by thesavageway | Feb 17, 2014 | clean graffiti
This is Part Three in a five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about Social Media Usage of Clean Graffiti.
In this day in age, Social Media is as common as drinking a glass of water or showing up for work. As a business, if you are not utilizing social media in all of its forms (that fit your business), you are missing out on a huge marketing opportunity. In fact, according to the Social Media Examiner, “Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number-one benefit of social media marketing.”
But what do you do to make your business stand out on social media when the market is flooded with competitors? One way that #thesavageway has found to aid in market differentiation is through Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains. Not only is this an innovative and creative way to get a business’ marketing initiatives out to the public in a place that you typically would not be able to have a logo or message, but there is no use of any harmful chemicals or sprays – It is just water!
Charlotte companies have been using #thesavageway’s Clean Graffiti throughout the city to attract attention to their brands through natural, alternative media. Be it event driven (NODAWEEN), Running Routes (NODA BREWING RUN CLUB) or just Brand Awareness (ORTHOCAROLINA), Clean Graffiti has lead to an increased use on social media. By including the “@” sign or “#” in the body of the message, it signifies to the public to engage on social media.
Example posts from Instagram of Clean Graffiti in Charlotte.
Check out this piece in the Huffington Post about other industry leaders using Clean Graffiti to attract business.
In a constantly changing online world, it is important to remember full-circle marketing tactics and finding a way to reach your customers not only in traditional ways but through innovative means as well. Clean Graffiti is another way to capture the attention of your potential customer and #thesavageway is proud to offer this green advertising medium to the Charlotte market.
by thesavageway | Jan 23, 2014 | services
What is #thesavageway? We get asked this question on a daily basis and we are always trying to find an easy way to define what we do… So we wrote a blog about it. Some things that come to mind are Social Media Consultants, Small Business Marketing, Clean Graffiti, NoDa-ettes, Positive Thinkers and aspiring Change Makers. This snapshot is just a handful of things that help identify who we are as a company however it is tough to define our company without defining ourselves too!
So who is behind this woman-run business? For those of you who do not know, #thesavageway is comprised of Torrie Savage and Paula Bartlett.
Owners : Paula Bartlett & Torrie Savage – Photo Credit: Justin Driscoll Photography
We both live and work in NoDa, the Historic Arts District, located just north of Uptown Charlotte. Our love for the neighborhood is pretty apparent to anyone who meets us and you can often find us wandering 36th and North Davidson. The creative energy here is something we both feed off of!
Healthy living is something that has become a huge part of our lives. The choices that we are making everyday are only making us stronger. We are both all about eating Real Food and making the best choices for our bodies. Torrie eats a majority Paleo diet and Paula is a vegetarian working on eating eggs! We stay active by walking our pups (Billy, Rosie and Lola) and hitting up the CrossFit gym 4-5 days a week – We will be able to do a pull up one of these days!
Music is our passion; All music. All the time.
Positive thinking and being kind are things that drive almost every decision we make. We understand that we have to put good into the world in order to see good back from it. Our social media pages (personal and business) are full of positive thoughts and quotes as a way to remind ourselves to think positive on a daily basis. There is power in practicing positivity and we have found a real happiness and sense of calm in this!
So what is #thesavageway you ask… Well, yes we are owners of a small business and we do consulting and clean graffiti, but we are also an awesome team who will laugh with you, introduce you to new music, look out for your best interest and work incredibly hard for you and your business along the way.
#thesavageway
Torrie & Paula
by thesavageway | Jan 16, 2014 | clean graffiti
This is Part Two in a Five part series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway offers; it is a unique, green form of advertising available since 2012. With several clients in the books, it is time to reflect on the practice. This piece is about the Eco-Friendly Aspect of Clean Graffiti.
“We’re going Green,” said every boss and every CEO across the nation in 2013. Environmentalism has become a hot topic for almost every business and industry (as it should) and Charlotte was no stranger to these initiatives.
The Charlotte Convention Center has an entire section dedicated to Green efforts within their facility. Members of several networking groups like the Charlotte Green Team and Green Drinks Charlotte meet every month to discuss how their respective businesses can become more eco-friendly. Needless-to-say, the Green movement is here to stay (Yay!)
Many companies are incorporating CSR or Corporate Social Responsibility into their business models in order to become a “Greener” business. What is CSR? Click here for more info. Methods include utilizing recyclable products, using renewable energy or simply educating customers on how to better reduce and reuse. However, there is also a need for eco-friendly advertising and marketing initiatives and that is where #thesavageway’s Clean Graffiti comes in.
Examples of other industry leaders utilizing Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
There are many reasons for a company (large or small) to utilize Clean Graffiti. Not only is this an innovative and creative way to get your marketing initiatives out to the public in a place that you typically would not be able to have a message, but there is no use of any harmful chemicals or sprays – It’s Just Water!
