by thesavageway | Jun 29, 2015 | services
When we go about choosing our clients, we have a checklist of items we use in determining if it is a fit for us to work together. One of them simply being, do we believe in your concept? When a young entrepreneur approached us late last year to discuss marketing a dentist office, we were hesitant to say the least. A dentist office? When was the last time either of us even went to the dentist? But Dr. Jenny Gandhi sat us down and explained her vision. She passionately talked about her mission to change the way people perceived the dentist. She talked about her desire to make an uncomfortable experience not only pleasant but something that is relaxing. We began to believe in Dr. Jenny but more importantly, we began to believe in Pearl. Dentistry Reimagined.
Meet Dr. Jenny Gandhi of Pearl. Dentistry Reimagined. Photo Credit: Justin Driscoll Photography
Pearl. Dentistry Reimagined sign. Photo credit: Amy Herman, @vtgclt
#thesavageway team with new client Pearl. Dentistry Reimagined.
Pearl. Dentistry Reimagined is a fresh take on the dental experience. Located in the heart of Uptown Charlotte, Pearl. combines cutting edge technology with a modern, upscale environment at prices people can afford. Pearl. is focused on the client experience, which includes catering to every need, even before the patient knows it is a need.
Throughout this process we’ve learned so much about this industry and what it takes to run a successful dental practice. We’ve seen first-hand how Dr. Jenny interacts with her patients. We’ve watched her team grow and become connected to this city and their patients.
“Going to the dentist doesn’t have to be something you dread,” said Dr. Jenny. “Pampering our patients with a high end and fun experience lets them know that we are doing everything we can to take care of them. Our team strives to create a culture in the office that is friendly, laid back and positive to put patients at ease.”
On June 17, we held a VIP Viewing to showcase the beautiful Pearl. space in Uptown. We wanted to celebrate the fact that a new business is open in Charlotte and also invite the opportunity to talk to Dr. Jenny and really get to know her. From the red carpet and champagne to the delicious food from BLT Steakhouse and cold beer from NoDa Brewing Company, it truly was a success. We had a great turnout from the community.
Inside Pearl. Dentistry Reimagined / #thesavageway VIP Viewing event. Photo credit: Corri Smith
Pearl. Dentistry Reimagined VIP Viewing Party. #thesavageway
VIP Viewing Party with Pearl. & Cruise Carts. #thesavageway
Check out more pictures on our Facebook Album.
We love supporting a new business in the Queen City, especially one that is pushing the boundaries of their industry and one that is run by a #GirlBoss! <3 No questions about it, dentistry has been reimagined at Pearl.
Side Note: HUGE thank you to everyone that stopped by the event! We are lucky to live in such an amazing city with such supportive people. Everyone has such awesome projects going on and we will all continue to flourish by lifting each other up! Thank you, thank you, thank you!
by thesavageway | Apr 24, 2015 | services
#thesavageway is a company built around creative solutions, thinking outside the box and overall positive thinking. We strive to work with clients, partners and interns who align with our vision in life. Recently, the opportunity presented itself for us to bring on a contract worker and add some additional woman-power around the office. We wanted you to meet her!
Everyone say HEY to Alana Allen!
Alana Allen joins #thesavageway!
Alana is creative, funny, kind and excited about all things Charlotte. If you haven’t had the pleasure of meeting her yet, you need to! And when you DO meet her IRL (in real life), you’re sure to hear an amazingly “punny” joke or two.
We asked her a few questions.
Why did you want to join #thesavageway?
I absolutely love the brand, the concept and what you ladies are doing in marketing. More importantly, I love HOW you’re doing things. As a creative person, it is beyond refreshing to watch how you both approach a project and then put your own spin on it. #thesavageway does a great job of localizing creative efforts and expanding on a grass roots level.
The ladies of #thesavageway circa 2012 (left to right: Sara Kaloudis, Torrie Savage, Paula Bartlett, Alana Allen)
As “creative queens,” #thesavageway is always coming up with different ideas. What creative energy do you bring to the table?
I thrive in creative environments. When there is opportunity to build on ideas, my mind will just race with creative content. Anyone that knows me knows that I love a good pun, play on words or a silly joke. But when it comes to branding and clients, I love coming up with new ways to do old things.
What is your role going to be at #thesavageway?
I will be an Account Executive working on a contract basis. However, I definitely see myself wearing many hats in the future. Being able to learn all aspects of the business and helping the team develop these creative solutions is so exciting to me!
