by thesavageway | Jun 24, 2019 | blog, services
We love when companies contact us to do something out of the box. When they want to create a fun and interactive campaign that brings attention to their brand in a different way, that’s the ticket. And that’s what Brixx Pizza decided to do.
Brixx Pizza opened their doors in 1998 in the historic Dilworth neighborhood in Charlotte, NC. By utilizing brick ovens to enhance the natural flavors of quality ingredients, Brixx has been able to successfully open 30 stores throughout the Southeast. Not only is their pizza delicious, but they have a huge heart for this community. Most recently, Brixx Pizza donated $10,000 to the Isabella Santos Foundation.
The Brixx Pizza team had us place random branded rocks around the city. The goal was to bring attention to their Charlotte locations and encourage the downloading of their Brixx Roxx app on iPhone and Android.
Brixx Pizza launched a creative marketing campaign using branded rocks to drive traffic to their 6 locations.
Random Brixx Rock in front of Coco & the Director in Uptown Charlotte, NC.
You Rock. Brixx Roxx. Let’s be friends.
Creative Marketing at it’s finest, by #thesavageway.
We placed red rocks with a branded message on it near these six Brixx Pizza locations:
Birkdale (16915 Birkdale Commons Pkwy)
Blakeney (9820 Rea Rd.)
Dilworth (1801 Scott Ave.)
Foxcroft (7814 Fairview Rd.)
Uptown (225 E. 6th St.)
Fort Mill, SC (1343 Broadcloth St.)
We placed these rocks in popular, high-foot traffic areas, think parks, shopping plazas, parking lots, etc. Anywhere your family might hang out for a minute, you could find a rock. (i.e. Harris Teeter entrances, Target parking lot, Starbucks planters, etc.)
Here’s how it works:
- Find a “Brixx Roxx” promo rock around one of the six Charlotte Brixx locations
- Download the Brixx Roxx app
- Bring the rock into your local Brixx location
- Get a free, yummy surprise
It’s that easy. So go out there, pizza lovers, and find yourself a rock. Let Brixx Pizza know how much you love their creative marketing idea!
by thesavageway | Jun 17, 2019 | moss art, Uncategorized
Our Moss Art offerings have grown and evolved over time. We started out making custom moss logos, and now we are working hand-in-hand with interior designers and architects to include Moss Art into the plans for new buildings. Recently, our friends over at Southpark Interiors hired us to create two gradient Moss Walls for a luxury apartment complex.
Three30Five is a newly remodeled apartment in South End and they have lot of great things to offer residents. Check out some of their amenities. We LOVED creating the Three30Five Moss Walls for their upstairs lounge area. Since our moss is preserved, there is no need for any ongoing maintenance; no watering, no sunlight, no drainage needed.
These Moss Art walls were a labor of love from our team. Measuring 3′ x 8′ and 5′ x 8′, our team was able to conquer the gradient pattern throughout the entire piece. Check it out.
Moss Walls by #thesavageway for Three30Five in Charlotte, NC.
Preserved moss walls require no maintenance. Just enjoy, like art!
Moss gradient pattern for Charlotte, NC local apartment company Three30Five.
Love the detail of the inset wood letters inside the moss art.
#thesavageway Moss Artists, Brooke Burch and Ashley Schewzyk, pose in front of the Three30Five Moss Art wall in South End.
As our moss offerings continue to expand, we look forward to all of the creativity that it will unleash in us. The possibilities truly are endless. Our approach to using preserved moss is to create pieces that are modern, pop art. Lot of fun colors and designs. Stay tuned for all of the fun upcoming projects we have in the works!
by thesavageway | Apr 23, 2019 | moss art
Preserved Moss Logo for Charlotte’s Local Media Source
Charlotte Agenda is a popular news source here in Charlotte, NC. It is the brainchild of Ted Williams and Katie Levans. According to their credo, “The Agenda exists to make Charlotte smarter and better connected,” and they do this with a daily newsletter, their website, Instagram & the annual City Guide. Watching their team grow and evolve into the pulse of the Queen City has been incredible.
We were honored when Cristina Wilson (President / Partner) and Abby Clark (Operations Manager) approached us to create the Charlotte Agenda logo in moss for their brand new office. And the best part was that it was a surprise for Ted, Katie and the rest of the staff. The talented Marissa Wilson of Artful Interiors was responsible for the interior design of their new space at Gather Wilmore (529 W. Summit Ave. Charlotte, NC). We quietly worked on this 4’ wide piece in our studio while the office was built out.
When the day finally came for installation, we gathered our team and headed to the new Agenda Headquarters. Getting to see the bare bones of this office was a treat. We know what it takes to get a business up and running and we could just feel the excitement in the air. Our Moss Art accompanied a gorgeous handmade table by Rosewood Co. Seriously, if you haven’t heard of Rosewood Co or Janine Bithell before, check out her Instagram.
