by thesavageway | Dec 19, 2019 | clean graffiti
We recently returned from a four-city Clean Graffiti tour on behalf of Diet Coke and Coca-Cola Consolidated, Inc. We were busy putting down our eco-friendly outdoor advertising medium in Baltimore, MD, Memphis, TN, Greensboro, NC and Charlotte, NC.
Coca-Cola Consolidated used Clean Graffiti to spread brand awareness.
In these four cities we helped with brand awareness surrounding the Diet Coke brand. The message went down in popular neighborhoods, on highly traffic foot paths, near grocery stores, convenience stores and gas stations. Basically anywhere you can purchase a Coke product.
Memphis, TN saw its first Clean Graffiti by #thesavageway. We loved helping to spread some brand awareness for Diet Coke.
Now that’s some fun product placement! Clean Graffiti found in Memphis, TN.
“I heart Diet Coke” in Greensboro, NC near the popular blue sculpture.
Clean Graffiti (aka eco-friendly street art) in Baltimore, MD.
Coca-Cola chose to use some of their marketing dollars in a green and sustainable way – and we’re definitely here for that! Clean Graffiti is created using a specialized stencil and a pressure washer. That’s it….. it’s just water. We love when huge corporations see the value in our outdoor advertising medium. Not only does it help elevate the company’s Corporate Social Responsibility, but it also shows innovation and creativity to use dirt as an asset.
We are excited to continue to work with brands that understand that there are different media options out there. Our Clean Graffiti lets you directly target where your audience is walking every single day – the sidewalk. It is a subtle, unexpected message that can bring a smile to your customers face.
by thesavageway | Sep 5, 2019 | moss art
Sightline Steel Doors is a full service steel and iron door manufacturer. Located right here in Charlotte, NC, Jimmy Benham & his team custom design and create these beautiful, functional pieces of art for your home or business. They are in high demand and their work is gorgeous. Learn more about the steel door process on their website and Instagram.
We created a custom sign for the Sightline showroom. The clean and sleek lines of our preserved Moss Art mimicked the modern and sleek aesthetic that you get from the steel doors. Check out our latest creation below.
Sightline Steel Doors Moss Art by #thesavageway
All Moss Art is preserved and requires no maintenance.
Company Owner, Jimmy Benham, poses with his custom Moss Art sign.
Moss Art peeking though an example of a custom Steel framed window.
Look at this beautiful Arched Steel Door that was created by our Moss client.
More work by Sightline Steel Doors.
One thing we really appreciate about the Sightline team is their attention to excellence. From their website, “We believe a project’s success is taking every detail into consideration before the product is approved for fabrication. Smooth installations and finishes are not a product of luck and should not be decided on site, a smooth install requires proper planning and coordination.” We can get behind that kind of commitment!
Our custom Moss Art signs are made with so much care and love and that allows us to stay motivated to keep creating. And when we see our clients happy it truly is one of the best feelings. We are excited to keep following the Sightline journey.
by thesavageway | Aug 21, 2019 | clean graffiti
We live in a time of convenience and one of our latest Clean Graffiti clients has found a way to bring that convenience culture to the bar scene. Barpay App hopes to simplify your night with the ease of an app. Open, maintain, and close your bar tab right from your smartphone.
How it works:
- Download the app
- Save your credit card info
- Select a venue
- Place an order
- Pick up your drink
Now that’s what we call a “A Better Way to Bar.” If you want to learn more about the app, check out this great Charlotte Agenda write up of this new Queen City service.
This new service is now available at a variety bars around the Queen City. Make sure to try out the app this Labor Day weekend.
- Graham St Pub
- Ink N Ivy
- Roxbury
- SIP
- Prohibition
- Tavern on the Tracks
- Gin Mill
- Queen City Q
- Casual Pint
- The Suffolk Punch
- Sugar Creek Brewing Co.
We so appreciate when brands choose to use our eco-friendly, innovative outdoor messaging tactic in their marketing mix. Clean Graffiti, aka Reverse Graffiti, lets a brand speak to the public in a whole new way. We are able to target Barpay’s key demographic right on the sidewalk.
Find out more on Barpay app by visiting their website.
by thesavageway | Jul 23, 2019 | moss art
Queen City Animal Hospital (QCAH) is one of the most modern and beautifully designed veterinary offices we’ve ever seen. By rehabilitating an old grocery store in the Belmont neighborhood of Charlotte, NC, the team behind QCAH has been able to preserve a bit of history while created a new and stunning space.
MOSS WALL
Our team was contracted to bring some greenery into the lobby space of this vet clinic. Through a collaboration between the interior designer, our creative team and our woodworkers, 8Lincoln30, we were able to create a one-of-a-kind Moss Art partition wall. And it is gorgeous!
This Moss Wall is double sided and framed so that every visitor gets the moss experience while they are waiting with their fur babies. 8Lincoln30 did a great job of creating the wood base and metal rods that hold the preserved moss. Beyond the visual look of the Moss Wall, our preserved moss has a natural sounds absorbing quality to help the acoustics in the room. And the best part – it requires no maintenance. There is no need to sunlight, drainage or water. The Moss Wall will maintain its beauty for years to come.
MOSS ART LOGO
We also had the opportunity to create a custom logo for Queen City Animal Hospital. We love the logo that their team created. It’s a great play on a dog’s paw print and the Queen City crown. By using our darker, forest green moss on the logo, we are able to balance out the greens in the space. We also love how the aluminum lettering turned out on the reclaimed wood wall. Seriously, this space has so many amazing design elements.
ABOUT THE ANIMAL HOSPITAL
Queen City Animal Hospital is now accepting patients of all kinds. They offer a ton of services, including wellness & preventative care, surgical services, exotic pet medicine, telemedicine, laser therapy and emergency care. Read more about it here. This location is perfect for anyone who lives in the Plaza Midwood, NoDa, Villa Heights, Belmont or Optimist Park neighborhoods. Give them a call. Your fur babies will be ever so grateful!
Facebook | Instagram | Website
by thesavageway | Jul 16, 2019 | clean graffiti
The Charlotte Hornets recently announced the launch of their esports brand and team: The Hornets Venom GT. The Charlotte Hornets affiliate team become the NBA 2k league’s 22nd franchise for the 2020 season.
We were so excited to help the Hornets Venom launch in the Charlotte market with the use of our Clean Graffiti. The day of the announcement, we executed 20 Clean Graffiti locations across the city to help bring awareness to this new brand. The locations we picked targeted the young, tech-savvy sports fans that hang out in popular areas – think breweries, coffee shops and hip neighborhoods. And the end result turned out great!
Reverse Graffiti for Hornets Venom GT is made using a stencil and high pressure water.
These eco-friendly messages were placed around Charlotte, NC to bring awareness to the NBA 2Ks newest team.
Find a Clean Graffiti spot in popular neighborhoods of the Queen City.
It’s just water. #thesavageway
In case you have no idea what we’re talking about, esports refers to competitive video games, usually involving multiple players. According to this Charlotte Observer article, “Esports have grown increasingly popular in recent years, especially with young sports fans. The global esports market this year is on pace to top $1 billion in revenue for the first time, according to industry analysis firm Newzoo. By 2022, the industry could reach $1.8 billion, the firm anticipates.” Learn more about NBA 2k and exactly what it is here.
This is a big deal for Charlotte and the esports community. We’re excited to watch this brand develop and grow as the season progresses. You can follow along the Hornets Venom journey by following them on Instagram, Twitter and Facebook.
And if you find a Clean Graffiti spot around town, snap a pic, tag @HornetsVenomGT and upload to Instagram. Who knows, you could win some fun swag!
