by thesavageway | Mar 28, 2019 | clean graffiti
Optimist Park Apartment Complex is Now Pre-Leasing
The light rail opening up in NoDa and surrounding neighborhoods has been huge for growth in the north side of the city. There has been a boom in restaurants, small businesses and apartment complexes opening up. One of these apartments is Alta Warp + Weft, located at 2120 N Brevard St. This new development is a great place to live if you’re looking to live close to Uptown and in walking distance to all that Optimist Park, Belmont and NoDa have to offer.
We were recently hired to help them spread the word in these walkable neighborhoods and execute a Clean Graffiti campaign. Warp + Weft is located just steps off of the light rail and we thought it would be fun to create a message that highlighted that fact but also encompassed the fun and artsy vibe that Warp + Weft is creating – “Live Outside the Lines.”
We put our eco-friendly messages around the city of Charlotte in popular areas. The goal is for passersby to have the opportunity to become aware of this new development. Take a look at the reverse graffiti campaign.
Clean Graffiti message for Warp + Weft located just off the light rail in Optimist Park, right outside of NoDa.
Eco-friendly street marketing campaign for Alta Warp + Weft in Charlotte, NC.
Clean Graffiti is created by #thesavageway with a specialized stencil, pressure washer and dirty concrete.
We usually recommend brands use our medium to help generate brand awareness. We become a part of the overall marketing mix and act as an unexpected support system on the streets. Clean Graffiti is something that people see, smile and want to put on their social media channels – creating that third party content that marketers can not always pay for. This was a fun campaign for us and we look forward to working with more companies like Alta Warp + Weft who understand you can have fun, be creative and use Clean Graffiti to help develop awareness around the brand.
by thesavageway | Mar 20, 2019 | clean graffiti
The Annual College Basketball Tournament Takes Charlotte by Storm
The ACC hosts their annual men’s basketball tournament right before the start of March Madness. This year, the week-long basketball extravaganza was held at the Spectrum Arena in Uptown Charlotte. Duke University came away victorious against Florida State, but the fans were the true winners (that UNC vs Duke game though)!
As a means to bring more attention to all of the passersby that frequent the city and the festivities around the ACC Tournament, the marketing team hired us to put down some Clean Graffiti. Our eco-friendly messages are created using only dirt and water. Truly… these images are made using just a pressure washer and a specialized stencil.
We work with mother nature. A good part of our job is assessing levels of dirt on the sidewalks. So this alone can make putting down reverse graffiti a challenge. However, this time it was even more challenging because The ACC had us create some of our most detailed stencils to date. To honor the entire conference, we represented every single ACC mascot in our artwork. That’s right… 15 mascots over four stencils. Check them out…
Clean Graffiti spot for The ACC featuring the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech and Wake Forest University.
The second Clean Graffiti spot for The ACC featuring the mascots from Duke University, Florida State University, Georgia Tech and Notre Dame.
Spot 3 of 4 of The ACC Clean Graffiti featuring the mascots from Boston College, Clemson University, University of Louisville, and University of Virginia.
The fourth stencil for The ACC featuring the University of Miami, NC State and Syracuse mascots.
Clean Graffiti and Athletics
We absolutely love when we get to use our medium to help sports teams spread the word. We’ve now had the pleasure of working with the Carolina Panthers (twice), The Carolina Hurricanes, The University of North Carolina at Charlotte for their Inaugural Football season and now The ACC. We’ve also done some really cool bodyweight workouts for OrthoCarolina along with inspiring running messages.
For this campaign we were able highlight the mascots from UNC Chapel Hill, University of Pittsburgh, Virginia Tech, and Wake Forest University on one stencil. Duke University, Florida State University, Georgia Tech, and Notre Dame, made the second stencil. Next up was Boston College, Clemson University, University of Louisville, and University of Virginia. And last but not least, we represented Syracuse University, NC State and University of Miami. And we did this all in dirt! Natural outdoor media at its finest
We are so happy with how the project turned out. After 6 years in this reverse graffiti game, we are still consistently pushing our capabilities and our skill level. Cheers to The ACC for believing in this medium and for believing in #thesavageway.
by thesavageway | Feb 28, 2019 | clean graffiti
Eco-friendly Event Signage in the Heart of Charlotte’s North End Smart District
The team over at Historic Camp North End, including our friends Alex Smith and Varian Shrum, are doing amazing work for the entrepreneur and artist community. From rehabbing the entire area that once was used to produce Model Ts and Army missiles, to creating innovative spaces for our peers to bring their work to life, Camp North End is nothing short of inspiring.
For an internal event, the crew called us in to create a unique approach to event signage. Through our Clean Graffiti medium, we were able to create a talk piece, and an eco-friendly one at that.
The stencil was designed by MacFly Fresh and was a nod to the history of this space. It included the iconic water tower and the army vessels that were once created on site. We loved being able to spray this design on uncharted territory (aka the construction side) of Camp North End.
Clean Graffiti for Camp North End by #thesavageway
Unique event signage approach for a gathering at Camp North End.
