by thesavageway | Mar 12, 2014 | services
Gourmet Grilled Cheese on wheels. Yes, we will say it again, Gourmet Grilled Cheese! We fell in love with Papi Queso Truck not just for the melted cheese sandwiches he pumps out of his incredibly busy Charlotte Food Truck, but for the fun, creative brand that Papi Queso became.
We started working with owner Brian Stockholm, Papi Queso himself, before that grill was ever heated up. Brought on to manage the grand opening and teach how to effectively use social media, we ended up learning so much more! We were not only diving into our second real client, but an entire new industry – Food Trucks. Now this was in 2012 when the food truck boom had not yet hit the Queen City in a major way. But as all of you Charlotteans know today food trucks are incredibly popular; Hello Food Truck Friday!
This client taught us so many things, one of the most important being that we TEACH social media, we do not aim to execute long term. The mobile food truck industry is prominent online, especially Twitter, and we knew that Brian and his staff would have to OWN their accounts. There was no way that Papi Queso’s social media could be authentic by posting from afar – so we taught.
Twitter became the go-to for Papi Queso to let fans know where they were going to be located. This also became the real time communication between Brian and his fans! You can keep up with him here: https://twitter.com/papiquesotruck
Once PQ was up and running, we continued our contract to hone in on his branding and develop creative content. We worked with Papi Queso through his first year to ensure that the fun, “cheesy” branding came to life.
One of the reasons that we enjoy working with small businesses is that we are able to work hand-in-hand with the owner and help their vision come to life. Working with PQ was a great marriage for both companies; Brian was able to focus on running his food truck on all levels and we were able to be creative behind the scenes and create an online presence for Papi Queso.
Nothing but #CheeseLove! #thesavageway
by thesavageway | Feb 17, 2014 | clean graffiti
This is Part Three in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Social Media Usage of Clean Graffiti.
In this day in age, Social Media is as common as drinking a glass of water or showing up for work. As a business, if you are not utilizing social media in all of its forms (that fit your business), you are missing out on a huge marketing opportunity. In fact, according to the Social Media Examiner, “Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number-one benefit of social media marketing.”
But what do you do to make your business stand out on social media when the market is flooded with competitors? One way that #thesavageway has found to aid in market differentiation is through Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Charlotte companies have been using #thesavageway’s Clean Graffiti throughout the city to attract attention to their brands through natural, alternative media. Be it event driven (NODAWEEN), Running Routes (NODA BREWING RUN CLUB) or just Brand Awareness (ORTHOCAROLINA), Clean Graffiti has lead to an increased use on social media. By including the “@” sign or “#” in the body of the message, it signifies to the public to engage on social media.
Example posts from Instagram of Clean Graffiti in Charlotte.
Check out this piece in the Huffington Post about other industry leaders using Clean Graffiti to attract business.
In a constantly changing online world, it is important to remember full-circle marketing tactics and finding a way to reach your customers not only in traditional ways but through innovative means as well. Clean Graffiti is another way to capture the attention of your potential customer and #thesavageway is proud to offer this green advertising medium to the Charlotte market.
by thesavageway | Nov 25, 2013 | services
NoDa : Charlotte, NC’s Historic Arts District is a neighborhood full of limitless creativity found in the minds of local artists, fine culinary experiences, and unique microbreweries. NoDa is a destination in the Queen City and this hub of originality needed a face; a way for people to see the life that is the heart of this community. Enter Instagram.
Screenshot of @NoDaCLT’s Instagram
When #thesavageway was hired on as the local event promotion team behind the annual neighborhood fundraiser event, NoDaWEEN, it became clear that photo-driven Instagram was needed to bring the event and the neighborhood to life. Little did we expect for this social outlet to literally take off.
@NoDaCLT, the Official Instagram of the NoDa Neighborhood, was created in the beginning of August 2013 when #thesavageway was brought on to brand manage. Within 3 months, the followers grew from 0 to 1,500+ followers. Talk about Insta-neighborhood love!
By correlating with the existing NoDa social media portals and strategically creating content, the account began to form. Pictures were focused on the heart and soul of the neighborhood; those familiar faces and places that make 36th and North Davidson alive.
@NoDaCLT Instagram Neighborhood Examples
Branded images for the event NoDaWEEN also were incorporated.
@NoDaCLT NoDaWEEN Instagram post examples
This account began with a need for online representation for a client’s event; however it grew into something much more substantial than that. Social media is people-driven and at the end of the day we all want to be able to relate to the places and things that we love. People love NoDa. People are great supporters of this neighborhood and all of the art forms that come with it. #thesavageway simply established a fun, relatable portal for neighbors and visitors to enjoy.
If you are interested in finding out more about #thesavageway’s services and boosting your social media, email [email protected].
