by thesavageway | Mar 20, 2019 | clean graffiti
The Annual College Basketball Tournament Takes Charlotte by Storm
The ACC hosts their annual men’s basketball tournament right before the start of March Madness. This year, the week-long basketball extravaganza was held at the Spectrum Arena in Uptown Charlotte. Duke University came away victorious against Florida State, but the fans were the true winners (that UNC vs Duke game though)!
As a means to bring more attention to all of the passersby that frequent the city and the festivities around the ACC Tournament, the marketing team hired us to put down some Clean Graffiti. Our eco-friendly messages are created using only dirt and water. Truly… these images are made using just a pressure washer and a specialized stencil.
We work with mother nature. A good part of our job is assessing levels of dirt on the sidewalks. So this alone can make putting down reverse graffiti a challenge. However, this time it was even more challenging because The ACC had us create some of our most detailed stencils to date. To honor the entire conference, we represented every single ACC mascot in our artwork. That’s right… 15 mascots over four stencils. Check them out…
Clean Graffiti spot for The ACC featuring the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech and Wake Forest University.
The second Clean Graffiti spot for The ACC featuring the mascots from Duke University, Florida State University, Georgia Tech and Notre Dame.
Spot 3 of 4 of The ACC Clean Graffiti featuring the mascots from Boston College, Clemson University, University of Louisville, and University of Virginia.
The fourth stencil for The ACC featuring the University of Miami, NC State and Syracuse mascots.
Clean Graffiti and Athletics
We absolutely love when we get to use our medium to help sports teams spread the word. We’ve now had the pleasure of working with the Carolina Panthers (twice), The Carolina Hurricanes, The University of North Carolina at Charlotte for their Inaugural Football season and now The ACC. We’ve also done some really cool bodyweight workouts for OrthoCarolina along with inspiring running messages.
For this campaign we were able highlight the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech, and Wake Forest University on one stencil. Duke University, Florida State University, Georgia Tech, and Notre Dame, made the second stencil. Next up was Boston College, Clemson University, University of Louisville, and University of Virginia. And last but not least, we represented Syracuse University, NC State and University of Miami. And we did this all in dirt! Natural outdoor media at its finest
We are so happy with how the project turned out. After 6 years in this reverse graffiti game, we are still consistently pushing our capabilities and our skill level. Cheers to The ACC for believing in this medium and for believing in #thesavageway.
by thesavageway | Jan 22, 2019 | clean graffiti
Reverse Graffiti for the Carolina Hurricanes was put down in Raleigh, Durham and Charlotte to kick off the NHL season
Our Clean Graffiti work has allowed us to work with some amazing clients. From healthcare leaders to nonprofit organizations, our clients run the gamut. However, anytime that we get the chance to work with a professional sports teams, we do a little dance.
RELATED: Carolina Panthers Clean Graffiti and Panthers Return with Greg Olsen Clean Graffiti campaign
The Carolina Hurricanes are a professional hockey team here in North Carolina. Their games are a ton of fun to watch. When they approached us to create a Clean Graffiti campaign for their 2018/2019 NHL Season, we knew that it would create a buzz.
We took their key phrase “Take Warning” along with their icon and made a specialized stencil that we then pressure washed onto the sidewalk. This creative message is not only eye-catching and unexpected, but it is eco-friendly. IT’S. JUST. WATER.
Clean Graffiti for Carolina Hurricanes for the 2018/2019 season.
Reverse Graffiti for NHL ‘s Hurricanes in Raleigh, NC.
Take Warning – The Carolina Hurricanes use Clean Graffiti to spread awareness about the season.
There is still time to catch a game or two this season. Check out the full Hurricanes schedule here.
by thesavageway | Mar 20, 2018 | clean graffiti
Clean Graffiti for Piedmont Opera, Pirates of Penzance showing in Winston-Salem, NC
We had the honor of creating some Clean Graffiti for Piedmont Opera in Winston-Salem, NC. The reverse graffiti was used to help promote an upcoming show, the Pirates of Penzance. The show is running this Friday, March 23 at 8pm, Sunday, March 25 at 2pm, and Tuesday, March 27 at 7:30pm at The Stevens Center of the UNCSA (405 4th St NW Winston-Salem, NC 27101). Tickets & additional information can be found here.
Our Clean Graffiti was used as an alternative to other outdoor advertising options. It’s different, eye-catching and co-friendly. We use a specialized stencil & high-pressure water to make a contrast in the dirt. The message that is left behind is not only highly-targeted, but it is a beautiful contrast in mother nature.
Winston-Salem, NC saw some fresh Clean Graffiti for Piedmont Opera, Pirates of Penzance.
Piedmont Opera uses Clean Graffiti to promote an upcoming show. #thesavageway
Tickets for the show are still on sale. Check out Pirates of Penzance at the Piedmont Opera this weekend.
