by thesavageway | Mar 5, 2026 | clean graffiti
Quick Summary:
- Companies across the country are using Clean Graffiti for healthcare initiative awareness.
- Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities.
- Details about campaigns with Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline
Companies across the country are using Clean Graffiti for healthcare initiative awareness. Also known as “Reverse Graffiti,” Clean Graffiti brings brand awareness to important health messages. Companies/Organizations such as Novant Health, Atrium Health, OrthoCarolina, MetroHealth and Cleveland, OH Hospitals, Talkspace and the National Suicide Prevention 988 Hotline all used Clean Graffiti as a part of their marketing mix. These companies wanted to reach their target market in a completely new way.
Clean Graffiti offers an affordable outdoor signage option in major cities where outdoor is either expensive or are limited in advertising opportunities. Clean Graffiti is the perfect addition to a traditional media buy because we are able to directly target the customer with an untapped resource – the sidewalk. And best of all, it’s just water – no paint, no chemicals, just water.
WHO USES CLEAN GRAFFITI IN HEALTHCARE:
- Community Health & Outreach
- Behavioral Health / Psychology
- Communications & Community Engagement
- Violence Prevention & Safety Initiatives
- Breast Health Centers
- Primary Care & Preventative Medicine
- Obstetrics & Gynecology
- Public Health Initiatives
HOW IT WORKS:
The Savage Way team makes a contrast on the sidewalk by using high pressure water on top of a stencil. We leave behind a clean message on a dirty sidewalk using just water. Seriously it’s just water – no paint, no acid, no bleach, no epoxy…. just making a contrast in dirt. Does not damage sidewalks or infrastructure and naturally fades over time
EXAMPLES OF USE:
Atrium Health: The Savage Way has collaborated with the Mecklenburg County Public Health Department, Novant Health & Atrium Health to take action towards the prevention of gun violence. Our team was excited when we were presented with the opportunity to help bring a stop to gun violence in Mecklenburg County, and instantly wanted to be a part of the activism.
Not only is our Clean Graffiti eco-friendly, but it is also eye-catching and sheds a new light on how to creatively advertise for companies, community initiative, events and much more. We located target bus stops and schools within Mecklenburg County where gun violence is an ongoing issue. Our team placed 20 spots around West Charlotte & Northwestern Charlotte neighborhoods that had high foot-traffic and bystander interaction.
Novant Health: This initiative was created as part of Novant Health’s Breast Cancer and Mammogram Awareness Marketing Campaign. We worked directly with the internal marketing team to create over 200 sidewalk messages in tandem with their external efforts. Clean Graffiti was utilized to specifically target high-foot traffic areas in multiple cities where there is a Novant Health location. We placed these sidewalk ads in the North Carolina locations of Uptown Charlotte and surrounding neighborhoods, Ballantyne, Huntersville, University, Winston-Salem, Kernersville, Thomasville, Salisbury. We also hit the Virginia locations of Manassas and Culpepper. We focused on high visibility areas like pedestrian intersections, park entrances and near walking paths to restaurants. This eco-friendly medium was a great way to build awareness for Mammograms and breast health in the targeted areas.
OrthoCarolina: Over the years we have created a variety of campaigns for OrthoCarolina, the largest private network of doctors around. From positive running messages to free workouts, OrthoCarolina has always had community top of mind. However, our personal favorite campaign was the “Watch Your Step” initiative where we placed safety messages near broken or cracked sidewalks… all powered by OrthoCarolina.
MetroHealth and Cleveland, OH Hospitals: We worked with the staff at MetroHealth & University Hospitals in Cleveland, OH to create a campaign around the “Pop It To Block It” marketing campaign. It was a brilliant way to bring community awareness to the availability of Prep pills for HIV prevention.
Talkspace: Talkspace is an online mental health platform that makes it easy to talk to connect with a licensed therapist in a convenient & secure way from the comfort of your phone – whenever, wherever. They have simplified the approach to mental health, and we are here for it.
