by thesavageway | Jul 25, 2014 | community
Calling all NoDa neighbors! The inaugural NoDa Neighborhood Veggie Swap is happening this Saturday, July 26 in the gravel parking lot behind Smelly Cat Coffeehouse.
Do you grow a garden with an abundance of one or two kinds of vegetables? Want to see all of those tomatoes or peppers go to good use? Come out from 9am-2pm with your extra vegetables and swap with your neighbors.
Local urban farmers Scott & Joey from Linwell Farms NoDa will be on hand with a bunch of Malabar spinach, mint, lemongrass, sweet potato greens and a variety of hot peppers!
Organizers are hoping to make this a monthly event that brings the neighbors together and builds a sense of community in NoDa.
Don’t have a garden? No worries, everyone is welcome to attend! There will be lots of community activities happening including food truck Boone’s Bar-B-Que Kitchen serving up tasty food, a cold brew coffee & tea table from Smelly Cat, local honey vendors and more!
This is the perfect accompaniment to the already existing NoDa Farmers Market that happens every Saturday from 10am-2pm at The Evening Muse / The Daily Press . There is nothing better than local food and good coffee to bring people together.
Come out on Saturday for an awesome NoDa afternoon and share the vegetable love!
by thesavageway | Jul 9, 2014 | community
NoDa, Charlotte’s historic arts district, is home to all things local: restaurants, breweries, shops, coffeehouses, music and more. It is hard pressed to NOT walk down the street and stumble upon a hidden gem; a local love. For the ladies of #thesavageway, this fact is true everyday of the week, except Saturday morning. On Saturday, we crave local vegetables, fruit, eggs and meat. We WANT local options yet we have to travel out of the neighborhood to satisfy those cravings. Until now. Beginning Saturday, July 12, NoDa will host a farmers market!
The folks from The Evening Muse & The Daily Press have partnered with Atherton Food Hub to bring a weekly local, neighborhood solution to grocery shopping.
“Everyone in NoDa has been asking for a grocery store or a farmers market for quite some time,” noted Evening Muse/Daily Press owner Joe Kuhlmann. “We have a space that was not being utilized Saturday mornings and we wanted to open it up and use it to better our community.”
The farmers market, held inside The Evening Muse, will bring fresh food that has been harvested 24 hours or less from time of sale. Atherton Food Hub Founder, Pat Farrell, is beyond excited to bring another local market to a Charlotte neighborhood.
“Our mission is to assist local farmers in marketing their food so that they are able to move and grow more produce,” said Farrell. The NoDa farmers market is another great step in helping these farmers remain sustainable and profitable entities.
Photo Credit: Diedra Laird
Expect to find delicious seasonal, non-GMO produce from farms less than 100 miles away. And if products like animal protein, eggs or cheese are on the shopping list, simply place an order for pick-up and it will be available the following week.
Stop by this weekend and sample produce, talk to the Atherton Food Hub team, sip a coffee or cocktail (yes, the bar will be open too) and get to know the neighbors.
NoDa is already home to so many local things that are embraced by the Charlotte community. A farmers market is the next logical piece to the neighborhood puzzle. The neighbors are buzzing and (needless-to-say) #thesavageway is beyond excited. So cheers to local food. Cheers to farmers. And cheers to Saturday mornings in the ‘hood buying groceries!
Details:
Event: NoDa Farmers Market
Location: The Evening Muse/The Daily Press
Day: Every Saturday
Time: 10am-2pm
Payment: Cash or Credit accepted
Drinks: Café & Bar Open
by thesavageway | Jun 26, 2014 | community
At #thesavageway, Yelp is an app that we use on a regular basis. Anytime we want to find the closest Thai restaurant or if the auto shop will be open at 8am, we check Yelp. In fact, it is a HUGE asset when travelling because we can rely on the local’s perspective on the best places to try!
What you probably didn’t realize about Yelp is that they also throw amazing parties throughout the year that incorporate a charity – Yelp Helps! Usually these parties are for Elite Yelpers (private events for those Yelpers that have reviewed a TON and meet the qualifications), but one glorious time per year, they throw a big bash for the public. This year it was the Summertime Soiree held at the Neighborhood Theatre in NoDa! And the best part is one of our clients, Green Teacher Network, was the official charity of the evening!
