by thesavageway | May 24, 2019 | clean graffiti
600 Festival Hosts Their Annual Circle K Speed Street in Uptown Charlotte
It’s that time of year again. Speed Street is here, and the crowds are ready. There are an expected 300,000 participants to make their way through the music festival, food trucks, and games in Uptown Charlotte.
Circle K Speed Street presented by Coca-Cola has commemorated the May races at Charlotte Motor Speedway with spectacular family-oriented events since its inception. This event will be rocking the streets of Charlotte May 23-25, 2019 with live entertainment, access to racing’s brightest stars, giveaways and interactive displays. Corey Smith, Brothers Osborne, and STYX will be the headline talent for this 25th anniversary of Speed Street.
CLEAN GRAFFITI
We had the honor of working with Mary Johnson and Meg Seitz, the powerhouses behind the marketing for this year’s Speed Street, on a Clean Graffiti campaign. We put down a fun “Drive into Summer” message a month prior to this weekend’s event to help drive awareness. We placed these spots in high traffic areas around the popular neighborhoods of Uptown, Plaza Midwood, NoDa, Southend and FreeMoreWest.
The reaction from passersby has been great! We see people post on their Instagram stories all the time with this fun message. And the best part of this creative marketing is that it is just water. Using only a pressure washer and a stencil, we are able to create a contrast in the dirt and leave a clean message behind. Our eco-friendly messaging is a great accompaniment to an event’s marketing mix. You are targeting your audience exactly where they are.. the sidewalk.
Clean Graffiti for Speed Street in Charlotte, NC
Oh hey girls!!! 600 Festival is happening this weekend!
Clean Graffiti for the 2019 600 Festival.
Clean Graffiti in NoDa, Charlotte, NC. Speed Street is taking place this weekend in Uptown.
Marketing right where the customer is walking, the sidewalk.
Have fun at all of the SpeedStreet festivities this weekend. If you happen to find one of our Clean Graffiti spots around town, snap a pic, post to Instagram and tag us! We’d love to see!
by thesavageway | May 14, 2019 | clean graffiti
APCO Worldwide hired #thesavageway to apply some Clean Graffiti for the Germany Week Festival at Daley Plaza
We had the pleasure of traveling to Chicago, IL to complete a Clean Graffiti job for Wunderbar Together and APCO Worldwide. Wunderbar Together is an year-long celebration of the German-American friendship.
A little more about the Wunderbar Together initiative from the campaign website, “Working with over 200 partners, we are showcasing our close bonds in over 1,000 events in all 50 states. We are painting a picture of everything German-American relations stand for, including science, the arts, culture, language, business, and sports. We want to create an exchange of ideas with all Americans, not only in New York, Washington D.C. and Los Angeles, but also in the heart of the country.”
The Germany Week festival in Daley Plaza featured concerts, food stations, sports and film screenings, as well as interactive activities in arts, language, engineering, science, and more! All events were free and open to the public.
We created a highly targeted campaign around the week-long festival location, Daley Plaza, in Downtown Chicago. By placing these eco-friendly, water-based sidewalk messages around the actual event space, we helped to bring awareness to the festival. It was fun to scour the city for dirty sidewalks and select spots that made sense for the client.
Check out some of the photos from this reverse graffiti campaign in Downtown Chicago below.
Clean Graffiti by #thesavageway in Chicago, IL for Germany Week.
These spots were placed near the event location in high foot-traffic areas.
Taking photos of the Wunderbar Together Clean Graffiti for social media.
Chicago, IL is now one of the 59 cities that #thesavageway has completed a Clean Graffiti job.
It is such an amazing feeling to bring our medium to a new city. We want to see our Clean Graffiti across the nation. These eco-friendly messages are such a great way to bring awareness to a brand or an event. They provide a temporary solution for outdoor signage in a big city. And the best part is that they are made with water. That’r right. It’s. Just. Water.
Thanks for being awesome, Chicago! We hope to see you again soon.
by thesavageway | Apr 23, 2019 | moss art
Preserved Moss Logo for Charlotte’s Local Media Source
Charlotte Agenda is a popular news source here in Charlotte, NC. It is the brainchild of Ted Williams and Katie Levans. According to their credo, “The Agenda exists to make Charlotte smarter and better connected,” and they do this with a daily newsletter, their website, Instagram & the annual City Guide. Watching their team grow and evolve into the pulse of the Queen City has been incredible.
We were honored when Cristina Wilson (President / Partner) and Abby Clark (Operations Manager) approached us to create the Charlotte Agenda logo in moss for their brand new office. And the best part was that it was a surprise for Ted, Katie and the rest of the staff. The talented Marissa Wilson of Artful Interiors was responsible for the interior design of their new space at Gather Wilmore (529 W. Summit Ave. Charlotte, NC). We quietly worked on this 4’ wide piece in our studio while the office was built out.
When the day finally came for installation, we gathered our team and headed to the new Agenda Headquarters. Getting to see the bare bones of this office was a treat. We know what it takes to get a business up and running and we could just feel the excitement in the air. Our Moss Art accompanied a gorgeous handmade table by Rosewood Co. Seriously, if you haven’t heard of Rosewood Co or Janine Bithell before, check out her Instagram.
