by thesavageway | Feb 29, 2024 | clean graffiti
We were honored to create a Clean Graffiti campaign for the recent Charlotte Marathon in Charlotte, NC. Using our specialized stencils, high-pressure water and dirty sidewalks, we created motivational moments for runners. Also, we gave sponsors a new opportunity for visibility.
The Novant Health Charlotte Marathon, Half Marathon and 5K is a huge running event in the Southeast. Taking place throughout Uptown Charlotte and our beautiful surrounding neighborhoods, runners take to the streets on a massive physical feat. When you are running 26.2 miles, a little motivation is helpful.
In the months leading up to race day we put down “You can do this”and “Find your happy pace” motivational Clean Graffiti messages all around the Queen City. It was so awesome to hear from runners that they would come across one of the reverse graffiti images and simply smile and keep going. This eco-friendly form of outdoor advertising is a great way for sponsors, like Novant Health, to get their name out in a new and different way.
Clean Graffiti was the perfect, unexpected way to advertise for the marathon. Runners take to the sidewalks every single day to train. What better way to reach these customers than to be a motivation for them?! A marathon is a milestone race in a person’s life. It’s pretty cool that the race organizers believe so strongly in positive, motivational messages like Clean Graffiti.
Thanks to our friends at Well-Run Media for bringing us into this project. It’s wonderful to have partners who love and respect our offerings. The Well-Run Media crew is always open to fun campaign ideas for their clients.
If you are interested in running the 2024 Charlotte Marathon, you can find all the registration information here.
by thesavageway | Jun 12, 2018 | clean graffiti
Eco-Friendly Sidewalk Message Used for Trade Show Marketing
We love working with companies that get it. Companies that see Clean Graffiti as an amazing eco-friendly alternative to other outdoor media options. Companies that like to take risks. Push the line. Be Innovative. Combat Medical approached us for a reverse graffiti campaign for an upcoming conference in Charlotte, NC, and we knew that this was one of those companies.
The team at Combat Medical was excited to welcome the attendees of the Special Operations Medical Association Scientific Assembly (SOMSA) to the Queen City. We used a stencil, water and dirty concrete to create this fun welcome message courtesy of Combat Medical. Clean Graffiti is a great marketing tool for trade shows and conferences. Like Combat Medical, you are able to highly target your audience in a specific place and in an unexpected way.
Clean Graffiti for Combat Medical in Charlotte, NC.
These temporary spots were used to call attention to a brand at an industry conference. #thesavageway
Here are a few links to check out: Find out more about the work of Combat Medical and find out more about SOMSA. This is the second time we’ve used Clean Graffiti to target audiences around a major industry-specific conference (check out our first conference in New Orleans, LA).
Clean Graffiti is a great, temporary way to speak to your target audience. If you are looking to capture your audience at a trade show, highlight a new store opening, or get creative with a unique marketing message, then Clean Graffiti is a great choice.
by thesavageway | Mar 20, 2018 | clean graffiti
Clean Graffiti for Piedmont Opera, Pirates of Penzance showing in Winston-Salem, NC
We had the honor of creating some Clean Graffiti for Piedmont Opera in Winston-Salem, NC. The reverse graffiti was used to help promote an upcoming show, the Pirates of Penzance. The show is running this Friday, March 23 at 8pm, Sunday, March 25 at 2pm, and Tuesday, March 27 at 7:30pm at The Stevens Center of the UNCSA (405 4th St NW Winston-Salem, NC 27101). Tickets & additional information can be found here.
Our Clean Graffiti was used as an alternative to other outdoor advertising options. It’s different, eye-catching and co-friendly. We use a specialized stencil & high-pressure water to make a contrast in the dirt. The message that is left behind is not only highly-targeted, but it is a beautiful contrast in mother nature.
Winston-Salem, NC saw some fresh Clean Graffiti for Piedmont Opera, Pirates of Penzance.
Piedmont Opera uses Clean Graffiti to promote an upcoming show. #thesavageway
Tickets for the show are still on sale. Check out Pirates of Penzance at the Piedmont Opera this weekend.
We love the city of Winston-Salem and have had the privilege of doing some great Clean Graffiti projects there; The OrthoCarolina Free Workout and mammogram reminders for Novant Health to name a few. This Piedmont Opera job allowed us to promote the arts (and we absolutely love that!). If you go see the show this weekend, keep an eye out for our Clean Graffiti skull & crossbones around town.