Together, we partnered on a Clean Graffiti campaign in two major US cities, Los Angeles, CA and Austin, TX. “Healing is a journey, every step counts.” @Talkspace. This simple, direct message on the sidewalk communicates to the public that mental health should be a priority and that anything that you are doing to heal is a step in a positive direction.
National Suicide Prevention 988 Hotline: We are honored to continue work with Mecklenburg County, North Carolina on this important Clean Graffiti campaign for the 988 Hotline for Suicide Prevention & Crisis Line. What a great way to remind people throughout the city that there is hope out there.
By simply calling or texting “988,” anyone can get help with social or family situations, depression, anxiety, thoughts of suicide, alcohol or drug use. You can also call if you just need someone to talk to. Mecklenburg County has resources available 24 hours a day, 7 days a week. It’s free, private, one-on-one help. We were able to sprinkle these health & community messages throughout the county. It is so important that everyone knows that this resource is available regardless or your location or economic status.
We love seeing Healthcare organizations embrace alternative marketing ideas. Clean Graffiti offers an awesome way to get their very important information dispersed to the public. We look forward to many more campaigns like these.
by thesavageway | Jul 24, 2023 | clean graffiti
We love all of the creative uses of Clean Graffiti that we can offer our clients. From general brand awareness campaigns to feel-good inspirational messages on the sidewalk, the possibilities are vast with this medium. We wanted to showcase a few of our favorite creative uses from over the years. Maybe this will inspire your next campaign with us.
For those that don’t know, Clean Graffiti is an advertising and messaging medium that The Savage Way has been offering for over 10 years now. We’ve been in 70+ markets across America and we continue to be the leaders in the U.S. in this space. Also known as Reverse Graffiti, Clean Graffiti is created using a stencil, pressure washer and naturally dirty sidewalks. We use high-pressure water to clean a message onto the sidewalk. We are not painting, spraying any chemicals or altering the integrity of the sidewalk in any way. It’s just water. 🙂 Check out some frequently asked questions here.
Now on to the creative uses of Clean Graffiti that we have loved over the years.
Tend Dentistry: New York City: The folks at Tend Dentistry in the Flatiron District in Manhattan came to us with this cheeky play-on-words that we could make into Clean Graffiti. The fact that we are both just cleaning away dirt (aka plaque) was just perfect. Love when brands can get playful and fun with their advertising.
OrthoCarolina: Multi-cities in North Carolina: OrthoCarolina had been a client of ours for a while and we had done tons of branding campaigns together (check out past project blogs for more details). However, as a group of private orthopedic surgeons who specialize in fixing broken bones, we thought of this clever “Watch Your Step” Clean Graffiti campaign. The idea was while we were out executing campaigns and we saw dangerous, broken sidewalks, we would put down this safety message for pedestrians or cyclists brought to you by OrthoCarolina. Just a subtle reminder that *if* you did need a bone specialist, you would know who to call.
(Left) Greenpeace #IStand4Solar in Charlotte, NC: The global non-profit, Greenpeace, asked us to create an impactful Clean Graffiti campaign for the Charlotte market. We wanted to do something that was not only a directive (stand here and notice) but told the passerby to use on social media (using the #). We saw great interaction with the Clean Graffiti which led users to learn more about the Greenpeace mission – to use peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future.
(Right): NC Department of Transportation, Watch For Me Campaign in small beach towns in NC: This was a campaign that we ran for several years that focused on pedestrian and cyclist safety, Watch For Me NC. We put these down across coastal beach towns that saw a huge influx of tourists in the summer months. The NCDOT gave us specific data that pinpointed where vehicles crashed with pedestrians that either ended in an accident or fatality. There are such limited advertising opportunities in these small, rural towns, so Clean Graffiti was not only a viable option, but it was welcomed as an opportunity to actually make meaningful communication with the community.
(Left) Not Just Coffee, Charlotte, NC: Not Just Coffee is a locally-owned coffee shop that came up the same time that The Savage Way did. We are friends with the owners and we pitched them the idea of Clean Graffiti with a play-on-words with their name. We know that everyone LOVES coffee and social media posts with anything coffee related always got great engagement, but NJC was so invested in the community that they were more than just a place to grab coffee. We came up with “Love People, Not Just Coffee.” Genius. We partnered with local artist, Matt Hooker, to help with the creative and this beautiful message was born!