Meet The Lady, Alana Allen – #thesavageway
#thesavageway’s newest team member, Alana Allen, hanging with NoDa’s Funky Geezer
Tell us about “The Ldy.”
Ha! My nickname is The Lady. It started years ago while in conversations with friends. I’m pretty awesome at a British accent and it just stuck.
Current obsession?
Viva Chicken. Seriously, I cannot get enough of those quinoa stuffed chicken avocados.
Where do you hang out?
You can always find me at a local, live concert, hanging around NoDa or hitting the pavement on the Greenway (I love to run).
Favorite Songs (that will need to be added to #thesavageway playlist)?
#thesavageway ladies living the concert life.
Growing #thesavageway
Stay tuned for Alana’s exciting contributing series to this blog:
The Ldy Takes #thesavageway: A creative perspective on Charlotte’s fashion scene.
by thesavageway | Feb 25, 2015 | blog, services
#thesavageway team is a preferred vendor of Carolinas HealthCare System and we were brought on for the entire month of February to act as the promotional and street team presence for the #MyHeartBeats4U campaign, geared towards heart health awareness.
The Issue:
Heart disease is a big issue in America. In fact it is the number one killer of women and the leading cause of death for most men. The Sanger Heart & Vascular Institute of Carolinas HeathCare System works diligently year-round to bring awareness to this disease. During the month of February (heart health month), the issue is brought to the forefront and risk factors are identified and prevention methods are broadcasted even more.
Some of the heart disease risk factors include:
- High blood pressure
- High LDL cholesterol
- Smoking
- Diabetes
- Excessive alcohol use
- Physical Inactivity
- Poor diet
- Obesity
#MyHeartBeats4U Campaign:
Since heart disease is such a large issue for Americans, Carolinas HealthCare System decided to institute a social media based campaign to gain exposure and communicate to the masses.
Using the hashtag #MyHeartBeats4U, community members are encouraged to answer the question, “Who does your heart beat for?” and then take a photograph and post to a favorite social media portal!
Charlotteans participating in Carolinas HealthCare System’s #MyHeartBeats4U campaign – #thesavageway
These pictures are then uploaded to the Carolinas HealthCare System website and rotated throughout the month. A variety of photos are also selected at random to appear on the digital EpiCentre billboards located at the corner of College St. & Trade St.
More #MyHeartBeats4U participants for Carolinas HealthCare System – #thesavageway
Events Around Town:
#thesavageway, along with Pink Toast Ink, were brought in to concept and create the photo booths that are used in correlation with our street team. Each week we venture out to various locations around the Queen City including the Duke Energy Building, 7th Street Market and Bank of America Plaza, all in the name of spreading heart health awareness!
Last week, Larry Sprinkle and the WCNC crew joined us to on the streets to further bring awareness to the campaign.
Larry Sprinkle of WCNC joined #thesavageway promo team for the #MyHeartBeats4U campaign.
During the month, our team has been able to interact with citizens on the street, business owners, families and even the Carolinas HealthCare System executive staff. We were able to participate in the AIR – Aerial Fitness February Social event that featured healthy-food guru Chef Alyssa’s Kitchen. This was the perfect opportunity to educate about heart health awareness and showcase ways to combat the disease (exercise & healthy diet).
AIR Charlotte owner Kerri Flanigan (pictured on right) and regular Mandi Staley (on left) tell us who their heart beats for!
Asheton Brown (@Smasheton) tells us who her hearts beats for during the AIR Charlotte Social – #thesavageway
Three Hunters Vodka participates in the campaign at the AIR Charlotte Social – #thesavageway
Get Involved:
If you want to be involved and help spread the awareness – go to Carolinas HealthCare System website, print a sheet and tell us who your heart beats for! You can also follow #thesavageway on Twitter – @thesavageway – to find out our location on the remaining Thursday and Friday of the month and get your picture taken in the photo booth! #MyHeartBeats4U
#thesavageway Promo Team for the Carolinas HealthCare System month long campaign.
by thesavageway | Feb 23, 2015 | clean graffiti, services
We have worked with the YMCA of Greater Charlotte on two Clean Graffiti campaigns within the past 6 months. They are true supporters of sustainability when it comes to advertising.
Corporate Social Responsibility
We love when companies put their money where their mouth is and actually practice Corporate Social Responsibility (CSR). Defined as a “Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare,” CSR is very important for companies these days.
When the YMCA chose to spend some of their marketing budget on Clean Graffiti, they in turn practiced CSR. Clean Graffiti is the process of cleaning a message onto a dirty sidewalk (it’s just water). They saw the benefits of using reverse graffiti to stand out from other outdoor advertising methods while being sustainable.