We love the city of Winston-Salem and have had the privilege of doing some great Clean Graffiti projects there; The OrthoCarolina Free Workout and mammogram reminders for Novant Health to name a few. This Piedmont Opera job allowed us to promote the arts (and we absolutely love that!). If you go see the show this weekend, keep an eye out for our Clean Graffiti skull & crossbones around town.
by thesavageway | Jan 19, 2017 | clean graffiti
Lululemon Clean Graffiti by #thesavageway.
In late December 2016, we launched the first Lululemon Clean Graffiti campaign in the country. Our eco-friendly, outdoor messaging was the perfect fit to spread the word about “The Air Out There” outdoor running campaign.
Lululemon is a major global company that you may be familiar with – Yoga pants anyone? But Lululemon is also a luxury apparel brand that is dedicated to supporting and manifesting lifestyles for men and women while also building a community with like minded individuals.
Our partnership with Lululemon grew out of a desire for us to “pave the way” into a new year with a fresh, out of the box campaign. Enter Clean Graffiti. Lululemon wanted to reach out to the collective runners of Charlotte who run to feel grounded and leave a workout feeling inspired.
This community mindset can be found in their core principles, or their Manifesto (which you can read on each and every bag). If you’ve never seen it, here it is.
The Lululemon Manifesto.
“The conscious brain can only hold one thought at a time, choose a positive thought.”
“Love, dance, sing, floss and travel.”
“A daily hit of athletic-induced endorphins gives you the power to make better decisions, helps you be at peace with yourself, and offsets stress.”
Seriously, they are speaking the language of #thesavageway!! We were blown away at how much our missions aligned. Choosing to partner on a reverse graffiti promotion was a no-brainer for us.
Lululemon launches The Air Out There campaign.
Now onto the Clean Graffiti campaign. Since Lululemon’s goal was to encourage runners to hit the sidewalks throughout the winter months, our partnership naturally turned to connecting the dots within the Charlotte community. We were able to link Lululemon with local run clubs and some of the awesome runners this city has to offer.
The Clean Graffiti went down throughout popular running areas in Charlotte, NC in correlation with the “The Air Out There” nationwide campaign. These spots encouraged runners to pause and reflect on how running can keep you grounded. Lululemon chose to target and show support to runners along the NoDa Brewing Run Club, Legion Brewing Run Club, Heist Brewery Run Route and a few in Dilworth & Southend. The Lululemon team even hosted a Silent Run in December at NoDa Run Club where they offered a Meditation Specialist pre-run and brought running swag for runners to embrace that chilly winer wind.
Runner engagement on the Lululemon Clean Graffiti spot along a running path. – #thesavageway
Love this inspirational message from Lululemon in Clean Graffiti. #thesavageway
Lululemon is doing some pretty awesome things in the community. Just take a look at some of the pictures tagged under the hashtag #TheAirOutThere on Instagram. As our partnership with Lululemon continues to grow, you’ll be sure to see more campaigns in the future. Until then, hit those sidewalks runners!
by thesavageway | Sep 8, 2015 | clean graffiti
Last week was a big week for #thesavageway. We completed our first out-of-state job, and we are now officially taking on new Clean Graffiti clients in New York City!
THE CLIENT
Clarks USA is a global brand that originated in England in 1825. According to their website, Clarks is “…the world’s number one in everyday footwear – a global company designing, innovating, manufacturing and selling more than 50 million pairs of shoes every year.” Clarks is known for their timeless leather shoes including the Trigenic, the Wallabee and the Original Desert Boot.
In order to promote the 65th Anniversary of the Desert Boot release, Clarks decided to take on a new and innovative approach to spreading the word – Clean Graffiti.
Clarks USA Clean Graffiti in New York City by #thesavageway.
We (Paula & Torrie) worked in collaboration with the Clarks USA team on creating the NYC Clean Graffiti campaign. Concept and design were developed by Clarks to fit their well-established brand standards and locations and execution were in our team’s hands.
THE JOB
We were tasked to use our eco-friendly sidewalk messages to draw attention to the Clarks SoHo headquarters store, which is located at 547 Broadway. We scoured the streets surrounding the showroom (Lower East Side, NoHo, Greenwich Village, China Town, Little Italy, Nolita) and came up with 20 prime locations for the reverse graffiti spots.
#thesavageway Clean Graffiti for Clarks USA on the Lower East Side in NYC.
#thesavageway Clean Graffiti for Clarks USA sees some street traffic.
Torrie & Paula of #thesavageway pose with a Clean Graffiti spot in NYC.
Clarks USA Clean Graffiti in NYC – #thesavageway.
Clarks was a great example of a classic brand using a new advertising medium to speak to a younger, hip crowd. Through the use of slang language, hashtags and the medium itself, Clarks was able to speak to the fashion-forward generation.
GROWTH
We are stoked to be working with two great sales representatives, Morgan Jones & Evan Bethea, to bring NYC Clean Graffiti to life (stay tuned for full blog post). Our team is talented, hardworking and the reason we are able to expand to a new market so quickly!
#thesavageway hits the streets in NYC.
We are honored that we had the privilege to work with Clarks USA! It’s awesome (and refreshing) to see an international brand practicing what they preach and using sustainable practices in their marketing and business efforts. Kudos Clarks!
