by thesavageway | Mar 24, 2014 | clean graffiti, services
This is Part Four in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Event Driven Usage of Clean Graffiti.
Recent client Charlotte Gastroenterology and Hepatology approached us to use Clean Graffiti for their 2014 Get Your Rear in Gear Charlotte Event at Independence Park on March 8. This 5K run/walk helped raise money for colon cancer awareness and to provide screenings for those in need. Click here for more information on the race. Clean Graffiti was a perfect advertising medium for this Charlotte event.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Clean Graffiti went down a week and a half prior to the event to increase brand awareness. Spots were strategically placed along the race route for participants and supporters alike to see. With hundreds of participants, the message was definitely well received!
“It was a very unique way to make our logo visible throughout the race, as well as before and after the event was over,” quoted Meredith Lansing, Marketing Coordinator for Charlotte Gastroenterology & Hepatology.
Event driven marketing with Clean Graffiti is an excellent way to be innovative and utilize an advertising medium that otherwise could not be captured in traditional ways (i.e. print advertisements, billboards, etc). Charlotte Gastro made sure to create a message that branded their company and one that could live on beyond the race.
Team Charlotte Gastroenterology & Hepatology (pictured above) came in as top corporate fundraiser bringing in $6,334.07 for the Colon Cancer Coalition!
The 2014 Charlotte Get Your Rear in Gear event overall has raised approximately $72,500!
by thesavageway | Mar 12, 2014 | services
Gourmet Grilled Cheese on wheels. Yes, we will say it again, Gourmet Grilled Cheese! We fell in love with Papi Queso Truck not just for the melted cheese sandwiches he pumps out of his incredibly busy Charlotte Food Truck, but for the fun, creative brand that Papi Queso became.
We started working with owner Brian Stockholm, Papi Queso himself, before that grill was ever heated up. Brought on to manage the grand opening and teach how to effectively use social media, we ended up learning so much more! We were not only diving into our second real client, but an entire new industry – Food Trucks. Now this was in 2012 when the food truck boom had not yet hit the Queen City in a major way. But as all of you Charlotteans know today food trucks are incredibly popular; Hello Food Truck Friday!
This client taught us so many things, one of the most important being that we TEACH social media, we do not aim to execute long term. The mobile food truck industry is prominent online, especially Twitter, and we knew that Brian and his staff would have to OWN their accounts. There was no way that Papi Queso’s social media could be authentic by posting from afar – so we taught.
Twitter became the go-to for Papi Queso to let fans know where they were going to be located. This also became the real time communication between Brian and his fans! You can keep up with him here: https://twitter.com/papiquesotruck
Once PQ was up and running, we continued our contract to hone in on his branding and develop creative content. We worked with Papi Queso through his first year to ensure that the fun, “cheesy” branding came to life.
One of the reasons that we enjoy working with small businesses is that we are able to work hand-in-hand with the owner and help their vision come to life. Working with PQ was a great marriage for both companies; Brian was able to focus on running his food truck on all levels and we were able to be creative behind the scenes and create an online presence for Papi Queso.
Nothing but #CheeseLove! #thesavageway
by thesavageway | Mar 3, 2014 | community
#thesavageway had the pleasure of attending an amazing event last week that highlighted local food, nutrition and supporting local farmers. On Wednesday night, 28toLIFE and Chef Alyssa’s Kitchen hosted a cooking demo surrounding the principles of primal cooking or Paleo-friendly foods!
“The Paleo diet is built from modern foods that (to the best of our ability) emulate the foods available to our pre-agricultural ancestors: Meat, fish, fowl, vegetables, fruits, roots, tubers and nuts,” as defined by Robb Wolf.
This collaboration of two health-minded Charlotte companies took place at the buzzing Atherton Mill and Market in Southend for a two hour long lesson on how to prepare healthier, more local fare at home! Along the way a few knife skill lessons were shared including how to properly cut an onion (leave on the root) and how to peel ginger without a knife (hello spoon!). Life just became a little more more efficient.
The night started with wine, kombucha from local tap room Lenny Boy and mingling…always the start to a great night. Next up came the introduction of Cristina Gillespie, founder of 28toLIFE, a nutrition consultation service providing a hands-on realistic guide to finding Real Food Freedom.
Cristina touched on the 28-day program she utilizes to get the body back to basics through the Paleo diet. She talked about making optimal choices when it comes to food – you may not always be able to purchase straight from the farmer, so when that happens make the next best choice – organic – and then a big box store if necessary.
Cristina Gillespie, Founder of 28toLIFE (Photo Credit: Michael Newton Photography 2014)
Then the aroma of spices began to infiltrate the market. Enter Chef Alyssa. Chef Alyssa’s Kitchen partnered with 28toLIFE on this cooking demonstration in order to help other people reach their health goals through food knowledge and how to prepare that food.
