holidays! Sincerest gratitude to each of you.
Happy Thanksgiving!
– Torrie & Paula
by thesavageway | Nov 25, 2013 | services
NoDa : Charlotte, NC’s Historic Arts District is a neighborhood full of limitless creativity found in the minds of local artists, fine culinary experiences, and unique microbreweries. NoDa is a destination in the Queen City and this hub of originality needed a face; a way for people to see the life that is the heart of this community. Enter Instagram.
Screenshot of @NoDaCLT’s Instagram
When #thesavageway was hired on as the local event promotion team behind the annual neighborhood fundraiser event, NoDaWEEN, it became clear that photo-driven Instagram was needed to bring the event and the neighborhood to life. Little did we expect for this social outlet to literally take off.
@NoDaCLT, the Official Instagram of the NoDa Neighborhood, was created in the beginning of August 2013 when #thesavageway was brought on to brand manage. Within 3 months, the followers grew from 0 to 1,500+ followers. Talk about Insta-neighborhood love!
By correlating with the existing NoDa social media portals and strategically creating content, the account began to form. Pictures were focused on the heart and soul of the neighborhood; those familiar faces and places that make 36th and North Davidson alive.
@NoDaCLT Instagram Neighborhood Examples
Branded images for the event NoDaWEEN also were incorporated.
@NoDaCLT NoDaWEEN Instagram post examples
This account began with a need for online representation for a client’s event; however it grew into something much more substantial than that. Social media is people-driven and at the end of the day we all want to be able to relate to the places and things that we love. People love NoDa. People are great supporters of this neighborhood and all of the art forms that come with it. #thesavageway simply established a fun, relatable portal for neighbors and visitors to enjoy.
If you are interested in finding out more about #thesavageway’s services and boosting your social media, email [email protected].
by thesavageway | Nov 18, 2013 | clean graffiti
The University of North Carolina at Charlotte campus saw a lot of “firsts” in 2013; the inaugural collegiate football season opened, the first no-waste stadium in the south was created at Jerry Richardson Stadium, and eco-friendly advertising, Clean Graffiti, was utilized on campus.
Clean Graffiti is an eco-friendly and green form of advertising. These positive messages are placed on dirty sidewalks and a clean message remains. Local marketing company #thesavageway is the creative force behind this innovative branding initiative.
OrthoCarolina, the Official Team Physicians of the Charlotte 49ers, strategically placed Clean Graffiti messages around campus sidewalks and neighborhood streets touting the Inaugural Football Season.
UNCC 49ers and OrthoCarolina Clean Graffiti raise awareness of the partnership.
OrthoCarolina was able to find an innovative way to show their support for this historic moment in campus history. As the Official Team Physicians they worked closely with the 49er Athletic Department. By executing Clean Graffiti on walking and running paths around campus, OrthoCarolina was able to bring awareness not only to the football season but to their brand.
About OrthoCarolina
As one of the nation’s leading orthopedic practices with offices across the Carolinas, OrthoCarolina is your destination for comprehensive orthopedic care. Leveraging our physicians’ expertise in the areas of foot and ankle, hand, hip and knee, shoulder and elbow, spine, sports medicine and pediatrics; and providing services that include physical therapy, MRI and post-surgical support; we can offer you a continuum of care unmatched in the region.
OrthoCarolina. You. Improved. Visit us at www.orthocarolina.com.
by thesavageway | Apr 29, 2013 | services
[youtube http://www.youtube.com/watch?v=qgY9dfBxrQE?list=UU48fj_VYXWlTbWHOrXNqSbg&w=640&h=360]
As public relations students, we often talk about our first internships. Some students who held positions with large marketing and public relations firms complained of never being taken seriously or just making coffee runs. Others proclaimed their boredom; filing and doing other tedious tasks for the businesses they worked for. One thing everyone had in common was their fear of not knowing what to expect. Sure, we’re studying PR at UNC Charlotte, but this is our first encounter with the actual PR world and it seems terrifying.
