Urban MVMNT/Southend Grind use Moss Art to bring life to the lounge area of their LoSo Gym
Exercise, coffee and creating Moss Art are a few of our favorite things. When the guys at Urban MVMNT & Southend Grind Coffee called us to help them with a Moss Art piece, we knew that it was going to be awesome. However, we had no idea that after brainstorming with them, that we would be creating an 8 foot wide abstract map of the city.. in moss!
This piece turned into an interpretation of the LoSo area map. The “islands” of moss represent the land and the space where the wall pops through are the streets of Charlotte. We brought in our wood partners, 8lincoln30, to help us create the backing for this massive piece. Jeremy & Jason Calamusa (yes, they are brothers), also assisted with the installation of the art.
At the time of our installation, they were still finalizing all of the other new additions to the lounge area. But we saw the plans… it’s going to be GORGEOUS! So do yourself a favor and stop into their space and have a look around. You can stop in anytime, grab a coffee and hang out in the lounge. (note: you do not have to be a gym member to enjoy this gorgeous space in Charlotte)
Moss Art pieces made by #thesavageway.
The lounge area of Urban MVMNT / Southend Grind Coffee gets a makeover. #thesavageway
Our partners, 8lincoln30, help install the Moss Art wall at Urban MVMNT / Southend Grind Coffee.
#thesavageway founder, Torrie Savage, installs the last piece of moss at Urban MVMNT.
Southend Grind owner, Fredric Nordoff (left), and Urban MVMNT owner, Stuart Brauer, stand in front of the Moss Art wall in their lounge.
2018 was a big year for us, and 2019 is going to be even bigger. In case you need an update on what exactly #thesavageway is up to these days, here is a little about us.
Torrie Savage (left) and Paula Bartlett (right) are the owners of #thesavageway, a creative marketing company based in Charlotte, NC.
ELEVATOR PITCH
#thesavageway is the brainchild of two women: Torrie Savage and Paula Bartlett. Established in 2012, this creative duo has grown a business that flourishes on the unexpected in the marketing world. From Clean Graffiti to Moss Art, #thesavageway is anything but ordinary. Positive attitudes, earth-friendly and fun, this team will make your business standout.
We call ourselves a creative agency because what we do is highly creative. We love pushing ourselves to approach marketing in a different way. Our goal is to always create partnerships with our clients and to create fun, eye-catching campaigns or art that will create a buzz.
SERVICES
CLEAN GRAFFITI
If you live in or around Charlotte, you’ve definitely seen our Clean Graffiti work on the sidewalks. Using a stencil and a pressure washer, we create targeted marketing campaigns for clients in an untapped location – the sidewalk. These creative messages are made using only water – no bleach, no acid, no paint – It’s. Just. Water.
Here are some fast facts:
We have worked in over 55 cities including New York City, Boston, Portland, OR, New Orleans, and many more.
We work in a variety of industries, but have seen huge success in the healthcare, public communication and development realms.
We are the leaders in the United States for reverse graffiti. Our duel marketing background allows us to create a fresh campaign from start to finish that correlates with other brand advertising initiatives and creates a full-circle plan.
Will travel anywhere in the USA!
A sampling of 2018 Clean Graffiti jobs by #thesavageway.A variety of reverse graffiti campaigns from #thesavageway in 2018 including jobs for OrthoCarolina, Carolina Hurricanes, NCDOT, Novel NoDa and LGA.
MOSS ART
Moss Art is made by using preserved plants to bring a company logo or design element to life. And what we consistently hear from our clients is that they love that our product requires absolutely zero maintenance. That’s right…no watering, drainage or sunlight required!
Our Moss Art work spans both the corporate and residential realm, however, we find that the corporate side is our primary focus. We hold our clients’ hands from the beginning and guide them to what will be the best decision for their space.
Fast Facts:
We’ve created pieces for restaurants, hotels, law firms, finance firms, apartment complexes, CBD shops, coworking spaces, and events.
We’ve sent our work to New York, Texas, Wisconsin, Colorado, Alabama, Connecticut, Ohio and all over North Carolina.
Moss Art is maintenance-free – meaning it requires no water, light, drainage or ongoing care.
Moss is a natural humidity indicator.
All of our moss is handpicked and harvested.
GoTriangle of Durham, NC, UNC Charlotte, TEDx Charlotte and SouthPark Interiors all used Moss Art by #thesavageway in 2018.More Moss Art jobs by #thesavageway.Moss Art for local Charlotte restaurants Zeppelin and Graham St. Pub and two custom wedding signs in 2018.