Chef Alyssa Gorelick, Photo Credit: Michael Newton Photography 2014)
Chef Alyssa’s Kitchen is the brainchild of Alyssa Gorelick and Andrew Wilen who met in Charlotte in 2011. This couple saw a need in the Queen City for hands-on cooking classes to teach Charlotteans how to cook healthier food. Their mission says it best: To provide a comfortable and social environment that will allow guests to enhance their skills for those who love to cook and eat well.
The menu:
Beef and Pistachio Kofta – from Windy Hill Farms (available in the Atherton Market)
Curried Cauliflower
Arugula Salad
Dressings: Caesar, Balsamic Vinaigrette, Raw Beet
The demonstration ended with delicious sampling of the food Chef Alyssa just created. And let us tell you, it was DELICIOUS! The curried cauliflower is soon to become a staple at #thesavageway! And that Beet Vinaigrette – ridiculous!
The night was a ton of fun and we both took away some amazing new kitchen tricks, healthy 28toLIFE-approved recipes and a nice swag bag with free samples from Savory Spice Shop! Looking forward to the next cooking lesson!
Cheers,
#thesavageway
by thesavageway | Jan 16, 2014 | clean graffiti
This is Part Two in a Five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about the Eco-Friendly Aspect of Clean Graffiti.
“We’re going Green,” said every boss and every CEO across the nation in 2013. Environmentalism has become a hot topic for almost every business and industry (as it should) and Charlotte was no stranger to these initiatives.
The Charlotte Convention Center has an entire section dedicated to Green efforts within their facility. Members of several networking groups like the Charlotte Green Team and Green Drinks Charlotte meet every month to discuss how their respective businesses can become more eco-friendly. Needless-to-say, the Green movement is here to stay (Yay!)
Many companies are incorporating CSR or Corporate Social Responsibility into their business models in order to become a “Greener” business. What is CSR? Click here for more info. Methods include utilizing recyclable products, using renewable energy or simply educating customers on how to better reduce and reuse. However, there is also a need for eco-friendly advertising and marketing initiatives and that is where #thesavageway’s Clean Graffiti comes in.
Examples of other industry leaders utilizing Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
There are many reasons for a company (large or small) to utilize Clean Graffiti. Not only is this an innovative and creative way to get your marketing initiatives out to the public in a place that you typically would not be able to have a message, but there is no use of any harmful chemicals or sprays – It’s Just Water!
#thesavageway is very good at analyzing a company’s need and translating that message into a creative branded message in strategic locations across the city. When a company chooses to use this sustainable form of marketing, they are able to brand themselves as an eco-friendly business that uses CSR practices.
#thesavageway examples of Clean Graffiti promoting Corporate Social Responsibility.
Charlotte has already seen an influx of eco-friendly initiatives and businesses and it is only going to increase as time goes on. Clean Graffiti is #thesavageway’s contribution to the Green Movement!
by thesavageway | Dec 9, 2013 | clean graffiti
This is Part 1 in a 5 Part Series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway has been honing in on for some time now. Months of research, technique testing and market research led to the clean advertising method that is now in practice across Charlotte. With several clients in the books, it is time to reflect on the practice. This piece is about the longevity of Clean Graffiti.
Back up to October 2012, a new local brewpub geared towards the foodie was slated to open in the Historic Arts District of NoDa : Heist Brewery . The Heist team had been working tirelessly to open their doors since 2011. #thesavageway was already contracted as the marketing team to help get the brewery off the ground, running its Facebook, Twitter, Instagram, PR and Media Relations. The buzz could be heard around the city and there was a certain energy in the air. When grand opening week FINALLY arrived, it seemed like a natural fit to incorporate this new idea of Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
#thesavageway worked with Heist owner Kurt Hogan on where the placement of the messages would be; think directional signage leading to the new brewery, branded images throughout neighborhood streets and awareness in other neighborhoods.
Heist Brewery Clean Graffiti 2012
Heist Brewery Clean Graffiti 2013 (one year old)
Today is December 9, 2013. These messages were laid down over one year and 2 months ago. We will say that again – over 425 days ago! The longevity that these messages have is incredible. Not every spot will remain this long, average length is anywhere between 6 weeks and 8 months, it just depends on the environmental elements and foot traffic. From an advertising perspective, the average length of a newspaper ad or magazine ad is one week, one month at best. Clean Graffiti is an eco-friendly alternative that is clean, good for the environment and extremely cost effective in a conscientious way. It’s Just Water.
So as you are walking around the streets of NoDa this holiday season, keep an eye out for these Clean Graffiti messages – who knows, they may lead you to great beer!
Team Charlotte Gastroenterology & Hepatology (pictured above) came in as top corporate fundraiser bringing in $6,334.07 for the Colon Cancer Coalition!