#thesavageway is very good at analyzing a company’s need and translating that message into a creative branded message in strategic locations across the city. When a company chooses to use this sustainable form of marketing, they are able to brand themselves as an eco-friendly business that uses CSR practices.
#thesavageway examples of Clean Graffiti promoting Corporate Social Responsibility.
Charlotte has already seen an influx of eco-friendly initiatives and businesses and it is only going to increase as time goes on. Clean Graffiti is #thesavageway’s contribution to the Green Movement!
by thesavageway | Dec 9, 2013 | clean graffiti
This is Part 1 in a 5 Part Series diving into Clean Graffiti in the Queen City. Clean Graffiti is a service that #thesavageway has been honing in on for some time now. Months of research, technique testing and market research led to the clean advertising method that is now in practice across Charlotte. With several clients in the books, it is time to reflect on the practice. This piece is about the longevity of Clean Graffiti.
Back up to October 2012, a new local brewpub geared towards the foodie was slated to open in the Historic Arts District of NoDa : Heist Brewery . The Heist team had been working tirelessly to open their doors since 2011. #thesavageway was already contracted as the marketing team to help get the brewery off the ground, running its Facebook, Twitter, Instagram, PR and Media Relations. The buzz could be heard around the city and there was a certain energy in the air. When grand opening week FINALLY arrived, it seemed like a natural fit to incorporate this new idea of Clean Graffiti.
Clean Graffiti is an eco-friendly and green form of advertising. These branded, positive messages are strategically placed on dirty sidewalks and a clean message remains.
#thesavageway worked with Heist owner Kurt Hogan on where the placement of the messages would be; think directional signage leading to the new brewery, branded images throughout neighborhood streets and awareness in other neighborhoods.
Heist Brewery Clean Graffiti 2012
Heist Brewery Clean Graffiti 2013 (one year old)
Today is December 9, 2013. These messages were laid down over one year and 2 months ago. We will say that again – over 425 days ago! The longevity that these messages have is incredible. Not every spot will remain this long, average length is anywhere between 6 weeks and 8 months, it just depends on the environmental elements and foot traffic. From an advertising perspective, the average length of a newspaper ad or magazine ad is one week, one month at best. Clean Graffiti is an eco-friendly alternative that is clean, good for the environment and extremely cost effective in a conscientious way. It’s Just Water.
So as you are walking around the streets of NoDa this holiday season, keep an eye out for these Clean Graffiti messages – who knows, they may lead you to great beer!
by thesavageway | Nov 29, 2013 | services
Turkey Day (Or Tofurky Day for some) is finally upon us! Thanksgiving is one of our favorite holidays here at #thesavageway; not because it means plenty of dinners and nostalgic food, but for the simple fact that everyone stops and takes a moment to recognize how truly blessed we are in this world. Here are a few of the things that we are thankful for:
Freedom:
#thesavageway is a small start-up business in the booming city of Charlotte, NC. We started this business journey because we wanted to do something positive with our lives. We wanted to make a change. However, there is no way that we could be doing what we are doing if it weren’t for the courage and bravery of our Soldiers. Thank you to those men and women who have risked their lives protecting the freedoms that we get to enjoy on a daily basis. Thank you for making our dream a possibility.
Family/Friends:
This is the part of our lives that gets us through each and every day. Family is that part that we can always rely on when we are struggling; the part that would not let us say no to our dreams. To the families that have always stood behind our choices and gave advice when we did (or did not think) we needed it, Thank you!
To our dear friends (old and new) and the Clients that have become great friends, thank you for choosing to have us in your lives. They say you are the company that you keep and we are certainly blessed if we are a fraction the people that you all are. Cheers to each of you!
Music:
“Music produces a kind of pleasure which human nature cannot do without.”
-Confucius
#thesavageway, Torrie and Paula began their business journey over a year ago and one thing was crystal clear from the start… music was in their souls. As a tribute to the ever evolving love of good tunes, here are some company favorites for Christmas.
Health:
“It is health that is real wealth and not pieces of gold and silver.” -Ghandi
We are thankful that we are healthy, young adults. So many people in the world are not able to say those few simple words; we know it and we are very appreciative of it. We are thankful that we get to wake up everyday, go work out and push our bodies. We are thankful that we are able to make healthy meals that nourish our souls. We will always be thankful for our healthy minds. We appreciate what we have been given and hope to show gratitude everyday for our blessings. We are very, very thankful over here at #thesavageway. We hope to show our gratitude each and every day, not just during the holidays! Sincerest gratitude to each of you.
Happy Thanksgiving!
– Torrie & Paula