Luckily we were given the opportunity to intern with #thesavageway, a small company based in eclectic NoDa, where our hands literally touched everything. The founder, Torrie Savage, wanted to teach us, not supervise us. We’re INTERNS! We’re here to learn and ask questions and make mistakes and just simply be students of the PR world – #thesavageway understands that.
Everyday we do something different. Sometimes we work for hours, researching and typing. Other days we’re traveling through Charlotte, meeting with clients and brainstorming ideas. We had the chance to interact with several #thesavageway clients including Stache House, Papi Queso Food Truck, Librettos Pizzeria, OrthoCarolina, NoDa Brewing Company and NoDa Brewing Run Club and as well as partners Social Dress Shop, Pink Toast Ink, Yelp Charlotte and StrikeCity. At such a young age, we never thought we would be shaking hands with some of the most inspirational business owners in Charlotte.
This internship has been a dream come true. We were able to be silly with some great ladies and also gain real world experience. Not to mention, we’ve eaten some of the best food in Charlotte while being with #thesavageway team…
So here’s to going out into the real world! It might not be so scary after all.
Sincerely,
Autumn & Dom
The Best Interns Ever
by thesavageway | Mar 26, 2013 | community
OrthoCarolina, the regional leader in orthopedics, has been a continued
supporter of the #thesavageway and their innovative marketing medium of Clean
Graffiti. Months ago, OrthoCarolina became the first in the Charlotte area to
utilize this green medium to promote branded messages. With two eco-friendly
campaigns already in the books, one with the Carolina Panthers and the other
supporting local runners, OrthoCarolina has taken the lead with this sustainable
branding avenue.
Recently, an opportunity to continue this relationship with the sub-brand of
OrthoCarolina Running presented itself. OC Running sponsors the NoDa
Brewing Run Club, a local run group that meets every Wednesday and runs 1-
5 mile loops, ending with a tasty reward at the Noda Brewing Company. The
ladies of #thesavageway pitched an idea to promote both of these health minded
organizations via Clean Graffiti.
Along the race route, #thesavageway team created nearly 60 clean graffiti
impressions touting a variety of messages. The messages included supportive
words such as “Stay Strong” and “Run Hard, Feel Good.” To assist the runners
there were also arrows outlining the various race routes options. Over 300
runners came out for the run on March 13 and the clean messages were warmly
received.
Outside NoDa Brewing on March 13
OrthoCarolina Running logo in Clean Graffiti
NoDa Brewing Run Club Powered by OrthoCarolina Running
Clean graffiti along the NoDa Brewing Run Club route
It’s Just Water. There is no ink, paint, paper or harsh chemicals used in this cleaning process.
STAY STRONG! Encouraging messages from OrthoCarolina along the Noda Brewing Run Club Route.
RUN HARD, FEEL GOOD!
About OrthoCarolina
As one of the nation’s leading orthopedic practices with offices across the
Carolinas, OrthoCarolina is your destination for comprehensive orthopedic care.
Leveraging our physicians’ expertise in the areas of foot and ankle, hand, hip and
knee, shoulder and elbow, spine, sports medicine and pediatrics; and providing
services that include physical therapy, MRI and post-surgical support; we can
offer you a continuum of care unmatched in the region.
OrthoCarolina. You. Improved.
Visit online at www.orthocarolina.com.
About NoDa Brewing Company
NoDa Brewing Company opened its doors to the world on October 29, 2011 as a production brewery and on-site tap room. In addition to the tap room where we sell pints & growlers, we offer brewery tours and have enough space for special events, live music and other forms of entertainment & activities. Also, look for us, and ask for us, on tap at your local restaurant or pub.
NoDa Brewing Run Club
Founded by Brian Mister, the Director of Community Optimism for NoDa Brewing, this run club meets every Wednesday for a 1, 3 or 5 mile loop all ending back at NoDa Brewing for a beer.
Follow them at @NoDaBrewingRunClub
Visit online at www.nodabrewing.com