The Moss Art
Here are some installation pics as well as the finished product.
Charlotte Agenda Moss Art
4’ Wide
Sage Moss
Stud Mounted logo
Installation: 8Lincoln30
Moss Art by #thesavageway for Charlotte Agenda
#thesavageway owners, Torrie Savage & Paula Bartlett, behind the scenes at the Charlotte Agenda install.
Getting the Moss Art ready at the Charlotte Agenda HQ. Love that skyline view.
8Lincoln30 & Paula Bartlett measure the height of the Moss Art on the Charlotte Agenda wall.
#thesavageway Founder, Torrie Savage, poses with the completed Charlotte Agenda Moss Art piece before install.
Look at that detail!
Another angle of this beautiful, maintenance-free Moss Art piece.
Torrie Savage & Paula Bartlett of #thesavageway pose with the finished Moss Art in the Agenda office.
The Agenda crew is sure to do HUGE things from this office and we are stoked that a little piece of #thesavageway’s creativity gets to live on their wall.
Interested in us creating a custom piece for your company? Learn more about Moss Art here and give us a shout!
by thesavageway | Mar 28, 2019 | clean graffiti
Optimist Park Apartment Complex is Now Pre-Leasing
The light rail opening up in NoDa and surrounding neighborhoods has been huge for growth in the north side of the city. There has been a boom in restaurants, small businesses and apartment complexes opening up. One of these apartments is Alta Warp + Weft, located at 2120 N Brevard St. This new development is a great place to live if you’re looking to live close to Uptown and in walking distance to all that Optimist Park, Belmont and NoDa have to offer.
We were recently hired to help them spread the word in these walkable neighborhoods and execute a Clean Graffiti campaign. Warp + Weft is located just steps off of the light rail and we thought it would be fun to create a message that highlighted that fact but also encompassed the fun and artsy vibe that Warp + Weft is creating – “Live Outside the Lines.”
We put our eco-friendly messages around the city of Charlotte in popular areas. The goal is for passersby to have the opportunity to become aware of this new development. Take a look at the reverse graffiti campaign.
Clean Graffiti message for Warp + Weft located just off the light rail in Optimist Park, right outside of NoDa.
Eco-friendly street marketing campaign for Alta Warp + Weft in Charlotte, NC.
Clean Graffiti is created by #thesavageway with a specialized stencil, pressure washer and dirty concrete.
We usually recommend brands use our medium to help generate brand awareness. We become a part of the overall marketing mix and act as an unexpected support system on the streets. Clean Graffiti is something that people see, smile and want to put on their social media channels – creating that third party content that marketers can not always pay for. This was a fun campaign for us and we look forward to working with more companies like Alta Warp + Weft who understand you can have fun, be creative and use Clean Graffiti to help develop awareness around the brand.
by thesavageway | Mar 20, 2019 | clean graffiti
The Annual College Basketball Tournament Takes Charlotte by Storm
The ACC hosts their annual men’s basketball tournament right before the start of March Madness. This year, the week-long basketball extravaganza was held at the Spectrum Arena in Uptown Charlotte. Duke University came away victorious against Florida State, but the fans were the true winners (that UNC vs Duke game though)!
As a means to bring more attention to all of the passersby that frequent the city and the festivities around the ACC Tournament, the marketing team hired us to put down some Clean Graffiti. Our eco-friendly messages are created using only dirt and water. Truly… these images are made using just a pressure washer and a specialized stencil.
We work with mother nature. A good part of our job is assessing levels of dirt on the sidewalks. So this alone can make putting down reverse graffiti a challenge. However, this time it was even more challenging because The ACC had us create some of our most detailed stencils to date. To honor the entire conference, we represented every single ACC mascot in our artwork. That’s right… 15 mascots over four stencils. Check them out…
Clean Graffiti spot for The ACC featuring the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech and Wake Forest University.
The second Clean Graffiti spot for The ACC featuring the mascots from Duke University, Florida State University, Georgia Tech and Notre Dame.
Spot 3 of 4 of The ACC Clean Graffiti featuring the mascots from Boston College, Clemson University, University of Louisville, and University of Virginia.
The fourth stencil for The ACC featuring the University of Miami, NC State and Syracuse mascots.
Clean Graffiti and Athletics
We absolutely love when we get to use our medium to help sports teams spread the word. We’ve now had the pleasure of working with the Carolina Panthers (twice), The Carolina Hurricanes, The University of North Carolina at Charlotte for their Inaugural Football season and now The ACC. We’ve also done some really cool bodyweight workouts for OrthoCarolina along with inspiring running messages.
For this campaign we were able highlight the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech, and Wake Forest University on one stencil. Duke University, Florida State University, Georgia Tech, and Notre Dame, made the second stencil. Next up was Boston College, Clemson University, University of Louisville, and University of Virginia. And last but not least, we represented Syracuse University, NC State and University of Miami. And we did this all in dirt! Natural outdoor media at its finest
We are so happy with how the project turned out. After 6 years in this reverse graffiti game, we are still consistently pushing our capabilities and our skill level. Cheers to The ACC for believing in this medium and for believing in #thesavageway.
