by thesavageway | Jan 16, 2014 | clean graffiti
This is Part Two in a Five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about the Eco-Friendly Aspect of Clean Graffiti.
“We’re going Green,” said every boss and every CEO across the nation in 2013. Environmentalism has become a hot topic for almost every business and industry (as it should) and Charlotte was no stranger to these initiatives.
The Charlotte Convention Center has an entire section dedicated to Green efforts within their facility. Members of several networking groups like the Charlotte Green Team and Green Drinks Charlotte meet every month to discuss how their respective businesses can become more eco-friendly. Needless-to-say, the Green movement is here to stay (Yay!)
Many companies are incorporating CSR or Corporate Social Responsibility into their business models in order to become a “Greener” business. What is CSR? Click here for more info. Methods include utilizing recyclable products, using renewable energy or simply educating customers on how to better reduce and reuse. However, there is also a need for eco-friendly advertising and marketing initiatives and that is where #thesavageway’s Clean Graffiti comes in.
Examples of other industry leaders utilizing Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
There are many reasons for a company (large or small) to utilize Clean Graffiti. Not only is this an innovative and creative way to get your marketing initiatives out to the public in a place that you typically would not be able to have a message, but there is no use of any harmful chemicals or sprays – It’s Just Water!
#thesavageway is very good at analyzing a company’s need and translating that message into a creative branded message in strategic locations across the city. When a company chooses to use this sustainable form of marketing, they are able to brand themselves as an eco-friendly business that uses CSR practices.
#thesavageway examples of Clean Graffiti promoting Corporate Social Responsibility.
Charlotte has already seen an influx of eco-friendly initiatives and businesses and it is only going to increase as time goes on. Clean Graffiti is #thesavageway’s contribution to the Green Movement!
by thesavageway | Dec 20, 2013 | services
Here at #thesavageway we wanted to take a moment to reflect on the awesome things that the Queen City has done/offered this year, things that have affected our lives and frankly things that we have just captured our hearts.
6 Things We Discovered about Charlotte in 2013
(In no particular order):
1. Basketball is Back: The Charlotte Hornets are coming home! The NBA announced that at the turn of the season, after 9 years, the Charlotte Bobcats will officially change back to the Charlotte Hornets. It is great seeing our city come together and it will be interesting to see the change in marketing and promotion! #BuzzCity
2. Food Truck Friday: Many nights were spent under the sunset of a perfect Carolina sky with a plethora of yummy food options at Food Truck Friday. Fan favorites include the likes of Papi Queso, Tin Kitchen & Herban Legend (to name a few); all while enjoying a craft beer from Common Market . Southend is booming and we will continue to support this community driven event!
3. Farmers Markets: #thesavageway team agreed to do the Whole 30 Paleo Challenge along with other gym-mates from CrossFit 704 this past fall. And yes, challenge is a great word for it – click here for more information. When one goes Paleo, it is imperative to have fresh, healthy options – enter Farmers Markets. We fell in love with Atherton Market, Community Supported Agriculture from Know Your Farms and the Charlotte Regional Farmers Market. Thank you Charlotte farmers for giving us such great options. Support local whenever possible, it really does make a difference.
4. Kombucha: #thesavageway often is asked why we drink Kombucha? Two words – Stupid Good! Seriously, where has this been all of our lives? Our favorite is the local brewery Lenny Boy. Looking for #thesavageway Christmas gift ideas – a growler or two from this health haven would look perfect under the tree – just saying!
**We really love Kombucha for the health benefits – especially the probiotics. Check out this link for more information or just ask the guys at Lenny Boy.
5. NoDa Brewing CAN get even Cooler: #thesavageway has a soft spot for the NoDa Brewing Company – be it the stellar beer, creative staff or overall branding, we are both big supporters of the Suzie & Todd crew down the street. 2013 brought about big things for our local favorite with the announcement that they would begin canning Hop Drop and Roll and Jam Session! As NoDa neighbors we were stoked, as marketers we were impressed and as friends we were proud! Click here for more information. #ShowYourCans
6. Music: As you may know, #thesavageway is big into music, check out this Christmas playlist. We were able to hone in that musical obsession throughout Charlotte in 2013. The Queen City saw everything from Grace Potter & the Nocturnals, Matrimony Band to Drake and the AWOL Festival . There is not a night in the city where there is not some form of live music going on: some of our favorite venues include The Evening Muse , The Chop Shop, Neighborhood Theatre , The Double Door Inn . Oh and while not a Charlotte specific discovery, how could the year in music be summarized without a shout out to the best use of social media EVER to release an album – Beyonce you are truly the QueenBey!
As Charlotte continues to grow, we look forward to making more discoveries and finding new obsessions. So here’s to 2014 and the many talented people and amazing small businesses out there, be sure to support them! Stay positive and remember to be kind – always.
Happy Holidays!
Torrie & Paula
by thesavageway | Dec 9, 2013 | clean graffiti
This is Part 1 in a 5 Part Series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway has been honing in on for some time now. Months of research, technique testing and market research led to the clean advertising method that is now in practice across Charlotte. With several clients in the books, it is time to reflect on the practice. This piece is about the longevity of Clean Graffiti.
Back up to October 2012, a new local brewpub geared towards the foodie was slated to open in the Historic Arts District of NoDa : Heist Brewery . The Heist team had been working tirelessly to open their doors since 2011. #thesavageway was already contracted as the marketing team to help get the brewery off the ground, running its Facebook, Twitter, Instagram, PR and Media Relations. The buzz could be heard around the city and there was a certain energy in the air. When grand opening week FINALLY arrived, it seemed like a natural fit to incorporate this new idea of Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
#thesavageway worked with Heist owner Kurt Hogan on where the placement of the messages would be; think directional signage leading to the new brewery, branded images throughout neighborhood streets and awareness in other neighborhoods.
Heist Brewery Clean Graffiti 2012
Heist Brewery Clean Graffiti 2013 (one year old)
Today is December 9, 2013. These messages were laid down over one year and 2 months ago. We will say that again – over 425 days ago! The longevity that these messages have is incredible. Not every spot will remain this long, average length is anywhere between 6 weeks and 8 months, it just depends on the environmental elements and foot traffic. From an advertising perspective, the average length of a newspaper ad or magazine ad is one week, one month at best. Clean Graffiti is an eco-friendly alternative that is clean, good for the environment and extremely cost effective in a conscientious way. It’s Just Water.
So as you are walking around the streets of NoDa this holiday season, keep an eye out for these Clean Graffiti messages – who knows, they may lead you to great beer!
