by thesavageway | May 20, 2026 | clean graffiti, Uncategorized
It’s Mental Health Awareness Month and we are honored to be a part of the RHA Health Services “Get My Me Back’ campaign. We used the power of non-traditional marketing, aka Clean Graffiti, to bring attention to something that so many people need – mental health services.
“Get My Me Back” recognizes what makes each person unique and empowers them to rediscover the parts of their lives that matter most to them. Many people who are struggling deeply feel the loss of simple, everyday parts of life — things like their jobs, hobbies, events, or spending time with their loved ones. The campaign reminds people that it’s possible to reconnect with who they are, that treatment options are available and accessible, and that they can get back to a life that feels like theirs. (source: RHA website)
We created a multi-city Clean Graffiti campaign to spread awareness for the behavioral health services that RHA offers. We went to Asheville, NC, Hendersonville, NC and Lenoir, NC with our eco-friendly advertising. The campaign went down along popular walking paths in these cities and where people typically congregate. With 35 spots spread across these three cities, the reach was definitely meaningful.
We had the pleasure of working with Miller Integrated Marketing on behalf of RHA Health Services. Working with an agency always makes the campaign process so seamless. We are able to work together to bring the client’s vision to life. The creative for the Clean Graffiti campaign is simple yet incredibly impactful and right on brand with the other marketing materials. The message of “Get My Me Back” stands alone as a message for the masses with a simple URL to learn more information.
Mental health awareness should be happening well beyond this one month of May. That’s why organizations like RHA Health Services are so important. The support and guidance that they offer is top tier. And we love how the simple reminder to “Get My Me Back” speaks volumes. When you’re facing mental health or substance use issues, more than just the big things slip away — you lose the everyday moments that make you feel like you. We love what RHA is doing for the community. Don’t be afraid to seek help.
In North Carolina, RHA is a statewide provider offering behavioral health services to adults & children.
Services vary by location. Please call 800.848.0180 or visit our locations page to find contact information for a specific location.
by thesavageway | Nov 13, 2025 | clean graffiti
Patagonia is far beyond just an accomplished outdoor retailer. They are the kind of company that inspires us to our core. They care deeply about the environment and their impact on Mother Nature. As a certified B Corp since 2012, Patagonia cemented its commitment to environmental and socially responsible practices – and its found in everything they do.
Patagonia Uses Eco-Friendly Advertising
When we got the call to create multiple Clean Graffiti campaigns for Patagonia, we were elated to extend their environmentally-friendly practices to the outdoor advertising space. Clean Graffiti is created by using dirt on a sidewalk and high pressure water. We make a contrast in the dirt and leave a “clean message on a dirty sidewalk.” There are no paint, chemicals or bleach used. It’s just cleaning. So for a company that cares so deeply about protecting the environment, Clean Graffiti is an excellent choice for an OOH option. “The environmental impact (or lack thereof) of Clean Graffiti was definitely a key factor in determining what kind of local marketing we were interested in using,” said Andrew Farison, Retail Events Marketing Specialist for Patagonia.
“Patagonia’s experience using Clean Graffiti has been fantastic, leaning into a creative and eco-friendly way to help promote store locations and drive awareness in new markets in particular has proven to be a very efficient and cost-effective local marketing strategy,” continued Farison.
In recent years, we were able to hit the markets of:
– Charlotte, NC for the South End store – twice
– Baltimore, MD for the Fells Point store – twice
– Atlanta, GA for the ATL Beltline store
– Nashville, TN for the 601 Overton St store
The spots went down in high-foot traffic areas near the stores. We tried to find the popular walking paths where there was the most accumulated dirt on the sidewalks. We love how we were able to translate the Patagonia branding into stencil format – whether it was their traditional logo or a more artistic interpretation of the brand.
Making an Impact
The spots speak for themselves! Gorgeous, eye-catching and right where potential customers are walking – the sidewalk. It’s great how just using nature can make an incredible visual impact.
We love this quote from their website, “At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have – our business, our investments, our voice and our imaginations – to do something about it.” Now THAT is what it means to stand on business. Honored to continue working with such a forward-thinking brand / company.
by thesavageway | Aug 6, 2024 | clean graffiti
This summer, we placed a fun & interactive Clean Graffiti campaign across Charlotte, NC for Smart Start of Mecklenburg County. The intention was to create a children’s game for families to have access to at no-cost. We placed 20 pressure-washed pieces of art in 17 neighborhoods! The results have been so much fun and we love to see kids interacting with the sidewalk games.