CREATIVE MARKETING
What does Creative Marketing mean to us? Anything and everything. We are the people that you call when you have a crazy idea and you need someone to bring it to life. We LOVE when we get a random phone call that starts with… “#thesavageway was the first team that came to mind.”
We help with staffing promo teams, street teams, creating brand ambassadors, conceptualizing guerilla marketing tactics for large corporations, and developing robust out-of-the-box pitch ideas.
Fast Facts:
We have a fully staffed team ready to hit the streets at your event.
Our highly trained brand ambassadors are great representatives for your company.
We have worked with Atrium Health (formerly Carolinas Healthcare System) on a month-long Cardiovascular outreach campaign.
Various Creative Marketing efforts by #thesavageway.
We are #thesavageway. We’re not your typical creative house. We constantly push ourselves to think differently. We approach campaigns with different lenses. We are excited about what we do. And we want to work with companies that push the line. Brands that are looking to stand out, create a social buzz, and break out of the same-ole-same-ole are exactly who were are looking to partner with in 2019.
We’re jazzed up about our current projects. But more importantly, we’re ready for you!
We just created an awesome Clean Graffiti campaign for Novel NoDa (seriously, we love it). Often we recommend putting a more artistic message down when using Clean Graffiti. Make it art. Make it pretty. Make the brand more subtle (You know, brought to you by XYZ company). Over our six years of being in business, we have found that the consumer absorbs a message like this so much better. It’s already unexpected to be on the sidewalk and in our world of third party social media content, frankly you should push for something fun, cool, witty or “Instagrammable” to represent your brand.
Clean Graffiti artwork by #thesavageway & Kyle Mosher for Novel NoDa Apartments.
Novel NoDa’s Clean Graffiti looks great on the sidewalks of the NoDa & Plaza Midwood neighborhoods.
As an apartment complex in the NoDa neighborhood, Novel NoDa has embraced the arts community. From murals, interior decor, events, Clean Graffiti, and so much more – they believe in supporting art and artists. So we decided to recreate this love again – but on the sidewalk (just using water).
The Clean Graffiti message states “Believe in Art.” How rad is that?! With Kyle’s signature style added into the design, we have to say that this might be one of our favorite messages to date. It comes full circle to the brand because of their huge tie to the arts community. In fact, Kyle is running a contest to give away even MORE custom art. Check out his Instagram post to see the details on how posting a picture of the Clean Graffiti could snag a hand signed print of your choosing.
We are obsessed with this design from Kyle and the message to “Believe in Art”…. because clearly we do and we want everyone to see beauty everywhere.????????????
Custom Signage for New Uptown Charlotte Restaurant
Graham St. Pub & Patiois new to Uptown Charlotte. This restaurant/bar has one of the best outdoor patios and is casual enough to hit up before a Charlotte Knights baseball game. That’s a win-win in our books. Check out this awesome view from the upstairs patio (photo via @GrahamStPub Instagram).
To make this new Charlotte restaurant even better, they wanted a custom Moss Art sign. We were honored to create a piece for the team at Graham St. Our Moss Art requires no maintenance, so that means you can hang it anywhere. No need for a water source, drainage or sunlight! It truly is perfect to bring a green interior design element into a space without any of the long-term maintenance.
Check out the finished product below. And better yet, go see it in person at Graham St. Pub & Patio (400 S. Graham St Charlotte, NC) and enjoy a cocktail on the patio.
Graham St. Pub & Patio is now open in Charlotte, NC. Moss Art by #thesavageway.
Custom Moss Art signage by #thesavageway hangs in Graham St. Pub & Patio.
No maintenance required for this custom logo signage.
Neel & Charlene Gandhi pose in front of the Moss Art sign at their recently opened restaurant.
Soul Food Sessions is a nonprofit founded in Charlotte, N.C., in 2017 to raise awareness and enhance opportunities for black chefs. This movement showcases diverse culinary talents and brings people together to talk about increasing equal opportunity in the food industry. This summer, a group of talented chefs are hitting the road on a four-city tour sponsored by Coca-Cola Consolidated.
We had the amazing opportunity to partner with Soul Food Sessions and their creative agency, Luquire George Andrews, on a Clean Graffiti campaign. Our eco-friendly messages went down in Charlotte, NC and we will be hitting the road leading up to the other events to help promote this amazing initiative.
Soul Food Sessions Launched in Charlotte on June 19 at Free Range Brewing.
Check out TheTableIsSet.com for all event info. #thesavageway
Come out & support Soul Food Sessions at Free Range Brewing on June 19. Clean Graffiti around Charlotte by #thesavageway.
We love being a part of this community movement. Find more information, including links to purchase your event tickets, here.
