by thesavageway | Dec 4, 2017 | clean graffiti
In June of 2017, #thesavageway was hired to do Clean Graffiti in Portland, OR & Vancouver, WA. We worked with HMH Agency for their client the Trimet, the public transportation system of Portland & Vancouver, to bring awareness to their new fast pass payment system. This blog details our trip!
Flying into one of the most beautiful cities, Portland, OR, to do some Clean Graffiti work. #DreamJob
This summer, Torrie & I had the chance to travel across the country to do some Clean Graffiti for our client, HMH Agency. Let me say that again, we travelled over 2,700 miles to complete eco-friendly advertising in one of the most beautiful places on Earth! I still have a hard time believing this is reality.
Portland, OR had been on my personal bucket list since high school and it has been on our professional bucket list for at least 4 years. The culture, nature, the vegan food (!), the dirt & mold (perfect for Clean Graffiti) – Portland seemed like such an oasis.
When we finally booked the job, not only were we excited to travel, but we could not have been more excited for the initiative that it supported. We were supporting the Trimet, Oregon’s public transportation system, and their Hop Fast Pass program that was launching in Fall 2017. By using Clean Graffiti in Portland, OR, we were able to communicate with an over-stimulated public in a subtle, relatable way. We placed the Clean Graffiti spots around popular bus stops and light rail stops.
We used 4 different stencils that featured ” The Spokesblob” of the Trimet. This character was already being used in other outdoor media buys; billboards, magazine ads, sides of busses, etc. It made sense to bring that same “Spokesblob” to the sidewalk since the masses were already use to them. It was a subtle enough message to be well-accepted by every passerby.
Image from the MyHopFastPass website featuring the Spokesblob that we used in the Clean Graffiti.
Clean Graffiti for the Trimet in Portland, OR & Vancouver, WA. #thesavageway
More photos of the Clean Graffiti work #thesavageway completed in Portland, OR & Vancouver, WA.
We had a wonderful experience working with HMH Agency on this campaign. They have offices in both Charlotte, NC & Portland, OR so our communication flowed effortlessly. We were honored that they wanted to bring our Clean Graffiti to their clients and truly use the medium as a communication tool.
Portland & Vancouver made the perfect canvas for our work with Clean Graffiti. The climate, as well as the eco-friendly mentality of the West Coast, made Portland a new market for #thesavageway. We saw endless opportunities to use our creative, out-of-the-box advertising medium.
MORE ON OUR TRIP
Yes, we were in town for work, but we definitely made time to explore and enjoy the beauty that is Oregon and Washington. A few of the highlights included:
Torrie & Paula of #thesavageway having an afternoon lunch in Belltown, Seattle, WA.
Some of our West Coast Clean Graffiti Tour Adventures in Portland, OR & Seatlle, WA. #thesavageway
Portland, OR & Seattle, WA are simply gorgeous! #thesavageway
We are obsessed with the West Coast: l to r (Portland Sign, Clean Graffiit for Trimet, Torrie doing some yoga on Cannon Beach, Vtopia Cheese Board *all vegan)
Clean Graffiti allows us to travel and see so many amazing places, like Portland, Vancouver & Seattle. #thesavageway
It is an amazing feeling to know that something we created, Clean Graffiti, is not only fueling our business on the East Coast, but we now have a presence on the other side of the nation. We are actively seeking clients in the Portland area and are open and excited for the next work trip we take to the West Coast.
by thesavageway | Mar 24, 2014 | clean graffiti, services
This is Part Four in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Event Driven Usage of Clean Graffiti.
Recent client Charlotte Gastroenterology and Hepatology approached us to use Clean Graffiti for their 2014 Get Your Rear in Gear Charlotte Event at Independence Park on March 8. This 5K run/walk helped raise money for colon cancer awareness and to provide screenings for those in need. Click here for more information on the race. Clean Graffiti was a perfect advertising medium for this Charlotte event.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Clean Graffiti went down a week and a half prior to the event to increase brand awareness. Spots were strategically placed along the race route for participants and supporters alike to see. With hundreds of participants, the message was definitely well received!
“It was a very unique way to make our logo visible throughout the race, as well as before and after the event was over,” quoted Meredith Lansing, Marketing Coordinator for Charlotte Gastroenterology & Hepatology.
Event driven marketing with Clean Graffiti is an excellent way to be innovative and utilize an advertising medium that otherwise could not be captured in traditional ways (i.e. print advertisements, billboards, etc). Charlotte Gastro made sure to create a message that branded their company and one that could live on beyond the race.
Team Charlotte Gastroenterology & Hepatology (pictured above) came in as top corporate fundraiser bringing in $6,334.07 for the Colon Cancer Coalition!
The 2014 Charlotte Get Your Rear in Gear event overall has raised approximately $72,500!
by thesavageway | Jan 16, 2014 | clean graffiti
This is Part Two in a Five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about the Eco-Friendly Aspect of Clean Graffiti.