(Right): #ExploreYour704 NoDa Brewing, OrthoCarolina in Charlotte, NC: #ExploreYour704 was an intricate idea that we came up with that included a Clean Graffiti “Scavenger Hunt,” huge mural on the side of a brewery, multiple vendors and a big launch party that encouraged walking. To say this was an unusual case study is an understatement. In fact, doing a Clean Graffiti scavenger hunt is not something we even offer, but we are obsessed with how we used dirty sidewalks to create a movement game, celebrate the city we live in and bring awareness to our clients at the same time. Read more about it in the blog.
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So that’s a quick snapshot of some of the creative uses of Clean Graffiti over the years. Check out our instagram for more examples. We look forward to creating more marketing magic using our eco-friendly advertising alternative.
by thesavageway | Dec 7, 2015 | clean graffiti
A few weeks ago, we laid down some Clean Graffiti for Dogtopia Charlotte, a local doggy daycare that prides itself on valuing pets as family. We love when brands use Clean Graffiti in conjunction with their other marketing efforts. Dogtopia’s “Come Over and Play” message tied into their social media and other digital marketing efforts.
Clean Graffiti for Dogtopia by #thesavageway
Love the use of paw prints in this Clean Graffiti message by #thesavageway
About Dogtopia Charlotte:
“We offer an open play dog daycare environment where your dog will be free to run, jump, play and sniff to their heart’s content. Our passionate, well-trained staff provides personalized care and exceptional service to our guests on four legs, as well as their two-legged parents. Live webcams offer a peek into your dog’s day and peace of mind that they’re having the time of their life socializing and burning off energy with their friends. At the end of the day you’ll be greeted by a happy, tired pup.” (via Dogtopia website).
Billy loves the Clean Graffiti for Dogtopia Charlotte – #thesavageway
Go out and find one of the Dogtopia Clean Graffiti spots around the Park Rd Shopping Center, Selwyn & Barclay Downs areas! If you spot one, snap a picture, post on social media and tag it with #comeoverandplay & @Dogtopia_CLT. They’ll give you $10 off of your next daycare, boarding or grooming visit for each photo you share.
Hint – this Clean Graffiti spot may be near Nolen Kitchen – #thesavageway
It’s the perfect day for a nice walk in the Queen City so grab your pup, your phone and snag a great deal for dog care this holiday season!
by thesavageway | Nov 13, 2015 | community
We consider ourselves lucky that we are able to surround ourselves with some amazing interns throughout the year and this semester is no different. We have witnessed Maddy Rupert & Renee Gorman learn and grow at #thesavageway for some weeks now. Together they have been a powerhouse and tackled every task that we’ve given them. Individually, they’ve shown us what big hearts and creative brains they each have. We’ve gotten to know them, and now we want to introduce them to you! Meet #thesavageway Interns!
We love our interns!! #thesavageway
MEET MADELYN RUPERT (@bohohobo)
Meet Madelyn Rupert! #thesavageway
What’s your nickname? Maddy, Mads, Maddog
Where did you go to school? Wake Forest University
How did you hear about #thesavageway? After recently graduating from Wake and moving to Charlotte in August, I was applying to a lot of jobs in the hopes of finding something that would allow me to use my educational experiences, yet also stimulated me artistically. In my searches, I stumbled upon #thesavageway and was immediately intrigued. #thesavageway had something different about them, something that caught my eye. Then when I did more research, and found out about the work they’re doing in the community, and the aspects that make them unique, like the Clean Graffiti and Moss Art, I was sold.
Why did you want to work with #thesavageway? #thesavageway stuck out to me because of its non-traditional aspects. I’ve never been the type to sit at an office job all day, and #thesavageway immediately caught my eye in that it provided an internship experience different than anything else I would get in a more traditional marketing firm. I also liked how small it is, and that I would be able to work closely with Torrie and Paula. It gives you the feeling that the work you’re doing really matters, and I think that’s important when looking for a job.
