by thesavageway | Oct 23, 2017 | moss art
Hygge Owner, Garrett Tichy (lt) and new Chief Strategy Officer, Brittany Yoho (rt) in front of the custom Moss Art by #thesavageway.
Hygge (pronounced hoo-ga) is a coworking community in Charlotte, NC. They have been crushing the game, opening their third location in just a few years. When owner, Garrett Tichy, approached us about creating a custom Moss Art piece for their original location on 809 W. Hill Street, the decision was well, easy.
This piece was a large install. It was a total of 16 circles in a variety of sizes, along with a 36″ moss rendition of Hygge’s signature tagline, “easy.” on a brand specific yellow painted wall that measured 63″ x 74″.
We loved how it turned out. When you head to Hygge for one of their many awesome community events, make sure to snap a picture and let us know!
Custom Moss Art for Hygge Coworking in Charlotte, NC. #thesavageway
We created 21 circles of various sizes for this custom moss piece. #thesavageway
It’s easy. This Moss Art can be seen at 809 W. Hill Street.
Moss Art circles on the wall of one of Charlotte’s top coworking spaces. #thesavageway
Final Moss Art piece by #thesavageway.
Owners of #thesavageway, Torrie Savage (left) and Paula Bartlett (right), assess a Moss Art installation in Charlotte, NC.
by thesavageway | Oct 23, 2017 | clean graffiti
Free, easy-to-use bodyweight-based workouts can be found all over the city thanks to OrthoCarolina.
After much success with 13 locations in the Charlotte area, OrthoCarolina decided to expand The Free Workout to Winston Salem. #TheFreeWorkout is a free, functional fitness workout that utilizes Clean Graffiti on the sidewalks to help make fitness and a healthy lifestyle accessible to everyone. The bodyweight-based exercise routine is designed by an OrthoCarolina medical provider and will get the heart pumping and offer an alternative to a normal gym routine.
The Free Workout by OrthoCarolina debuts in Winston Salem, NC. #thesavageway
Free, bodyweight workouts sprinkle the streets of Winston Salem courtesy of OrthoCarolina. #thesavageway
Get healthy just by walking in your neighborhood. Clean Graffiti workouts in Winston Salem by #thesavageway.
The Workouts
#TheFreeWorkout workouts are designed for any fitness level and are open to use to the public. Each self-guided workout takes place along an approximately 800-1,000 foot stretch of sidewalk and involves six bodyweight exercises. The full routine involves completing the workout five times, but participants can modify as needed. Here are more details on the Winston Salem workout locations.
If you are in the Charlotte area, you can check out one of the 13 free workout locations here.
These workouts are created by using Clean Graffiti, an eco-friendly medium that simply uses high-pressured water to make a contrast in dirt.
We are so proud to continue our work with OrthoCarolina. Not only are they exceptional at what they do – one of the nation’s leading orthopedic practices and destinations for comprehensive orthopedic care – but their marketing team is one of the best that we’ve ever seen. They strive to be community-driven, innovative, accessible, and fun all at the same time #TheFreeWorkout is just another prime example of the genius that keeps OrthoCarolina at the top of their industry.
by thesavageway | Oct 23, 2017 | clean graffiti, Uncategorized
What does your business promote? When we had the chance to do a Clean Graffiti campaign with local Charlotte yoga studio, Yoga One, they knew exactly what they wanted to put out into the world; Love one another. Such a simple, yet profound statement.
Clean Graffiti for Charlotte yoga studio, Yoga One in the Dilworth & Plaza Midwood areas.
Such a positive way to use Clean Graffiti. Yoga One spreads Love One Another message. #thesavageway
Clean Graffiti campaign for Yoga One in Charlotte, NC. #thesavageway
We placed 12 Clean Graffiti spots around their two studios, located in Plaza Midwood and the newly opened studio in Dilworth. Using a play on their logo, as well as the phrase that represents the lifeline of their wellness practice, Yoga One was able to connect with the public in a subtle, relatable way. We received several Instagram messages from people who spotted a Clean Graffiti spot and snapped a pic.
Instagram message from Amber Miller (@amberjenelle) after she spotted the Yoga One message of love. #thesavageway
Kudos to this amazing company for harnessing the power of positivity on the sidewalk.
by thesavageway | Aug 10, 2017 | moss art
Custom Moss Art for Your Pie, the newest build-your-own-pizza shop in Charlotte, NC
It’s tough to get better than pizza, love and hoppiness (beer). These three things bring so much joy to the world. So when we had the chance to partner with Your Pie Charlotte on some Moss Art, we knew we had to make it fun.
Corri Smith, Owner of Black Wednesday Social Co., handled the marketing and public relations for Your Pie and she brought us in to help with the creation of this custom art. This piece of Moss Art is part of a larger installation on the back wall of the new make-your-own-pizza shop in Historic South End (2400 South Blvd.). Our preserved moss pops off the reclaimed wood wall and pairs nicely with the painted and neon sign.
It’s refreshing to see brands be creative and use our medium as an element in a larger design. We had fun with some local Charlotte friends at the grand opening a few weeks ago.
Our friends L: Corri Smith, C: Aaron Dodge, R: Charlotte Martin (daughter of Kseniya Martin) at Your Pie Charlotte
More friends at the Your Pie Grand Opening: L: Asheton Brown, R: Your Pie Owner, Ankoor Patel. #thesavageway
Go check out Your Pie on South Blvd! They’re open 11AM daily. And while you’re there, send us a picture of you in front of the sign!
If you’re interested in learning more about our custom moss art pieces, email info@thesavageway.com.
by thesavageway | Jul 20, 2017 | clean graffiti
Summer is here. That means no school, days at the pool, family vacation, and lots of time in the sun. We know you are protecting your skin with plenty of sunscreen, but summer is also a great time to schedule “the other screen you need”… a mammogram. That’s why we partnered with leading healthcare provider, Novant Health, on a multi-city Clean Graffiti campaign promoting mammograms.
Clean Graffiti for Novant Health encourages mammogram screenings this summer. #thesavageway
“I stand for mammograms” creative message for Novant Health in Winston Salem, NC. #thesavageway
Novant Health understands that October is not the only month that breast health is of importance. Women can and should schedule their mammogram when it’s convenient for them – any time of year. This public health campaign is spreading such an important message about breast health. You can check out more about the importance of early breast cancer detection in this article from the American Cancer Society.
For the Clean Graffiti campaign, we travelled to three cities (Winston Salem, Salisbury, Huntersville) and five areas in Charlotte, NC (Uptown, Ballantyne, Southpark, Piper Glen, Arboreteum) to help spread this health initiative. We love the play on sunscreen and the hot southern summers that we have in Charlotte, NC.
Clean Graffiti is a unique element of a media buy for Novant Health because there is a social element that is involved. We try to create messages that will make people stop & smile. As a society, we are bombarded with thousands of images every single day. It’s overwhelming (and easy to tune things out). Our natural form of media is unexpected, eco-friendly and can often encourage people to post to their social media platform. It’s always nice to see people post about a campaign on Instagram, just like @mamfrancis did (see below).
Clean Graffiti helps create social media interaction for clients. (photo @mamfrancis in Instagram) #thesavageway
We are thrilled to work with progressive companies who are able to tie in natural media into their overall company message. Our projects with Novant Health have been fun, educational and a new way for people to hear about this important health screening.