“We’re going Green,” said every boss and every CEO across the nation in 2013. Environmentalism has become a hot topic for almost every business and industry (as it should) and Charlotte was no stranger to these initiatives.
The Charlotte Convention Center has an entire section dedicated to Green efforts within their facility. Members of several networking groups like the Charlotte Green Team and Green Drinks Charlotte meet every month to discuss how their respective businesses can become more eco-friendly. Needless-to-say, the Green movement is here to stay (Yay!)
Many companies are incorporating CSR or Corporate Social Responsibility into their business models in order to become a “Greener” business. What is CSR? Click here for more info. Methods include utilizing recyclable products, using renewable energy or simply educating customers on how to better reduce and reuse. However, there is also a need for eco-friendly advertising and marketing initiatives and that is where #thesavageway’s Clean Graffiti comes in.
Examples of other industry leaders utilizing Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
There are many reasons for a company (large or small) to utilize Clean Graffiti. Not only is this an innovative and creative way to get your marketing initiatives out to the public in a place that you typically would not be able to have a message, but there is no use of any harmful chemicals or sprays – It’s Just Water!
#thesavageway is very good at analyzing a company’s need and translating that message into a creative branded message in strategic locations across the city. When a company chooses to use this sustainable form of marketing, they are able to brand themselves as an eco-friendly business that uses CSR practices.
#thesavageway examples of Clean Graffiti promoting Corporate Social Responsibility.
Charlotte has already seen an influx of eco-friendly initiatives and businesses and it is only going to increase as time goes on. Clean Graffiti is #thesavageway’s contribution to the Green Movement!
by thesavageway | Dec 9, 2013 | clean graffiti
This is Part 1 in a 5 Part Series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway has been honing in on for some time now. Months of research, technique testing and market research led to the clean advertising method that is now in practice across Charlotte. With several clients in the books, it is time to reflect on the practice. This piece is about the longevity of Clean Graffiti.
Back up to October 2012, a new local brewpub geared towards the foodie was slated to open in the Historic Arts District of NoDa : Heist Brewery . The Heist team had been working tirelessly to open their doors since 2011. #thesavageway was already contracted as the marketing team to help get the brewery off the ground, running its Facebook, Twitter, Instagram, PR and Media Relations. The buzz could be heard around the city and there was a certain energy in the air. When grand opening week FINALLY arrived, it seemed like a natural fit to incorporate this new idea of Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
#thesavageway worked with Heist owner Kurt Hogan on where the placement of the messages would be; think directional signage leading to the new brewery, branded images throughout neighborhood streets and awareness in other neighborhoods.
Heist Brewery Clean Graffiti 2012
Heist Brewery Clean Graffiti 2013 (one year old)
Today is December 9, 2013. These messages were laid down over one year and 2 months ago. We will say that again – over 425 days ago! The longevity that these messages have is incredible. Not every spot will remain this long, average length is anywhere between 6 weeks and 8 months, it just depends on the environmental elements and foot traffic. From an advertising perspective, the average length of a newspaper ad or magazine ad is one week, one month at best. Clean Graffiti is an eco-friendly alternative that is clean, good for the environment and extremely cost effective in a conscientious way. It’s Just Water.
So as you are walking around the streets of NoDa this holiday season, keep an eye out for these Clean Graffiti messages – who knows, they may lead you to great beer!
by thesavageway | Nov 18, 2013 | clean graffiti
The University of North Carolina at Charlotte campus saw a lot of “firsts” in 2013; the inaugural collegiate football season opened, the first no-waste stadium in the south was created at Jerry Richardson Stadium, and eco-friendly advertising, Clean Graffiti, was utilized on campus.
Clean Graffiti is an eco-friendly and green form of advertising. These positive messages are placed on dirty sidewalks and a clean message remains. Local marketing company #thesavageway is the creative force behind this innovative branding initiative.
OrthoCarolina, the Official Team Physicians of the Charlotte 49ers, strategically placed Clean Graffiti messages around campus sidewalks and neighborhood streets touting the Inaugural Football Season.
UNCC 49ers and OrthoCarolina Clean Graffiti raise awareness of the partnership.
OrthoCarolina was able to find an innovative way to show their support for this historic moment in campus history. As the Official Team Physicians they worked closely with the 49er Athletic Department. By executing Clean Graffiti on walking and running paths around campus, OrthoCarolina was able to bring awareness not only to the football season but to their brand.
About OrthoCarolina
As one of the nation’s leading orthopedic practices with offices across the Carolinas, OrthoCarolina is your destination for comprehensive orthopedic care. Leveraging our physicians’ expertise in the areas of foot and ankle, hand, hip and knee, shoulder and elbow, spine, sports medicine and pediatrics; and providing services that include physical therapy, MRI and post-surgical support; we can offer you a continuum of care unmatched in the region.
OrthoCarolina. You. Improved. Visit us at www.orthocarolina.com.
