by thesavageway | May 7, 2026 | clean graffiti
KEY POINTS
– The annual AIDS Walk is happening in Charlotte, NC on May 30, 2026
– RAIN Carolina is celebrating 30 years of impact
– Clean Graffiti was used as a non-traditional advertising method to help spread the word
RAIN Carolina is hosting the annual AIDS WALK Charlotte on Saturday, May 30. The Savage Way had the honor of creating a Clean Graffiti campaign for them. It is beyond impressive to have an organization that spans three decades, and to have the impact that they’ve created is just icing on the cake.
For 30 years, RAIN Carolina has consistently been the Carolinas’ largest HIV fundraising walk, raising an impressive $3.7 million to date. The family-oriented event is approximately a one-mile walk that can be completed in around 30 minutes, making it accessible to participants of all ages. Anyone who wishes to participate and show their compassion for neighbors who face challenges in accessing resources and health services, particularly those affected by HIV stigma are welcome.
Our Clean Graffiti campaign went down around popular areas in Charlotte, NC. We found high-foot traffic areas in a variety of neighborhoods around the city, with a focus on Uptown, South End, West Side, NoDa and Plaza Midwood. This eco-friendly medium was a great way to build awareness for the upcoming community event.
Clean Graffiti is a great option as a non-traditional advertising outlet. We are able to speak to your audience right where they are walking – the sidewalk. Seeing a pressure washed message on the sidewalk is a definite attention grabber. We love being able to support organizations like RAIN.
To get involved, simply visit aidswalkclt.org and click “REGISTER NOW” to sign up. Once registered, you can customize your personal page and start reaching out to friends and family to join the walk or support you with donations. There are a wealth of resources available, including social media and fundraising kits, to assist you in recruiting others and boosting your fundraising efforts.
We love their mission of standing together as a community and making a difference in the lives of those affected by HIV. Join RAIN Carolina & AIDS WALK Charlotte and be part of the positive change we wish to see in our city.
by thesavageway | Jul 22, 2024 | moss art
These beautiful Geode Moss Frames have found a home at the office of Global Support & Development (GSD). We love how this idea translated across 75 sqft of space in their new Charlotte, NC location.
We worked with GSD from idea inception to installation and the process was seamless. As you can see below, our installation team worked hard to hang these huge beauties in their break room area. Our Project Manager, Kimmy, is seen next to the frames for a size reference!
Each Moss Art frame is created in a custom 5’ x 5’ painted wood frame with gorgeous preserved reindeer moss. We took the concept of a geode crystal and turned it into art. Not only are geode’s gorgeous and but we love to surround ourselves with their energy. They are symbols of creativity and the birthing of new ideas. It’s been said that keeping a geode in your workspace can facilitate inspiration and increase creative thinking. These three Geode Moss Frames are leaving a huge impact on this office space. We are so grateful to share our eco-friendly plant art with companies making an impact.
GSD is a humanitarian organization whose mission is to rapidly respond to disasters in collaboration with at-risk communities & support them to prepare for the future. In a nutshell – they are doing powerful community work. You can learn more about them on their website.
If you love the look of this art, we have smaller residential sized pieces available in our shop. Check out our Geode Moss Circles and Geode Frame.
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by thesavageway | Mar 17, 2022 | clean graffiti
On the topic of recent Clean Graffiti news, The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg county, and instantly wanted to be a part of the activism.
For the actual Clean Graffiti design, the Mecklenburg County team envisioned, created, and presented an image for us to bring to life. The chosen message was meaningful and impactful. The reverse graffiti message contains a hand with a heart crushing a gun with the words “Violence Free Zone,” written below it. The hand & heart combination represents two things that are necessary in order to end gun violence; a strong community and love.
Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.
Below are some of the actual spots we placed around the city:
Looking to learn more about this community safety campaign and why Novant, Atrium and the county partnered? Check out this exclusive article featured on MeckNC.gov.
by thesavageway | Dec 1, 2017 | moss art
We love a good surprise! When Dave Rich contacted us to help him create a one-of-a-kind Moss Art piece for his wife, we were all in! A little background, Dave is married to Aubrey Rich, owner of Willow Floral Boutique. As a five year wedding gift, Dave wanted to gift his wife something truly special.
These are the words of Aubrey from her Instagram post about the present:
Amazing words from Moss Art recipient @willowfloralboutique on Instagram. @thesavageway
As Aubrey noted, this was a collaboration piece. We love seeing multiple elements in a final art piece. The dark green moss was an on-brand, and a beautiful choice for this custom sign.
Moss Art for Willow Floral Boutique turned out gorgeous in the dark green moss. #thesavageway
We were absolutely honored to be a part of this special surprise. And little did we know, we posted a photo on our instagram on the five year anniversary of Willow Floral Boutique! How serendipitous. Moss Art is so great because we can truly customize anything that you’re seeking. Whether you’re a large corporation who needs an interior design element for your lobby or a husband looking for a special anniversary present – with Moss Art, we’ve got you covered.
by thesavageway | Jul 12, 2017 | clean graffiti
Carolina Panthers launch “Wofford is Coming” training camp campaign in Charlotte, Raleigh & Columbia.
The Carolina Panthers are known for their creative marketing efforts. Catch their latest Twitter stunt using the Fresh Prince theme song here. Living in Charlotte, NC, home of the Panthers, we know how much love the Carolinas have for this football team. So when we got a call to help with a top-secret campaign for training camp, we knew we were in for something fun.
“Wofford is Coming” is a play on both the Panthers Training camp at Wofford College and the upcoming Game of Thrones premiere this Sunday. The Panthers PR and social media team sure know how to start some buzz; t-shirts, stickers and other swag were sent to players, fans and the media and they even created a Clean Graffiti campaign across multiple markets.
Twitter photo from @BleacherReport about the Panthers Marketing efforts. #thesavageway
“Wofford is Coming” swag sent to a Panthers fan. (photo via Twitter @crdarn26)
#thesavageway was brought in to execute our eco-friendly, temporary Clean Graffiti in three markets, Charlotte and Raleigh, NC and Columbia, SC. These spots were placed in high-traffic areas in each of these cities. And for those wondering, it is created using water (how awesome is that?!).
It’s been fun to watch the public get excited about Panthers training camp and the upcoming season. Taking to Twitter, Instagram & Facebook to express their excitement by tagging @Panthers and using #WoffordIsComing.
Clean Graffiti by #thesavageway found in Columbia, SC for the Carolina Panthers. (photo via Twitter @mcstephens12)
More Reverse Graffiti for the Panthers found in Raleigh, NC. (photo via Twitter @heylookitskev)
Even dogs are excited for Panthers training camp: Wofford is Coming. #thesavageway (photo via @SummerJadyn)
We love when large corporations and organizations reach out to utilize us as part of their media buy. Natural Media is a great alternative to create subtle, unexpected buzz around a campaign. The Panthers already do such a great job of fun outreach and thinking outside the usual media box, and now they can add Clean Graffiti to their tactic list!
Get excited for the upcoming NFL football season… Wofford is Coming.
