2018 was a big year for us, and 2019 is going to be even bigger. In case you need an update on what exactly #thesavageway is up to these days, here is a little about us.

Owners of #thesavageway, two smiling women in their 30s are posing on low-rider purple bicycles in front of a colorful #ExploreYour704 Mural at NoDa Brewing Company.
Torrie Savage (left) and Paula Bartlett (right) are the owners of #thesavageway, a creative marketing company based in Charlotte, NC.


#thesavageway is the brainchild of two women: Torrie Savage and Paula Bartlett. Established in 2012, this creative duo has grown a business that flourishes on the unexpected in the marketing world. From Clean Graffiti to Moss Art, #thesavageway is anything but ordinary. Positive attitudes, earth-friendly and fun, this team will make your business standout.

We call ourselves a creative agency because what we do is highly creative. We love pushing ourselves to approach marketing in a different way. Our goal is to always create partnerships with our clients and to create fun, eye-catching campaigns or art that will create a buzz.



If you live in or around Charlotte, you’ve definitely seen our Clean Graffiti work on the sidewalks. Using a stencil and a pressure washer, we create targeted marketing campaigns for clients in an untapped location – the sidewalk. These creative messages are made using only water – no bleach, no acid, no paint – It’s. Just. Water.

Here are some fast facts:

  • We have worked in over 55 cities including New York City, Boston, Portland, OR, New Orleans, and many more.
  • One of the campaigns we created for our partner OrthoCarolina, The Free Workout, is an award-winning marketing campaign by Carolinas Healthcare Public Relations & Marketing Society
  • We work in a variety of industries, but have seen huge success in the healthcare, public communication and development realms.
  • We are the leaders in the United States for reverse graffiti. Our duel marketing background allows us to create a fresh campaign from start to finish that correlates with other brand advertising initiatives and creates a full-circle plan.
  • Will travel anywhere in the USA!
6 images of Clean Graffiti by #thesavageway. these creative messages on the sidewalk are created using just a stencil and a pressure washer.
A sampling of 2018 Clean Graffiti jobs by #thesavageway.
8 reverse graffiti images created by #thesavageway. These clean messages on a dirty sidewalk are used to bring attention to brands like OrthoCarolina, Carolina Hurricanes, NCDOT, Novel NoDa and LGA.
A variety of reverse graffiti campaigns from #thesavageway in 2018 including jobs for
OrthoCarolina, Carolina Hurricanes, NCDOT, Novel NoDa and LGA.


Moss Art is made by using preserved plants to bring a company logo or design element to life. And what we consistently hear from our clients is that they love that our product requires absolutely zero maintenance. That’s right…no watering, drainage or sunlight required!

Our Moss Art work spans both the corporate and residential realm, however, we find that the corporate side is our primary focus. We hold our clients’ hands from the beginning and guide them to what will be the best decision for their space.

Fast Facts:

  • We’ve created pieces for restaurants, hotels, law firms, finance firms, apartment complexes, CBD shops, coworking spaces, and events.
  • We’ve sent our work to New York, Texas, Wisconsin, Colorado, Alabama, Connecticut, Ohio and all over North Carolina.
  • Moss Art is maintenance-free – meaning it requires no water, light, drainage or ongoing care.
  • Moss is a natural humidity indicator.
  • All of our moss is handpicked and harvested.
4 images of different Moss Art projects that #thesavageway created in 2018. Moss Art is created using preserved moss and brings mother nature inside.
GoTriangle of Durham, NC, UNC Charlotte, TEDx Charlotte and SouthPark Interiors all used Moss Art by #thesavageway in 2018.
Four images of Moss Art by #thesavageway for including the Craft Cackes CLT logo in forest green moss, the Charlotte CBD logo, a Charlotte skyline made of moss, and a TCG logo covered in moss for The Creative Group.
More Moss Art jobs by #thesavageway.
Four Moss Art images including a moss wall for Zeppelin, a forest green logo for Graham St. Pub, a smiling girl with a floral cardigan  holding a monogram CNS in moss and a moss sign that reads OBrien on an easel at a wedding.
Moss Art for local Charlotte restaurants Zeppelin and Graham St. Pub and two custom wedding signs in 2018.


What does Creative Marketing mean to us? Anything and everything. We are the people that you call when you have a crazy idea and you need someone to bring it to life. We LOVE when we get a random phone call that starts with… “#thesavageway was the first team that came to mind.”

We help with staffing promo teams, street teams, creating brand ambassadors, conceptualizing guerilla marketing tactics for large corporations, and developing robust out-of-the-box pitch ideas.

Fast Facts:

  • We have a fully staffed team ready to hit the streets at your event.
  • Our highly trained brand ambassadors are great representatives for your company.
  • We’ve created a roaming billboard bike for Charlotte Center City Partners
  • We have worked with Atrium Health (formerly Carolinas Healthcare System) on a month-long Cardiovascular outreach campaign.
four pictures showcasing the Creative Marketing services of #thesavageway - smiling girl holding a poster, a billboard advertising bicycle, 8 women in head to toe pink suits representing the 1 in 8 women who get breast cancer, and a group of smiling women behind a photobooth for Atrium Health (formerly Carolinas Healthcare)
Various Creative Marketing efforts by #thesavageway.

We are #thesavageway. We’re not your typical creative house. We constantly push ourselves to think differently. We approach campaigns with different lenses. We are excited about what we do. And we want to work with companies that push the line. Brands that are looking to stand out, create a social buzz, and break out of the same-ole-same-ole are exactly who were are looking to partner with in 2019.

We’re jazzed up about our current projects. But more importantly, we’re ready for you!