The campaign is sprinkled throughout the city in high foot-traffic areas near parks and bus stops. Neighborhoods include Enderly Park, Wesley Heights, 1st Ward, 4th Ward, Madison Park, Dilworth, Sedgefield, Cherry, Elizabeth, Plaza Midwood, Commonwealth Park, Sheffield Park, Plaza-Shamrock, NoDa, Villa Heights, Belmont, and Double Oaks. This effort brings awareness to the amazing services that Smart Start of Mecklenburg County offers our age 0-5 preschool children. Here is a cute video posted to the @SmartStartMeck Instagram page showing the game in action.
Smart Start of Mecklenburg County has a mission to “mobilize resources, forge partnerships, and support families to improve early childhood health, education and development, and ensure children are prepared for kindergarten.” It’s an awesome organization who make it their business to help children thrive before five. They have four internal programs in addition to funding more than 20 other programs in the community that focus on early care and education, family support, health, and literacy. They will invest over $35 million in early childhood programs throughout the community this year. We love any opportunity to pour into young kids and giving them a positive, growth mindset and get them ready for school.
Clean Graffiti, aka reverse graffiti, is an eco-friendly advertising medium that utilizes the sidewalk to spread a message to the community. Whether you are a small business owner, a large corporation or community initiative, Clean Graffiti is a fantastic way to bring a talk-ability (and fun element) to your marketing / advertising message.
by thesavageway | Mar 2, 2018 | clean graffiti
Clean Graffiti, New Orleans, LA for Truly Good Foods. #thesavageway
New Market for Clean Graffiti, New Orleans
As a company, we have done Clean Graffiti work in over 50 cities, including New York, Boston, Portland, Vancouver, Richmond and all over North Carolina. We are on a mission to bring our innovative marketing tactic to more cities and more clients. So when we got the call to travel to Louisiana for a new job, we were elated. A new market opened up for Clean Graffiti, New Orleans.
We partnered with Truly Good Foods, a women-owned business specializing in snack foods, to help promote one of their clients at a food show. Buffalo Nuts was exhibiting at the NOLA Convention Center for the 2017 PMA Summit and they wanted to stand out from all of the other participants. Enter Clean Graffiti.
Our Clean Graffiti spots are eco-friendly messages using only dirty concrete and high-pressure water. Yep – it’s just water. We put down the reverse graffiti spots around all of the hotels and main thoroughfares where the conference attendees would be going. These ten spots had the message, “ Snack Bold.” @TrulyGoodFoods PMA Booth #4008. “Snack Bold” is not only Buffalo Nuts tagline, but it was eye catching on the ground. The Clean Graffiti message also indicated their social media handle and location in the Convention Center. Using Clean Graffiti for a Trade Show Convention was a great guerrilla marketing tactic for the retail company.
New Orleans was the perfect city for Clean Graffiti. #thesavageway
New Orleans, a city with great dirt for Clean Graffiti. #thesavageway
This was the first trip to New Orleans for both of us (personally or professionally). And talk about a city with some history. We loved walking around the Garden District, Frenchmen Street, seeing all of the random parades and just taking in all of the historic sites. The first thing we said when we arrived in the Central Business District was, “ Holy crap New Orleans has some good dirt!!” (seems like a random fact to notice, but in our line of work, we are always on the lookout for beautiful, dirty cities.
New Orleans is proving to be hot market for us and our Clean Graffiti adventures. We look forward to continuing to bring our unconventional marketing tactic to The Big Easy.
See you soon New Orleans! Love, #thesavageway
by thesavageway | May 4, 2017 | clean graffiti
Open Streets 704 is this Sunday, May 7 from 1-5pm.
That’s right…Open Streets 704 is BACK! This Sunday, join the Charlotte community for the next installment of Open Streets 704, this time in Plaza Midwood and Elizabeth.
If you’re unfamiliar with Open Streets you can check out this amazing health & community initiative here. But in short, “Open Streets 704 powered by BlueCross Blue Shield of North Carolina is a series of four Charlotte events that will literally open a length of city streets for an afternoon just for people!” It encourages locals to walk, bicycle, and experience the city together in a way that’s just not possible in a car.
The event is this Sunday, May 7 from 1-5pm. You can check out the route here.
We had the opportunity to partner again with the organizers, Well-Run Media and the Mecklenburg County Department of Parks & Recreation, on a Clean Graffiti campaign. Check out these photos.
Clean Graffiti for Open Streets in Veterans Park. #thesavageway
The ladies of #thesavageway (left: Paula, right: Torrie) will celebrate Open Streets this Sunday.
Eco-friendly messaging for Open Streets 704 powered by Blue Cross Blue Shield of NC. #thesavageway
We absolutely love working with this initiative. The concept behind Open Streets is everything we can stand behind; community building, walking (follow us on Instagram stories to see some of our walking adventures), being active with the family, being outside. It’s. Awesome.
Both of us will be hitting the streets in celebration this coming Sunday. We’ll be running around, doing some yoga, maybe biking, playing hopscotch, meeting the neighbors and just having fun!
We hope to see you!
