by thesavageway | Jun 24, 2019 | blog, services
We love when companies contact us to do something out of the box. When they want to create a fun and interactive campaign that brings attention to their brand in a different way, that’s the ticket. And that’s what Brixx Pizza decided to do.
Brixx Pizza opened their doors in 1998 in the historic Dilworth neighborhood in Charlotte, NC. By utilizing brick ovens to enhance the natural flavors of quality ingredients, Brixx has been able to successfully open 30 stores throughout the Southeast. Not only is their pizza delicious, but they have a huge heart for this community. Most recently, Brixx Pizza donated $10,000 to the Isabella Santos Foundation.
The Brixx Pizza team had us place random branded rocks around the city. The goal was to bring attention to their Charlotte locations and encourage the downloading of their Brixx Roxx app on iPhone and Android.
Brixx Pizza launched a creative marketing campaign using branded rocks to drive traffic to their 6 locations.
Random Brixx Rock in front of Coco & the Director in Uptown Charlotte, NC.
You Rock. Brixx Roxx. Let’s be friends.
Creative Marketing at it’s finest, by #thesavageway.
We placed red rocks with a branded message on it near these six Brixx Pizza locations:
Birkdale (16915 Birkdale Commons Pkwy)
Blakeney (9820 Rea Rd.)
Dilworth (1801 Scott Ave.)
Foxcroft (7814 Fairview Rd.)
Uptown (225 E. 6th St.)
Fort Mill, SC (1343 Broadcloth St.)
We placed these rocks in popular, high-foot traffic areas, think parks, shopping plazas, parking lots, etc. Anywhere your family might hang out for a minute, you could find a rock. (i.e. Harris Teeter entrances, Target parking lot, Starbucks planters, etc.)
Here’s how it works:
- Find a “Brixx Roxx” promo rock around one of the six Charlotte Brixx locations
- Download the Brixx Roxx app
- Bring the rock into your local Brixx location
- Get a free, yummy surprise
It’s that easy. So go out there, pizza lovers, and find yourself a rock. Let Brixx Pizza know how much you love their creative marketing idea!
by thesavageway | Sep 19, 2018 | clean graffiti
OrthoCarolina brings free, easy-to-use bodyweight-based workouts to South Carolina.
The Free Workout, a free, functional fitness workout that utilizes Clean Graffiti on the sidewalks to help make fitness and a healthy lifestyle accessible to everyone, made its debut in South Carolina recently. This bodyweight-based exercise routine was designed by an OrthoCarolina medical provider and offers a great alternative to a traditional gym routine.
With successful campaigns in Charlotte (13 total #TheFreeWorkout locations) and Winston Salem (7 total locations), it was time to expand to the growing communities of Rock Hill and Fort Mill, SC. Four sidewalk workouts were placed in each city and you can find the locations of this community-building fitness initiative here.
These workouts are created by using Clean Graffiti, an eco-friendly medium that simply uses high-pressured water to make a contrast in dirt. That’s right – no paint, no acid, no bleach – it’s just water (how cool is that?!).
OrthoCarolina provided The Free Workout to Rock Hill, SC & Fort Mill, SC. #thesavageway
Free, bodyweight exercise routine is now available on the sidewalks in some areas of South Carolina. #thesavageway
#TheFreeWorkout by OrthoCarolina has now hit South Carolina by way of Clean Graffiti. #thesavageway
Complete The Free Workout by OrthoCarolina 5x to really get your heart pumping! #thesavageway
The Actual Workouts
The Free Workout is a self-guided workout with six body-weight movements that you can repeat 5x or modify as needed. It takes place along an approximately 600-800 foot stretch of sidewalk around popular areas of town. The workouts are designed for any fitness level and are free and open to use to the public. If you’d like to see some videos of these easy workouts, check out Carrie Rhodes, MPT at OrthoCarolina, demonstrate #TheFreeWorkout.
If you are looking for past workouts, you can check out one of the 13 free workout locations in Charlotte or you can check out more details on the Winston Salem workout locations.