Green Teacher Network’s goal is advancing academics, environmental sustainability, and health through schoolyard gardens. They are working with a variety of organizations (like Friendship Gardens, The Health Department and 18+ more) in order to bridge the gap in communication between teachers and available garden resources. They are a big resource for teachers and garden volunteers both with online portals and interactive Quarterly Workshops.
Needless to say, when Nikki, Yelp Charlotte Community Manager, offered GTN the charity of choice position, we were BEYOND grateful! The opportunity to be in front of 500+ people and gain some awareness for what GTN is doing in the community was awesome.
The night was full of support for GTN, local restaurant samplings, beer, live music and live ART!
In total, the Yelp Summertime Soiree raised $1,224.00 for Green Teacher Network. It was an honor to have GTN involved and to be a part of this awesome community event. Way to go Nikki – keep on Yelping on!
by thesavageway | Feb 17, 2014 | clean graffiti
This is Part Three in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Social Media Usage of Clean Graffiti.
In this day in age, Social Media is as common as drinking a glass of water or showing up for work. As a business, if you are not utilizing social media in all of its forms (that fit your business), you are missing out on a huge marketing opportunity. In fact, according to the Social Media Examiner, “Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number-one benefit of social media marketing.”
But what do you do to make your business stand out on social media when the market is flooded with competitors? One way that #thesavageway has found to aid in market differentiation is through Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Charlotte companies have been using #thesavageway’s Clean Graffiti throughout the city to attract attention to their brands through natural, alternative media. Be it event driven (NODAWEEN), Running Routes (NODA BREWING RUN CLUB) or just Brand Awareness (ORTHOCAROLINA), Clean Graffiti has lead to an increased use on social media. By including the “@” sign or “#” in the body of the message, it signifies to the public to engage on social media.
Example posts from Instagram of Clean Graffiti in Charlotte.
Check out this piece in the Huffington Post about other industry leaders using Clean Graffiti to attract business.
In a constantly changing online world, it is important to remember full-circle marketing tactics and finding a way to reach your customers not only in traditional ways but through innovative means as well. Clean Graffiti is another way to capture the attention of your potential customer and #thesavageway is proud to offer this green advertising medium to the Charlotte market.
by thesavageway | Jan 23, 2014 | services
What is #thesavageway? We get asked this question on a daily basis and we are always trying to find an easy way to define what we do… So we wrote a blog about it. Some things that come to mind are Social Media Consultants, Small Business Marketing, Clean Graffiti, NoDa-ettes, Positive Thinkers and aspiring Change Makers. This snapshot is just a handful of things that help identify who we are as a company however it is tough to define our company without defining ourselves too!
So who is behind this woman-run business? For those of you who do not know, #thesavageway is comprised of Torrie Savage and Paula Bartlett.
Owners : Paula Bartlett & Torrie Savage – Photo Credit: Justin Driscoll Photography
We both live and work in NoDa, the Historic Arts District, located just north of Uptown Charlotte. Our love for the neighborhood is pretty apparent to anyone who meets us and you can often find us wandering 36th and North Davidson. The creative energy here is something we both feed off of!
Healthy living is something that has become a huge part of our lives. The choices that we are making everyday are only making us stronger. We are both all about eating Real Food and making the best choices for our bodies. Torrie eats a majority Paleo diet and Paula is a vegetarian working on eating eggs! We stay active by walking our pups (Billy, Rosie and Lola) and hitting up the CrossFit gym 4-5 days a week – We will be able to do a pull up one of these days!
Music is our passion; All music. All the time.
Positive thinking and being kind are things that drive almost every decision we make. We understand that we have to put good into the world in order to see good back from it. Our social media pages (personal and business) are full of positive thoughts and quotes as a way to remind ourselves to think positive on a daily basis. There is power in practicing positivity and we have found a real happiness and sense of calm in this!
So what is #thesavageway you ask… Well, yes we are owners of a small business and we do consulting and clean graffiti, but we are also an awesome team who will laugh with you, introduce you to new music, look out for your best interest and work incredibly hard for you and your business along the way.
#thesavageway
Torrie & Paula