YMCA of Greater Charlotte uses Clean Graffiti for marketing campaign.
The first campaign the YMCA executed was on several of their campuses touting their “Stay & Play” initiative. The goal was to get YMCA members and passersby to realize that the YMCA offers dance, swimming, sports, tumbling and other programs beyond just a gym atmosphere. The participating campuses of the Greater Charlotte YMCA were the Johnston, Lake Norman and Stratford Richardson locations.
Social Media post from #thesavageway about YMCA of Greater Charlotte’s Clean Graffiti campaign.
Recently, another opportunity arose for the YMCA to take on sustainable advertising, the BB&T Corporate Cup 5K & Half-Marathon.
“The Corporate Cup is in its 36th year and the Race Planning Committee saw an opportunity to spice up how we communicate with something truly innovative compared to our other marketing vehicles,” said Center City Marketing Director for the YMCA, Brittany Durkin. “We saw how Clean Graffiti created a buzz between everyone (in person and online) and we wanted to try it specifically with our race.”
YMCA of Greater Charlotte Clean Graffiti for the BB&T Corporate Cup. #thesavageway
Clean Graffiti messages were placed around the race route and popular running areas to help promote the upcoming March 7 race.
#thesavageway did some Clean Graffiti for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
More images of the Clean Graffiti the #thesavageway did for the YMCA Corporate Cup.
The best part of it all is that the YMCA has chosen to expand their CSR by returning to the spots and cleaning them away after the race. That’s what we call full circle, sustainable marketing!
Click here for more information on Clean Graffiti.
Click here to sign up for the BB&T Corporate Cup.
by thesavageway | Jan 9, 2015 | services
As #thesavageway, we are blessed to have the opportunity to work with some amazing people and innovative business ideas. Our clients cross industries and company size (and that is exactly how we want it!) We love the variety working with clients on everything from sustainable media like our Clean Graffiti to social media training, brand consultation, copywriting, logo development, public relations, event management and more.
However, every once in a while we are given the opportunity to work with a business from the ground up and get our hands in everything. Most recently that business has been Cruise Carts.
THE CONCEPT
Cruise Carts is Charlotte’s newest transportation service and it is FREE for riders. The company offers a free, green & safe ride in and around the Queen City on an advertiser-sponsored golf cart.
A wrapped Cruise Cart during the testing period.
Cruise Carts Instagram Account: @RideCruiseCarts
“I saw a need in Charlotte for a sustainable transportation service,” said Owner Dustin Adams. “We offer a unique way for companies to not only practice social responsibility but to give back to their customers in a fun way!”
How are these brands giving back exactly? By wrapping a cart, that company is sponsoring a month of FREE rides to potential customers. Cruise Carts can be found cruising the Charlotte streets at popular areas (think Panthers Games, the EpiCentre, NC Music Factory, etc) so everyone walking by or riding in the cart is being exposed to that particular brand (as well as being given promo items). In addition, brands are giving back because each cart is not only 100% electric, but those harmful emissions left from motor vehicles are eliminated when using a Cruise Cart.
BIG PICTURE
There is something to be said for companies that constantly keep their consumers in the forefront of their mind. Seeing companies actively make the decision to think outside the box of traditional media AND practice sustainability is so rewarding for us.
We’ve seen these innovative thinkers with our Clean Graffiti service. Leaders like OrthoCarolina, MADabolic, and the YMCA of Greater Charlotte (just to name a few) have seen the benefit of using sustainable media. Now we have the chance to watch our client, Cruise Carts, take on this sustainable, outdoor media world as well!
HITTING THE STREETS
On New Years Eve 2014, Cruise Carts had their first contract with another Charlotte startup, Socialtopias. Socialtopias is a social networking app that allows users to discover new places, make plans with friends, and claim exclusive deals. During their NYE launch party, Cruise Carts acted as the VIP shuttle service to and from the several event locations happening around the city.
The Socialtopias team on the Cruise Cart in Uptown Charlotte.
Wrapped Socialtopias Cruise Cart.
Socialtopias quickly embraced the free ride concept and saw the value of aligning with another cool, innovative company in the Queen City. In the coming months, Cruise Carts will have an official launch date and media event, so stay tuned for more details. In the mean time, follow them on social media to stay up-to-date on progress (Facebook, Twitter, Instagram).
We are elated for Dustin and the Cruise Carts team! They truly are leaving Charlotte a little bit happier with each FREE ride!
More happy passengers on a Cruise Cart.
Cruise Carts at a Carolina Panthers game.