Clean Graffiti on Asphalt. That contrast is amazing!
Creative Marketing for an event using Clean Graffiti.
Clean Graffiti is a great solution for event promotion. Our messages are made by spraying high pressured water over a stencil. The simplicity of the marketing tactic allows our designs to truly stand out to passersby. And, if any message has an event date included in the creative, our team can easily go out and remove the message post event so that there is not outdated material on the streets. And the best part is that we are slowly just cleaning the sidewalks.
DRIVEWAY ART
Camp North End is also a big supporter of our sister company, Driveway Art. When we were on site for the event Clean Graffiti, they asked us to lay down some art…and you know that we were all in for that! Using the Flourish Stencil, we created a beautiful wall of roses along the entrance to Camp North End. Not only was the end result gorgeous but spraying a wall has been on our bucket list for a while. We LOVED how it turned out.
Wall of Roses at Camp North End made using a Driveway Art Stencil.
This historic site in Charlotte now has a Clean Graffiti Wall of Roses.
Paula Bartlett (left) and Torrie Savage, owners of #thesavageway, pose in front of the Driveway Art Rose Wall.
by thesavageway | Feb 12, 2019 | clean graffiti
Brixx Pizza is a Charlotte staple. In fact, the first Brixx Wood Fired Pizza opened in 1998 in the historic Dilworth neighborhood. Between their wood-fired oven to the fresh ingredients, it’s no wonder that the demand for Brixx now has them in more than 30 locations all over the Southeast.
In order to honor their 20th Anniversary, the Brixx team chose to partner with us on a fun Clean Graffiti campaign. We knew we wanted to create a design that truly spoke to the pizza lovers of the world and we knew in order to do that we needed to bring in a local artist to assist. Mike Wirth, founder of Talking Walls CLT and member of Southern Tiger Collective, helped us to create the “I Stand for Pizza” stencil. We created a fun piece of street art that not only represented our client but that also was fun for passersby.
Brixx Pizza Clean Graffiti in Charlotte, NC. #thesavageway
Brixx Pizza celebrated their 20th Anniversary with this fun Clean Graffiti campaign: I stand for pizza.
Clean Graffiti is an eco-friendly form of advertising. It’s just water!
You have to remember that we are working with Mother Nature on all of these Clean Graffiti campaigns. The means that we are working with the contrast of dirt and high-pressure water. It’s amazing how different each sidewalk square is and just because something looks to be dirty, it doesn’t mean it actually is dirty. That is another factor that goes into every #thesavageway Clean Graffiti campaign, we land survey and study not only the popular walking areas of a target market, but the dirt levels too!
Brixx Pizza celebrated their 20th(!!!) year in business. That’s incredible. We had the pleasure of dining there not too long ago and enjoyed vegan pizza, gluten-free crust and a filling salad. And this Charlotte unicorn of a business makes some delicious food.
Close up of a vegan option pizza at Brixx Pizza.
New Gluten-free cauliflower crust available at select Brixx Pizza locations.
It is the highest compliment when a client trusts us in our craft. The Brixx team let us be creative and pitch them some wild ideas before landing on this finished product. We are grateful for the opportunity to work with such good people and hope to do it again in the future!
by thesavageway | Sep 17, 2018 | clean graffiti
We just created an awesome Clean Graffiti campaign for Novel NoDa (seriously, we love it). Often we recommend putting a more artistic message down when using Clean Graffiti. Make it art. Make it pretty. Make the brand more subtle (You know, brought to you by XYZ company). Over our six years of being in business, we have found that the consumer absorbs a message like this so much better. It’s already unexpected to be on the sidewalk and in our world of third party social media content, frankly you should push for something fun, cool, witty or “Instagrammable” to represent your brand.
Kudos to Novel NoDa, Charlotte’s luxury apartment complex in the historic arts district of NoDa, for giving us the space to be creative and take their message to the next level. We partnered with the insanely talented local Charlotte artist, Kyle Mosher, to create this one-of-a-kind reverse graffiti message.
Clean Graffiti artwork by #thesavageway & Kyle Mosher for Novel NoDa Apartments.
Novel NoDa’s Clean Graffiti looks great on the sidewalks of the NoDa & Plaza Midwood neighborhoods.
As an apartment complex in the NoDa neighborhood, Novel NoDa has embraced the arts community. From murals, interior decor, events, Clean Graffiti, and so much more – they believe in supporting art and artists. So we decided to recreate this love again – but on the sidewalk (just using water).
The Clean Graffiti message states “Believe in Art.” How rad is that?! With Kyle’s signature style added into the design, we have to say that this might be one of our favorite messages to date. It comes full circle to the brand because of their huge tie to the arts community. In fact, Kyle is running a contest to give away even MORE custom art. Check out his Instagram post to see the details on how posting a picture of the Clean Graffiti could snag a hand signed print of your choosing.
We are obsessed with this design from Kyle and the message to “Believe in Art”…. because clearly we do and we want everyone to see beauty everywhere.????????????