You’re a few weeks into this internship, what are your thoughts thus far? What I like most about the position is that no day is the same. Each day holds its own infinite set of possibilities. One day we’ll be sitting in on meetings with clients, another we’ll be out taking pictures for social media, and the next we’ll be socializing and enjoying a beer at a client event. So far, I not only feel as if I am learning, but I am also enjoying myself. It is helping me familiarize myself with the Charlotte area, get to know the community while allowing me to grow my professional skills. So, I’d say I think it’s going really well so far!
Name 3 of your favorite songs. This is always a dreaded question for me because 1) I am a huge music lover and my favorites could change based on any number of variables, and 2) I am THE most indecisive person ever, one of the fatal traits of a Libra. So, to avoid giving you a list of a million songs and to avoid hours of painstaking decision making to narrow down my list, I will give you 3 of my current favorites (aka 3 currently on repeat):
- Jamie xx – Loud Places
- Tame Impala- The Less I Know the Better
- Leon Bridges- Coming Home
Dream job? Fashion buyer / Merchandiser
Favorite Food? Pizza (Also, my most used emoji)
MEET RENEE GORMAN (@reneemichaela)
Meet Renee Gorman! #thesavageway
What’s your nickname? People at my kickboxing gym call me Red because of my hair, but that hasn’t caught on outside of the gym, although, I don’t think I would mind at all.
Where did you go to school? Queens University of Charlotte
How did you hear about #thesavageway? Once I graduated, I did research for social media and marketing companies and I came across #thesavageway through #WeLoveCLT. I thought what #thesavageway did was crazy cool and innovative and I knew I had to be involved.
Why did you want to work with #thesavageway? In a previous internship I wrote an article on the social media of NoDa (the arts district in Charlotte). I was impressed with the community’s social media use and how they communicate. It wasn’t until I was at my interview with #thesavageway that I learned they do the social media for NoDa. Now I am helping run the social media so I’ve made a full circle and it is awesome to be on the other side.
I like how #thesavageway is a non-traditional company. I was immediately drawn to that. I like that #thesavageway is a small company and that I can work with every project. Additionally, the Clean Graffiti is such a brilliant idea I knew I had to be a part of this company
You’re a few weeks into this internship, what are your thoughts thus far? I LOVE working with the ladies of #thesavageway. I am learning so much about social media and marketing. But more importantly, I am getting to do a lot. This internship is very hands on and within the first two weeks I was helping run different social media accounts. I cannot wait to see what the next months have in store.
Name 3 of your favorite songs. I am totally going to cheat on this question. This is so hard. I have to put down Joan Jett. She is the reason I bought my first leather jacket. Her music and her generally badassery inspired me.
- “Pompeii” by Bastille is definitely up there. This song was played all the time at the Open Mic Night at the pub my friends and I frequented when I lived in England. So it holds a special place in my heart.
- OneRepublic’s “I Lived” is another song that is important to me. In fact, the whole Native album was important to me. I listened to these songs while I was backpacking by myself. These songs kept me company on my many adventures through Europe.
- This is me cheating… Currently, on my drive into #thesavageway I am rocking out to “Renegades” by the X Ambassadors and “What’s Up” by 4 Non Blondes.
Dream job? I definitely want to work with social media and video production. I see myself working with a nontraditional, creative company. I would like a job that is challenging and that no two days are the same.
Favorite Food? Tacos, I love a good taco. There is this hole-in-the wall Korean BBQ joint in Atlanta that serves amazing tacos. So yeah, any variations of a taco dish.
Keep up with our interns happenings by following Renee & Maddy on Instagram @thesavagewayinterns.
by thesavageway | Jul 10, 2015 | clean graffiti
When we happen upon a company that is doing different things in the marketing world, we stop and look. In the case of OrthoCarolina, we stop and admire. It is hard to go around any corner in Charlotte and not see something that has been cleverly calculated and effectively executed by the OC team.