The Moss Art
Here are some installation pics as well as the finished product.
Charlotte Agenda Moss Art
4’ Wide
Sage Moss
Stud Mounted logo
Installation: 8Lincoln30
Moss Art by #thesavageway for Charlotte Agenda
#thesavageway owners, Torrie Savage & Paula Bartlett, behind the scenes at the Charlotte Agenda install.
Getting the Moss Art ready at the Charlotte Agenda HQ. Love that skyline view.
8Lincoln30 & Paula Bartlett measure the height of the Moss Art on the Charlotte Agenda wall.
#thesavageway Founder, Torrie Savage, poses with the completed Charlotte Agenda Moss Art piece before install.
Look at that detail!
Another angle of this beautiful, maintenance-free Moss Art piece.
Torrie Savage & Paula Bartlett of #thesavageway pose with the finished Moss Art in the Agenda office.
The Agenda crew is sure to do HUGE things from this office and we are stoked that a little piece of #thesavageway’s creativity gets to live on their wall.
Interested in us creating a custom piece for your company? Learn more about Moss Art here and give us a shout!
by thesavageway | Mar 12, 2019 | moss art
Modern, Farmhouse Style Sign Made of Preserved Moss
We had the pleasure of creating a custom Moss Art sign for Adam Fiorenza and his team at byFiorenza Communities. This developer specializes in modern farmhouse Homes in the Charlotte area. They have properties coming soon to Steele Creek, Matthews, Mint Hill and Rock Hill neighborhoods.
Our friends at 8Lincoln30, local Charlotte woodworkers, helped us craft this beauty. This piece is 6.5’ wide with the logo sitting at 6’ in beautiful forest green moss. We love the finished product. Check out some of the photos below.
Moss Art sign for byFiorenza Communities in Charlotte, NC.
Custom sign made of preserved moss for byFiorenza Communities.
Side view of this custom Moss Art sign made by #thesavageway.
Close up detail of the forest green moss in the byFiorenza sign.
Proud owners of a new Moss Art sign!
All of our work is completely custom. That means that every time a client approaches us we are likely crafting a new way to display our Moss Art – and that is fun and challenging at the same time. This project was no different. Since “communities” was so small in relation to the logo, we had to get creative and use an epoxy fill to complete the sign. We think it turned out great! Sleek, sexy and the perfect addition to this modern, farmhouse style design.
If you are interested in having us create a unique piece of art or signage for your company, give us a shout. We would love to bring your vision to life through nature.
by thesavageway | Feb 12, 2019 | clean graffiti
Brixx Pizza is a Charlotte staple. In fact, the first Brixx Wood Fired Pizza opened in 1998 in the historic Dilworth neighborhood. Between their wood-fired oven to the fresh ingredients, it’s no wonder that the demand for Brixx now has them in more than 30 locations all over the Southeast.
In order to honor their 20th Anniversary, the Brixx team chose to partner with us on a fun Clean Graffiti campaign. We knew we wanted to create a design that truly spoke to the pizza lovers of the world and we knew in order to do that we needed to bring in a local artist to assist. Mike Wirth, founder of Talking Walls CLT and member of Southern Tiger Collective, helped us to create the “I Stand for Pizza” stencil. We created a fun piece of street art that not only represented our client but that also was fun for passersby.
Brixx Pizza Clean Graffiti in Charlotte, NC. #thesavageway
Brixx Pizza celebrated their 20th Anniversary with this fun Clean Graffiti campaign: I stand for pizza.
Clean Graffiti is an eco-friendly form of advertising. It’s just water!
You have to remember that we are working with Mother Nature on all of these Clean Graffiti campaigns. The means that we are working with the contrast of dirt and high-pressure water. It’s amazing how different each sidewalk square is and just because something looks to be dirty, it doesn’t mean it actually is dirty. That is another factor that goes into every #thesavageway Clean Graffiti campaign, we land survey and study not only the popular walking areas of a target market, but the dirt levels too!
Brixx Pizza celebrated their 20th(!!!) year in business. That’s incredible. We had the pleasure of dining there not too long ago and enjoyed vegan pizza, gluten-free crust and a filling salad. And this Charlotte unicorn of a business makes some delicious food.
Close up of a vegan option pizza at Brixx Pizza.
New Gluten-free cauliflower crust available at select Brixx Pizza locations.
It is the highest compliment when a client trusts us in our craft. The Brixx team let us be creative and pitch them some wild ideas before landing on this finished product. We are grateful for the opportunity to work with such good people and hope to do it again in the future!