If you don’t know, OrthoCarolina is “one of the nation’s leading independent academic orthopedics practices serving North Carolina and the Southeast since 1922. They provide comprehensive musculoskeletal care including operative and non-operative care, diagnostic imaging and rehabilitative therapy. Widely known for musculoskeletal research and training, their physicians have specialized expertise in foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatric orthopedics, and physical medicine and rehabilitation. They have over 130 surgeons amongst 25 plus locations to conveniently serve our patients.”
The creative mind behind the clever marketing of OrthoCarolina is Blair Primis, Vice President of Marketing. Blair is a rare breed in the marketing world. He sees beyond the traditional and he is constantly blurring the lines of what a doctor’s office “should be.” You can see this nontraditional approach to the marketing of OrthoCarolina all over Crown Town, but specifically in their unique sponsorships & outdoor advertising campaigns.
- Sponsor of the NoDa Grand Prix – with signage at the location of the highest crashes.
- Purchased multiple Billboards in collaboration with Adams Outdoors Advertising (titled Broken) Watch this cool video.
- Sponsoring a Cruise Cart that provides FREE rides to Charlotteans on behalf of OrthoCarolina.
- Main supporter of the ever popular (and growing) NoDa Run Club – Clean Graffiti was used to help denote the route.
- Wraps any and every truck that he can – ever wonder what OrthoCarolina was delivering to the gas station? 🙂
OrthoCarolina sponsoring the NoDa Grand Prix. (photo credit NoDa Grand Prix)
“Broken” billboard campaign that OrthoCarolina did with Adams Outdoor Advertising.
OrthoCarolina sponsored Cruise Cart – giving a FREE ride by simply waving one down!
Clean Graffiti Campaign for the NoDa Brewing Run Club, which OrthoCarolina is the main sponsor.
Random trucks all over Charlotte are wrapped in the OrthoCarolina logo.
Here at #thesavageway, we’ve had the pleasure of knowing Blair for almost three years. He was the first one to see our idea of cleaning sidewalks (aka Clean Graffiti) and say YES, let’s make this happen! Clean Graffiti (a Clean Message on a Dirty Sidewalk) provided OrthoCarolina with a new opportunity that “pushes the line.” (Also, Blair’s motto). We’ve been able to hit the streets (pun intended) with a direct line to their potential market: runners, walkers, bikers, etc.
Clean Graffiti by #thesavageway for OrthoCarolina and the UNC Charlotte Inaugural Football Season.
Clean Graffiti by #thesavageway for OrthoCarolina and their 10K Classic.
OrthoCarolina is the Official Team Physicians of the Charlotte 49ers. Clean Graffiti by #thesavageway.
One of the cool things about Blair and our work with OrthoCarolina is the brainstorming process. We will come to the table with a slew of ideas, from huge-we-never-think-it-will-actually-happen ideas to simple brand recognition campaigns, and every single time Blair pushes us to the next level. He challenges what we think about our boundaries and pushes us to think even BIGGER!
Some of our favorite #thesavageway/OC Clean Graffiti campaigns over the past few years include “Running Messages” and “Watch Your Step.”
Watch Your Step Clean Graffiti campaign by #thesavageway for OrthoCarolina.
Inspirational Running Messages along popular running paths – Clean Graffiti by #thesavageway for OrthoCarolina.
Our latest campaign was for the Winston Salem and Kernersville market. Naturally, we wanted to take Clean Graffiti to the next level for Blair, so we commissioned a local artist, Matt Hooker of Hooker Media, to help us design something unique and original.
Behind Every Great Athlete is OrthoCarolina. This #thesavageway Clean Graffiti campaign in collaboration with local artist Matt Hooker.
OrthoCarolina is great at what they do – fixing broken bones. But they are also great at something that should be a priority for other companies – building community. Blair has done a superb job of building community by hiring local, small companies (like us), supporting charity events, helping organizations grow and being honest along the way.
We are grateful that we’ve been an OrthoCarolina partner for the past (almost) three years and we look forward to the fun, crazy, awesome things that Blair will have up his sleeve in the future.
Getting to know the man behind OrthoCarolina Marketing. #thesavageway hanging out with Blair Primis at Salud Beer Shop in 2013.
